Tag Archives: telecom news

Russia Mobile Trends: Nokia Takes a Lead

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The Nokia Symbian is reportedly taking a lead across the Russian mobile market in spite of its market share’s staggering shrunk to 12% of last year. Apple, according to Yandex report, is at second position despite of iPhone’s market share rise in the past 12 months in as much as Nokia’s fall – by 12%. Android’s popularity, on other hand, is growing even faster than iOS’ – it grew by 14% in 2010.

According to the report, Nokia’s continuous lead despite a fall last year implicated its substantial market share margin in the region. One of the factors seen for such tremendous position of Nokia in the market is a “made in Finland” stamp of quality that resonated and placed the confidence of Russian mobile users in more than a decade.

2010 marked the rise of mobile internet

In a RusTele.com report, year 2010 marked the rapid development of mobile internet in Russia. Along with this is the increasing number of Smartphone users with the demand for mobile internet access in major cities and small towns alike. 3G network coverage is growing, report said, and is predicted to cover all towns with population of 5000 and up by the end of this year. The report has also noted the growing cooperation between mobile operators and social networks in the integration of mobile payments and virtual goods.

Lucrative Market for mobile software development

Russia is one of the most lucrative markets for mobile software developers. Currently, 7% of the Russian population uses smartphone compared to those of the Western Europe at 28%. However, that number is growing and Russia’s smartphones market is said to experience an impressive growth in the upcoming couple of years. Read more

TheTMSway News: CEO Jonathan Ellis shared top 5 mobile marketing tips at Campaign Asia

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The mobile marketing is consistently at the global forefront with several news stories coming out – all talking about this kind of marketing strategy.  But one thing for sure, brand marketers are expecting for a concise and truthful guide in their decision-making:  where and how should they position their mobile marketing approaches?

Jonathan Ellis, CEO of TheTMSway, has spoken recently with Campaign Asia and shared his top five mobile marketing tips. Here’s a piece of it.

Five things you need to know about mobile marketing

By Jonathan Ellis | Mar 11, 2011

Jonathan Ellis, CEO of TheTMSway, shares his top five mobile marketing tips.

Jonathan Ellis, CEO of TheTMSway

1. Clearly identify your audience and understand the mobile statistics about the countries that you target in your campaigns.

In other words before ‘media hype’ lulls you into focusing your marketing or development budget on the Apple platform exclusively, consider this simple fact – 96.5 per cent of mobile users don’t use iPhones. Today the mass market is owned by the likes of Nokia and Samsung. Even when you break down smartphone users, 84 per cent don’t have an Apple handset.

2. There is a myth that only people with smartphones can access the mobile web. This is utter nonsense as many handsets can surf the mobile web. Most handsets able to access the web are feature phones. In 2011, over 85 per cent (global number) of new handsets will be able to access the mobile web. Today, in developed countries, 90 per cent of mobile subscribers have an internet-ready phone.

3. Mobile web or app? Everyone hears about successful apps. While these sound impressive, they don’t mean much without understanding the retention rate (e.g. how many people are still using the app a second time, a week or a month later?) The download stats provide an incomplete and inflated view. High usage numbers always look great but if customers never use the app or abandon it just after a few times, those high download numbers are really part of a high churn rate.

A study by Localytics (January 2010) found that many apps are downloaded, tried once and then discarded. A web app (mobile web site) can be provided at a lower cost for a better result as it can be device or operating system ‘agnostic’. Just make sure that you work with a partner that can provide you with content or an offer that is optimised, localised and personalised for the end user. This will ensure that no potential customer has a bad experience interacting with your brand (e.g “it doesn’t work on my phone”).

4. A standalone medium or an integrated ‘bridge’ to consumers in any media campaign? If you only use mobile via ad display then you will face the ever increasing problem of spam and privacy issues. If you use other channels such as traditional media, social media or promotional material you must use mobile as a ‘x1 click’ way to connect consumers from your media.

5. Does analytics matter? You need to have clear identifiable goals and a means of measuring whether they are achieved in advance of launching any mobile initiative. Analytics are today readily available and thus makes this a highly measurable route to market (e.g. what, why, when, from where and how many?).

Campaign Asia News: http://www.campaignasia.com/Tools/Print.aspx?CIID=249888

The new version of TMSshortcodes.com has released a solution for mobile app developers to deliver their App to different mobile OS consumers with only 1 shortcode

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TheTMSway, a telco-free shortcodes provider, announced today the release of a new version of TMSshortcodes.com with a feature that is custom-made to address the global need for promoting Apps in response to the fragmentation of the device Operation Systems.

The latest feature within TMSshortcodes.com (www.tmsshortcodes.com) gives mobile (and tablets) app developers a solution that provides them access to the different (OS) versions of their APP via the use of just one shortcode.  By using the TMS open platform, a developer can come up with a unique shortcode and link it to the different and specific URLs (x1 per OS) of his new App.

“By way of illustration if we take the famous “Angry bird” App which was developed and deployed onto several platforms (iPhone, iPad, Android and tablets), the company behind the app. could use a shortcode like ‘BIRDS 123” to promote a direct access to the right app. version. Consumers using the code will land directly to the page where they can install the App for their specific devices. And if there is no version yet for their device, we can collect their data to alert them when the version will be available”, says Jonathan Ellis, the CEO of TheTMSway.

“We continue to provide cutting-edge solutions for both the marketing industry and mass consumer market. We are already working on the next step which will be the release of an App version of “TMS search”, the search engine of shortcodes, with personalized features and a vocal search functionality for the shortcodes” says Frederick Saurat, co-founder of TheTMSway.

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About TheTMSway

TheTMSway (www.thetmsway.com) is a company that provides solutions to facilitate and leverage the interaction between brands and consumers especially with regards to traditional media. The company provides a platform, TMS, with “plug and play” solutions to make “traditional media” ad campaigns real time interactive and social using mobile and tablet as an instant bridge to consumers. TMS provides the consumer with a personalized and localized offer, and the brand with a range of real time metrics and data. The TMS platform enables social promotion and social commerce to access offline media.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Alcatel-Lucent helps bridge the gap between mobile operators and advertisers

Mobile providers are well positioned to be enablers to ‘conversational marketing’ for major advertisers and brands, and to generate new profit streams if they automate and standardize language, formats and inventories. Advertisers look to mobile operators—and their relationships with subscribers—as an ideal channel to engage with consumers.

Mobile Internet usage ramping up in Southeast Asia

Internet users in Southeast Asia are shifting away from desktop PCs, according to Tommaso Del Re, head of mobile and business development of Yahoo Southeast Asia. “The next wave of Internet users in the region will be predominantly from mobile devices,” he added.

Where Does Mobile and Social Fit With B2B E-mail?

Where does the social networking world fit in the B2B e-mail marketer’s plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast. This growth represents a compound annual growth rate of 43 percent. The forecast comprises advertising placed in mobile search, display and SMS. “Key findings are the overall growth in mobile ad spending, and the degree to which that growth will involve location targeted ads,” said Michael Boland, senior analyst and program director of BIA/Kelsey, Santa Clara, CA.

Mobile marketing: Smartphones to account for 27% of sales

Over 342 million smartphones will be sold next year, according to new research, which could be good news for brands using mobile marketing. Brands which use mobile marketing may be buoyed by the news that smartphones are expected to account for over a quarter of all sales in 2011. This is according to Telecoms & Media, which predicts that over 342 million smartphones will be sold next year, New Media Age reports.

2011: The Year of Mobile Breakthroughs for Media

It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate. It’s instant, portable, and personalized.Next year will bring some big breakthroughs for traditional media in the mobile world. Already we are starting to see headlines that reveal some of mainstream media’s high-level investments in mobile content and distribution.

Mobile subscriptions in Middle East to cross 300m

Rapid expansion in Iran and Saudi Arabia will power Mideast growth as markets mature. Dubai: Mobile subscriptions in the Middle East are on track to cross the 300-million mark in 2014 after crossing 200 million in third quarter of this year, an industry expert said. “Iran is the single biggest mobile market in terms of subscriptions followed by Saudi Arabia.

Mobile Advertising Expected to Continue on Solid Growth Path

Companies hoping to make their way with mobile advertising should already be on board for the amazing ride. According to a TechCrunch report, this market is growing like gangbusters and shows no signs of stopping. Reports from BIA/Kelsey show that the U.S. mobile advertising revenues are expected to grow from $491 million in 2009 to $2.9 billion in 2014.

Telkom Kenya to Invest 5 Billion Shillings in Network

Nov. 30 (Bloomberg) — Telkom Kenya Ltd., a unit of France Telecom SA, plans to spend as much as 5 billion shillings ($62 million) next year expanding its network in the East African nation, Chief Executive Officer Mickael Ghossein said. The company, based in Nairobi, will increase mobile-phone base stations to 1,100 by the third quarter of 2011, compared with 650 now, Ghossein said in an interview today.

Survey: Gen Y Prefers Mobile Internet

(CANVAS STAFF REPORTS) – A new survey by browser maker Opera states that Generation Y is more likely to browse the Web on a mobile phone than a desktop or laptop computer. Information Week said 51 percent of respondents between 18-27 years old in the United States use Opera Mini more than a computer. That is low compared to most other countries.

Mobile Advertisers Leverage Social Media

Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals leveraged the social media platform to drive further brand engagement, as well as lead generation.

P&G reviews mobile marketing devices

NEW YORK (AdAge.com) — Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant’s brands, according to executives familiar with the matter. Brand in Hand, P&G’s mobile agency for the last several years, is not participating.

‘Brands using Quick Response barcodes’ as mobile marketing tool

The use of Quick Response barcodes as a mobile marketing tool is becoming more popular, one commentator has said. An increasing number of brands are opting to use Quick Response barcodes (QR codes) as a mobile marketing tool, one expert has said. Jonathan Morris, editor of What Mobile, said that using smartphones to scan QR codes is gaining momentum with tech users.

Mideast Mobile Market: Mobile subscriptions in Middle East to cross 300 million

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Rapid expansion in Iran and Saudi Arabia is seen to power Mideast growth as markets mature, according to Informa’s report published over Gulf News.

Mobile subscriptions in the Middle East region are on track of hitting at 300 million by 2014, after marking 200 million in the third quarter. Industry expert, Matthew Reed, said Iran leads as the biggest mobile market in terms of mobile subscriptions with an unbeatable hit of 66 million subscribers, while Saudi Arabia ranked second (42.9 million subscriptions). Saudi Arabia is considered the most valuable mobile market in the Middle East with more than $11 billion (Dh40.50 billion) revenues in 2010.

The Palestinian market also recorded the fastest growth of mobile subscriptions with an increasing 56% this year to September-end. This mobile penetration rate in the Middle East, according to Reed, is expected to reach at 93.9% this year and 125.5% in 2015, respectively.

Report said that Afghanistan and Iran, with comparatively low penetration rates, will drive subscription growth in the region.

In terms of revenue per user, the Afghanistan has the lowest average, followed by Yemen and Iran. Reed said Afghanistan is expected to have annual compound growth rate of 10.41% in the next 5 years, followed by Iran (10.16%), Lebanon (9.61%), and UAE (4.7%).

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile internet revolution takes Zimbabwe by storm

Zimbabwe entered a new digital era last week Friday when the largest mobile phone network Econet Wireless launched its mobile broadband package available to their estimated 4.5 million subscribers.  Econet CEO Douglas Mboweni said this was the most ambitious project they had undertaken since 1998 when the company was launched adding the broadband would be pivotal in reconstructing the country’s economy. Reporting from Harare our correspondent Simon Muchemwa said three broadband packages were being offered; “On the Go” for customers on the move using internet capable handsets and laptops, the “@Home” package for home users surfing for leisure, school and light business and “@Work” for business users.

MMA announces 2011 Asia Pacific board of directors

SINGAPORE: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has announced its 2011 Asia Pacific board of directors. The key focus areas for the new board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile marketing standards and best practices, streamline and foster the burgeoning mobile marketing marketplace across industries, collaboratively support industry self-regulation and consumer protection efforts, and oversee the production of enhanced industry measurement, metrics, and educational programs and solutions.

Asia-Pacific Drives the Boom in Global Mobile Handset Market

Emerging economies like China, India and Indonesia are ahead of other advanced countries when it came to buying mobile handsets, said market analyst firm ABI Research. In its latest report titled “mobile device shipment market data,” the research firm has predicted that the global shipment of mobile phones will have reached 1.34 billion by the end of 2010.

PLDT to transform into ‘multimedia group’ in 3 years

MANILA, Philippines – Two to three years from now phone giant Philippine Long Distance Telephone Co. (PLDT) expects to complete its transformation from a traditional telecom service provider to a “multimedia communications group,” a move seen necessary to arrest declining revenues. The phone giant has, in fact, started to move its subscribers away from traditional telco services over to the Internet by providing them with options—starting with mobile Internet browsing. Looking forward, the PLDT group also intends to construct a smart grid, which can deliver electricity from suppliers to consumers using two-way digital technology to control appliances at consumers’ homes.

Internet, Mobile at Forefront of Election Coverage

NBC’s “Nightly News” on Tuesday flashed a clip of Barack Obama speaking on the night he was elected president two years ago, with anchor Brian Williams remarking on how much younger Obama looked. Plenty had changed in two years, and news organizations harnessed firepower on the air and online to record a long, tough political night for the Democratic president. Republicans were making strong inroads in Congress, and it was clear from the coverage who was to blame. “This is about President Obama tonight,” Fox News Channel’s Bill O’Reilly said. Voters were saying, “Look, we gave you a chance and you’re not cutting it. It doesn’t mean you’re not going to cut it next year or the year after. But right now, you’re not cutting it,” he said.

Monetising the mobile Internet

We’ve all heard the big numbers: there are more than 4.6 billion mobile phones in the world, many countries have more cellphones than people and there will be more smartphones than PCs in most countries by 2013. The fact however remains that mobile advertising in 2009 accounted for a paltry $1 billion to $2 billion of the $460 billion global advertising market, even if growth rates are impressive at 20% or more per year in most markets

Analysis: Canada mobile market offers profit model for others

(Reuters) – Unlimited wireless data plans are almost unknown in Canada, and that’s a strategy telecom carriers elsewhere are starting to emulate as they look for ways to cope with booming demand and capacity limits. BCE’s Bell Canada, Rogers Communications and Telus Corp — Canada’s “Big Three” telecoms — command profit margins that are the envy of the industry. They have an historical advantage over their peers because Canadians accept that they have to pay for as much capacity as they use

Taiwan market: Chunghwa Telecom expects to reach 1 million mobile Internet-access subscribers in 2011

Chunghwa Telecom (CHT) plans to offer less expensive mid-range smartphone and tablet PCs to increase the number of its mobile Internet-access subscribers from 700,000 currently to one million in 2011, according to the company. Offering high-end smartphones by Apple, Samsung Electronics and HTC has driven the global smartphone market to take off, but in the Taiwan market less expansive models matched with relatively low monthly rates are key to expanding user bases, CHT pointed out.

Telecom Argentina’s 9-month earnings up 30 percent

Telecom Argentina S.A. reported Wednesday that its net revenues increased by 30 percent to 1.3 billion pesos ($325 million) in the first nine months of this year amid growth in broadband internet and mobile devices that foster text messaging and other added services. Earnings per share increased by 31 centavos to 1.33 pesos on Argentina’s exchange during the nine-month period, and the company’s American Depository Receipts rose by 38 cents to $1.65.

Deutsche Telekom confirms its guidance for the full year 2010

Deutsche Telekom confirmed its full-year forecasts after a strong third quarter. Excluding the effects of the joint venture in the United Kingdom, Deutsche Telekom expects to generate adjusted EBITDA of approximately EUR 20 million and free cash flow of at least 6.2 billion euros. At the end of the first nine months, adjusted EBITDA amounted to 14.9 billion, while free cash flow amounted to EUR 4.8 billion.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research finds Nokia still dominates mobile in Africa

India has sent a clear message that it is watching Africa closely, especially after the impressive US$10.7-billion move by Indian telecoms giant Bharti Airtel to take over Zain Africa’s mobile operations in 15 countries. Speaking recently at Kenya’s technology centre, iHub, Ankit Rawal, head of African advertising for mobile advertiser inMobi, spent some time explaining why Africa is at the centre of mobile’s global growth, backing it up with solid research.

Mobile Ad Spending Up Nearly 80% in 2010

Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer. This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014.

Mobile to become a $1 billion business in the US next year

Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates. According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from $416 million the year prior. Mobile spending will cross the $1 billion mark in 2011 with sustained growth, though at slower rates.

Mobile Consumers See Value in Advertising

More than a third say mobile ads serve ‘important purpose’. A recent study by mobile ad network InMobi andcomScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads “serve an important purpose,” while an additional 25% stated they are getting accustomed to viewing mobile ads. While 10% of respondents described themselves…

Apple Dominates US Mobile Device, Phone Markets

Apple led all mobile device and phone manufacturers in US market share during August 2010,according to Millennial Media Mobile Mix data. Apple Shines in Market Share. Apple was the leading mobile device provider in the US in August 2010, taking a substantial 28% of the US market. Samsung followed a distant second with 15% market share. In other noteworthy developments, Motorola passed RIM to become the third-largest mobile device manufacturer in the US in August 2010, holding 14% market share to RIM’s 11% market share.

Going mobile is the new digital mantra for businesses, people

The Internet has gone mobile and businesses that don’t join the trend risk being left behind in a world that will see the majority of Internet traffic on mobile devices rather than desktop and notebook computers by 2013. It represents both challenges and opportunities for businesses, but it’s a shift that is being ignored by many organizations that are failing to realize their customers are leaving them for their more mobile-savvy competition, according to Jonathan Carrigan, product development manager at CBC and co-found of Mobcom, a multidisciplinary speaker series on the implications of mobile computing.

Mobile internet stats round up

Mobile use in Japan, Europe and USA (comScore). While 75.2% of Japanese mobile users accessed ‘connected content’(meaning they browsed the internet, accessed applications or downloaded content) from their mobiles, the same figure for the US was 43.7% and 38.5% for Europe. Japanese mobile users were more likely to use their phone’s browsers and apps, with 59.3% of Japanese mobile users accessing browsers in June and 42.3% using apps.By comparison, 34% of US and 25.8% of European mobile users accessed the mobile internet, while 31.1% in the US and 24.9 in Europe used apps. Europeans were the biggest users of SMS, with 81.7% sending a text in June, compared to 66.8% of US and 40.1% of Japanese mobile users.

Mobile Navigation Users Increase 57 Percent Year-Over-Year To 44 Million

New data out from Berg Insight suggest the number of mobile subscribers using a turn-by-turn navigation service or application on their handset grew 57 percent from 2009 to 2010, reaching 44 million users worldwide. Showing substantial growth, the subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.1 percent to reach 195 million users worldwide in 2015. The research attributes the proliferation of GPS is nearly all mobile phones sold these days, combined with attractive prices for the strong growth. In the US, where GPS handset penetration is above 70 percent, navigation services for mobile phones has already reached about 8 percent of the total mobile subscriber base.

US telcos bring down mobile internet bar

The US mobile revolution looks like it might be stalled by telcos ending their unlimited access schemes.
US Telco Verizon is moving away from its “unlimited access” schemes following the other big supplier AT&T. According to Digital Trends, Verizon Wireless wants to offer a restricted, less expensive data plan for its smartphone users Verizon customers will get a connection for $15 but will only be allowed 150MB of data access. If a user exceeds this arbitrary limit, a 10 cent charge is added for each additional megabyte.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Seven Significant Trends in Mobile Usage

Understand the landscape and how it’s changing. With mobile penetration in the US estimated by eMarketer at nearly 80% this year, and the increasing sophistication of handsets, there is a mature mobile market with a critical mass of users increasingly receptive to marketing and content. As the space becomes more important for marketers’ efforts, they must keep pace with the changing scene.

Nokia slams critics with redefined mobile strategy

At Nokia World in London the handset manufacturer shared its vision and strategy as it unveiled a new line of smartphones and new initiatives to help Ovi developers monetize their applications. The 2010 edition of Nokia World is already unique in Nokia’s history due to the recent appointment of Stephen Elop as the new CEO and the resignation of Anssi Vanjoki, currently executive vice president of Nokia’s Mobile Solutions unit. Needless to say there is lots of speculation about Nokia’s future.

Consumers expect more immediacy from mobile than email: ExactTarget exec

Immediacy is what differentiates mobile marketing from its email counterpart, according to an ExactTarget executive. While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail. Marketers should adjust their tactics accordingly, said R.J. Talyor, director of product marketing at ExactTarget, Indianapolis.

Can new CEO save Nokia from mobile oblivion?

Mr. Elop currently heads Microsoft’s business division and previously held senior executive positions in a number of United States-based public companies, including Juniper Networks, Adobe Systems Inc. and Macromedia Inc. Nokia’s manifold challenges include its smartphone business, which has a relatively uncompetitive platform—Symbian—that is losing out to Apple’s iOS and Google’s Android. “The key issue here is user experience,” said Nick Jones, Egham, Britain-based vice president and distinguished analyst at Gartner. “Apple and RIM have shown that owning your own platform can be valuable, but it must be a platform people want to use, so one thing Steve must do is fix the platform strategy.”

Mobile data consumption continues to accelerate: study

Mobile data penetration rates are expected to reach 80 percent by the end of the year, according to Validas research. The mobile software provider examined data consumption from more than 74,000 consumers’ wireless bills for its “Wireless Data Consumption, Analysis and Trends, 2009 – 2010” report. The research indicated that the number of mobile owners using data in some form jumped about 15 points, from 35 percent to 50 percent, between the end of 2009 and the midway point of 2010.

How to measure QR codes to determine customer behavior

As QR codes gain traction in the United States and marketing departments embrace the technology in new campaigns, the need to measure their success becomes even more important. Once you take the plunge and add QR codes to your printed materials, implementing procedures to measure the code’s success is the next step. With the right software, it is possible to track how many scans a code receives, the location the scan took place, and even the time of day the scan occurred. Here are a several ways companies can measure the QR codes they include on their marketing materials to determine customer behavior:

Nielsen: Android Users Click The Most Ads, Followed By Windows Mobile And iOS

Nielsen today released a new study in conjunction with the AppNation conference in San Francisco regarding users who click ads in the various mobile platforms. Again, Android comes out a winner with roughly one-third of users having clicked on an in-app ad.  Surprisingly, Windows Mobile came in second with 29% of users clicking in-app ads, followed by Apple’s iOS at 26%.  Rounding out the top five, Palm came in at number three with 22% followed by Blackberry at just 15%.  ”Other operating systems” came in at number five with 24%.

The Influence of Mobile on Social Marketing’s Future

Mobile platforms and location-based networks could take social marketing to the next level. As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media.  US marketers surveyed in June 2010 by PRWeek and MS&L Group believed mobile social would have important consequences for their brand.

What Marketers Can Learn from Global Media Trends

Making sense of worldwide shifts in media usage and ad spending trends. The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world. To help marketers make sense of the often-conflicting data and shed some light on the trends that will have the greatest effect on their business, eMarketer collaborated with Starcom MediaVest Group to produce the “Global Media Intelligence Report.”

Research and Markets: China’s Mobile Advertising Market Grows in 2010 – Big Brands Take Action

This report is an update to “China’s Mobile Advertising Market: Sales-Oriented Ads First, Brand Ads Second” published in June 2008. The Chinese mobile advertising market has changed considerably since Chinese operators launched 3G services in May 2009. This report analyzes the impact of these changes. The network upgrade to 3G at the end of 2008, the increasing base of mobile Internet users, and the development of the mobile network have together created a growing market for mobile advertising.

Indian youth to spend $9 bn on mobile Internet by 2012

The operators in India definitely have a reason to focus on data services. According to a report by mobileYouth, the operators will earn $7.7 bn from data usage by youth in India. Also, the spend on mobile Internet by the young population in India will cross $9 bn by 2012. The report throws light on some very interesting facts about the mobile usage trends of the young mobile users in the country. The report says, the Indian youth are increasingly using their mobile handsets to access the Internet. For 75% of Indian youth, their first exposure to the Internet is most likely to be through mobile phone.

7 key trends mobile marketers need to know: eMarketer keynote

NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference. Noah Elkin, senior analyst at eMarketer, New York, offered up the following list of trends shaping the mobile marketing space: No. 1 Mobile usage has become pervasive.

 ABI Research: Mobile Internet Usage And Mobile Broadband Technology Continuously Growing

According to the ABI Research report, approximately c of the world’s population will subscribe to mobile-broadband services and due to the increasing Internet-surfing smartphone users it will boost to 1.5 billion in 2015. Mobile Operator and mobile providers are starting to capitalize the increasing revenue growth in mobile broadband services, according to a new report.

TheTMSway Weekly Radar on Mobile Marketing and Business

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China, India leads global surge in mobile Web usage

Mobile Internet penetration continues to gain foothold as an increasing number of users around the world take to its convenience, despite concerns over privacy and data security, according to a new report by KPMG. The number of survey respondents adopting mobile banking transactions worldwide more than doubled to 46 percent, compared to the previous study conducted 18 months ago in late-2008. Consumers who turned to the Internet to buy goods and services also surged from 10 to 28 percent.

Anger greets Google-Verizon proposal for routing Web traffic

Google on Monday reversed its long-held support for pure “net neutrality” and joined Verizon in calling for new laws that would enable Internet providers to favor some Web services over others. That touched off vehement protests from consumer groups that support network neutrality, the principal of ensuring all people have equal access to all websites. If the Google-Verizon proposal goes through, it would “kill Internet freedom,” says Justin Ruben, director of the advocacy group MoveOn.org.

Singapore-based marketing expert sees rapid growth in RP mobile ads

MANILA, Philippines – A Singapore-based marketing expert said he expects rapid growth in mobile advertising in the Philippines in the next five years as more companies place their advertisements through the emerging medium. Rohit Dadwal, managing director of the Mobile Marketing Association in Asia Pacific, also said the Philippines is among the trend setting countries in terms of implementing an effective approach to improve consumer privacy in the mobile advertising domain. “(Mobile advertising) is 60 percent effective than the traditional media,” Dadwal told The STAR. Asked if the booming industry will affect the advertising revenues of the traditional media such as newspapers, Dadwal said: “Theoretically they will not suffer…even The Philippine STAR, which has its print edition, will get into the mobile industry.”

Mobile commerce market worth $2.5B and growing

The mobile commerce market is worth $2.5 billion today, and will grow four times in the next couple of years, according to a panelist at the eTail 2010 Social media & Mobile Commerce Summit. Retailers should focus on developing mobile commerce services to reach the growing number of smartphone users, because the market for mobile sales will increase dramatically in the next few years, according to panelists.

Email Dominates Mobile Web Time

Email, portals stay ahead of social networking—at least on mobile devices. Social networking has become such a staple of online activity in the US that, according to Nielsen, internet users spent more time on social networking sites and blogs than doing any other activity in June 2010. Games, which came in second, took up less than half as much time. On the mobile internet, however, more traditional activities still reign. Email dominated the mobile picture even more strongly than social networking did the desktop: If all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email. Portals would have received another 7 minutes, with social networks not far behind.

Internet advertising industry cracks $2 billion mark

New figures showing the Australian internet advertising industry has cracked the $2 billion barrier is yet another sign small businesses must pay more attention to online marketing, one industry expert believes. The latest Interactive Advertising Bureau Online Expenditure Report, compiled in tandem with PricewaterhouseCoopers, reveals total online ad expenditure came to $2.04 billion for the year ending June 30, 2010. The figures also show spending came to $552.5 million in the June quarter of this year, representing a 22% year-on-year increase from the same period in 2009. The study shows general display advertising grew by 11%, followed by classifieds at 9% and search and directories at 16%.

Gartner: Worldwide Mobile Device Sales Grew 13.8% in Q2

Worldwide mobile device sales to end users totaled 325.6 million units in the second quarter of 2010, a 13.8% increase from the same period in 2009, according to Gartner. Smartphone sales to end users accounted for 19% of worldwide mobile device sales – or  61.6 million units -  a 50.5% increase from the same period in 2009. Average Selling Price Drop. Although the mobile communication devices market showed double-digit growth this quarter, the study also noted that average selling prices were lower than expected and margins fell. The reasons for this, it concluded, included a stronger dollar, a depreciating euro, and intense competition. Biggest Share. Nokia, Samsung, RIM and Apple held the greatest market share, Gartner found.  For Q2, Nokia’s mobile device sales to end users reached 111.5 million units and a share of 34.2%.

Local Business Search via Mobile Up 14%

Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association (YPA).

Online ad spend to exceed P1 billion in 2010

Online advertisement spending is expected to exceed P1 billion in 2010 from 2009′s P500 million. According to Jose Noledo, President of the Internet and Mobile Marketing Association of the Philippines (IMMAP), the lowering costs of Internet connectivity devices and the steady increase in Web users are major factors in the anticipated 100% ad sales increase. In the past, advertisement sales for online media had always taken the smallest pie compared to traditional media options like television and radio. “The biggest driver of connectivity is price in an emerging market like the Philippines. Every year, the cost of connectivity and the devices to connect to the Internet have gone down,” Noledo told host TJ Manotoc on ANC’s “The Rundown.

Mobile Marketing Expected to Surpass Internet Marketing

At the eTail 2010 social media and mobile commerce summit, it was estimated by industry insiders that the mobile commerce market is currently worth approximately $2.5 billion and that number is expected to double each year for the next several years. According to Scott, president of Weblink Marketing, all of the current indicators point to an explosion in the Mobile Marketing world. As Scott said, “When two of the most successful companies in the world are both vying for the same mobile advertising network, you better take notice”

Indian mobile handset sales to reach 138.6 million in 2010, says Gartner

Mobile device sales in India are forecasted to reach 138.6 million in 2010, an increase of 18.5% over 2009 sales of 117 million units, according to Gartner, Inc. The mobile handset market is expected to show steady growth through 2014 when end-user sales are expected to surpass 206 million units. The Indian cellular market is dynamic with new carriers and many new local mobile device manufacturers entering the already crowded mobile device market.

Mobile data traffic almost triples year on year

Global mobile data traffic almost tripled in the past year, growing ten times faster than voice traffic, according to statistics released by Swedish vendor Ericsson on Thursday. The firm said that, based on measurements it has made of real network traffic around the world, global mobile data traffic stands at 225,000 terabytes per month as of the second quarter of 2010. Earlier this year the firm reported that total data traffic exceeded total voice traffic in volume for the first time in December 2009.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research and Markets: Tips, Tricks & Techniques for Mobile Advertising – What Marketing Executives Need to Know to Capitalize on Mobile Ads

In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads – everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad.

Advertisers to find new ways to target consumers via mobile Internet

SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of the mobile users in emerging markets in Southeast Asia are surfing the web using their phones these days. More people in countries like Indonesia and Vietnam now have mobile phones to log onto the Internet. And they are using them to access the Internet because of factors like attractive tariffs, more 3G networks and affordable data plans. Mobile Internet penetration in Indonesia – the largest and fastest growing online market in Southeast Asia – jumped to 48 per cent from 22 per cent last year. In Vietnam, mobile Internet access nearly doubled to 19 per cent.

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the leader in the carrier area, with market share of 31.1 percent.

Retail sales via mobile internet forecast to more than double in three years

Mobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending in 2009 was £21.2bn – or a market share of 0.6 per cent – this means that by 2013, mobile internet sales could reach £275million, or the four per cent of the overall market, claim analysts Verdict and Ovum, who have released a joint study.

Smartphone Usage Set to Dominate Hong Kong Mobile Market

Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone, more than double the global rate of 23%. “Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers – mainly tech geeks and business ‘road warriors’”, says Marc de Lange, Director – Technology Sector. “But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets.”

What politicians can learn from mobile marketers

The Obama campaign used SMS, mobile internet sites, apps, mobile video, mobile advertising and Interactive Voice response to get its message through to a previously disinterested, disaffected or disenfranchised electorate; clearly to great effect. It was thought that the Democrats’ use of mobile would change modern political campaigning forever, with political parties everywhere switching to copy them.

Mideast accounts for 5% of world mobile market

The Middle East accounted for five percent of the global mobile telecoms market last year, according to a report released on Wednesday. Last year, the mobile telecoms industry was worth $846bn, down slightly from $848bn in 2008, according to a report by market research firm Dataxis Intelligence. The Middle East accounted for five percent of the global market, or around $42.3bn.

Mideast to see fastest growth in mobile data

Mobile data traffic will be the strongest in the Middle East and Africa (MEA) followed by the Asia-Pacific and North America as revenue from voice gets saturated and operators focus on alternate sources of revenue. According to Cisco’s annual Visual Networking Index (VNI) forecast 2009-2014, the MEA will witness a growth at 133 per cent CAGR followed by the Asia-Pacific of 119 per cent and North America at 117 per cent. Global mobile data traffic will increase 39 times from 2009 to 2014, as per the latest figures from the networking major. By 2014, annual global mobile data traffic will reach 3.5 exabytes per month (or a run rate of more than 42 exabytes annually).

Email marketers ‘should step up to the mobile marketing plate’

Email marketing is undergoing an “exciting” series of changes which marketers need to keep abreast of, an expert has said. Writing for Media Post, Gretchen Scheiman said the changes were being influenced by mobile and social marketing. “While these channels are both far broader than email in many respects, there is a component of each that is simply ´messaging´. That´s where email marketers need to step up to the plate and take some ownership. Both are messaging opportunities that go to an inbox,” she explained.

MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units

The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented by oversized mobile ad units measuring 320 pixels in width or larger. With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

Mobile social networking growing in US

New figures have shown that social networking is the fast-growing category of mobile-based web use in the US. The statistics from comScore – which could be useful to those deploying mobile marketing campaigns – show 14.5 million users accessed a social networking app in April, up 240 per cent on the same month last year. Online news apps were the second fastest-growing type of mobile app content, followed by those dealing with sports information.

Mobile advertising, a revenue source for telcos

Advertising, in the operator’s share of revenue, is still a very small portion of the pie. In 2009, mobile advertising revenue worldwide was estimated to be US $2 billion. This is expected to increase over the next 4 fours. According to Madan, approximately US $1.3B came from the US and Japan itself. With regard to future projections, Madan said, “There are many estimates. They range varies from US $12 billion to $19 billion, by 2014. It is still nascent so estimates are widely fluctuating.” In the India, the market is expected to be roughly about Rs. 500-600 crores in the next 2-3 years, which means around 500-600 crores in the next 2-3 years.