A recent report from ABI Research reveals the Asia Pacific region to lead the world in mobile marketing and advertising with global mobile marketing spending expected to reach more than $16 billion in 2011.

Question like — Why has mobile marketing and advertising been more widely adopted in some Asian countries than elsewhere? — the mobile marketing and advertising report has provided some aspects that affect to the market-consumer’s quick embrace to the new trend.

Most broadband-enabled countries such as Japan and Korea are on top list in which SMS text messaging, ad-supporting games and applications downloads, and mobile web are widely adopted, added the consumers’ knowledge to the following services. Read more