Tag Archives: mobile usage

Philippines to reach 8-10 million 3G users next year, report

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5The number of 3G users in the Philippines, whether for mobile phones or USB modem devices, is expected to grow between 8 and 10 million by next year; and will quadruple to 40 million by 2014, which is an equivalent to 39% of the population.

Report said some of the applications anticipated to drive 3G usage in the country include accessing social networking sites like Facebook, Twitter, Friendster, and etc.

The projected eight to 10 million 3G subscribers in the Philippines by next year is divided between those using 3G via their mobile phones and those accessing the Internet through other devices such as USB modems.

Among the more successful 3G data services in emerging markets, including certain countries in the Asia-Pacific region like the Philippines, are mobile Internet, mobile music, wireless broadband, social networking, mobile advertising, mobile commerce, video-related services, social improvement services. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ -  however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile can be used to keep content with consumers at all times: ad:tech

NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration. A panel at ad:tech, New York titled The Branded Entertainment in the Digital Age explored how marketers are adapting to the changing media landscape to reach consumers with branded entertainment. However, some panelists disagreed on the power of the mobile platform.

Over half a billion people to use mobile money transfer services by 2014, according to Juniper Research

Juniper Research report reveals that mobile money transfer is a growth market opportunity despite near term issues. According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Juniper Research’s new report – ‘Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014’ -  also suggests…

Mobile Payment Options Evolve

Two online payment companies recently took steps to allow consumers to pay for goods using their cell phone numbers, but the charges don’t appear on consumers’ cell phone bills. Instead, Zong and Obopay are allowing users to pay with a credit or debit card and link to that payment card by entering their mobile number.

Are customers from different mobile channels worth the same?

That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers. Among the key mobile channels to consider are Web site, SMS, application, display ads, search, email, carrier portal and brand-specific mobile devices such as Amazon’s Kindle and Barnes & Noble’s Nook.

How mobile analytics can increase campaign ROI

With the extensive reach of mobile devices and more people using their mobile to browse the Web, mobile advertising has quickly become an essential way for online marketers to engage and ultimately generate more revenue from this audience. According to Juniper Research, global spending on mobile Internet advertising will be $500 Mobile advertising provides click-through rates ten times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.

Mobile marketers looking forward to ad:tech New York

As the digitization of media continues to redefine marketing, ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion.  This year’s show will have its first-ever Mobile Mix track on Wednesday, Nov. 4. Mobile marketers are eager to sit through these sessions and learn from one another.

It’s Getting to Be an mBanking World

A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competitors and advices to take a more strategic look at mobile banking rather than evaluating it simply as an extension of online banking and bill payment.

Are Consumers Clamoring for Green Phones?

New research suggests demand for environmentally-friendly devices will power sales of “green” phones in the coming years. A recent study by ABI Research found that nearly half of U.S. consumers would choose a green handset over a conventional phone if price, features and performance were the same.  ABI estimates the proportion of properly recycled handsets will grow from 8% in 2009 to 17% in 2014. A separate Juniper report predicts that even with an incremental shift in consumer attitudes, shipments of green phones will grow from 250,000 in 2009 to 105 million by 2014.

Mobile charitable fundraising to reach $2M in 2009, says expert

Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. In this Q&A, the Mobile Giving Foundation’s Jim Manis expounds on the state of mobile giving.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

 

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

Mobile Ad Spending to Gain Momentum, eMarketer

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In a recent report, eMarketer has forecasted the mobile ad spending, including messaging based formats, to reach $416 million in 2009, and increasing to $1.56 billion by 2013.

As an emerging advertising channel, mobile will continue to see lofty growth rates through 2013,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Advertising and Marketing: Change Is in the Air.” “Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video.” Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Advertising Will Change Forever

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Smartphone apps: the future of mobile advertising?

NEW YORK – Consumers’ insatiable appetite for mobile applications is driving exponential growth in the space, which creates opportunities for mobile marketers, according to a panel at IAB Marketplace-Mobile. Apple has generated a lot of interest among consumers, who now know that apps are a key part of their mobile experience. Savvy marketers are feeding their hunger and engaging consumers by delivering a mix of in-application advertising and branded mobile apps providing utility and/or entertainment.

China Will Surpass Japan in 2011 to Become Largest Telecom Services Market in Asia

Fueled by mobile penetration into the rural market and by uptake of 3G services, China’s telecommunications market will generate $187 billion by 2014, surpassing Japan to become the largest telecommunications services market in Asia, according to a new report from Pyramid Research.

Do-not-contact registries trump SMS opt-ins in two states

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states. That is because of do-not-contact programs and related laws in Utah and Michigan. These state programs, which extend to SMS, dictate that marketers who advertise adult products and services such as alcohol, tobacco, gambling and pornography cannot market to any registered phone number or address with those states.

Another record high for mobile in South Korea: Samsung announces Q2 profits

Samsung has surprised analysts by announcing record high sales for the the second quarter this year. This story will be familiar to anyone who saw LGs Q2 profit report. Samsung attributed its huge sales increase not only to greater interest in both mobile phones and TVs, but also to a boost in its memory chip business.

Mass-produced apps comprise one-third of App Store: Study

A new report from Skyhook Wireless shows that mass-produced applications are making up one-third of the Apple App Store’s volume. This research comes from Skyhook Wireless’s July Wireless LBS App report on trends in location-aware apps from the major application stores. The report researched applications from Apple’s App Store, Google’s Android Marketplace, BlackBerry App World, Nokia’s Ovi Store and Palm’s App Catalog focusing on the evolution of location-based application pricing in the two most established stores, Android Marketplace and the Apple App Store.

Do consumers get mobile marketing?

As I sat down to write this article, I polled my wife and kids – three teens, one tween and an eight-year-old) with a simple question: “When was the last time you saw or clicked on a mobile ad or marketing message?” They all looked at me as though I had asked them if their iPods make decent toast.

Samsung Goes Green with “Blue Earth”

Just about everything is going green these days. And from the looks of it, our cell phones are next to get an eco-friendly makeover. After being previewed earlier this year at the Mobile World Congress, Blue Earth, the first “solar charging phone” is preparing for launch by Samsung, the creator of this new device designed for people concerned about the environment. Down to its packaging, this phone is the epitome of “environmentally friendly.”

Mobile Goes Social and Vice Versa

The growing crossover of social media and mobile was highlighted by a pair of separate moves Tuesday involving Research in Motion and Facebook. For its part, RIM has launched MyBlackBerry, a new community site where BlackBerry users can trade views on BlackBerry apps and share tips and tricks relating to the device.

Mobile Goes Social and Vice Versa

The growing crossover of social media and mobile was highlighted by a pair of separate moves Tuesday involving Research in Motion and Facebook. For its part, RIM has launched MyBlackBerry, a new community site where BlackBerry users can trade views on BlackBerry apps and share tips and tricks relating to the device.

Black Americans most active users of mobile internet – Survey By Pewter Internet

56% of all Americans have accessed the internet by wireless means.

An April 2009 survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a wireless network. Altogether, 56% of Americans said they have at some point used wireless means for online access.