Mobile can be used to keep content with consumers at all times: ad:tech
NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration. A panel at ad:tech, New York titled The Branded Entertainment in the Digital Age explored how marketers are adapting to the changing media landscape to reach consumers with branded entertainment. However, some panelists disagreed on the power of the mobile platform.
Juniper Research report reveals that mobile money transfer is a growth market opportunity despite near term issues. According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Juniper Research’s new report – ‘Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014’ - also suggests…
Two online payment companies recently took steps to allow consumers to pay for goods using their cell phone numbers, but the charges don’t appear on consumers’ cell phone bills. Instead, Zong and Obopay are allowing users to pay with a credit or debit card and link to that payment card by entering their mobile number.
Are customers from different mobile channels worth the same?
That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers. Among the key mobile channels to consider are Web site, SMS, application, display ads, search, email, carrier portal and brand-specific mobile devices such as Amazon’s Kindle and Barnes & Noble’s Nook.
How mobile analytics can increase campaign ROI
With the extensive reach of mobile devices and more people using their mobile to browse the Web, mobile advertising has quickly become an essential way for online marketers to engage and ultimately generate more revenue from this audience. According to Juniper Research, global spending on mobile Internet advertising will be $500 Mobile advertising provides click-through rates ten times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Mobile marketers looking forward to ad:tech New York
As the digitization of media continues to redefine marketing, ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion. This year’s show will have its first-ever Mobile Mix track on Wednesday, Nov. 4. Mobile marketers are eager to sit through these sessions and learn from one another.
It’s Getting to Be an mBanking World
A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competitors and advices to take a more strategic look at mobile banking rather than evaluating it simply as an extension of online banking and bill payment.
Are Consumers Clamoring for Green Phones?
New research suggests demand for environmentally-friendly devices will power sales of “green” phones in the coming years. A recent study by ABI Research found that nearly half of U.S. consumers would choose a green handset over a conventional phone if price, features and performance were the same. ABI estimates the proportion of properly recycled handsets will grow from 8% in 2009 to 17% in 2014. A separate Juniper report predicts that even with an incremental shift in consumer attitudes, shipments of green phones will grow from 250,000 in 2009 to 105 million by 2014.
Mobile charitable fundraising to reach $2M in 2009, says expert
Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. In this Q&A, the Mobile Giving Foundation’s Jim Manis expounds on the state of mobile giving.
