Tag Archives: TMSFactory

TMS Express to speed up your mobile campaign creation

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You want to speed up the creation of your mobile campaigns? The latest of TMSfactory offers all mobile marketers the ability to develop mobile contents fast and easy.

The new TMS Express provides the shortened and faster way to create mobile campaigns without undergoing the standard campaign procedure. Using this tool, you can also promote your mobile contents via web, mobile phone, social network, and email.

No additional cost from standard campaign rates!

Current TMSfactory users can also enjoy this TMS Express opportunity. If you don’t have a TMSfactory account, you may avail our free sign up to entitle from using this new tool.


TheTMSway opens officially its mobile marketing platform to the public at the 2009 New York Venture Summit

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Hong Kong — TheTMSway Ltd is invited to stage its innovative business in front of hundreds of venture capital firms and media for this year’s New York Venture Summit.

The company will join in the top 50 cutting-edge companies from around the world to showcase businesses in the areas of Internet Tech, Health Care and Clean Tech, presenting the newly developed self-service mobile marketing platform, tmsshortcodes.com, to officially go public on June 17 at the Digital Sandbox Network, New York City.

Recently, the company launched the beta of TMSfactory with the mission of providing self-service functionalities to create and manage mobile campaigns using the simplified mobile tools and widgets integrated in the platform for convenient ‘drag and drop’ navigation.

The presentation in New York City is concurrent to the company’s official opening of the TMSfactory platform to the public. The company will feature four major functions integrated in TMSfactory version 1, consequently considering it as one of the most comprehensive platforms in the world’s mobile marketing scene. The future versions of this open platform will integrate third party partners (mobile services, widgets, publishers) and a complete solution for merchants to include mobile payment.

TMSfactory covers the self-service functionalities to: 1) Create and manage a mobile campaign; 2) Embed the campaign to other media locations (such as TV, print, email, web and social) using “media to mobile” widgets for instant display and access; 3) Monitor the campaign’s data; and 4) Measure the campaign’s results.

TheTMSway Ltd is a sole mobile content development company from Asia that provides mobile marketing solutions, bringing together online and offline brands and media closer to the target audiences worldwide.

“We are excited about this Venture Summit opportunity and we anticipate a very productive outcome from the participation”, says Frederick Saurat, Co-founder and CEO of TheTMSway Ltd.

tmsfactory mobile marketing platform

About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company which provides a platform to develop, monetize and promote mobile business. TheTMSway connects Advertisers and Media (and soon merchants) to consumers using the Mobile Medium as a bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self-service platform “www.tmsshortcodes.com”, “TheTMSway” provides premium services for Media and Ad agencies. Mobile portfolio “http://m.tmsshortcodes.com/portfolio.php”

About New York Venture Summit

The New York Venture Summit is a premier industry gathering that connects senior executives of early stage and emerging growth companies, venture capitalists, angel investors, technology transfer professionals, university researchers, incubators, successful entrepreneurs and premier service providers. The event provides exposure to companies deserving for global funding.

TheTMSway creates TV5Monde Asia’s mobile magazine

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TheTMSway Ltd, a mobile content development company based in Hong Kong, is partnering TV5Monde Asia for the station’s first mobile magazine to reach the mobile audiences/subscribers across the Asia Pacific region — anytime, anywhere.

The TV5Monde Asia’s mobile magazine is comprised of daily programs, downloadable news videos, regular weather forecasts, etc presented in combined English and French languages. It is an excellent news pocket guide ideal for travelers, business executives, and for most people always on the go!

The new mobile magazine of TV5Monde Asia is now available for Asia Pacific viewers providing the station’s news broadcasts at its most personalized access. You may visit the mobile magazine here http://m.tmsshortcodes.com/tv5mag/. To download videos, you need to be a subscriber of the magazine.

Recently, co-founder and CEO of TheTMSway Ltd, Frederick Saurat, presented the said mobile magazine during the Casbaa Mobile Event held in Hong Kong.

A month ago, TV5Monde Asia in project partnership with TheTMSway Ltd launched its news application on Facebook providing news and information to the millions of users flooding inside the social network.

New Media Plan Video

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The New Media Plan was one of the hot sessions tackled during the Casbaa Convention held in Hong Kong. Watch the video discussion with TMS co-founder Frederick Saurat on panel. Read on related post

New Media Plan session



Mobile Internet devices high point during a Webinar

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The growing portfolio of mobile Internet devices became a high point during the Yankee Group’s Webinar in conjunction with Trendsmedia and 4G World.

Among the standout devices mentioned were the BlackBerry Bold and Storm, the Android G1, the Apple iPhone 3G, the upcoming Palm Pre, the recently released Samsung Mondi and Nokia’s Symbian-based N97.

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TMS mobile coupon services discussed at GoMoNews

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TheTMSway is a Hong Kong based mobile marketing company, specialising in brands and advertising agencies. The company is aiming to include merchants and retailers among its clientele by launching three new mobile coupon services. The services will deliver discounts, promotions, invitations and rewards to mobile consumers, directly from a mobile campaign.

Continue to GoMoNews

Nokia Shares still Rise 8.4%

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Despite 90% drop of earnings, Nokia is reported to have boosted 8.4% share increase on device shipments. Report says Nokia has shipped more than 93.2 million units in the first quarter to surpass analysts’ estimates.

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From BBC News: Mobile web coming of age?

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The mobile web recently has become one of the hot topics among BBC news stories. In an article, giant companies ranging from Google to Microsoft and from Apple to Yahoo believed that mobile phone would become the future of internet.

This positive outlook, however, faces doubts from quite several industry players but Ebay’s senior director of platforms and mobile Max Mancini gave his strong defense in favor to mobile phone.

There are also few among industry leaders who have spoken their views relevant to the very useful changes happening to mobile phones today and to the people’s behavior in terms of usage.

Read the article from BBC

TheTMSway: TV5Monde social application now runs on Facebook

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TheTMSway Ltd and TV5Monde Asia joined forces of delivering the French TV broadcaster, news contents and programs straight to the pages of millions of Facebook users in the world with the goal to provide the francophone community and those who want to learn French, news bulletins in French directly on their social page..

In this project, a social application of TV5Monde Asia is developed by TheTMSway, and it now runs over the Facebook social platform.

For this beta launching, Facebook users can view all the news in short videos. The application is featured with daily news video bulletins (breaking news and business news) , and travel information for all Asian countries.

The users can also send favorite news and videos to all Facebook friends, or can post recommendation using the network’s status message feature.

The application’s Community feature, on other hand, allows Facebook users to comment or feedback on news and share it with friends.

catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news

TMS co-founder Fred Saurat sees huge business potential of mobile TV to media firms

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“In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” says Frederick.

Mr. Saurat, when asked by Media Magazine’s Anita Davis, quoted the huge business opportunity the mobile TV can offer to media firms. He said that investing in mobile TV today makes sense, emphasizing the collection and data management which can be integrated in mobile to lead media firms gain market share despite the world’s slumping economy.

“If media firms can reach a good audience on mobile, it will become an opportunity to engage in conversation with the audience and deliver personal messages from the programs sponsors and advertisers, such as targeted and localized coupons. It will be a major asset in terms of data and ROI discussion with advertisers.”

TheTMSWay client, TV5Monde, also addressed to same live topic saying that now is the appropriate time for mobile TV, wherein the thought of new media brings more opportunities to media firms from making relevant programs and linking it to other digital platforms like mobile Facebook.

Julien Dutronic, of TV5Monde Asia’s distribution and marketing division, also added that such an idea provides the use of ‘pull marketing’ taking place instead of ‘push marketing’. In such condition, users may choose the kind of information they want to access.

The mobile TV issue came at hot seat after recent deals were seen in favor of mobile as a must-have ad platform to evolve across Asia.

For TheTMSWay, this issue leaves a ‘say’ since the company has established a relevant self-service mobile ad platform which provides global brands, agencies, and media the mobile tools needed to explore unto the multi-faceted landscape of mobile marketing.

More insights from Asia’s business analysts and leaders, read full article from Media Magazine.