Tag Archives: social media

TheTMSway brought the alpha version of TMSalert.com at TechCrunch disrupt event

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The soft launching of our new TMSalert.com (alpha version) has just kicked off today at TechCrunch’s disrupt event in San Francisco, California. TMSalert.com is a social alert platform – first in the world – to offer one location for all social media enthusiasts around the world to facilitate the management of feeds from different social networks.

Few months ago, TheTMSway, developer of www.tmsalert.com, conducted a “user test” campaign which acquired the votes from all of our selected friends who joined the platform’s testing.

After the soft launching today, the company will be working on for the “publisher side” of the platform – to come out very soon!

Photo courtesy of Techcocktail


TheTMSway provides a new service for its mobile marketing platform TMSfactory to distribute mobile coupons in real time from social media posts such as Twitter or Facebook

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GLOBAL — Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert.  The service is available in 160 countries.

“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5M followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies.  With this service – Tiny URL widget – we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, TheTMSway co-founder.

The service is accessible on TMSfactory (Create a new campaign using TMS express and the “Tiny URL widget” module) and offers to customize a widget linked to a tiny URL which can be posted on a social media. On the other hand, the service offers to associate mobile coupons (country localized) to this widget. This pull service will distribute the mobile offer to “opt in” consumers in targeted countries via a free SMS message alert.

“This service is a first taste of a new social platform about recommendation and good deals that we will release soon. This platform will offer brands a mother board to engage and manage conversation with consumers using the posts on social media”, adds Frederick Saurat.

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About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company who provides a platform to develop, monetize, and promote mobile business. Based on a new short code technology for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as a “1 click” bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self service platform www.tmsshortcodes.com, “TheTMSway” provides premium services for Media and Ad agencies.

About tmsshortcodes.com

tmsshortcodes.com (www.tmsshortcodes.com) is a self-service mobile marketing platform that provides the tools needed to create mobile contents automatically optimized for all mobile OS, including Blackberry and iPhone. The platform enables also the customization of widgets (online and offline) for cross media distribution of mobile offers and for consumer’s real time interaction. The platform is also made of metric tools to analyze data and statistics from mobile campaigns in real time.

Corporate Headquarters

TheTMSway Ltd – Main Office
5/f On Lan Centre, 11-15 On Lan Street
Central, Hong Kong
Phone: 85231028077

TheTMSway Weekly Radar on Mobile Marketing and Business

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Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

 

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile has better targeting than early Internet: digiday keynote

Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel. The panel focused on the state of mobile marketing and featured analysts with data on mobile marketing usage. Panelists discussed response rates, campaign sizes, appropriate approaches to campaign measurement, top spenders now and in the future, SMS versus WAP banners, in-application advertising and emerging ad formats.

Orange Kenya subscriber base hits 1.3 mln

Orange Kenya’s number of mobile subscribers has reached 1.38 million, and the mobile operator expects the number to increase to 2 million by the end of this year. CEO Mickael Ghossein said Telkom has a consolidated subscriber base for its various services of 1.8 million, including fixed lines. Ghossein said Orange Kenya, the country’s third-largest by subscriber base, spent KES 8 billion to expand its network in 2008 and expects to match that amount this year.

Mobile Marketing – Ready for Primetime

The mobile opportunity is tremenous. In Asia Pacific alone, mobile subscribers are forecast to reach three billion in the near future with penetration rates 20 times higher than Internet connectivity in many of these countries. As the penetration of mobile phones continues, brands who want to reach their audience in new and innovative ways are increasingly turning to mobile as a driver of their marketing campaigns.

Mobile: The 7th Mass Media

The mobile phone has emerged as the 7th mass media channel, but it has to be emphasized that it is as different from the internet [6th Mass Media] as TV [5th] is from radio [4th]. Trying to force concepts from the internet, TV, or other previous media would produce a disappointing audience experience on mobile, but understanding the unique power of mobile as the 7th mass media can deliver radical new concepts and new players and winners.

China Mobile half a billion subscribers

China Mobile has become the world’s first mobile operator to pass the half a billion subscriber milestone. In a brief customer data update on its website this morning, the Chinese market-leader said it had reached 503 million customers by the end of August. It said it added 5.3 million customers (net additions) in August to reach the half a billion milestone, which means that the operator has added 45.7 million customers (cumulative net additions) in the year to date.

Mobile’s future is in full media integration: Mobile Ad Summit panel

The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit. Representatives from HyperFactory and R/GA were on hand to discuss new mobile innovations such as using HTML to format mobile sites to look like applications and augmented reality promotions. These new trends have already been active in Europe and are poised to sweep the globe.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers. These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.

Demographics of Facebook growth

Facebook may have started as a site geared toward the college crowd, but as the most popular social network in the US, it has broadened its user base considerably. The Nielsen Company reported that in June 2009 Facebook had a unique US audience of more than 87 million people, compared with fewer than 63 million who visited MySpace that month.

Cost and ROI for mobile campaigns

eMarketer: What do mobile campaigns cost? “An eight-week campaign for mobile media…we’re probably talking about $250,000 to $300,000.” Patrick Moorhead: An eight-week campaign for mobile media—which could be a combination of mobile display and text messaging—we’re probably talking about $250,000 to $300,000.

SMBs More Likely to Use Digital than Traditional Media

Online ad penetration keeps climbing. As of August 2009, small and medium-sized businesses (SMBs) in the US are more likely to advertise online than via traditional media. Based on the “Local Commerce Monitor Wave XIII,” from The Kelsey Group and ConStat, 77% of US SMBs used online for advertising in August 2009, compared with just 69% that used traditional media. This is the first time penetration of online advertising surpassed traditional. In an earlier survey from August 2008, 73% advertised online while 74% used traditional media.

Online, Mobile Ad Revenues Set to Climb

Online advertising revenues will creep upward in 2009 only to drop in 2010 before recovering, predicts the Yankee Group in its “2009 Advertising Forecast: Getting the Consumer’s Attention.” The research firm pegs 2009 online ad revenues at $23.63 billion, a 1.8% year-over-year increase. In 2013 revenues will surpass $31 billion.

South Korea Approves Sale of iPhone

SEOUL, South Korea (AP) — South Korea’s telecommunications regulator said Wednesday that Apple can sell its hit iPhone in the country — potentially shaking up a cell phone market controlled by domestic manufacturers. The development comes a month after Apple cleared the way to enter China’s massive cell phone market as well. As part of its deal with wireless carrier China Unicom Ltd., Apple is expected to begin selling the phone in China in the fourth quarter.

Social Media: A Fad, or a Revolution?

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Is social media a fad? Or, is it the biggest shift to worldwide industrial revolution? This new video reveals astonishing statistics to prove that social media is indeed a revolution.

TheTMSway at the intersection of Media and Mobile

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By Frederick Saurat

A vision on how the mobile marketing using TMS can make the traditional media measurable and interactive in the next decade …

In parallel to the launching of our TMSfactory platform’s version 1 and the positive result of our road show in New York and Los Angeles where TMSfactory was introduced to media such as WSJ, ESPN, and Fox. And following a presentation I did at the 2009 New York Venture Summit I tried to evaluate, while on flight back to Hong Kong, some potential and high profitable ways our media to mobile platform can offer to help expand small and large businesses and I’m now putting my reflections together in this post.

Considering the fact that our platform allows real time interactivity between media (offline and online) and consumers using the mobile medium as “1 click” bridge, and the fact that TMSfactory serves a complete supply chain that enables the development of mobile business covering the creation of rich mobile contents optimized for all mobile operating systems. Including the localized distribution of mobile offers in 160 countries with Telco’s neutral solutions, the management of mobile users’ data, and a cutting-edge mobile payment solution. I really think that the following industries and business can be disrupted in the next decade….

1. Local marketing. TheTMSway is currently providing “self service”, marketing tools allowing small businesses to go mobile anywhere in the world with a complete chain of essential services (content creation, distribution, data management and payment solution) accessible in one place. At the same time the local outlets of some of the largest retailers in the world can use the TMS RTI (TMS code & search) technology as well to deliver real time promotions. As an example, using TMS a retailer can send customers news alerts about special offers, sales, new merchandise, store hours, or events. International companies that operate through hundreds of locale stores can do and apply the same method to deliver targeted and localized offers.

Recently, HP has launched a million dollar marketing program in Asia wherein the company is executing a “media to mobile” campaign using TMS offline widgets (TMS code and search) and online widgets (TMS web banners with SMS box) in order to establish a database of subscribers for its “HP good deal message alerts”.

The local-hyper marketing aspect of the TMSfactory platform opens the opportunity to move billions of dollars of business to and from retailers based on targeted marketing. Using the TMS tools, companies can engage into first-rate conversation with consumers via message alerts, particularly in times when prices drop a few dollars. TMS users, on other hand, can choose to follow local businesses and companies subscribing to promo and “good deal” message alerts as diverse as the local stores or McDonalds. The TMSfactory has definitively the potential to deliver substantial amounts of business to retailers across the mobile channel.

2. Outdoor Ads. This advertising medium is seen everywhere in the world due to simplicity and relatively cost-efficient production. In fact, current estimates of worldwide outdoor advertising sales reaches $30 billion annual revenues. However, one of the weaknesses of traditional media, such as billboard advertising and newspaper display, is the ability to measure its impact within a specific region. TheTMSway, for this reason, improves the potential of outdoor media through the revolutionary use of real time “TMS code and search” technology (internal code name: TMS RTI for Real Time Interactive) that enables the opportunity to establish a measurement tactic out of an immeasurable medium. The TMSfactory services, through its real time interactivity, leverages an impulsive response from the new generation of the world’s digital consumers.

TMS can determine localization; and thru this concept, if a TMS user sees an advertisement for a Toyota (TM) car with an invitation to enter the TMS code (TM 123 134) into the TMS Search, this leads him to access a web page of local dealers in a specific region. Toyota, using the TMS technology, can track the location of the TMS user hence inviting him to claim some promotional items from Toyota’s local showrooms within a specific region. Similar principle applies to newspaper displays, print ads, and classified ads. Some display ads have coupons but the opportunity for newspapers to gather real time reactions from consumers through TMS RTI helps a hard-to-measure medium become interactive. This implies a new huge potential source of revenues for newspapers introducing the online Cost per Click (CPC) business model in offline ads business… and this is exactly what the WSJ has started to understand and evaluate after my presentation.

Also the fact that the newspaper can distribute mobile coupons in real time multiplies the number of coupons which can be distributed as by definition a print coupon can be used once but at the same time the readership of a newspaper is always based on an average of more than one reader per copy…

TheTMSway endeavors to activate the offline media (such as print, OOH, etc) and to provide measurement tools that support the efficiency of this new marketing approach. If the use of these tools and services succeeds, they will completely change the marketing methodology and advertising investment which companies aim to achieve from outdoor media. “Just imagine the introduction of the CPC online model in offline media … it’s just a revolution…”

3. Data mining. Collecting data to help monitor the behavior of consumers towards a product or service is among the most expensive activities of large companies. The TMSfactory platform provides access to mobile user’s data management and analytics that can automatically organize and store data from all activities involving the mobile offers and target consumers. The collection of data includes monitoring from the device used, surfing activities, promo clicks, polls, downloads and purchases/orders, among others.

4. Large media companies are already using the TMS interactive media to mobile services as a way to alert people anywhere in the world via mobile messages about breaking news and featured news. TV5Monde, WSJ, Star TV, ESPN, Eurosport and a few others are starting to use the premium services of TheTMSway to benefit from the Telco’s neutral mobile platform to, on one hand make their media (TV or Print) interactive in real time and on the other hand to distribute Multimedia web magazines via message alert on mobile devices of subscribers in 160 countries. In this domain, with its worldwide mobile internet approach, TheTMSway disrupts deeply the existing model edited by Telco’s in terms of distribution (using SMS as a free vehicle to distribute content “On demand”) and monetization (the media receives the majority of the revenues “Telco free” from the users subscriptions).

The SMS message alerts provided by TheTMSway contain tiny clickable URL’s which can be used to provide a feed of content, video (downloadable or accessible in streaming), or audio files. In other words news, sport magazines, movie trailers can be distributed “On Demand” to hundreds of thousand of people worldwide via simple clickable message alerts (which can include some localized ad coupons). The same holds true for newspaper editorials which become interactive in real time offering access to multimedia complementary files updated in real time. TV5Monde, the francophone Channel with 180 millions worldwide subscribers, has already begun to take advantages of this by distributing a daily breaking news magazine with a news feed based on (5 to 10) 3 min. videos. This also gives media an advantage as they can access audiences in real time for breaking news.

This new cutting-edge “Content on Demand” distribution service on mobile devices provided by TheTMSway in +160 countries invites a huge new source of revenue for media and high value content owners. With a subscription based on $4 to $8 (based on weekly or daily alerts) per month ($50 to 100$ per year) the platform’s potential (that represents few hundred million in new revenues) is no doubt an opportunity to boost annual returns for media like TV5Monde, WSJ, or content owner like Manchester United…

5. And what about “VAS On Demand” (Value Add Services) which can also be distributed in +160 countries Telco’s free by the TMS platform. For example we are analyzing a specific service that helps farmers from all over the world acquire instant access to weather forecasts and analysis within respective areas. By subscribing to TMS mobile alerts, farmers can monitor the weather conditions within their local areas.

6. New social media, using TheTMSway tools, have the opportunity of extending the promotion or display of its content to the mobile channel in real time. The aggregator of targeted news and the providers of users generating content (UGC) in social networks, like MySpace, can send alerts to audiences via mobile messages which redirect the receivers to the mobile multimedia contents. This TMS concept enables an artist to promote his music via MySpace by creating a mobile database of fans which he can use to send out regular multimedia newsletters to promote or sell his work.

7. The use of TMS tools for “micropayments” or “payments for services” is already kicking off in its early stage. The mobilized age for money exchange, payment transactions, and the pricing of goods and services is a good start of a large independent economy now emerging on TMSfactory platform. One already tested mobile payment model is our TMSPayWorld which allows consumers to sign up and place cash into their TMSPayWorld accounts via online payment services like PayPal, local partners (like China post offices), or from friend’s cash transfer. Having an activated TMSPayWorld account enables consumers to enter a product or services’ TMS code to TMS Search to launch a mobile payment transaction in real time. Let’s take a kid playing an online game as an example. Using his internet-enable mobile phone, he can purchase a weapon or life by entering the weapon’s TMS code into his mobile using TMS Search engine to launch the transaction. Once the transaction is accepted, a confirmation code prompts the kid to use his purchased good/s. Real time is the key element.

8. The TMSPayWorld service will be also used inside communities for money transfer and in emergent countries we can imagine that a person can enter in a small shop and check on a “TMS Transfers” wall sticker associated with a TMS code. Entering the code in TMS search, the person will be able to activate a “reload service:” giving cash to the store owner to receive, in return, money in his TMSPayWorld account. In other words, TheTMSway with this simple payment solution using mobile internet can become the instrument of a worldwide peer to peer payment model… no need for electronic POS solution anymore…

9. The commercial sector will not be the only part of the enterprise landscape that will be affected by TheTMSway services. Large Government agencies can use the TMS tools to disseminate and communicate emergency notices to the public fast and easy via message alerts. …The TMS 911 code is coming soon…

10. Philanthropy “as business” use of TMSfactory involves hosting a platform for social fund-raising and donation for a cause. The TMSPayWorld can accommodate fund-raising donations using mobile and a TMS code to launch a cash transfer. Furthermore, political and cause-oriented groups can use the services for the circulation of mobile newsletters and message alerts to the entire community members. The TMS services also open an immense and useful method for local communities to voice their opinions in response to public polls posted in offline media. This offers an opportunity of having a quick access to thousands of reactions gathered from critical and opinionated questions.

11. I will finish with something about Product tracking: The TMS RTI (Real Time Interactive) service which provides a TMS alphanumeric code that offers access to mobile content via TMS search, can become an interesting tool for companies or institutes who want to track products using the ID numeric code of the 1D barcode printed on a product packaging to be used as a TMS code …and associated to mobile info (site) accessible in real time on mobile.

The access to Internet on Mobile will completely change the way we access and use the web and the “real time” factor will become one of the keys to connect the 4 billion expected users worldwide. TheTMSway has on one hand the objective to disrupt definitively the actual mobile business rules edited by the Telco’s during the last decade and on the other hand will change, as a consequence, the way we live and interact with media. We (all the TMS team) really feel the excitement that “TheTMSway” can have a significant role in the actual transformation, taking the TMSfactory platform to its leap of becoming one of the biggest platforms in the next decade.

TheTMSway Weekly Radar on Mobile Marketing and Business

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The Department of Energy has earmarked $41.9 million from the American Recovery and Reinvestment Act for the development of fuel cell technology. The goal is to create manufacturing and maintenance jobs for Americans who have been laid off from automotive factories and the like

Quickoffice beats Microsoft to the punch with iPhone app for Office documents

Dallas-based Quickoffice has released the first iPhone application suite that lets you view and edit Microsoft Office documents. Available for $19.99 from the App Store, it includes its own versions of Word and Excel it calls Quickword and Quicksheets, as well as file-management services


Green technologies to watch

“We are in a new era of energy innovation,” declared Daniel Yergin last week at a forum on clean-energy policy at the Massachusetts Institute of Technology.

Seattle, Atlanta And D.C. To Get First Mobile TV Tests

A coalition of TV broadcasters on Monday said they plan to use Seattle, Atlanta and Washington, D.C., as test markets for digital mobile TV services this year.

Spam Harms Environment

According to a Silverpop survey conducted last year, 80% of e-mail recipients felt that spam levels were either about the same or getting worse.

Percent Mobile – find out what percentage of your visits come to you via mobile

The service that Percent Mobile offers is so simple its genius. It is a solution for online websites that tells you what % of your users came to your site via mobile.

Bango Debuts Updated Mobile Analytics v4

Bango has long been known for its advanced mobile analytics solutions, and today marks the release of the newest version- version 4, which takes mobile analytics and visitor tracking to a whole new level.

Social Email Campaigns to Increase Nearly 400% in 2009

A record number of email marketers are planning to bridge the gap between online social networks and their email marketing campaigns, and the number of social email initiatives is expected to grow 367% this year, according to new research

Poll: Today’s Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think that today’s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll

Mobile not one channel, but eight: MobileMix speaker

It was expected. Someone in the audience at the final ad:tech San Francisco MobileMix session had to ask that dreaded question: “Everyone has been saying this is the year of mobile for five years. Is it?”


B2B Magazines Expand Online

Business-to-business (B2B) print magazines have fallen on tough times. While many publishers realize they have to be online in order to survive, they have been slow to take the digital plunge as they struggle to figure out a viable online strategy.

Court of Appeal overturns judgement to privatise PCCW

The Court of Appeal has overturned the judgment of the High Court of Hong Kong to sanction the scheme of arrangement to privatise Hong Kong operator PCCW. The company is disappointed at the Court of Appeal’s decision, given the clear findings and reasons set out for the judgment of the High Court.

China Telecom picks Huawei for 3G CDMA launch

Huawei Technologies has joined China Telecom for the commercial launch of 3G CDMA networks in many of China’s largest cities and regions. Using Huawei’s equipment, China Telecom’s 3G CDMA services are now available in 52 cities


TheTMSway: TV5Monde social application now runs on Facebook

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TheTMSway Ltd and TV5Monde Asia joined forces of delivering the French TV broadcaster, news contents and programs straight to the pages of millions of Facebook users in the world with the goal to provide the francophone community and those who want to learn French, news bulletins in French directly on their social page..

In this project, a social application of TV5Monde Asia is developed by TheTMSway, and it now runs over the Facebook social platform.

For this beta launching, Facebook users can view all the news in short videos. The application is featured with daily news video bulletins (breaking news and business news) , and travel information for all Asian countries.

The users can also send favorite news and videos to all Facebook friends, or can post recommendation using the network’s status message feature.

The application’s Community feature, on other hand, allows Facebook users to comment or feedback on news and share it with friends.

catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news

TMS Factory readies for beta launch, free invites limit to first 500 media and businesses

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“Actually, this V1 resolves the major ‘Mobile Pains’ making mobile marketing easy and accessible to everyone. But we are continuing to make TMS Factory even faster, more robust and with more options as we are working already on the V2 to offer more mobile libraries, more services and more analyses via TMS analytic” — Frederick Saurat, one of TheTMSway founders

TMS Factory is a ‘media to mobile’ platform where businesses (hotels and retailers) and media can create mobile campaign, promote the campaign to other targeted media (print, outdoor, web, and social), monitor data statistics, and measure campaign results.

Mobile campaign everywhere

TMS Factory sends SMS to more than 150 countries using the worldwide SMS platform that is attuned to all Telco’s (Telco-neutral). This implies compatibility of factory to the millions of mobile phones operating in the world, including iPhones and Blackberry.

And the combined technology of standard 2D barcodes, 1D barcode, and TMS codes solution associated on factory enable to display mobile codes and widgets on targeted media (print, web, outdoor, and social) where mobile users can enter their country codes and cell numbers to receive the campaign straight to their mobile phones.


Be one of the first 500 factory users!

As part of beta launching, TheTMSway Ltd provides exclusive invitation codes to the first 500 businesses or media who register for accounts at factory website. Excellent opportunities await the first 500 successful registrations.

To request for invitation code, click here.

To register an account at factory, click here.

To login to your account, click here.

Efficiency and safety online

TheTMSway Ltd, developer of TMS Factory, currently conducts tests and debugs to ensure the platform’s efficiency. The company, on other hand, implements tight security and preventive measures and 24/7 network monitoring for the server’s safety while online. The factory’s beta launching will kick off on Friday (February 8, 2009).

What Happens to Online Advertising during a Recession?

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Amid global recession today, business sector is at the peak of its struggle against this economic situation. Some are finding ways to survive from financial mayhem; and one strategy they highly consider is to cut their ad spending.

Sharing this article by Jay Yarow. Read on…

What Happens to Online Advertising during a Recession?

By Jay Yarow (jayyarow.wordpress.com)

When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?

I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.

Watch a video interview…