Tag Archives: mobile technology

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why Local Will Dominate Mobile Ad Spend

The biggest question I’ve received in the wake of a recent mobile advertising forecast, is why locally targeted ads will be so dominant. Specifically, BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects overall mobile ad spending to grow from $690 million last year to $4.86 billion in 2015 — steep but not surprising.

OZ Mobile Phone Market Set To Grow 127%

The Australian mobile services market will grow from around 29 million subscriptions this year to more than 35 million by June 2015, according to new research from Telsyte. A rise in bring-your-own-devices (BYOD) plans, along with SIMs covering multiple consumer devices and some 3 million machine-to-machine (M2M) mobile subscriptions will take Australia’s mobile services skyward, the market research firm forecasts. Australia already has one of the highest population-penetration rates of mobile handsets in the world and the total services in operation (SIOs) will grow from a population-penetration of 127 per cent in 2011 to almost 150 per cent in 2015 according to Telsyte’s Australian Mobile Services Market Study 2011-2015.

Nigerian brands begin journey on mobile marketing

Notwithstanding that Nigeria is the largest and fastest growing mobile market in Africa, with over 90 million mobile subscribers, marketers are yet to tap into the opportunity this platform presents. The question therefore is why brands should shy away from a huge marketing opportunity to grow profits, market share and sustain success in the market place. This challenge, according to mobile marketing experts is not far from lack of education of how the system operates and how to measure the results.

Research and Markets: 3Q11 Philippines Mobile Operator Forecast, 2011 – 2015: The Philippines to have 102 Million Connections in 2015 with 1 Company Taking 49% Market Share

Mobile Operator Forecast on the Philippines provides over 50 operational and financial metrics for the Philippines wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2015. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 2Q2013. Operators covered for the Philippines include: Philippine Long Distance Telephone Company (PLDT) (Smart Communications, Inc.), Globe Telecom, Inc., Digitel Mobile Philippines, Inc. (Sun Cellular), Next Mobile Inc., and Extelcom (Express Telecommunication Co., Inc.). Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Android, Samsung Maintain Top Mobile Market Spots

Android remained the top mobile phone platform in October, and even gained a few points. It looks like most of its growth came from RIM, the mobile market’s favorite whipping boy. Samsung also continued to be the largest U.S. phone maker, enjoying and contributing to the success of Google’s Android platform.

Mobile Banking Will Surpass 140m Users in Latin America by 2015

Pyramid Research estimates that around 18m users in Latin America use financial services from their mobile devices and that this number may rise to more than 140m by 2015, according to Jose Magana, Senior Analyst at Pyramid Research who discussed trends in mobile banking in a live webinar produced by TeleSemana recently.

Mobile ad spending soars with smartphones

Smartphones like the iPhone and Blackberry now dominate the soaring mobile advertising market as Australians reportedly become increasingly comfortable receiving ads on their mobile devices.

NZ climbs up mobile internet rankings

Greater market competition and availability of cheaper Smartphones has helped push New Zealand up mobile broadband rankings, says an analyst. New Zealand has climbed from 16th to 12th in the OECD in terms of wireless broadband penetration, based on rankings released this month. According to the organisation New Zealand has 53 mobile broadband or data subscriptions for every 100 people.

Mobile market competition reaching `cut-throat’ levels, says analyst

TORONTO – Nadir Mohamed, chief executive of Rogers Communications Inc., said Tuesday there has been no let up of the competitive intensity within the $18-billion mobile market, comments foreshadowing perhaps further erosion in the financial performance of the country’s largest wireless operator. Led by double-digit declines in mobile voice revenues, Rogers has experienced successive quarterly drops in the average monthly amount the company collects per user, or ARPU – the metric used by analysts and investors to gauge how well a carrier is doing.

Globe sees mobile data to drive growth

GLOBE Telecom Inc. is banking on the growth of its mobile data business to sustain momentum in the months ahead amid tight competition and shrinking wallet of subscribers. The cellular firm said on Tuesday that it continues to open up its mobile data services to a wider market with the launch of the widest range of mobile internet plans available for every need or lifestyle. The Ayala-controlled telecom firm offers bundled plans such as PowerSurf and SuperSurf which offer mobile browsing packages.

Indonesia’s Mobile Phone Shipments Jump 68 Percent in Q3

Mobile phone shipments in Indonesia experienced significant growth in the third quarter of 2011 according to a report released by International Data Corporation on Wednesday. IDC’s Asia/Pacific Quarterly Mobile report showed that Indonesian phone shipments surpassed 12 million units in the third quarter, greater than the 10 million shipments made in second quarter. Third quarter growth represented a year-over-year growth of 68 percent.

Dubai company banking on profitable boom in mobile ads

A Dubai company has launched a mobile advertising network in response to what it claims is “huge demand” for marketing via smartphones. Plus7, which has been launched by the digital company Clique Media, hopes to cash in on a global mobile advertising industry worth an estimated US$2 billion (Dh7.34bn). Ashwin Salian, a co-founder of Clique, said the platform would “connect advertisers and publishers”. He added that he envisaged “huge demand” for mobile advertising in the region.

Indonesia: Mobile phone market at tremendous growth

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The mobile phone market in Indonesia has accounted an unprecedented growth as number of mobile shipment in the third quarter takes a dramatic increase, having surpassed 12 million units from second quarter’s 10 million units set on record.

In an IDC report, said growth represented a year-to-year growth of 68%, in which one of the factors seen to have contributed such a high level growth is due to large volume shipments of low-end mobile devices in the region.

The smartphone market, on other hand, maintained a positive growth at 5% quarterly and 11% to the total of mobile phone shipment. IDC, in a report, is expecting for a 68% growth in Indonesia’s smartphone market by year 2012 with the coming of several low-cost smartphones.

The country’s sales chart revealed Nokia, Cross, and Nexian in top 3 record breakers among feature phones; while RIM, Samsung, and HTC comprised the top leaders for smartphones.

TheTMSway Weekly Radar on Mobile Marketing and Business

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M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

US m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the US mobile population. eMarketer estimates mobile commerce sales will reach $6.7 billion this year—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1%, to $11.6 billion.

$100 Smartphone to Shake Up Asia Telco Sector in 2012

Hundred dollar smartphones, which are already beginning to hit some markets in Asia, are likely to shake up the telecom sector in 2012, experts tell CNBC. Claus Mortensen, Principal of Emerging Technologies Research, IDC Asia Pacific, says the $100 or sub-$100 smartphone will drive data revenue for many emerging markets. “Especially in markets like Vietnam and rural parts of China, where disposable incomes are a lot less, moving from buying a similarly-priced voice-centric phone (to) buying a sub-$100 smartphone makes sense,” says Mortensen.

Research and Markets: 4Q.2011 Asia Pacific Handset Market Share and Forecast: Mobile Handset Sales to rise to 887 million in 2013

Asia Pacific Handset Market Share and Forecast is one of the most comprehensive database of its kind in the world, and it covers 28 vendors in China, India, Japan, South Korea, and Rest of Asia Pacific. We provide estimates and forecasts at the country level based on primary field research undertaken in these markets as part of Global Consumer Telecommunications and Global Enterprise Telecommunications Surveys.

Internet phone market heats up

The book peddlers in Beijing are busy seeking underground channels to purchasepirated copies of Steve Jobs’ biography. Selling at 20 yuan ($3.15) a copy, they say it’sprobably the last chance to exploit the memory of Jobs, the founding father of Apple Inc.theworld’s most valuable company in terms of market capitalization.Smartphone marketers are also using the Apple guru’s death as a golden opportunity to createa bigger market share in China – one of the most valued smartphone markets worldwide.

Hungary mobile internet subscription number climbs to 1.946m in October

The number of mobile internet subscriptions in Hungary rose to 1,946,000 in October, while the number of active mobile internet subscriptions – those who used the service at some time during the previous three months – climbed to 1,545,000 from 1,488,000 a month earlier, the National Media and Infocommunications Authority (NMHH) said on Friday. Mobile internet subscribers transferred 1,661,000 gigabytes of data in October, up from 1,466,000 in September.

E-retail all set to grow the fastest, say industry experts

With 100 million Internet users, India is the third largest Internet market after China and US. With already 100 million Internet users, 40 per cent of which do so through mobile phones, e-retail is set to grow the fastest, say industry experts. Speaking at the annual business summit, Confluence 2011 at the Indian Institute of Management, Ahmedabad (IIM-A), Sachin Oswal, COO, Infibeam said, “Even if the e-commerce and especially e-retail players don’t advertise, by sheer word-of-mouth, the vertical has been fastest in India. Moreover, since the country is in the middle of the technology boom, e-retail will increase tremendously in overall Internet usage in India.”

Modest Radio Revenue Growth Forecast

Radio industry over-the-air (OTA) revenues are forecast to grow a moderate 3.5% to $14.7 billion in 2012, according to a report released in November by BIA/Kelsey. Data from “investing in Radio Market Report” indicates that the radio industry has experienced only muted OTA revenue growth in 2011, projected to end the year with $14.2 billion in revenues, up marginally from $14.1 billion in 2010. The 5-year-outlook shows radio’s OTA revenues growing to $16.6 billion by 2015.

Nigeria’s telecom subscribers to hit 152 million in 2016

Nigeria will continue to be Africa’s biggest mobile market by subscriptions, with a forecast of 152.09 million subscriber base by 2016, according to a research by Informa Telecoms and Media, a provider of business intelligence and strategic services to telecom markets. The report said Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place last year. It added that there were over 616 million mobile subscriptions in Africa at the end of September,

Multimedia gateways drive mobile internet infrastructure market growth

According to data from the Mobile Internet Infrastructure research service from TeleGeography partner Synergy Research Group, mobile Internet infrastructure revenues exceeded USD1.3 billion in Q3 2011, growing 21 percent since Q3 2010. Strong market growth is visible around the world, but the Asia-Pacific region is closing in on North America as the largest revenue generator. Synergy defines mobile Internet infrastructure as the hardware and software that facilitate the use and operation of Internet applications on mobile networks. While revenue is growing in all major segments of the market, mobile multimedia gateways are the largest segment, accounting for 44 percent of Q3 revenues.

 

TheTMSway Weekly Radar on Mobile Marketing and Business

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Forecast: Mobile retail marketing spending to reach $15B in 2012

Marketers will spend $15 billion globally on mobile retail campaigns in 2012–a 50 percent increase over 2011–according to a new forecast issued by Juniper Research. The firm adds that mobile retail marketing spend is accelerating faster in North America and Western Europe than it is in the Far East and China.

Global market for mobile video $30bn by 2017

GIA (Global Industry Analysts) says the market for mobile video services is projected to reach $30 billion by 2017, primarily driven by factors such as continued deployment of high-speed mobile networks, increasing availability of sophisticated mobile phones that enable users to download and play videos, introduction of economical data plans by service providers and growing popularity of social networking sites among mobile users. Robust demand from developing markets such as Asia-Pacifica and Latin America also augurs well for the market.

Mobile Shopping Creates a $15bn Opportunity for Retail Marketing and Advertising in 2012

A new report from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011. The New Face of Shopping The report found that the smartphone, and more recently the tablet, has increased the capabilities of both the modern shopper and the mobile retail marketer. The marketer now has new marketing channels to attract the mobile shopper, but equally the shopper has more access to competitive product and pricing information before making a purchase.

Android, Samsung top U.S. mobile phone market

Android has widened its lead as the top smartphone OS in the U.S., according to the latest stats from ComScore. For the three months ending September, Google’s mobile platform grabbed 44.8 percent of the market, an increase of almost 5 points from the prior quarter. Apple’s iOS retained second place with a 27.4 percent share of U.S. smartphone owners, up slightly from the previous period.

Mobile ad market growing strong

S. KOREA – With the number of smartphone users in Korea on the rise, the mobile ad market is expanding amid signs of a broader shift in the advertising industry toward portable devices. While conventional ad markets for newspapers, magazines and TVs remain sluggish, smartphone users here are now exposed to 1,000 ads per month, promising new territory for advertisers and media firms.

Survey: Publishers Continue Cross-Media Diversification, Begin to Monetize Mobile

Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. According to a new survey from the Audit Bureau of Circulations and ABC Interactive, “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” the number of publishers who say they have a well-developed plan for the mobile market rose to 59 percent, up from just 28 percent in 2009. And 67 percent said it was important to their strategic future to earn revenue from both ads and subscriptions.

Google Mobile Ad Sales See $2.5B Run Rate

Google’s mobile ad run-rate is a cool $2.5 billion and growing. But will mobile search revenues continue to double or swell greater? One of Google’s (NASDAQ:GOOG) big future bets is paying off well in the present, as the search engine’s mobile ad revenues are tracking to bank $2.5 billion in 2011

Mobile Brings New Opportunities for Local Retailers

Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. A large portion of those sales are influenced by online research, most of which is conducted on the desktop. But increasingly, consumers are taking advantage of the sophisticated capabilities of smartphones to do more of this online research while in a store or on the go.

News Execs: Mobile delivery offers profitable future to news business

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Mobile delivery has become an interesting topic during the Associated Press Managing Editors meeting in Denver wherein news executives said that mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world.

President and CEO of the Associated Press, Tom Curley, said that media companies have lost revenue opportunities with the Internet but have the chance of changing the curve with mobile. He stated that the AP is having partnerships with dozen of newspapers to bring mobile advertising content to mobile devices, and assured the news execs that the mobile news delivery will be profitable.

Meanwhile, William Dean Singleton, the publisher of the Denver Post and the Salt Lake Tribune and Chairman of Associated Press is confident that the print media remains the most profitable segment in the industry and will continue to survive. Kate Marymont, vice president for news at Gannett Co, said that newspapers should sharpen their focus on what they do best, and outsource cheaply produced ‘commodity information’ such as sports scores and weather.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile devices can help attract and keep customers

Businesses can tap into the mobile market with contests, coupons and other incentives. Major brands and small businesses alike are quickly learning that one of the fastest ways to reach consumers directly is through their mobile devices. A recent report conducted by Borrell and Associates, a Virginia-based media research firm, found that small businesses in the United States are on track to spend almost $800 million in 2011 on mobile ads. Half of the spending – approximately $400 million – will be spent on creating mobile promotions that offer contests, coupons and other incentives. There are more than 64 million mobile users in the U.S. alone, according to Nielsen, and they often turn to their mobile devices to buy goods and services.

Mobile internet use nearing 50%

Almost half of UK internet users are going online via mobile phone data connections, according to the Office for National Statistics. Some 45% of people surveyed said they made use of the net while out and about, compared with 31% in 2010. The most rapid growth was among younger people, where 71% of internet-connected 16 to 24-year-olds used mobiles.

Global Mobile-Security Market Worth $14.4B in 2017: Report

As mobile devices become even more ubiquitous and store more personal and corporate data, new tools to secure the information will drive the mobile-security market.The tremendous popularity of mobile devices and their subsequent appearance in the workplace means organizations have to worry about data-stealing malware as well as the danger of lost and stolen devices.The increased risk to personal and corporate data is an opportunity for the mobile-security industry, and the global market for mobile security is expected to reach $14.4 billion by 2017, market research firm Global Industry Analysts said in an Aug. 24 report.

Mobile TV Subscribers to Reach $792 Million by 2014

The report provides a detailed analysis of the mobile TV market across various countries in terms of total mobile subscribers, service revenues, ongoing developments and technology. Each section succinctly explains the present and future market trends and developments in the mobile TV market in many countries. According to the report, the number of mobile TV subscribers worldwide will grow at a CAGR of around 43% during 2011-2014 to reach about 792.5 Million by the end of 2014. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2014.

Thailand’s Booming Smart Phone Market to grow 30% in 2011

Mobile phone business has been lucrative with the fast-moving high-tech sector. Consumers at present do have higher demand for smarter mobile phones since they want their gadgets to be versatile in many aspects with multi-functions. Smart phone market therefore is expected to grow even stronger and wider upon the more advanced technology. According to Kasikorn Research Centre (KResearch), consumers now want their mobile phones to have easy and convenient access to social networks and multi-media functions. Mobile phones hence have been developed further to meet with the demands, especially smart phones, which are now very popular among thai consumers.

PHL telcos go online as mobile market nears saturation

With mobile penetration approaching saturation in the Philippines, the top two telecom firms in the country have turned to the mobile Internet as their next big cash cow. Telecom research firm Budde Comm noted that by June 2010, mobile phone subscribers in the Philippines breached the 85 million mark, or a high 90-percent penetration. Despite this, Internet penetration remained at a low 30 percent, a fact which telecom firms have recently realized and which they have decided to focus their efforts on.

Android Mirrors U.S. Smartphone Share at 40%: Nielsen

Google’s Android platform stands at 40 percent of the U.S. smartphone market, which is itself at 40 percent compared to 60 percent of users with feature phones. Apple iOS has 28 percent. Google’s (NASDAQ:GOOG) Android U.S. smartphone market share of 40 percent is equivalent to the percentage of mobile consumers over 18 who use smartphones in this country, according to Nielsen’s July statistics.

Mobile Payment Market to Reach $670B in 2015

The global mobile payment market, consisting of digital and physical goods purchases, near field communications (NFC) and mobile money transfers, will be worth $670 billion in 2015,according to a July 2011 white paper from Juniper Research. Data from “Mobile Money Goes Mainstream” indicates this figure will be more than double current levels.

Competition grows in Kazakhstan’s mobile market

Over a few months of a new big mobile operator’s activity in Kazakhstan, the major participants of this market have announced tariff cuts by at least 20%.

Asia-Pacific region remains a leader in the world’s mobile market

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Asia-Pacific is ahead of the world’s most advanced economies as far as Smartphone and overall mobile phone penetration, report said.

In a study conducted by Google and Ipsos, the Asia-Pacific region remains leading in the global mobile market. The region is ahead of the world’s most advanced economies in terms of Smartphone and overall mobile phone penetration.

The report (Smartphone Research on Mobile Internet and Market Trends) spanned 30 markets globally in which 11 markets were from Asia-Pacific. In its totality, the region had the highest mobile phone penetration in the world with the willingness to use those phones to shop and play, stripping out other markets.

Report further said that more consumers from Asia-Pacific region find their Smartphone more interesting than TV, compared to US consumers. Four countries surveyed in APAC had a higher Smartphone penetration – Singapore (62%), Australia (37%), Hong Kong (35%), and urban China (35%).

The APAC takes a lead at 78% compared to US region (31%).

TheTMSway Weekly Radar on Mobile Marketing and Business

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Interactive Marketing Spending to Hit $76.6 Billion in 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That’s a big jump considering that this year interactive will comprise 19% of all spending, according to Forrester. Search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year, according to the report.

Now’s the Time to Think of a Mobile Strategy for Super Bowl 2012

The football gods have been kind and the lockout has ended. It’s the beginning of the NFL season, which means an increase in both avocado sales and healthy advertising budgets to capture the 20 million-plus weekly viewers. Although the season has just begun, advertisers and marketers are already thinking about the big game. Super Bowl XLVI, with a projected 100 million viewers, will be the seminal marketing event in the U.S. This year, NBC has nearly sold out of inventory at a going rate of more than $3 million per 30-second spot. Creative agencies are brainstorming concepts for witty TV ads with clever viral extensions. Media agencies are crunching numbers to ensure a communications mix that will drive results on paid and earned media.

Mobile Internet Users in Asia-Pacific to Double by 2015

eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile usage unites the region. Moreover, these users are increasingly looking at their phones as a first screen  whether to download media, access the internet or communicate with peers—and marketers…

IAMAI predicts 46 million Mobile Internet Users by Sept 2011

The latest report by IAMAI & IMRB sees 15% growth in Mobile internet usage on quarter on quarter. Mobile internet users to touch 46 million in September according to Mobile Internet in India report published by the Internet and Mobile Association of India [IAMAI] and market research leader IMRB here. The report also illustrates that Mobile internet usage has been witnessing a 15% growth quarter on quarter.

Smartphones strategy key to China mobile market

The scheme comes as China’s telecom operators are on the verge of adjusting their smartphone subsidy strategies – a step which could eventually drive their profit margins down closer to the levels seen at operators in more mature markets. As China’s operators have almost fully penetrated urban mobile markets, the new subscribers they are adding are mostly rural users, who generate far lower revenues. The carriers are therefore under pressure to get as many of their moderately affluent subscribers to start using smartphones as those devices encourage heavier data applications, which will in turn generate more revenue.

Telecom investments to hit $2.4bn by 2020: Report

According to a report prepared by the Pakistan Telecommunication Authority, the total telecom investments in Pakistan will reach $2.4 billion by 2020. Telecom sector revenues will cross Rs620 billion by the same year and mobile subscribers are expected to be around 161 million, approximately 89% of the total population. According to the Vision 2020 document, owing to the continued trend towards mobile services, fixed line subscribers would more or less maintain the 5 million average till 2020 while broadband subscribers are expected to be 19.5 million.

Brands in Asia-Pacific Find Success Building Trust Online

Digital media drives interest in top brands among consumers in Asia-Pacific. While the economies in the US and Europe continue to show slow or non-existent growth, Asia-Pacific has been top of mind for many consumer-facing brands looking to expand profits and market share worldwide. eMarketer estimates online ad spending in Asia-Pacific will reach a total of $19.3 billion in 2011, but how are the region’s 945 million internet users responding? According to research commissioned by TNS and Campaign Asia, many top brands are finding success through digital media.

Moving with the rising mobile Internet demand

MANILA, Philippines—In a progressive mobile Web industry, it has been a challenge for operators to keep up with the demand of their consumers. In Asia, where some of the world’s most competitive economies are, mobile phones are the dominant access to the Internet for a lot of people. John Giere, Products and Marketing Senior Vice President of Open Wave Systems, said that if mobile operators want to value above and beyond data access and transport, they must “take a page out of the Web playbook while still focusing on their core strengths.”

Asian Stocks Climb as Exporters Rise on Fed Stimulus Speculation

Aug. 23 (Bloomberg) — Asian stocks rose, with the regional benchmark index rebounding from its lowest level in almost a year, as exporters climbed on speculation that the Federal Reserve will announce additional measures to shore up the recovery in the U.S. Samsung Electronics Co., South Korea’s biggest exporter of consumer electronics, gained 5.5 percent in Seoul. HTC Corp.

China Mobile Net Profit Reached CNY61.3 Billion In H1 2011

Chinese telecom operator China Mobile has published its semi-annual results ended June 30, 2011, stating that its profit attributable to shareholders reached CNY61.3 billion, a year-over-year increase of 6.3%; and its net profit rate reached 24.5%. China Mobile said that during the first half of 2011, its operating revenue was CNY250.1 billion, increasing by 8.8% compared with the same period last year. Its revenue from value-added business increased by 18.5% year-over-year to CNY80.4 billion, accounting for 32.2% of its total operating revenue.

Tablet Shipments to Approach 250 Million Units in 2017 – Research

Years after the first introduction of prototype concept devices known as mobile Internet devices (MIDs), the tablet fulfilled the promise of this product category. Market research firm In-Stat predicts that in the year 2017 approximately 250 million media tablets, or 0.68 million per day, will be shipped.

Interactive Marketing Spend Report: Huge Growth in Mobile to reach $8.2 billion in 2016

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The mobile medium is placed again at top spot in the latest marketing report, which dubbed the medium as the fastest-growing category to create a huge growth in the interactive market with 38%, set to reach $8.2 billion between 2011 and 2016. The report is supplied by Forrester Research saying that it attributes the surge to a push toward creating more targeted, dynamic mobile ads instead of so much repurposing of online ads; the rise of mobile commerce; and experimentation with new ad formats for tablets.

The report “US Interactive Marketing Forecast, 2011 to 2016” projects the entire compound annual rate of interactive marketing spending anticipated to reach $76.6 billion by 2016, equivalent to this year’s TV spending comprised of 35% of all advertising. The mobile paid advertising and search will have to experience astronomic growth and are surpassing email and social this year, according to the report.

Meanwhile, search marketing will remain the biggest piece of the interactive spending pie – rising from $18.8 billion to $33.3 billion between 2011 and 2016 – but will actually lose share of all interactive spending in the same period, falling from 55% to 44%. Display advertising is reported to rise in terms of investment from $10.9 billion in 2011 to 2016, due to compound annual growth rate in rich media, text listings, and online video; while email marketing is projected to have a growth rate of 10%, bringing it to $2.5 billion in 2016. However, the total spending for email marketing will remain down due to low cost of reach 1,000 consumers, or CPM. Read more of the report.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Borrell: 20% of Local Marketing Budgets Planned for Mobile

Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called  “Main Street Goes Mobile” that examines the role that mobile media is projected to play in  local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices. Meanwhile, half of local businesses report plans to engage in mobile marketing.

Emerging market operators make the right calls

Growth investors can still capitalise on the expansion of telecoms networks in emerging markets – as well as growing global demand for smartphones – according to sector analysts. Network operators with a global presence offer the potential for capital growth and attractive dividends, backed by strong free cash flow, claims Chris Whitehouse, a UK-based telecoms analyst for US firm T Rowe Price. “Companies that have good geographical exposure – like Vodafone to the US and emerging markets – have a rising free cash profile that more than supports a very generous capital return to shareholders,” he says.

Global mobile phone shipments to hit 1.77 billion

Global mobile phone shipments will hit 1.77 billion in 2016, driven by growth in mobile users in the emerging markets and the proliferation of broadband-enabled handsets, predicts Ovum. In a new forecast, the outfit has found that that the mobile handset market will experience steady growth of 2.5 per cent over the next five years, with shipments increasing by more than 230 million from 2011 to 2016. Ovum principal analyst Adam Leach commented: “Our latest analysis has shown that after a difficult 2009 due to the recession, the mobile handset market bounced back in 2010, with shipments reaching 1.49 billion units.

80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year

By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

Smartphones will drive Africa’s Internet uptake

Affordable smartphones, together with the falling mobile data tariffs, are set to drive an Internet adoption wave across Africa. That’s according to Craige Fleischer, the Regional Director for Southern Africa at Research In Motion (RIM), the makers of the BlackBerry device. Fleischer says the next phase in the development of the continent’s mobile market is mobile Internet. RIM has witnessed huge growth in the usage of data services among its African customers- small businesses and large private and public sector companies, he says.

Tanzania mobile users up 20 pct in 2010, investment seen falling

DAR ES SALAAM, Aug 14 (Reuters) – Tanzania’s mobile phone subscribers rose 20 percent to 21 million last year, but low tariffs due to a vicious price war are expected to diminish the appetite for investment in the telecoms sector, industry officials said. East Africa’s second biggest economy’s communications sector has grown at an average annual rate of nearly 70 percent over the past ten years in a sector where seven players have been fighting for market share, forcing tariffs lower. Mobile phone companies invested more than 2 trillion shillings ($1.23 billion) in cellular networks and other fixed assets between 2004 and 2009 in the fastest-growing sector in Tanzania, accounting for 20 percent of gross domestic product.

Mobile trends ‘changing marketing game’

Mobile marketing is changing as more people own smartphones and use the devices to access the internet. Some 90 per cent of adults own mobiles, with the proportion of smartphone owners among them increasingly on the up, according to Experian Simmons. Ofcom said last week that a quarter of UK adults now own a smartphone, with six in ten of them acquiring the device in the last 12 months. And the trend seems to be continuing, which means mobile marketing…

Nokia partners with China Mobile for Windows Phone 7 devices

Nokia still hasn’t announced any firm dates about when it plans to bring its first Windows Phone-based smartphones to market, but it’s already lining up launch partners. At a speech in Beijing last week, Nokia executive VP Colin Giles announced the company would be partnering with China Mobile to launch Windows Phone handsets in China—the first time Nokia has announced a carrier partner for the new devices. Giles did not offer any timeline for the Windows Phone devices’ launch, saying only that the phones would be launched in the future.

MMA Launches 2011 MMA Forum London

London, 16 August 2011 – The Mobile Marketing Association (MMA) today announced the initial line up of global brands that will be participating in the forthcoming MMA Forum London on October 4th-5th. The theme for this year’s event is the consumer’s centre stage role in the world of mobile marketing. Many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.

Mobile World Congress to Focus on Advertising, Marketing

In February, the mobile industry will once again head to Barcelona for Mobile World Congress (MWC), which will feature a new section focusing on different aspects of mobile marketing, show organizer GSM Association (GSMA) said on Tuesday. The event will be held between Feb. 27 and March 1 at the Fira de Barcelona Montjuic in Barcelona. The new mobile marketing section has been dubbed “mPowered Brands,” and will, for example, feature a dedicated exhibition where vendors can showcase advertising research, ad networks and mobile operator ad solutions, according to the GSMA.

Samsung battles Nokia in smartphones

Samsung is counting on snazzy new products, innovative marketing and vaulting ambition to close the gap on rival Nokia in this lucrative segment.  You might consider him cocky or overly ambitious. But Ranjit Yadav, Samsung India country head of mobile and IT makes no bones of his company’s ambition: “We want to be the number one smart phone player in the country. Our target is to grab 40 per cent market share by the end of this year”.

Google’s Big Bet on the Mobile Future

Google made a $12.5 billion bet on Monday that its future — and the future of big Internet companies — lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile market.

The Silicon Valley giant, known for its search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it to get into the business of making cellphones and tablets.

China to Become the No. 2 Ad Market in the World

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.