Tag Archives: widgets

TheTMSway opens officially its mobile marketing platform to the public at the 2009 New York Venture Summit

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Hong Kong — TheTMSway Ltd is invited to stage its innovative business in front of hundreds of venture capital firms and media for this year’s New York Venture Summit.

The company will join in the top 50 cutting-edge companies from around the world to showcase businesses in the areas of Internet Tech, Health Care and Clean Tech, presenting the newly developed self-service mobile marketing platform, tmsshortcodes.com, to officially go public on June 17 at the Digital Sandbox Network, New York City.

Recently, the company launched the beta of TMSfactory with the mission of providing self-service functionalities to create and manage mobile campaigns using the simplified mobile tools and widgets integrated in the platform for convenient ‘drag and drop’ navigation.

The presentation in New York City is concurrent to the company’s official opening of the TMSfactory platform to the public. The company will feature four major functions integrated in TMSfactory version 1, consequently considering it as one of the most comprehensive platforms in the world’s mobile marketing scene. The future versions of this open platform will integrate third party partners (mobile services, widgets, publishers) and a complete solution for merchants to include mobile payment.

TMSfactory covers the self-service functionalities to: 1) Create and manage a mobile campaign; 2) Embed the campaign to other media locations (such as TV, print, email, web and social) using “media to mobile” widgets for instant display and access; 3) Monitor the campaign’s data; and 4) Measure the campaign’s results.

TheTMSway Ltd is a sole mobile content development company from Asia that provides mobile marketing solutions, bringing together online and offline brands and media closer to the target audiences worldwide.

“We are excited about this Venture Summit opportunity and we anticipate a very productive outcome from the participation”, says Frederick Saurat, Co-founder and CEO of TheTMSway Ltd.

tmsfactory mobile marketing platform

About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company which provides a platform to develop, monetize and promote mobile business. TheTMSway connects Advertisers and Media (and soon merchants) to consumers using the Mobile Medium as a bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self-service platform “www.tmsshortcodes.com”, “TheTMSway” provides premium services for Media and Ad agencies. Mobile portfolio “http://m.tmsshortcodes.com/portfolio.php”

About New York Venture Summit

The New York Venture Summit is a premier industry gathering that connects senior executives of early stage and emerging growth companies, venture capitalists, angel investors, technology transfer professionals, university researchers, incubators, successful entrepreneurs and premier service providers. The event provides exposure to companies deserving for global funding.

TMS Email Marketing widget, new opportunity to deliver mobile offers

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Creating your mobile campaign all by yourself can never be that difficult nowadays. Just recently, we launched the version 1 of our new self-service mobile platform serving all across Asia and other countries in the world.

Each marketing tool integrated on our TMSfactory has been designed in its simplest method – and all you do is ‘drag and drop’ your selected content in the widget needed for your planned campaign.

At the first version of factory, we introduced a few of mobile services helpful to create and run a campaign – one of which is the ‘Email marketing’ Widget.

TMS email marketing widget is a new way of bringing into line the latest of mobile technology in which advertisers can communicate directly to consumers. Using this service, you are provided with an opportunity to distribute your mobile offers to your existing email customer database.

You will encounter the ‘Email Marketing’ tool while on the process of creating your mobile campaign wherein you will be prompted, should you integrate it on your campaign.

How does TMS email marketing work?

Through this service, you can email your mobile offer to your customer with a link included on your email body. Interested customers can follow through your campaign by clicking on the link, which then, will display a “form widget” for them to enter their names and cell numbers or email addresses (for smart phone, iPhone, and Blackberry). Once the widget is submitted by interested customers, they will receive a Free SMS (or email) through their mobile with a link directed to your mobile offer.

Associating the ‘Email Marketing Widget’ to your mobile campaign

To associate the TMS Widget’ to your campaign:

First, select for the Email Marketing option.

Second, design your widget.

Third, create your SMS message for sending to your customer via rebound mobile campaign.

Fourth, you just need to collect the URL link at the end of your campaign process and insert it manually to your email. (Optional) You can also create directly the email to be sent to your customer.

Now, you’ve learned the fundamentals of our email marketing service. Should you have questions, feel free to contact us.

TMS Factory readies for beta launch, free invites limit to first 500 media and businesses

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“Actually, this V1 resolves the major ‘Mobile Pains’ making mobile marketing easy and accessible to everyone. But we are continuing to make TMS Factory even faster, more robust and with more options as we are working already on the V2 to offer more mobile libraries, more services and more analyses via TMS analytic” — Frederick Saurat, one of TheTMSway founders

TMS Factory is a ‘media to mobile’ platform where businesses (hotels and retailers) and media can create mobile campaign, promote the campaign to other targeted media (print, outdoor, web, and social), monitor data statistics, and measure campaign results.

Mobile campaign everywhere

TMS Factory sends SMS to more than 150 countries using the worldwide SMS platform that is attuned to all Telco’s (Telco-neutral). This implies compatibility of factory to the millions of mobile phones operating in the world, including iPhones and Blackberry.

And the combined technology of standard 2D barcodes, 1D barcode, and TMS codes solution associated on factory enable to display mobile codes and widgets on targeted media (print, web, outdoor, and social) where mobile users can enter their country codes and cell numbers to receive the campaign straight to their mobile phones.


Be one of the first 500 factory users!

As part of beta launching, TheTMSway Ltd provides exclusive invitation codes to the first 500 businesses or media who register for accounts at factory website. Excellent opportunities await the first 500 successful registrations.

To request for invitation code, click here.

To register an account at factory, click here.

To login to your account, click here.

Efficiency and safety online

TheTMSway Ltd, developer of TMS Factory, currently conducts tests and debugs to ensure the platform’s efficiency. The company, on other hand, implements tight security and preventive measures and 24/7 network monitoring for the server’s safety while online. The factory’s beta launching will kick off on Friday (February 8, 2009).

The New Face of Global Advertising

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By Luida Cabataña

For several past years, some of the world’s giant brands embraced much of their advertising campaigns on traditional media such as television, radio, and print in order to achieve their branding and publicity goals within targeted marketplaces. Such advertising practice demanded high budgets out of company’s funding – all very well, it seemed of no concern for the world’s top 100 brands. They could have invested to the highest advertising budget on earth for the sake of global branding competition.

Question has been asked; what about the millions of small and medium enterprises left in the backseat wandering for global ambitions? Obviously, it became indistinguishable from ordinary marketers whose marketing potential revolved solely to the local audience due to cost issues hindering them. Not until the Internet breakthrough in the 1990’s surprised the marketing hopefuls who immediately embarked on online advertising to globalize business penetration at minimal expenditure. The era of online advertising has become an initial statement of how brands and consumers get connected around the digital society.

However, the human’s creative and innovative thinking never stops. The mobile technology came in with massive impact from simple wireless service offers (SMS) to the arising complex propositions of mobile uses with the advance tools and applications currently available. Research firms, on other hand, felt this empowering trend and conducted extensive research into mobile technology, its current behavior, and its future global position. Mobile technology, gradually, has become a global buzz which awakened the advertising world, to realize just how far a business could creep into vast audiences using a personalized medium.

Mobile entrepreneurs and application development companies continuously push with what lies ahead of this technology. Several mobile-related application advancements come onto the scene to include the possibilities of bringing RSS feeds and blogs to mobile, videos and movie trailers to mobile, creation of mobile microsites, web banners to mobile, customization of cross media tools (widgets), web widget mobile campaigns, and bridging mobile to social media.

The advertising world is shaping an enticing pattern on how it evolves and where it will go by engaging in mobile campaign tactics. If mobile campaigns are workable with simple phone clicks, therefore, businesses and the general public will soon be addicted to this new mobile tools and applications craze.

TheTMSway unveils at TechCrunch50 this September 09 the launching of ‘TMS Factory’, the online self-service platform anticipated by advertisers to connect with the ‘NorMobs’ (Normal Mobile Users) community

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www.tmsshortcodes.com the ‘Media to Mobile’ platform offers in one location to create rich mobile web sites automatically optimized for each different mobile OS, to customize Cross Media TMS tools (widgets) to provide a direct access to the mobile offer on all targeted media (print, outdoor, web and social) and to access the tools to measure the campaign results and to collect data.

“Mobile marketing seems to be the next revolution’ but after SMS what’s next? All the studies show that the mobile as an ad medium is slow to take off. The surveys show that on one hand the major mobile ad model actually uses ‘push (Spam) SMS’ sucks! and on the other hand, the use of ad banners (the classic intrusive model) on the new social media (which includes mobile) fails.”

The TMS Factory platform challenges conventional wisdom. When all the propositions actually offer mobile to mobile push solutions (like a mobile banner on mobile sites) TMS takes a different route and develops a new concept based on ‘Media to Mobile pull services’ which allows to bridge the mobile to other media and to engage a conversation with consumers by creating a mobile rebound campaign to propose interaction and personal offers such as coupons, invitations, rewards and promotions and by providing the Cross media tools (widgets) to access directly to the mobile offer using a worldwide SMS platform (TMS provides SMS in more than 150 countries) or the standard 2D barcodes and TMS codes solution.

This self-service ads platform, based on a Free production & management service and a CPA (Cost per Action) model for the rebound campaigns, is open to all advertisers (no need to be developer) and is Telco’s independent which allows to deliver ads campaigns to all worldwide mobile subscribers.

About TheTMSway

TheTMSway (www.tmsshortcodes.com ) is the provider of ‘TMS Factory’ the Media to Mobile self-service platform to connect with the NorMobs (Normal Mobile Users). The platform allows to build Mobile rebound campaigns and to display direct access to the Mobile offers on all Media (Print, Web and Social) via customization of Cross Media widgets.


As Featured On PressExposure.com