The mobile advertising spend in New Zealand is reported at about $632,000 according to Interactive Advertising Bureau (IAB) and PwC. The said figure was largely attributed by the increasing number of Smartphone penetration that now accounts 30% of the entire handset usage in the region.

Accordingly, the mobile platform is said to open more positive opportunities in connecting with “on the go” consumers. PwC said New Zealand will follow the international trend of mobile online advertising spend as the population of Smartphone and tablet users continue to grow.

The variety of platforms and technologies, available for businesses to reach out online to their customers, provide companies with strong investment strategies, report said. Display advertising, on other hand, is revealed the biggest change in revenue overtaking the classified ads.