Tag Archives: TheTMSway

TMSfactory.com opens a self-service opportunity for local business to create, manage, and monetize mobile offers

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HONG KONG — TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business. After having provided self-service tools for mobile marketing, TMS now provides local merchants with solutions to create and sell deals on mobile.

After a first period of enthusiasm for daily (or group) deals in the mobile marketing sector, there has been a growing backlash against the model and the companies who are driving such offers. Some consumers are considering them as a form of ‘email spamming’ while some merchants are finding the process to be more akin to robbery than good business. High commission fees, branding concerns, and absence of analytics are just a few factors affecting local retailers and national brands to draw back from third-party platforms. TMS Factory aspires to address these concerns by enabling local businesses to create, monetize, and manage/control promotional and m-commerce campaigns.

TMS factory has built a simple and secured platform that offers local business owners the ability to easily create a mobile site (by completing simple template forms) with the “must have” tools for social commerce. This service is automatically optimized through different mobile operating systems, and enables consumers to land directly on a page with offers linked to an instant payment solution. The merchants can also provide consumers with different tools to localize venues on a map, to make reviews, to share the deal with friends via social media or to contact the local business via simple ‘click to call’ button.

Further, the platform provides merchants the ability to track conversion rates and measure the success of their deals through comprehensive analytics of campaign’s performance, level of engagement with consumers, demographic profiles, and recommendations. The TMS Factory user will take advantage of a “free set up” as TMS will only take a fee on successful transactions.

“Our goal is to help local businesses adopt into a technical-free mobile initiative where their focus will be managing and optimizing their campaigns. We provide them with ‘user-friendly’ tools to take control of all their needs in their mobile campaigns”, says Frederick Saurat, co-founder of TheTMSway.

TMS factory also provides a new and easy way to access directly to a mobile offer via a simple TMS code, (a new generation of free intelligent shortcodes associated to a new mobile search engine of code ‘TMS search’) which reduces the time of browsing at a mobile site and shortens long URL addresses (Example: TMS code: BURGER 1021 vs. http://www.burgerking.com.co/our_special_offer/coupon).

“Our recent tests done with TV broadcasters in Asia have shown an impressive result in terms of consumer adoption and inspired us more in our objective of making TMS become a new, and post SMS, standard to bring excitement in the new generation of phones,” adds Mr. Saurat.

“We are working already with major brands and media agencies to transform traditional media ad campaigns into real time ‘interactive touch points’ using TMS to bridge consumers; and now, with this new M-Commerce platform, we can propose to our clients to associate a ‘real time and personalized mobile deal’ to certain of their offline campaigns. At same time, consumers using TMS will be able to discover a new product, buy it at a privileged price, and recommend it to friends”, says Jonathan Ellis, CEO of TheTMSway.

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About TheTMSway

TheTMSway (www.thetmsway.com) is a Hong Kong based company that provides a platform for marketing and commerce in the internet post PC world, where consumers can be accessed at anytime and from anywhere using the mobiles and tablets as a “bridge” for interactions.

About TMSfactory

TMSfactory (www.tmsfactory.com) is a platform for self-service creation, management, and monetization of mobile contents/offers for merchants and local businesses. The platform is Telco-free, has an automatic optimization through all mobile operating system, and can be used and localized in different countries.

 

Fox channel’s The Killing goes interactive with TMS

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The Killing’s TV interactive campaign invites all APAC fanatics to vote in real time, participate in an exciting competition, and get a chance of winning a Smartphone.

TheTMSway has entered into a partnership with Fox channel to make its suspense TV series “The Killing” real time interactive. The company provides a TMS code “FOX 2010” integrated into The Killing TV spot promo wherein viewers can enter in their phone (going to www.TMSsearch.com) to instantly access to the optimized and localized version of the show’s mobile interactive site.  The site enables Asian fanatics to interact, vote, watch previews of the series every week, and get a view of exclusive trailers, such as the Spielberg’s upcoming series (Terra Nova).

The voting functionality, provided by TMS, enables Asian audiences to participate to a poll question of who, among the characters, is the prime suspect in the killing of Rosie Larsen. Every week, the mobile site reveals the pulse of the Asia-Pacific audiences. TheTMSway has also integrated social tools in the mobile site to enable sharing or recommendation to friends via email, Facebook, and Twitter.

Providing this service to FOX, TMS enables the channel to access unto the real time high value metrics and data which provide a better understanding of the viewer community and give opportunity for the channel advertiser to access to a new generation of Interactive TV spots that leverage a localized and personalized conversation with viewers.

Entertainment is filled with excitement as Fox Channel will give Blackberry Torch 9800 Smartphone for the ten (10) lucky winners. The competition applies to audiences in the south Asian countries within the scope and broadcast coverage of Fox channel: Philippines, Hong Kong, Macau, Taiwan, Indonesia, Malaysia, Thailand, Vietnam, Brunei Darussalam, Cambodia, Myanmar, and Maldives.

TheTMSway (www.thetmsway.com) is the provider of TMS, a post SMS Telco-free  short code system that takes brands and all forms of media unto an exciting interactive ‘touch point’, enabling consumers to immediately interact with an offer or content and share it with friends.

The Killing TMS promo is running on FOXSEA (and FOX PHI). The campaign runs until November 2, 2011.

Advertising Execs: Mobile advertisers need to embrace better creative approaches

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An interesting topic on the efficiency of mobile in the advertising scene became a hot discussion among advertising executives during the Mobile Media Summit hosted by Advertising Week.

Executives concurred in a panel discussion that mobile advertisers needed to embrace into creativity in marketing via small screens. Executives believed that mobile should manifest an experience that engenders consumers to a brand and affects their purchase decision, that mobile will be more important marketing channel than television in 10 years time, and that CPG and automotive brands would have shown interest in mobile marketing.

Meanwhile, a new study published at Financial Post suggested three important factors for a successful mobile campaign. The study revealed that the location of brand name or logo within a mobile ad matters in which the left-side brand placement is generally most effective and has a strong impact on advertising recall, that clear and persistent branding is important for brand awareness, and that a strong call-to-action encourages interactivity and engagement to help drive purchase intent.

US ad agencies and advertisers spend 6% of marketing budgets on mobile

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The latest survey in the US market revealed an average of 6% marketing budgets spent by advertising agencies and advertisers on mobile medium in the region. Published on Business and Leadership paper, the said survey had more than 600 ad agencies and advertisers responding the survey. Result revealed that the largest proportion of the respondents buy mobile through ad networks (46%) than any other resource, including direct from publishers (30%) and exchanges (12%).

According to the survey, the most important offering of a mobile partner is targeting and reach. While majority of US advertisers and ad agencies (69%) spend less than 5% of their budgets on mobile at the moment, the report said that most have plans of increasing their ad spending by 35% in the coming year.

The survey study also found that 79% of respondents are now engaging in mobile marketing and advertising.

TheTMSway Weekly Radar on Mobile Marketing and Business

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News executives say mobile delivery offers news business a profitable future

DENVER — News executives opening the Associated Press Managing Editors meeting in Denver on Wednesday said mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world. Tom Curley, The Associated Press’ president and CEO, said media companies lost revenue opportunities with the Internet but have a chance to change that with mobile. “We’ve got to be smarter, this time, in the do-over. There won’t be a third time,” Curley said.

Mobile website use growing in popularity

IN the first week of operation, Domino’s Pizza’s dedicated mobile site took more than $1 million in orders. Its instant success demonstrates the growing importance of mobile websites and applications for brands, which is confirmed by an Ipsos/Google smartphone survey that shows smartphone usage is matching that of PCs. Research shows that Australia is second in the world, only to Singapore, in market penetration of smartphones and that 87 per cent of smartphone users say they notice mobile ads.

Mobile Ads Six Times as Effective as Standard Banners

The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.

Mobile Internet users in US to grow at CAGR of 16.6%: IDC

Number of users accessing the Internet through PCs will first stagnate and then slowly decline, forecasts the firm. The number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM). By 2015, more US Internet users will access the Internet through mobile devices than through PCs or other wireline devices.

Smartphones take lead in European mobile phone market

Simple ‘feature phones’ now make up less than 50% of sales as quarterly smartphone shipments exceed those of more basic devices for the first time. The era of the simple “feature phone” that cannot connect to the internet is over in western Europe. Smartphone shipments exceeded those of “feature phones” for the first time in the region over the most recent three months and accounted for 52% of the 42m units sold.

Mobile more effective than print, TV and Web ads: InsightExpress

NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer’s Mobile Marketing Summit. The research points to mobile as more effective than more traditional channels such as print, television and online advertising. In fact, mobile is moving forward in such a way that it is a powerful standalone marketing channel. “Mobile is leading the charge of most effective channel in all metrics except brand favorability, including more than print and TV,” said Joy Liuzzo, vice president of InsightExpress, Stamford, CT.

Nigeria’s mobile penetration to reach 82% by 2015

Nigerian telecoms landscape has witnessed significant growth in the last ten years as result of the liberalisation of the market. Nokia Siemens Network (NSN), however, says the growth will indeed continue, predicting that the country’s mobile penetration rate is expected to reach 82 percent by 2015. The year 2009 saw mobile penetration grow from 49 percent to 57 percent in 2010. The telecoms infrastructure provider made this known at the opening of its new office in Lagos, recently. Dimitri Diliani, head of Africa region, NSN, says the firm has a vision in Africa of ‘internet for every African,’ noting that Nigeria is an important country in this vision.

Android Gobbles Smartphone Share from BlackBerry to Beat iPhone

By the end of this year, the iPhone will have lost its title as the No. 1 smartphone in the US, eMarketer estimates, with Google’s Android operating system surging ahead to first place. Android will be installed on 37% of all smartphone handsets in the country by year-end, up 13 percentage points over 2010. Apple will likewise see its OS increase share, but only slightly: from 28% of the market last year to 29% this year. iOS will continue to inch upward in market share through 2013, but by that year Android will hold more than two-fifths of the US smartphone market.

Taking marketing campaign integration a step further with mobile commerce

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research. Although still in the very early stages of development, mobile commerce is quickly becoming a reality.

Mobile messages in APAC to top 3.5T

The number of mobile messages of text, images and video sent in Asia-Pacific is expected to hit 3.5 trillion this year, accounting for nearly half of the global volume of 7.5 trillion, according to Ovum. And while the worldwide market is seeing a decline, the Asia-Pacific region will be “relatively insulated” from this downward trend, the analyst firm notes. The region’s projected 3.5 trillion mobile messages will mark a 14 percent increase from last year’s 3 trillion, Ovum said in a report Thursday. It added that about US$39 billion in revenue will be generated this year across the region, up 7 percent from 2010.

20% of Asia-Pacific Mobile Handset IC Market Revenues Went to Taiwanese and Chinese IC Vendors in 2010, Says ABI Research

SINGAPORE, Sep 14, 2011 (BUSINESS WIRE) — Chinese and Taiwanese IC vendors were the source of almost 20% of market revenues from ICs shipped into the Asian market in 2010, benefitting vendors such as Hisilicon Technologies, Himax Semiconductor, Leadcore Technology, MediaTek, MStar Semiconductor, Novatek Microelectronics, RDA Microelectronics, Spreadtrum and Via Technologies.

Mobile handset manufacturing in the Asia-Pacific region accounted for around three-quarters of the ship to revenue and has been a significant driver for local suppliers to emerge and grow market share. “From the analysis, we estimate that Chinese/Taiwanese IC vendors were the source of almost a fifth of total market revenues from ICs shipped into the Asian market in 2010,” says Peter Cooney

Mobile marketing for publishers: getting the basics right

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm. Publishers know this and even the most traditional newspaper and magazine groups now have a mobile strategy. It seems to me, however, that many publishers have tried to run before they can walk.

Global Mobile TV Subscribers to grow $792M by 2014

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In the latest report (Global Mobile TB Forecast to 2013) conducted by Market Research, the Mobile TV Subscription is predicted to acquire an increase in the number of mobile TV rollouts in the world. The number of mobile subscribers will grow at a CAGR of roughly 43% between years 2011 and 2014 to reach almost 792.5 million by end of 2014. Report also revealed the streaming technology to dominate the mobile TV subscriber base by the end of year 2014.

Various factors seen to support this anticipated growth include operators’ service pricing models and the availability of handsets that can support good picture quality at high data transfer rate.

The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move, according to Market Research.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Sizing the Mobile Payments Market

Mobile payments, though they have yet to take off substantially in North America, are a hot topic, with major companies like Google joining startups in the space and hoping to grab a slice of billions of dollars in potential transactions. Research firms disagree on the current size of the nascent market, but project strong growth in mobile payments and their users.

Fueled by smartphones, daily deals, merchants embrace mobile marketing in a big way

Retailers can no longer rely on the flashing neon sign or the “clown on the corner” to draw in customers who are walking past the storefronts with their heads down looking at their mobile devices. That’s the message from Borrell Associates, which says it is seeing a dramatic shift in how small and mid-size businesses are embracing mobile advertising and mobile promotions. Mobile advertising is fast becoming the go-to choice for local businesses across the U.S., thanks to the fast spreading of social media, smartphones and daily deals and coupons…

Global Location Based Advertising Market to Reach $12.8 Billion by 2017

GIA announces the release of a comprehensive global report on Location Based Advertising (LBA) markets. The global market for Location Based Advertising is projected to reach $12.8 billion by the year 2017. With mobile Internet gaining in popularity and the proportion of smartphone sales increasing, LBA market holds enormous potential. The market is driven by favorable factors including spurt in number of GPS and Wi-Fi enabled phones, increased merchandising and shopping activity among consumers, growing popularity of mobile commerce, and increasing usage of Location based Social Network Services.

Smartphone Users Most Engaged with Ads While Shopping

Different mobile activities lead to different behaviors and engagement levels. With smartphones able to perform a variety of tasks, from communicating to information-seeking to shopping and beyond, consumers are spending more time with them than ever. And marketers have more chances than ever to reach them via mobile.

Smartphone growth changing mobile habits

As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments. According to recent figures from research firm comScore, 234 million Americans ages 13 and older used a mobile phone during the three month period ending in July. Of those, 82.2 million owned smartphones, a 10 percent increase over the three month period ending in April.

Consumers Demand Personalized Messaging Across All Verticals

Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences.

Asia-Pacific leads the world in smartphone use: Google/Ipsos study

ASIA-PACIFIC – It seems then when it comes to mobile phones, and smartphones in particular, there is no market quite like the Asia-Pacific. The region is ahead of the world’s most advanced economies in terms of smartphone and overall mobile phone penetration, a joint study by Google and Ipsos has found. The report, Smartphone Research on Mobile Internet and Market Trends, spanned 30 markets globally and 11 markets in Asia-Pacific. It found that the region as a whole had the highest mobile phone penetration in the world and a willingness to use those phones to shop and play that outstrips other markets.

Mobile internet – driver for mobile

The mobile communications market has been experiencing a global upswing. Smartphones, in particular, are appealing to even more consumers. This year, it is anticipated that around 400 million smartphones will be sold around the world. Above all, in Western industrialized nations, this boom is occurring at the expense of feature phones, which do not offer the diverse range of smartphone functions. These are the latest GfK Retail and Technology findings prepared for IFA 2011, which is taking place in Berlin.

Mobile internet use doubled in two years: ONS

Six million people accessed Internet over mobile phones for the first time. A new study by the Office for National Statistics (ONS) has revealed that the number of people connecting to the Internet using a mobile phone has nearly doubled in the past two years. The study showed that there were 17.6 million mobile phone Internet users in 2011, representing 45% of Internet users, compared to 8.5 million users (23% of all users) in 2009.

Asia-Pacific region remains a leader in the world’s mobile market

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Asia-Pacific is ahead of the world’s most advanced economies as far as Smartphone and overall mobile phone penetration, report said.

In a study conducted by Google and Ipsos, the Asia-Pacific region remains leading in the global mobile market. The region is ahead of the world’s most advanced economies in terms of Smartphone and overall mobile phone penetration.

The report (Smartphone Research on Mobile Internet and Market Trends) spanned 30 markets globally in which 11 markets were from Asia-Pacific. In its totality, the region had the highest mobile phone penetration in the world with the willingness to use those phones to shop and play, stripping out other markets.

Report further said that more consumers from Asia-Pacific region find their Smartphone more interesting than TV, compared to US consumers. Four countries surveyed in APAC had a higher Smartphone penetration – Singapore (62%), Australia (37%), Hong Kong (35%), and urban China (35%).

The APAC takes a lead at 78% compared to US region (31%).

TheTMSway Weekly Radar on Mobile Marketing and Business

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Interactive Marketing Spending to Hit $76.6 Billion in 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That’s a big jump considering that this year interactive will comprise 19% of all spending, according to Forrester. Search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year, according to the report.

Now’s the Time to Think of a Mobile Strategy for Super Bowl 2012

The football gods have been kind and the lockout has ended. It’s the beginning of the NFL season, which means an increase in both avocado sales and healthy advertising budgets to capture the 20 million-plus weekly viewers. Although the season has just begun, advertisers and marketers are already thinking about the big game. Super Bowl XLVI, with a projected 100 million viewers, will be the seminal marketing event in the U.S. This year, NBC has nearly sold out of inventory at a going rate of more than $3 million per 30-second spot. Creative agencies are brainstorming concepts for witty TV ads with clever viral extensions. Media agencies are crunching numbers to ensure a communications mix that will drive results on paid and earned media.

Mobile Internet Users in Asia-Pacific to Double by 2015

eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile usage unites the region. Moreover, these users are increasingly looking at their phones as a first screen  whether to download media, access the internet or communicate with peers—and marketers…

IAMAI predicts 46 million Mobile Internet Users by Sept 2011

The latest report by IAMAI & IMRB sees 15% growth in Mobile internet usage on quarter on quarter. Mobile internet users to touch 46 million in September according to Mobile Internet in India report published by the Internet and Mobile Association of India [IAMAI] and market research leader IMRB here. The report also illustrates that Mobile internet usage has been witnessing a 15% growth quarter on quarter.

Smartphones strategy key to China mobile market

The scheme comes as China’s telecom operators are on the verge of adjusting their smartphone subsidy strategies – a step which could eventually drive their profit margins down closer to the levels seen at operators in more mature markets. As China’s operators have almost fully penetrated urban mobile markets, the new subscribers they are adding are mostly rural users, who generate far lower revenues. The carriers are therefore under pressure to get as many of their moderately affluent subscribers to start using smartphones as those devices encourage heavier data applications, which will in turn generate more revenue.

Telecom investments to hit $2.4bn by 2020: Report

According to a report prepared by the Pakistan Telecommunication Authority, the total telecom investments in Pakistan will reach $2.4 billion by 2020. Telecom sector revenues will cross Rs620 billion by the same year and mobile subscribers are expected to be around 161 million, approximately 89% of the total population. According to the Vision 2020 document, owing to the continued trend towards mobile services, fixed line subscribers would more or less maintain the 5 million average till 2020 while broadband subscribers are expected to be 19.5 million.

Brands in Asia-Pacific Find Success Building Trust Online

Digital media drives interest in top brands among consumers in Asia-Pacific. While the economies in the US and Europe continue to show slow or non-existent growth, Asia-Pacific has been top of mind for many consumer-facing brands looking to expand profits and market share worldwide. eMarketer estimates online ad spending in Asia-Pacific will reach a total of $19.3 billion in 2011, but how are the region’s 945 million internet users responding? According to research commissioned by TNS and Campaign Asia, many top brands are finding success through digital media.

Moving with the rising mobile Internet demand

MANILA, Philippines—In a progressive mobile Web industry, it has been a challenge for operators to keep up with the demand of their consumers. In Asia, where some of the world’s most competitive economies are, mobile phones are the dominant access to the Internet for a lot of people. John Giere, Products and Marketing Senior Vice President of Open Wave Systems, said that if mobile operators want to value above and beyond data access and transport, they must “take a page out of the Web playbook while still focusing on their core strengths.”

Asian Stocks Climb as Exporters Rise on Fed Stimulus Speculation

Aug. 23 (Bloomberg) — Asian stocks rose, with the regional benchmark index rebounding from its lowest level in almost a year, as exporters climbed on speculation that the Federal Reserve will announce additional measures to shore up the recovery in the U.S. Samsung Electronics Co., South Korea’s biggest exporter of consumer electronics, gained 5.5 percent in Seoul. HTC Corp.

China Mobile Net Profit Reached CNY61.3 Billion In H1 2011

Chinese telecom operator China Mobile has published its semi-annual results ended June 30, 2011, stating that its profit attributable to shareholders reached CNY61.3 billion, a year-over-year increase of 6.3%; and its net profit rate reached 24.5%. China Mobile said that during the first half of 2011, its operating revenue was CNY250.1 billion, increasing by 8.8% compared with the same period last year. Its revenue from value-added business increased by 18.5% year-over-year to CNY80.4 billion, accounting for 32.2% of its total operating revenue.

Tablet Shipments to Approach 250 Million Units in 2017 – Research

Years after the first introduction of prototype concept devices known as mobile Internet devices (MIDs), the tablet fulfilled the promise of this product category. Market research firm In-Stat predicts that in the year 2017 approximately 250 million media tablets, or 0.68 million per day, will be shipped.

Interactive Marketing Spend Report: Huge Growth in Mobile to reach $8.2 billion in 2016

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The mobile medium is placed again at top spot in the latest marketing report, which dubbed the medium as the fastest-growing category to create a huge growth in the interactive market with 38%, set to reach $8.2 billion between 2011 and 2016. The report is supplied by Forrester Research saying that it attributes the surge to a push toward creating more targeted, dynamic mobile ads instead of so much repurposing of online ads; the rise of mobile commerce; and experimentation with new ad formats for tablets.

The report “US Interactive Marketing Forecast, 2011 to 2016” projects the entire compound annual rate of interactive marketing spending anticipated to reach $76.6 billion by 2016, equivalent to this year’s TV spending comprised of 35% of all advertising. The mobile paid advertising and search will have to experience astronomic growth and are surpassing email and social this year, according to the report.

Meanwhile, search marketing will remain the biggest piece of the interactive spending pie – rising from $18.8 billion to $33.3 billion between 2011 and 2016 – but will actually lose share of all interactive spending in the same period, falling from 55% to 44%. Display advertising is reported to rise in terms of investment from $10.9 billion in 2011 to 2016, due to compound annual growth rate in rich media, text listings, and online video; while email marketing is projected to have a growth rate of 10%, bringing it to $2.5 billion in 2016. However, the total spending for email marketing will remain down due to low cost of reach 1,000 consumers, or CPM. Read more of the report.