Social Media: A Fad, or a Revolution?

Is social media a fad? Or, is it the biggest shift to worldwide industrial revolution? This new video reveals astonishing statistics to prove that social media is indeed a revolution.

TheTMSway Weekly Radar on Mobile Marketing and Business

Batteries set to become $60 billion industry by ’13

So far in 2009, battery companies have received over $600 million in venture capital funding, compared with $478 million garnered for 2008, according to research analyst Lux Research. The investment isn’t without reason. In a report released Tuesday, Lux predicted that the energy storage market will grow to become a $60 billion industry by 2013.

Facebook Usernames: 50+ Million Claimed and Counting

In a post entitled “Designing the Facebook username land rush,” Facebook’s Srinivas Narayanan reveals the number while explaining the difficulties of building a system capable of handling 200,000 signups in 3 minutes and planning for contingencies (aka the so-called “nuclear option”). These are subjects we actually discussed with Facebook’s Jared Morgenstern and Guy Rom at Facebook headquarters the night of the launch.

All About iPhone In China/Asia, Interview with iPhonAsia

iPhone is so attractive and Asia holds such a huge mobile market. In Japan, iPhone is getting quite popular; nobody knows the exact date yet but we know it is stepping closer to China; it is not very clear about iPhone in South Korea, but at least they are in talk for a long time; and it is already rocking HongKong and Singapore. Recently, we had a great pleasure of interviewing with Dan Butterfield, managing editor of iPhonAsia.

Mobile money roundup: banking, finance and payments in mobile

Here’s a round-up of some of the mobile money stories that have been of interest to us this morning. We’ve got pieces from America, Asia, Africa and India. iPhone check feature: The USAA is a smaller bank in America, serving mostly military personnel. But it has just launched a very interesting product – an iPhone application that allows you to deposit your check through your iPhone. You take a snap of the front and a snap of the back, hit send, and it deposits with USAA. Cambodian mobile banking: Cambodian mobile service provider Smart Mobile and WING have launched a mobile money service. It allows Smart customers to send and receive cash, and make payments, via top-up cards.

Worldwide phone sales drop 6 percent — but smartphones shoot up 27 percent

Low-cost Nokias will probably ensure Nokia’s dominance of the non-smartphone market for another year. But the low end is no longer the place to be. A new report from Gartner says worldwide sales in the second quarter of 2009 dropped six percent from Q2 2008. But phones classified by Gartner as smartphones shot up 27 percent. Many people buying new phones, says the report, want either a QWERTY keyboard or a touchscreen. Still more, though, are buying on price.

Federal Communications Commission seeks answers over Apple rejection of Google Voice app

The Federal Communications Commission late Friday afternoon dashed off three letters to Apple Inc., AT&T Inc. and Google Inc. over Apple’s reported rejection of the Google Voice application for the iPhone. The letters seek detailed information on why Apple is said to have rejected Google Voice and pulled previously approved third-party applications from its App Store (see story). They also want an insight into Apple partner AT&T’s role in the rejection of the Google Voice app, which would offer voiceover IP telecommunications services that directly undercut the carrier’s voice offerings.

Base campaign strategy on target audience’s mobile habits: Forrester

Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research. One in four interactive marketers in the United States is currently using mobile and nearly half of these (47 percent) will increase mobile spending this year.

U.S. mobile adoption catching up to Asia, Europe: Study

The United States may be closing in on Asia and Europe in mobile technology adoption, according to a study by Mobtext. The reported boost in consumer adoption of mobile technology means that marketers are approaching the prime time for mobile marketing opportunities. The study found that SMS, MMS, location-based marketing, mobile Web and branded content are the major components of growth in the mobile marketing space.

Entrust, Clickatell partner to enhance mobile security

Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS. Oftern referred to as soft tokens, the partnership for OTPs expands the options available to customers using the Entrust IdentityGuard authentication platform.

Merchants turn to iPhone app to reach tourists

For some local merchants, downtown business development is going mobile. Mobilefringe along with the Downtown Yonge Business Improvement Area (B.I.A.) is launching the Mobile Yonge iPhone application on their m3 platform. The Mobile Yonge application will have the ability to show promotions and events that will appeal to both visitors and residents of the popular Toronto area.

Mobile gaming market to reach $18B by 2014: Study

Due to the growing number of wireless subscribers in emerging markets, the mobile gaming market is predicted to reach $18 billion by 2014, according to a study by Pyramid Research. The predicted $18 billion in growth represents a 16.6 percent growth rate according to Pyramid’s study titled, “Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis.” The study takes the growth of emerging markets and puts it into context with the mobile gaming industry as a whole.

2009 Mobile Marketing Association forum, Branding on focus

The Mobile Marketing Association (MMA) Forum 2009 kicked off in New York City with branding as its focus. The forum covers the entirety of mobile channel pointing consumer engagement, branding via mobile and social media, et cetera on top discussions.

The event presented various case studies and discussions around privacy, location services, and opportunities from executives of mobile-based companies joining in the forum.

Just recently, MMA announced four giant US wireless providers (AT&T, Verizon Wireless, Sprint, and T-Mobile USA) agreed of incorporating their mobile marketing guidelines within the MMA’s best practices; which the MMA believes a sign of the mobile marketing industry’s overall evolution as it moves forward. Read more

TheTMSway: TV5Monde social application now runs on Facebook

TheTMSway Ltd and TV5Monde Asia joined forces of delivering the French TV broadcaster, news contents and programs straight to the pages of millions of Facebook users in the world with the goal to provide the francophone community and those who want to learn French, news bulletins in French directly on their social page..

In this project, a social application of TV5Monde Asia is developed by TheTMSway, and it now runs over the Facebook social platform.

For this beta launching, Facebook users can view all the news in short videos. The application is featured with daily news video bulletins (breaking news and business news) , and travel information for all Asian countries.

The users can also send favorite news and videos to all Facebook friends, or can post recommendation using the network’s status message feature.

The application’s Community feature, on other hand, allows Facebook users to comment or feedback on news and share it with friends.

catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news

Mobile Technology to Empower the Advertising World

Today, our world is in the fast-paced reality of digital mobile evolution. And while this amazing technology continues reaching even far greater heights, various businesses started realizing of how the mobile could boost one’s business.

Recently, the Gartner research firm has forecasted the future of the global mobile advertising market to rise at over $12 billion by 2011.

Mobile Tech at its rapid growth

Very far from how mobile technology started, the latest mobile phones today are capable of storing heavy files; toward the possibilities of bringing RSS feeds, videos/movie trailers, web blogs, microformats, and more to mobile phones. Mobile tools and services-related companies play fearless roles of mobilizing print and online media, web-related companies, social networks, advertisers, and mobile users through TMS Mobile Synchronization Platform. This digital mobile tools and services breakthrough unveils the innovation of international standard 2D barcode and Tag Mobile Service (TMS) codes solution to making things possible by connecting to the world through simple phone clicks.

Now, mobile advertising equates advances and soon to headway. In Asia, ad agency on clients like NIKE and MTV Asia teamed up with MobiTMS for their advertising campaigns in the region. Similarly, the Cristina Aguilera 2007 concert in Manila, Philippines also partnered up with MobiTMS in promoting the event.

The advertising sector is facing an immense challenge – and that Gartner Research firm’s forecast seems even closer to an exciting exploration of how these hi-tech gizmos could offer a huge change to the world. Thus, it isn’t surprising to seeing mobile advertising at the global hot seat with entertainment and movie marketers joining the lists of mobile advertisers.

Seems the world should prepare for this.