Mobile internet traffic was at hot seat during the first Mobile Marketing Forum Asia (MMF) held in Singapore. In a report from The Standard, more than 300 mobile industry executives joined the event, deliberating the current and future trend of mobile marketing in the region.
In Asia Pacific alone, it is reported that mobile subscribers will reach 3 billion with average penetration rates 20 times higher than Internet connectivity in many countries. Read more
Integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty but message needs to be relevant to the consumer.
This became one of the hot topics during the Mobile Marketing for Agencies and Media Buyers, an event sponsored by Mobile Marketer and the Direct Marketing Association.
Speakers said that the mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media.
Consequently, all agreed that maintaining tolerance with the campaign’s target audience is important. READ MORE
