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TheTMSway Weekly Radar on Mobile Marketing and Business

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Borrell: 20% of Local Marketing Budgets Planned for Mobile

Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called  “Main Street Goes Mobile” that examines the role that mobile media is projected to play in  local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices. Meanwhile, half of local businesses report plans to engage in mobile marketing.

Emerging market operators make the right calls

Growth investors can still capitalise on the expansion of telecoms networks in emerging markets – as well as growing global demand for smartphones – according to sector analysts. Network operators with a global presence offer the potential for capital growth and attractive dividends, backed by strong free cash flow, claims Chris Whitehouse, a UK-based telecoms analyst for US firm T Rowe Price. “Companies that have good geographical exposure – like Vodafone to the US and emerging markets – have a rising free cash profile that more than supports a very generous capital return to shareholders,” he says.

Global mobile phone shipments to hit 1.77 billion

Global mobile phone shipments will hit 1.77 billion in 2016, driven by growth in mobile users in the emerging markets and the proliferation of broadband-enabled handsets, predicts Ovum. In a new forecast, the outfit has found that that the mobile handset market will experience steady growth of 2.5 per cent over the next five years, with shipments increasing by more than 230 million from 2011 to 2016. Ovum principal analyst Adam Leach commented: “Our latest analysis has shown that after a difficult 2009 due to the recession, the mobile handset market bounced back in 2010, with shipments reaching 1.49 billion units.

80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year

By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

Smartphones will drive Africa’s Internet uptake

Affordable smartphones, together with the falling mobile data tariffs, are set to drive an Internet adoption wave across Africa. That’s according to Craige Fleischer, the Regional Director for Southern Africa at Research In Motion (RIM), the makers of the BlackBerry device. Fleischer says the next phase in the development of the continent’s mobile market is mobile Internet. RIM has witnessed huge growth in the usage of data services among its African customers- small businesses and large private and public sector companies, he says.

Tanzania mobile users up 20 pct in 2010, investment seen falling

DAR ES SALAAM, Aug 14 (Reuters) – Tanzania’s mobile phone subscribers rose 20 percent to 21 million last year, but low tariffs due to a vicious price war are expected to diminish the appetite for investment in the telecoms sector, industry officials said. East Africa’s second biggest economy’s communications sector has grown at an average annual rate of nearly 70 percent over the past ten years in a sector where seven players have been fighting for market share, forcing tariffs lower. Mobile phone companies invested more than 2 trillion shillings ($1.23 billion) in cellular networks and other fixed assets between 2004 and 2009 in the fastest-growing sector in Tanzania, accounting for 20 percent of gross domestic product.

Mobile trends ‘changing marketing game’

Mobile marketing is changing as more people own smartphones and use the devices to access the internet. Some 90 per cent of adults own mobiles, with the proportion of smartphone owners among them increasingly on the up, according to Experian Simmons. Ofcom said last week that a quarter of UK adults now own a smartphone, with six in ten of them acquiring the device in the last 12 months. And the trend seems to be continuing, which means mobile marketing…

Nokia partners with China Mobile for Windows Phone 7 devices

Nokia still hasn’t announced any firm dates about when it plans to bring its first Windows Phone-based smartphones to market, but it’s already lining up launch partners. At a speech in Beijing last week, Nokia executive VP Colin Giles announced the company would be partnering with China Mobile to launch Windows Phone handsets in China—the first time Nokia has announced a carrier partner for the new devices. Giles did not offer any timeline for the Windows Phone devices’ launch, saying only that the phones would be launched in the future.

MMA Launches 2011 MMA Forum London

London, 16 August 2011 – The Mobile Marketing Association (MMA) today announced the initial line up of global brands that will be participating in the forthcoming MMA Forum London on October 4th-5th. The theme for this year’s event is the consumer’s centre stage role in the world of mobile marketing. Many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.

Mobile World Congress to Focus on Advertising, Marketing

In February, the mobile industry will once again head to Barcelona for Mobile World Congress (MWC), which will feature a new section focusing on different aspects of mobile marketing, show organizer GSM Association (GSMA) said on Tuesday. The event will be held between Feb. 27 and March 1 at the Fira de Barcelona Montjuic in Barcelona. The new mobile marketing section has been dubbed “mPowered Brands,” and will, for example, feature a dedicated exhibition where vendors can showcase advertising research, ad networks and mobile operator ad solutions, according to the GSMA.

Samsung battles Nokia in smartphones

Samsung is counting on snazzy new products, innovative marketing and vaulting ambition to close the gap on rival Nokia in this lucrative segment.  You might consider him cocky or overly ambitious. But Ranjit Yadav, Samsung India country head of mobile and IT makes no bones of his company’s ambition: “We want to be the number one smart phone player in the country. Our target is to grab 40 per cent market share by the end of this year”.

Google’s Big Bet on the Mobile Future

Google made a $12.5 billion bet on Monday that its future — and the future of big Internet companies — lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile market.

The Silicon Valley giant, known for its search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it to get into the business of making cellphones and tablets.

China to Become the No. 2 Ad Market in the World

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.

Global mobile shipments to hit 1.77 billion, Asia Pacific leads at 836 million

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The mobile shipment worldwide is expected to hit 1.77 billion in 2016. Such a strong performance is unlocked by an impressive growth in mobile users in the emerging markets and the proliferation of broadband-enabled handsets, according to recent report. Ovum’s principal analyst Adam Leach said that the increasing consumer appetite for Smartphones was a major factor in driving growth in the market for mobile broadband handsets.

Operators, who switched to 3G and 4G mobile broadband networks, are also seen to play a role to success. Ovum’s forecast shows that shipments of mobile broadband-enabled handsets will grow by a compound annual growth rate of 15.1 per cent from 2010 to 2016, to reach 962 million units.

Meanwhile, in Asia Pacific alone, it is anticipated that mobile shipments will hit 836 million. The big three Asian markets of China, Indonesia, and China are reported to continue being the growth engines for global mobile connections and handset shipments. Ovum’s forecast shows that shipments of mobile broadband enabled handsets will grow by a compound annual growth rate (CAGR) of 16.7 per cent from 2011 to 2016, to reach 372 million units in AP.

Mobile Market: Samsung, top handset manufacturer in the US mobile market

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The latest report of comScore revealed Samsung as the top handset manufacturer with an overall market share of 25.3% while Google Android continued gaining ground in the Smartphone market with 40.1% market share in June.

For the three-month average period, Samsung ranked as top OEM with 25.3% market share (0.08% up). LG came closer at second spot with 21.3% market share (equivalent to 0.4% points), and Motorola on third rank with 14.5% market share. Apple strengthened a post at fourth with 8.9% while RIM at fifth with 7.9% market share.

Meanwhile, Google Andriod made it on top rank with 40.1 market share (5.4% up) in the Smartphone market. Apple grabbed the second rank with a market share of 26.6% (1.1% up) while RIM came third with 24.3% market share, followed by Microsoft at 5.8% and Symbian (2.0%). More of the report here

TheTMSway Weekly Radar on Mobile Marketing and Business

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Samsung, Apple threatening to overtake Nokia in smartphone market

Much of the talk surrounding the global smartphone market has focused on the battle between mobile platforms – the rise of Google’s Android and Apple’s iOS alongside the continued decline of Research In Motion’s BlackBerry OS. Now, a research firm is turning its attention to original equipment manufacturers, where Nokia, the company behind Symbian, is also poised for a drop. According to Nomura, both Samsung and Apple are nipping at the heels of Nokia to overtake the Finnish handset maker as the most widely used devices across the globe for both consumers and enterprises.

Mobile ad spend to surge

NEW YORK: Mobile advertising expenditure should double worldwide this year, topping $3bn as a result, according to a new forecast. Research firm Gartner has estimated that mobile ad sales will rise from $1.6bn in 2010 to $3.3bn in 2011 and hit $20.6bn in 2015. Asia Pacific and Japan could secure $1.6bn in revenues this year, rising to $6.9bn in 2015, figures standing at $701m and $5.8bn for North America.Western Europe should see a similarly rapid surge in demand, from $569m to $5.1bn, while all other markets witness a lift to $2.8bn by 2015, measured against $410m in 2011.

Americans watching more TV, thanks to mobile devices, Internet

Americans are watching more TV, with viewership growing the fastest on mobile devices and the Internet, the Nielsen Co. says. Americans watch on average 22 minutes more television per month over the past year, according to the Nielsen study released Wednesday. Television viewing has increased across all platforms, with viewing over the Internet up by 34.5 percent from last year, viewing on mobile devices up 20 percent from last year.

Mobile Marketing Mania

Mobile mania is officially here. It is not the future, it is now. And it’s going to dominate how dealerships interact and market to their customers. Already, 93 percent of the U.S. population has a mobile device, and 40 percent have smart phones or mobile web devices. At some point in 2013, more people will access the internet using a mobile device than they will with a PC. In 2010 alone, mobile web browsing jumped 32 percent while there was a 90 percent increase in mobile app users

‘Dramatic Shift In Asian Mobile Ad Spend’

The end of 2011 will see 672 billion mobile internet users across Asia with China accounting for approximately two-thirds of the overall growth. While Japan still represents the world’s largest mobile advertising market, worth $1.7 billion this year, China is catching up as mobileSQUARED projects that it will join Japan and the US as a billion dollar market within the next five years.

Worldwide smartphone market to grow by 55% in 2011, says IDC report

Statistics show that only 305 million units of smartphones were launched in 2010. This year, as per the IDC Worldwide Quarterly Mobile Phone Tracker the worldwide smartphone market is forecast to grow by 55 %, with vendors shipping a total of 472 billion handsets in 2011. The figure is expected to double by the end of 2015. This increase is apparently fueled by the fall of average sale prices, increased phone utilities, lower cost data plans and much more that make smartphones an easy buy for a lot of people.

Mobile phone companies face competition row

The telecoms giants said yesterday that the new business would accelerate adoption of mobile marketing and payments because it will develop technology for use on all networks and mobile handsets, and will act as a “one-stop shop” for advertisers, retailers and banks to launch new products. The technology will enable consumers to swap their physical wallets for SIM card-based ones. Eventually the technology could replace conventional house and car keys.

Singapore’s mobile ad market grows 18% in April

SINGAPORE : The Singapore mobile ad market grew by 18 per cent in April, compared to the month of January. According to InMobi’s monthly report on mobile devices, the mobile ad market reached 139 million monthly ad views in April. InMobi said that the findings show that smartphones accounts for nearly nine out of 10 of all ad views in the advanced mobile market.

Cross-Channel Insight Biggest Interactive Challenge

The greatest internal challenge facing interactive marketing organizations today is understanding customer interactions across online, mobile, social and offline channels, according to [pdf] a June 2011 study from Forrester Research and ExactTarget. Data from “The New Campaign Management Mandate” indicates a leading 48% of mid- to senior-level US interactive marketers rate understanding cross-channel interactions as one of their top three internal challenges.

Growing Device Markets Mean Opportunities for Publishers, Marketers

The publishing industry has been rocked by the shift from print to online access, a development that has been notoriously challenging to monetize. Consumers have shown little appetite to pay for content on the web, and the soft economy has taken a toll on the online advertising-based models that many publishers embraced as a replacement for declining print income.

TheTMSway made Hong Kong Tramway a real time interactive touch point

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As Martiros artist ad campaign made a hit at Hong Kong Tramway, mobile users were able to experience an exciting and personalized manner of meeting in person with the long hailed ‘one of the most successful and collected living contemporary Master Artists in the world’.

The Damina Gallery is a place that displays masterpieces of artists from US, Asia, and Europe – that includes Martiros, who is one of the most successful and collected living contemporary Master Artists in the world celebrating the love of life and freedom. With his art exhibits scheduled from May 9 to 28, 2011, all supporters of Martiros were invited to acquire for VIP invitations in an exciting and more personalized manners.

The interactive campaign, powered by TheTMSway via its telecom-free “touch point” system which associates   the new short codes (TMS Shortcodes) to the TMS code search engine (TMS Search), was launched and made a hit at the Hong Kong Tramway inviting all supporters to use the TMS code: VIP 2011 to receive a personalized invitation to meet Martiros in person. The call to action was: “visit TMSsearch.com on mobile to enter the code”.

Attached to the TMS code, an interactive (mobile) site was accessible where mobile users could watch videos as regards to Martiros and his works. Users were given also the privilege to specify a schedule of which they preferred to personally meet with the artist. The interactive site (automatically optimized for mobile and tablet devices) was also integrated with location map and social functionalities where all supporters can share the event to friends via emails or across Facebook and Twitter spheres.

From the tramway transformed into an interactive touch point, the campaign was ‘tagged’ by TMS to provide with real time metrics and data about user’s interaction, engagement, and social sharing behaviors.

TheTMSway reveals a new generation of Shortcodes in the Philippines’ mobile landscape

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PHILIPPINES – TheTMSway, a mobile solutions provider, brings in the Philippines the TMS platform, a combined technology of new generation of shortcodes (TMSshortcodes.com) and a shortcode search engine (TMS search), both optimized for the new generation of mobile phones, which will take one-step ahead of the traditional SMS short code system in the region, and will increase the level of engagement between the business community and the Filipino consumers.

TMSshortcodes.com (www.tmsshortcodes.com) is a Telco-neutral open platform that allows the delivery of personalized mobile contents to the Filipino consumers by means of short codes – a method that upgrades the SMS shortcode (a system provided for the exchange of text message via old generation of mobile phones) to the TMS shortcode (a system optimized for URL messaging).

The TMS shortcode is composed of a root (branded keyword) and a unique numeric code (sample: ITV 1010), which can be entered into the search engine of shortcodes (TMS search) using consumer’s mobile phones or tablets. The action will take the consumers to a specific version of a mobile offer (site), automatically optimized for the devices used, location, and time of connection. i.e In the SMS shortcode system, consumers need to send a keyword like “ITV 1010” to a local number and get back an SMS with a clickable  link that  connects to a static site URL. With the TMS shortcode system, consumers simply enter the keyword “ITV 1010” to TMSsearch.com to get an instant personalized connection via a dynamic URL.

Using the platform, companies can generate a TMS shortcode, integrate it to any forms of communication channel, and connect the shortcode to the specific URL(s) of existing mobile site(s). The TMS platform, in an event of no existing mobile site, will allow companies to use a builder tool for them to create a new mobile site (mobile promotion or mobile coupons with the ‘must have tools’ in term of location and social recommendation) by filling a simple form.

The TMS technology is multichannel in terms of media placement wherein it can be fully integrated to any communication channels like print, television, promotional material, OOH and social media.   This multichannel functionality provides a practical and strategic approach among business enterprises into maximizing an engagement with the consumers and in leveraging active responses from them.

“The TMS platform (built for the internet in the post PC world) represents the “post SMS” generation for the brand-consumer relationship. In brand’s perspective, this Telco-neutral platform provides an easy way to create a bridge between consumers and interactive offers; while in the consumer’s side, it provides a user-friendly way and low cost opportunity to use mobile internet via an evolution from their SMS shortcode experience”, says Frederick Saurat, co-founder of TheTMSway.

Providing this new taste of interactive trend to the Filipino mobile users, the company takes a strong stance of bringing more life in the country’s business community. This condition is in proper timing with the emergence of mobile internet in the Philippines, and consequently, is viewed to support the increasing level of business-consumer engagement in the region.

Aside from the advancements that TMS technologies will bring into the country’s business-consumer relationship scene, the company also provides business enterprises the opportunity to plug in on TMS data & metrics analytics in order to measure the efficiency of all the communication channels integrated (tagged) with the TMS shortcodes including all traditional media such as print, TV, billboards and flyers.

“Measurement, especially on traditional media ad campaigns, is a key part of the ROI requested by advertisers. The Plug & play solution provided by TMS which can help determine the performances of each medium is a revolution that improves immediately any offline campaign’s accountability”, says Jonathan Ellis TheTMSway CEO.

The TMS system also provides an innovative solution to fight against privacy issues which have been building some walls between mobile technology providers and the consumer mass market.

“Our platform is designed to respecting the privacy of (Filipino) consumers. First, the system is based on a ‘pull’ concept (in which consumers will activate in order to initiate a relationship with a brand), and second, consumers need to specifically ‘opt-in’ when a brand is requesting for a personal data”, adds Frederick Saurat.

TMSshortcodes.com and TMSsearch.com are already used in some countries across the Asia-Pacific region, like Hong Kong, Singapore, Thailand, Indonesia and Malaysia.

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About TheTMSway

TheTMSway (www.theTMSway.com) is the provider of  the TMS shortcodes gateway (a new generation of shortcodes optimized for URL messaging) and the TMS platform of services, for the internet of the post PC world, that enables consumers and brands to interact in real time from any media using mobile and tablets as a bridge to engage in personalized conversation.

About TMSshortcodes.com

TMSshortcodes.com (www.tmsshortcodes.com) is a Telecom-neutral platform used to create real time shortcodes for call to action campaigns, and optimized for URL messaging. The TMS shortcodes are instantly accessible by consumer via TMS search, the mobile search engine of shortcodes.

About TMS Search

TMS Search (www.TMSsearch.com) is the search engine of shortcodes that lets consumers access unto a personalized and optimized version of a mobile site (offer) at anytime. This shortcode search engine can easily be accessed via a simple mobile browser (and bookmarked through the consumers’ device) or via an app with compatible Smartphones.

TheTMSway News: CEO Jonathan Ellis shared top 5 mobile marketing tips at Campaign Asia

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The mobile marketing is consistently at the global forefront with several news stories coming out – all talking about this kind of marketing strategy.  But one thing for sure, brand marketers are expecting for a concise and truthful guide in their decision-making:  where and how should they position their mobile marketing approaches?

Jonathan Ellis, CEO of TheTMSway, has spoken recently with Campaign Asia and shared his top five mobile marketing tips. Here’s a piece of it.

Five things you need to know about mobile marketing

By Jonathan Ellis | Mar 11, 2011

Jonathan Ellis, CEO of TheTMSway, shares his top five mobile marketing tips.

Jonathan Ellis, CEO of TheTMSway

1. Clearly identify your audience and understand the mobile statistics about the countries that you target in your campaigns.

In other words before ‘media hype’ lulls you into focusing your marketing or development budget on the Apple platform exclusively, consider this simple fact – 96.5 per cent of mobile users don’t use iPhones. Today the mass market is owned by the likes of Nokia and Samsung. Even when you break down smartphone users, 84 per cent don’t have an Apple handset.

2. There is a myth that only people with smartphones can access the mobile web. This is utter nonsense as many handsets can surf the mobile web. Most handsets able to access the web are feature phones. In 2011, over 85 per cent (global number) of new handsets will be able to access the mobile web. Today, in developed countries, 90 per cent of mobile subscribers have an internet-ready phone.

3. Mobile web or app? Everyone hears about successful apps. While these sound impressive, they don’t mean much without understanding the retention rate (e.g. how many people are still using the app a second time, a week or a month later?) The download stats provide an incomplete and inflated view. High usage numbers always look great but if customers never use the app or abandon it just after a few times, those high download numbers are really part of a high churn rate.

A study by Localytics (January 2010) found that many apps are downloaded, tried once and then discarded. A web app (mobile web site) can be provided at a lower cost for a better result as it can be device or operating system ‘agnostic’. Just make sure that you work with a partner that can provide you with content or an offer that is optimised, localised and personalised for the end user. This will ensure that no potential customer has a bad experience interacting with your brand (e.g “it doesn’t work on my phone”).

4. A standalone medium or an integrated ‘bridge’ to consumers in any media campaign? If you only use mobile via ad display then you will face the ever increasing problem of spam and privacy issues. If you use other channels such as traditional media, social media or promotional material you must use mobile as a ‘x1 click’ way to connect consumers from your media.

5. Does analytics matter? You need to have clear identifiable goals and a means of measuring whether they are achieved in advance of launching any mobile initiative. Analytics are today readily available and thus makes this a highly measurable route to market (e.g. what, why, when, from where and how many?).

Campaign Asia News: http://www.campaignasia.com/Tools/Print.aspx?CIID=249888

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why the outdoor industry needs to get smart with mobile technology

CBS Outdoor’s recent Europe-wide study into how people interact with, engage with and view outdoor advertising produces some interesting insight into the impact that smartphones and mobile internet are likely to have on advertising strategies in the future.

Why BMW Suddenly Loves Mobile Apps

The car company that long derided cupholders as extraneous to the driver experience now is investing $100 million in mobile applications, some that won’t have any real tie to the vehicle. There are two ways to look at BMW’s decision to create a $100 million venture capital fund for mobile apps. One is that this is the new business reality,that every company must be looking for new ways to connect with customers over the mobile Internet.

Mobile on the move but are brands moving along?

Mobile is moving. With the release of the iPad and Samsung’s Tab tablets, the expansion of iPhone’s availability and new smartphone devices from nearly every mobile brand, consumers are converting to smartphones and mobile devices while at the same time increasing the amount of time spent on these devices.

Report: By 2015, Mobile Internet Usage Will Increase by Factor of 26

Global mobile data use almost tripled between 2009 and 2010, according to a new report from Cisco, but that’s not the most surprising detail they’re offering: Apparently, they expect mobile data use to increase by a factor of 26 by 2015 – and much of that growth will come from users who don’t even have electricity at home.

Study: Consumers need understanding of data collection

Analysts say consumer definitely do not want to have data collected during their browser sessions. But a new report from PubMatic disagrees. According to their research consumers are more will to be tracked anonymously once they understand what that actually means.

Survey: 85% of Marketers Going Mobile

More and more brands are directing resources to mobile advertising, according to a new survey from DM2 Media and Jumptap. According to the study, nearly 85% of marketers are doing some form of mobile marketing or advertising, and many (60%) who have near-term mobile marketing plans are paying for the programs out of their online budget.

Mobile advertising gaining ground here

MANILA, Philippines – Mobile advertising is gaining ground in the Philippines. Only three months after launch, My Rewards, My Globe Plus, the mobile advertising platform of Globe Telecom and mobile advertising partner and global leader Out There Media (OTM), garnered US$4 million worth of advertising commitments and 1.7 million opted-in subscribers.

Using Web site best practice to increase mobile site conversion

At the beginning of every year for the past decade, we have heard industry experts proclaim that it will be the “year of the mobile Web.” Now we are saying it again, but this time it looks like the real deal. This year will be the true test of brand marketers’ mobile madness and aptitude as consumers continue to turn to their Web-enabled mobile devices as a daily means of quick, on-the-go brand interaction, buying research and, now, shopping.

Shift to smartphones has begun — Smart

Wireless service provider Smart Communications said Filipino mobile phone users will shift to Internet-capable ‘smartphones’ in large numbers over the next two to three years and that it is now taking the lead in promoting this transition. Company officials said that Smart is introducing an array of smartphones and tablets led by its “Netphone”, and, low-cost Internet service packages in the next few months.

At the IAB annual: Going mobile a key theme

La Quinta, Calif.—Advertisers and publishers must aggressively pursue new opportunities in the mobile space, Bob Carrigan, the new chairman of the Interactive Advertising Bureau, said Sunday in his opening remarks at the IAB Annual Leadership Meeting here.

Finnish firms head for Kenya with eye on African market

The growing interest in the budding ICT sector has attracted six Finnish companies that are scouting for opportunities in Kenya which they can ride on to penetrate the African market. The firms are participants in a project that will be funded by the World Bank and mobile giant Nokia, itself a Finland-based company, that aims at increasing foreign investment in key ICT emerging markets around the world.

US Mobile Data Market Update Q4 2010 and 2010

The US wireless data market grew 5% Q/Q and 23% Y/Y to reach $14.8B in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55B and we expect this to increase by 22% to $67B in 2011. The US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010.

Mobile Entertainment To Become $52.8 Bln Market in 2015: Report

The market for mobile entertainment, including mobile gaming, mobile music and mobile TV, is expected to grow at a compounded annual growth rate of 9.5 percent to reach $52.8 billion in 2015, according to a new report from IE Market Research Corp. In 2009, the market for mobile entertainment was worth $32.9 billion. The report, which covers more than 50 countries and regions, said Mobile TV market would witness significant growth.

TheTMSway takes TV promotions interactive in real time

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TheTMSway has opened a technology that is capable of making TV promotions interactive in real time. Starting a partnership with an Asia-based TV client, ITV Granada, the service of activating TV promos via short codes will continue throughout the world.

The ITV Granada’s competition promo gives an opportunity for the lucky winner to enjoy two (2) return air tickets to London – the home of some ITV Granada’s most exciting programs.

Aimed of getting an understanding of where their viewers are, what they are watching, when they are watching, and what their profile is (gender and age), ITV Granada runs a special competition promo across SEA markets showcasing its programs, with London as an exciting destination that awaits the lucky winner.

ITV Granada has embraced into mobile strategy and hired TheTMSway to implement the mobile elements of the TV promo. TMS’ unique interactive technology was able to provide a real time, simple and free competition entry mechanism for viewers and a deep data analytics for ITV Granada. TMS also developed an interactive site for ITV Granada, formatted and optimized for all internet-connected devices such as mobile and tablet.

The interactive site can be viewed here: http://www.tmssearch.com/en/result.php?code=ITV2011&id=5228

ITV Granada’s competition promo is scheduled for airing throughout the month of February. It can be watched here: http://tms.fm/itv2011/contest/

Using an internet-enabled mobile phone, consumers can type the TMS code search engine, www.tmssearch.com and enter the code, ITV 2011.

ITV Granada’s competition promo is plugged with TMS metrics tool for data monitoring and measurement of the campaign’s results. The competition runs across all markets of Southeast Asia (SEA) where ITV Granada is available – including Hong Kong, Singapore, Thailand, and Malaysia.

With TMS technology, TV and satellite cables from all over the world can now take advancement toward an interactive TV promo in real time. This client project is another step of the company in providing groundbreaking solutions to brands and traditional media after it activated the billboard campaign of Red Packet in Hong Kong.

TheTMSway and Campaign Asia launched a mobile competition in Asia-Pacific region

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Go to www.tmssearch.com on your mobile and enter the given code (IPAD 2010) to get the chance of winning a new  iPad.

TheTMSway is working with Asia’s marketing magazine (former Media Magazine) as the latter launched its pilot publication issue during an official rebrand as “Campaign Asia-Pacific” magazine.

Along with Campaign Asia-Pacific’s pilot November 2010 issue, a mobile competition “Win an iPad” campaign is launched to enable existing subscribers join the mobile competition where they can enter a given code “IPAD 2010” using their internet-enabled mobile phones.

“Win an iPad” contest is open to all subscribers of Campaign Asia (former Media magazine) and clients/customers of TheTMSway who are  at age 18 years and above.  The mobile competition detail can be accessed at http://tms.fm/ipad2010.

Competition Rules:

The following rules shall apply, together with any instructions or rules specific to this competition. By entering to this competition, participants are deemed to have accepted the following:

1) This competition is open to all customers of over 18 years of age, except for TheTMSway and CampaignAsia employees and their relatives, and anyone professionally connected with the prize offered in this competition. TheTMSway reserves the right to verify the eligibility of all entrants.

2) To qualify for and be entered into this competition, participants must log on to TMSsearch.com and enter the given code for the chance to win an iPad.

3) By taking part in the competition, participant shall warrant that all information submitted is true, current and complete at the time of submission. It is the participant’s sole responsibility to ensure that personal details and e-mail address are accurate, and that TheTMSway is informed of any changes to these. TheTMSway accepts no responsibility for any changes which are not properly notified from the time of submission of entry to the time of notification that the prize has been awarded.

4) All entries are the property of TheTMSway. By entering the competition, participants thereby assign absolutely the copyright and all other rights in the entry for the full period of the copyright.

5) TheTMSway reserves the right to disqualify an entry if it is incomplete or if there are reasonable grounds to believe that participants have breached any of these rules.

6) There must be only one (1) entry per user.

7) Prizes are non-transferable and there are no cash alternatives. TheTMSway will make reasonable efforts and costs to get the iPad to the winner.

8 ) All taxes, insurances, transfers and other expenses resulting from the prize are the sole responsibility of the winner, unless otherwise stated.

9) Failure to claim a prize within the time or in the manner specified may result in disqualification and the selection of an alternative winner.

10) TheTMSway reserves the right to alter, amend or close the competition as necessary.

11) In the case of any disputes regarding these rules, or the rules or instructions of a specific competition, the decision of TheTMSway shall be final and binding, and no correspondence shall be entered into.

The competition and these rules are governed by Hong Kong Law.