TheTMSway has worked together with Red Packet, taking the said client brand to the next level of outdoor campaign using the new generation of shortcodes. The TMSshortcodes is the latest technology today which can perfectly integrate to any form of digital & traditional advertising media for a strategic “Call-to-Action” campaign.

With the company’s headquarters located in Hong Kong and Philippines, the company has been ready to answer the needs of different brands from anywhere in the world.  In Hong Kong region, the mobile has successfully changed the landscape of marketing, adding more excitement to the advertising world.

In the case of Red Packet, a unique shortcode (RED 2010) was provided on its billboard in Hong Kong, where participating audiences could access directly to the brand’s mobile content by entering the shortcode in TMSsearch.com, http://www.tmssearch.com

Billboards now ready for metrics

True that billboard is an efficient marketing medium used to attract outdoor audiences. However, it’s sensibly outright to get a perfect view of its campaign’s performance. How many audiences are responding to the campaign? Is it really working, etc? TheTMSway broke such uncertainty and paved a way for a clearer view of billboard marketing. With its Red Packet mobile campaign project, the client brand was plugged into the TMS metrics that helped monitor and measure the billboard’s performance. This marketing trend now makes it a whole lot easier for brand marketers to determine whether or not marketing objective is achieved.