Tag Archives: new media

B2B mobile marketing spend to reach $106M in 2014, study

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Mobile marketing has become one of the hottest news hitting across Asia-Pacific, America, and Europe. In fact, some regions like Latin America, Africa (Nigeria), and Canada are expected to embracing the trend to better serve their business industry players. Australia is most likely to adapt mobile advertising, M-commerce, and M-payment granted that some issues from its telephony infrastructure  are  addressed and settled.

Recently, mobile marketing again enters the hot spot with the huge possibility of business-to-business (B2B) players to increase its spending, in which according to Forrester Research’s latest study, it has to quadruple its mobile marketing spending over the next 5 years, rising to $106 million by 2014 – a high rise from last year’s $26 million.

According to Forrester’s New York-based analyst, Michael Greene, mobile marketing can be as much about building deeper relationships with existing customers as it is about attracting new ones. Furthermore, mobile can also be a useful channel for company’s sales force, saying that the channel’s greatest strength is as an engagement tool. In reaching customers, if generating sales is a fantastic goal, Forrester said the mobile channel can help that along. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ -  however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

TheTMSway Weekly Radar on Mobile Marketing and Business

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Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

 

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Batteries set to become $60 billion industry by ’13

So far in 2009, battery companies have received over $600 million in venture capital funding, compared with $478 million garnered for 2008, according to research analyst Lux Research. The investment isn’t without reason. In a report released Tuesday, Lux predicted that the energy storage market will grow to become a $60 billion industry by 2013.

Facebook Usernames: 50+ Million Claimed and Counting

In a post entitled “Designing the Facebook username land rush,” Facebook’s Srinivas Narayanan reveals the number while explaining the difficulties of building a system capable of handling 200,000 signups in 3 minutes and planning for contingencies (aka the so-called “nuclear option”). These are subjects we actually discussed with Facebook’s Jared Morgenstern and Guy Rom at Facebook headquarters the night of the launch.

All About iPhone In China/Asia, Interview with iPhonAsia

iPhone is so attractive and Asia holds such a huge mobile market. In Japan, iPhone is getting quite popular; nobody knows the exact date yet but we know it is stepping closer to China; it is not very clear about iPhone in South Korea, but at least they are in talk for a long time; and it is already rocking HongKong and Singapore. Recently, we had a great pleasure of interviewing with Dan Butterfield, managing editor of iPhonAsia.

Mobile money roundup: banking, finance and payments in mobile

Here’s a round-up of some of the mobile money stories that have been of interest to us this morning. We’ve got pieces from America, Asia, Africa and India. iPhone check feature: The USAA is a smaller bank in America, serving mostly military personnel. But it has just launched a very interesting product – an iPhone application that allows you to deposit your check through your iPhone. You take a snap of the front and a snap of the back, hit send, and it deposits with USAA. Cambodian mobile banking: Cambodian mobile service provider Smart Mobile and WING have launched a mobile money service. It allows Smart customers to send and receive cash, and make payments, via top-up cards.

Worldwide phone sales drop 6 percent — but smartphones shoot up 27 percent

Low-cost Nokias will probably ensure Nokia’s dominance of the non-smartphone market for another year. But the low end is no longer the place to be. A new report from Gartner says worldwide sales in the second quarter of 2009 dropped six percent from Q2 2008. But phones classified by Gartner as smartphones shot up 27 percent. Many people buying new phones, says the report, want either a QWERTY keyboard or a touchscreen. Still more, though, are buying on price.

Federal Communications Commission seeks answers over Apple rejection of Google Voice app

The Federal Communications Commission late Friday afternoon dashed off three letters to Apple Inc., AT&T Inc. and Google Inc. over Apple’s reported rejection of the Google Voice application for the iPhone. The letters seek detailed information on why Apple is said to have rejected Google Voice and pulled previously approved third-party applications from its App Store (see story). They also want an insight into Apple partner AT&T’s role in the rejection of the Google Voice app, which would offer voiceover IP telecommunications services that directly undercut the carrier’s voice offerings.

Base campaign strategy on target audience’s mobile habits: Forrester

Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research. One in four interactive marketers in the United States is currently using mobile and nearly half of these (47 percent) will increase mobile spending this year.

U.S. mobile adoption catching up to Asia, Europe: Study

The United States may be closing in on Asia and Europe in mobile technology adoption, according to a study by Mobtext. The reported boost in consumer adoption of mobile technology means that marketers are approaching the prime time for mobile marketing opportunities. The study found that SMS, MMS, location-based marketing, mobile Web and branded content are the major components of growth in the mobile marketing space.

Entrust, Clickatell partner to enhance mobile security

Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS. Oftern referred to as soft tokens, the partnership for OTPs expands the options available to customers using the Entrust IdentityGuard authentication platform.

Merchants turn to iPhone app to reach tourists

For some local merchants, downtown business development is going mobile. Mobilefringe along with the Downtown Yonge Business Improvement Area (B.I.A.) is launching the Mobile Yonge iPhone application on their m3 platform. The Mobile Yonge application will have the ability to show promotions and events that will appeal to both visitors and residents of the popular Toronto area.

Mobile gaming market to reach $18B by 2014: Study

Due to the growing number of wireless subscribers in emerging markets, the mobile gaming market is predicted to reach $18 billion by 2014, according to a study by Pyramid Research. The predicted $18 billion in growth represents a 16.6 percent growth rate according to Pyramid’s study titled, “Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis.” The study takes the growth of emerging markets and puts it into context with the mobile gaming industry as a whole.

TMS Express to speed up your mobile campaign creation

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You want to speed up the creation of your mobile campaigns? The latest of TMSfactory offers all mobile marketers the ability to develop mobile contents fast and easy.

The new TMS Express provides the shortened and faster way to create mobile campaigns without undergoing the standard campaign procedure. Using this tool, you can also promote your mobile contents via web, mobile phone, social network, and email.

No additional cost from standard campaign rates!

Current TMSfactory users can also enjoy this TMS Express opportunity. If you don’t have a TMSfactory account, you may avail our free sign up to entitle from using this new tool.


From BBC News: Mobile web coming of age?

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The mobile web recently has become one of the hot topics among BBC news stories. In an article, giant companies ranging from Google to Microsoft and from Apple to Yahoo believed that mobile phone would become the future of internet.

This positive outlook, however, faces doubts from quite several industry players but Ebay’s senior director of platforms and mobile Max Mancini gave his strong defense in favor to mobile phone.

There are also few among industry leaders who have spoken their views relevant to the very useful changes happening to mobile phones today and to the people’s behavior in terms of usage.

Read the article from BBC

TheTMSWay allows Mobile coupons distribution from classic online marketing campaigns

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TheTMSWay continues to innovate in digital marketing with its Media to Mobile platform, launching 3 new services that provide easy ways to deliver a personal mobile offer (coupon, invitation, promotion or reward) to consumers directly from an online campaign.

The first service allows marketers to deliver mobile coupons from Email marketing, the second from standard Web banners, and the last from Video widgets.

The Email widget comprises a form where users can provide complete information required to receive in real time a free SMS (or email for Smartphones). The widget will be included in the email of the campaign via its URL. The SMS distribution is available in 160 countries (all Asia included) powered by a TMSfactory platform.

The mobile rebound (via SMS box) in the standard web banners allows consumers to enter their cell numbers to receive a direct offer. This pull servicing is based on CPC model, a complementary to the classic CPM model, which allows marketers to initiate a conversation with consumers via personal messages. TMS leverages this kind of service meeting the marketer’s expectations in terms of measurable investment returns – a point of which the classic ad banners and CPM model could not address upon.

TMS, on other hand, provides a video ad widget useful for real time sending of mobile coupons in return for feedback or poll answers. Using TMS, video ads campaign will become measurable as the platform is integrated with tools for marketer’s direct access to the data.

“With the global economic downturn we currently face, marketers tend to be more careful in asking for measurable campaign returns whilst on other hand, pushing consumers to become more receptive on discount coupons. In this win-win situation, the mobile displays a major medium to communicate with consumers; that is if we respect the rules of personal media calling on requested content distribution against actual push spam. At TMS, we believe that the bridging of mobile offers to online campaigns is a great opportunity that every marketer can take a look for huge consideration” says Frederick Saurat, one of TheTMSway founders.

Providing these new campaign services, TMS supports marketers in the creation of mobile offers using a Telco-neutral platform that is optimized to all mobile operating systems and can deliver the offer to worldwide mobile subscribers.