The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight.
Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.
Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more
