Tag Archives: mobile promotion

TheTMSway Weekly Radar on Mobile Marketing and Business

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Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study

GLOBAL – For marketers looking to leverage mobile’s popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm’s ‘Mobile Life Study’ found that more than 60 per cent of mobile-phone users worldwide who don’t yet use LBS said they want to. TNS’ annual Mobile Life study explored mobile use among 48,000 people in 58 countries. The study showed that the majority of people around the world recognize the value of sharing their location to benefit from a range of services. Globally, almost 30 per cent of the world’s 6 billion people are using smartphones, and in developed Asia-Pacific countries (which includes Japan, Korea, Australia, Singapore, Taiwan, Malaysia and New Zealand), this figure climbs to over 42 per cent.

MMAF Calls On Marketers To Be More Creative Amid Mobile Media Era

The Mobile Marketing Association Forum Singapore (MMAF) has called on marketers to be more creative as the mobile media takes on a new role in the larger media landscape. Mindshare Asia reminded the audience to look at the mobile media as a central touch point, not as a separate platform.

Are publishers toast on mobile?

Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world?  Print publishers have grappled with how to approach mobile, whether it is with subscription models or advertising, for years. But when it comes down to it, do publishers have a chance in the mobile space or should they just cut their losses?

Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in

SAN DIEGO – A Marriott International executive at the Mobile Shopping Spring Summit said that the company is seeing a high number of smartphone bookings being made for same-day reservations. During the “So Many Options, So Little Budget — What’s The Best Way To Allocate Your Mobile Marketing Spend?” session, executives spoke about how companies can best incorporate mobile into an overall marketing budget. The session was moderated by Marci Troutman, CEO of SiteMinis, Atlanta.

Asia’s e-shopping boom

New data on Asian online shopper behaviour shows the gap is fast closing between emerging and mature markets.  But the biggest shock in the comprehensive survey of 7373 respondents from 14 Asian markets is in the online shopping intentions of people in Thailand and Vietnam.

Mobile adspend to rise

NEW YORK: Mobile advertising expenditure is set to almost double globally this year to reach more than $11bn, a forecast has predicted. Strategy Analytics, the research firm, stated that total media revenues for this medium would hit $149.8bn in 2011, a 17% expansion measured against the previous 12 months. Adspend levels are pegged to rise from $6.3bn to $11.6bn year on year, as brand owners increasingly turn their attention to this channel.

Digitally savvy mobile consumer is the king

At the end of the first day of the Mobile Marketing Association Forum Singapore 2012, the key message to take back is that to make mobile the most popular platform for brand building, the marketers need to understand the important role the tech savvy and always mobile consumer plays today. Interestingly the speakers, while emphasising the importance of mobile also spoke about how the best way to leverage the mobile platform is to look at a converged scenario of mediums and channels rather than as a technology silo.

Black Consumers Active, Engaged on Mobile

Penetration rates now comparable to other groups, but mobile activity remains higher than most. Black consumers became smartphone users early and in large numbers. But they no longer constitute an oversized portion of the smartphone population, as the penetration rate among white consumers has accelerated. Black consumers’ smartphone penetration rate this year will be slightly lower than that of whites and the US population in general, eMarketer estimates, and the gap is expected to widen in the next several years.

TheTMSway Weekly Radar on Mobile Marketing and Business

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AdBoard refreshed and renewed in 2012, new board tests new bylaws

A FEW years shy of 40, the Advertising Board of the Philippines (AdBoard), one of the country’s biggest trade organizations, starts 2012 with a timely reinvention. The advertising landscape is changing fast. Marketing, media, communications and other similar professions are now inextricably in the business model. Staring AdBoard in the face was a decades-old, yawning gap between itself and the industry it was tasked to represent and whose rights it had sworn to uphold.

Consumers Increasingly Marry Mobile Devices With TV

Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per aForrester Research report, 85% of tablet owners use their tablets while watching TV. And survey findings from QuickPlay [download page] indicate that 91% of tablet owners have watched a TV program or full-length motive on their tablet, while 57% of mobile subscribers overall are interested in a multiscreen video service.

2012 March Madness Was Very Mobile: Study

To marketers, mobile is a channel for their promotions and branding messages. But no consumers ever pick up their smartphones and go looking for ads; they’re hunting for content, and the marketing trick is to wrap the message around that content. So it’s interesting that the latest report from Millennial Media focuses on how mobile fans used their devices to view the big event of last month, the NCAA basketball championships.

Mobile marketing in growth path

With digital becoming the ‘fashionable’ medium over the past couple of years, marketers are now looking at exploring the various avenues it presents. With the growing acceptance of new technologies, many new possibilites for marketing and ways to reach the TG have emerged. The mobile has gone from being the traditional third screen to the first screen for many, especially the youngsters.

Video, Social Boost US Mobile Content Consumption

One-third of US population will use social networking and video on mobile devices by 2016. With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.

iPad Found Accounting for 89% of Mobile Shopping Revenue

The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of total retail climbing to 4.6% in March 2012 (from 1.9% in April 2011), this means that the iPad now accounts for more than 4% of total retail revenue. Meanwhile, other iOS devices make up 4% of the mobile revenue share, with other mobiles holding the remaining 7%. The study found that all mobiles combined now account for 9% of total online shopping sessions.

Luxury retailers adapt to mobile age

A study conducted earlier this year by The Luxury Institute showed that 60% of high net worth individuals own smartphones, and of those, 67% used them to shop. 80% had downloaded an app.

Study: TV + Mobile = Results

Brands, if you’re looking for more bang from your video buck, look to mobile. That is the key takeaway from a new report out from Nielsen and AdColony. Through the study research found that combining television advertising with mobile helped to improve brand favorability and recall as well as purchase intent metrics.

Gartner: Worldwide PC Shipments Grow 1.9 Percent in Q1 2012

According to preliminary results by Gartner Inc., worldwide PC shipments totaled 89 million units in the first quarter of 2012, a 1.9% increase from the first quarter of 2011, when shipments reached 87.3 million units. These results exceed Gartner’s earlier projections of a 1.2% decline for the quarter. ”The results were mixed depending on the region, as we saw the EMEA region perform better than expected, while Asia/Pacific performed below expectations, in part because of slow growth in India and China,” said Mikako Kitagawa, principal analyst at Gartner. “While the PC industry has high expectations for strong growth in the emerging markets,…

Global mobile health market worth $8B by 2018

A recent report from Global Data pegged the global mHealth market as having a $500 million value in 2010 that will top $8 billion by 2018. The research firm argues that the rise of mobile health has been partially encouraged by the global financial crisis, which led to a focus on finding cost efficiencies in the system in addition to improved outcomes and quality of care.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why mobile ads in emerging markets are the future

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads. As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone. This Jana infographic poses a question for advertisers — how will relevant content be delivered via mobile device?

“Asia will be a US$7 billion mobile ad market”

There’s no denying the fact that mobile advertising will flourish in 2012 and the coming years, particularly in the APAC region. Asia is already the largest mobile ad region in terms of mobile advertising spend. In fact, industry analysts predict that Asia will be a US$7 billion mobile advertising market by 2015. Smartphone penetration in Asia is expected to surpass feature phones in 2012. With this trend, there will be more emphasis on efficient buying methods to fill available mobile advertising inventory. More and more people are using their mobile devices to access the web as smartphone proliferation reaches every corner of the world. Not only are people connected, but their attention is increasingly tied to their mobile screen.

Local To Account for Two-Thirds of Mobile Ad Spend in 2016

Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016,according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in mobile ad revenues. This represents a dramatic increase from the estimated $0.8 billion in locally-targeted mobile ad revenues in 2011, which equaled 45% share of the $1.7 billion total. This year, mobile ad revenues are predicted to be $2.7 billion, about evenly split

ABI Research… ‘Mazing Mobile Revenues Predicted For Asia (Analysis | Reports)

That’s up from less than 23 percent in 2011. In India, mobile Internet will represent 19 percent of this year’s service revenue. While the figures demonstrate the robust demand for mobile data across the Asia-Pacific, they still pale in comparison to the region’s more advanced markets like Japan (40 percent) and Hong Kong (44 percent). ABI Research Senior analyst Aapo Markkanen explains, “It’s in carriers’ interests to become part of the Internet value chain from early on. Strategic choices, such as those seen in Indonesia, can give operators a more integral role in defining the customer experience in a time when the local digital landscape is still being shaped up.

Smartphones Continue to Gain Share as US Mobile Usage Plateaus

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2010 and 2016, eMarketer estimates, moving from nearly 75% penetration to 79% by the end of the forecast period. The number of total mobile connections in the US, including subscriptions to mobile phones as well as nonvoice devices such as wireless modem cards, netbooks, mobile Wi-Fi hotspots, ereaders, tablets and telematics systems, jumped in 2011 by 11.6%.

Mobile Internet Will Account for 25% of Service Revenues in China and 19% in India, Says ABI Research

Mobile Internet will account for 25% of China’s mobile revenues in 2012, up from less than 23% in 2011. In India, mobile Internet will represent 19% of this year’s service revenue. While the figures demonstrate the robust demand for mobile data across the Asia-Pacific, they still pale in comparison to the region’s more advanced markets like Japan (40%) and Hong Kong (44%). Senior analyst Aapo Markkanen explains, “It’s in carriers’ interests to become part of the Internet value chain from early on. Strategic choices, such as those seen in Indonesia, can give operators a more integral role in defining the customer experience in a time when the local digital landscape is still being shaped up. Moreover, such moves also allow them to gain valuable mindshare among local content providers and app developers.”

Nielsen: Global Consumers’ Trust in “Earned” Advertising Grows in Importance

Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising–an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.

Agencies Should Reap Big Profits From Move Into Mobile Ads

Why do agencies hesitate to go after this low hanging fruit? Like aspiring swimmers and bicyclists, the simple answer is fear. Not of drowning or falling, but rather of being stymied by technology and saddled with additional expenses. Such fears are unfounded. Mobile technology, while advancing, is actually becoming simpler not only for Smartphone users, but also for agencies that see the value in crafting ad strategies and campaigns geared specifically for this burgeoning market.

Why it is time to mobilize your webcasts

As the smartphone and tablet marketplace continues to grow, so does the need to connect with people on their mobile device. Soon enough, mobile access will be the primary form of using the Web. Remember when landlines were the most prevalent form of communication? Now, most households forgo landlines for mobile phones as their main contact point. Mobile Web access is heading in a similar direction.

Digital and Mobile channels continue attracting global marketing spend

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The digital and mobile channels are reported to experience growth in terms of marketing spend, according to Warc’s Global Marketing Index (GMI), climbing to scores of 78.79 and 71.2, respectively. The press, on other hand, still acquired an increase to 36.1 from last month’s 33.5, even if experiencing the largest reduction in terms of expenditure. The radio industry improved slightly to 39.6 from 42.3; while TV and out-of-home to 48.8 from 48, respectively.

In global perspective, the report revealed that budget growth among global marketers have increased to 51.5 in March, which passed the threshold score of 50 for the first time since Warc’s tracking via GMI, as compared to February’s 49.3.

The report revealed respondents in the Americas as the most positive in spite of its drop from 62.9 to 59.7; while Asia Pacific climbed from 56 to 57.9, and Europe continued rising from 52 to 55 respectively.

Marketing consultant believes 2012 an exploding year for mobile marketing

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Mobile marketing gets a nod in connecting with the consumer mass market, with marketing consulting firm saying this year will experience a significant growth in terms of “mobile marketing and mobile-related ad spending”.

Noting an average of 30% that US adults spent over mobile interaction last year, Winterberry Group, a marketing consulting company, said that mobile will increase by a whopping 50.2% to $1.8 billion in 2012. During a presentation to Direct Marketing Club of New York, the firm’s managing director explained that mobile marketing has grown in value with the prevalence of Smartphones, geolocation and increasingly tech-savvy consumers. With such a notable change in terms of consumer market’s behavior, advertisers are advised to adopt quickly into it.

Direct and digital ad spending in the US reached a total of $215.9 billion in 2011, according to Winterberry report – 41.2% ($1.2 billion) of which came from mobile advertising. The insert media spending increased 12.5% to $0.9 billion in 2011, compared with 2010. Direct-response broadcast spending increased 7.6% to $25.4 billion year-over-year, while direct-response print increased 2% to $15.3 billion and teleservices spending increased 1.5% to $40.1 billion.

With this evolution seen to be exploding, strong data management platforms are vital to support vast new streams of information from mobile and digital channels; to include consumer behavior data, opt-in information, web analytics, contact and demographics information, transactional and loyalty records and public records.

Mobile marketing and advertising budgets to increase in 2012

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This year 2012, mobile advertising/marketing spend is largely seen to increase in the US market, according to Digital Marketer managing editor. One big factor that leads to said prediction is the rising sales of Smartphones in the region, giving a perfect indicator for advertisers to double up their efforts in reaching to the public consumers. In fact, according to recent Nielsen’s report, there are about 43% of Americans having Smartphones with them.

Last year’s overall sales volume on Smartphone reached up to $5 billion; and while it sounds a huge number, Digital Marketer said it represents only to an equivalent of 2% of the total online ecommerce market. Had it been lesser than that of 2% being on Smartphone, it could never have been an attractive market for advertisers.

According to Digital Marketer, a pragmatic approach to mobile marketing has been wise up until now, and that all signs are pointing directly to increases in mobile marketing and advertising budgets. Last year’s 0.9% of advertising dollars went to mobile marketing spent will be expected to improve at a bigger percentage for this year.

Ad campaigns to increasingly target mobile devices

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Mobile marketing is ranked among the top 5 media channels to acquire the increased marketing budgets from senior marketers in Australia. This impressive data came out after 365 senior marketing professionals were inquired about their predictions on marketing budgets for next year, in a recent annual survey conducted by the Australian Marketing Institute.

Campaigns aimed at the smaller screens of mobile phones or tablets will be expected to getting the biggest growth from organizations with smaller turnovers, retailers, non-profits, and professional services.

The survey is said to showing the potential of mobile marketing in the region, but emphasis regarding to medium’s usage shall be dealt carefully, it being seen as a highly personalized medium.

Meanwhile, the use of social media, online advertising, and direct marketing also continues to surge with 77% of marketers saying they’d increased their usage on said channels 3 years ago.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why Local Will Dominate Mobile Ad Spend

The biggest question I’ve received in the wake of a recent mobile advertising forecast, is why locally targeted ads will be so dominant. Specifically, BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects overall mobile ad spending to grow from $690 million last year to $4.86 billion in 2015 — steep but not surprising.

OZ Mobile Phone Market Set To Grow 127%

The Australian mobile services market will grow from around 29 million subscriptions this year to more than 35 million by June 2015, according to new research from Telsyte. A rise in bring-your-own-devices (BYOD) plans, along with SIMs covering multiple consumer devices and some 3 million machine-to-machine (M2M) mobile subscriptions will take Australia’s mobile services skyward, the market research firm forecasts. Australia already has one of the highest population-penetration rates of mobile handsets in the world and the total services in operation (SIOs) will grow from a population-penetration of 127 per cent in 2011 to almost 150 per cent in 2015 according to Telsyte’s Australian Mobile Services Market Study 2011-2015.

Nigerian brands begin journey on mobile marketing

Notwithstanding that Nigeria is the largest and fastest growing mobile market in Africa, with over 90 million mobile subscribers, marketers are yet to tap into the opportunity this platform presents. The question therefore is why brands should shy away from a huge marketing opportunity to grow profits, market share and sustain success in the market place. This challenge, according to mobile marketing experts is not far from lack of education of how the system operates and how to measure the results.

Research and Markets: 3Q11 Philippines Mobile Operator Forecast, 2011 – 2015: The Philippines to have 102 Million Connections in 2015 with 1 Company Taking 49% Market Share

Mobile Operator Forecast on the Philippines provides over 50 operational and financial metrics for the Philippines wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2015. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 2Q2013. Operators covered for the Philippines include: Philippine Long Distance Telephone Company (PLDT) (Smart Communications, Inc.), Globe Telecom, Inc., Digitel Mobile Philippines, Inc. (Sun Cellular), Next Mobile Inc., and Extelcom (Express Telecommunication Co., Inc.). Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Android, Samsung Maintain Top Mobile Market Spots

Android remained the top mobile phone platform in October, and even gained a few points. It looks like most of its growth came from RIM, the mobile market’s favorite whipping boy. Samsung also continued to be the largest U.S. phone maker, enjoying and contributing to the success of Google’s Android platform.

Mobile Banking Will Surpass 140m Users in Latin America by 2015

Pyramid Research estimates that around 18m users in Latin America use financial services from their mobile devices and that this number may rise to more than 140m by 2015, according to Jose Magana, Senior Analyst at Pyramid Research who discussed trends in mobile banking in a live webinar produced by TeleSemana recently.

Mobile ad spending soars with smartphones

Smartphones like the iPhone and Blackberry now dominate the soaring mobile advertising market as Australians reportedly become increasingly comfortable receiving ads on their mobile devices.

NZ climbs up mobile internet rankings

Greater market competition and availability of cheaper Smartphones has helped push New Zealand up mobile broadband rankings, says an analyst. New Zealand has climbed from 16th to 12th in the OECD in terms of wireless broadband penetration, based on rankings released this month. According to the organisation New Zealand has 53 mobile broadband or data subscriptions for every 100 people.

Mobile market competition reaching `cut-throat’ levels, says analyst

TORONTO – Nadir Mohamed, chief executive of Rogers Communications Inc., said Tuesday there has been no let up of the competitive intensity within the $18-billion mobile market, comments foreshadowing perhaps further erosion in the financial performance of the country’s largest wireless operator. Led by double-digit declines in mobile voice revenues, Rogers has experienced successive quarterly drops in the average monthly amount the company collects per user, or ARPU – the metric used by analysts and investors to gauge how well a carrier is doing.

Globe sees mobile data to drive growth

GLOBE Telecom Inc. is banking on the growth of its mobile data business to sustain momentum in the months ahead amid tight competition and shrinking wallet of subscribers. The cellular firm said on Tuesday that it continues to open up its mobile data services to a wider market with the launch of the widest range of mobile internet plans available for every need or lifestyle. The Ayala-controlled telecom firm offers bundled plans such as PowerSurf and SuperSurf which offer mobile browsing packages.

Indonesia’s Mobile Phone Shipments Jump 68 Percent in Q3

Mobile phone shipments in Indonesia experienced significant growth in the third quarter of 2011 according to a report released by International Data Corporation on Wednesday. IDC’s Asia/Pacific Quarterly Mobile report showed that Indonesian phone shipments surpassed 12 million units in the third quarter, greater than the 10 million shipments made in second quarter. Third quarter growth represented a year-over-year growth of 68 percent.

Dubai company banking on profitable boom in mobile ads

A Dubai company has launched a mobile advertising network in response to what it claims is “huge demand” for marketing via smartphones. Plus7, which has been launched by the digital company Clique Media, hopes to cash in on a global mobile advertising industry worth an estimated US$2 billion (Dh7.34bn). Ashwin Salian, a co-founder of Clique, said the platform would “connect advertisers and publishers”. He added that he envisaged “huge demand” for mobile advertising in the region.

TMSfactory.com opens a self-service opportunity for local business to create, manage, and monetize mobile offers

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HONG KONG — TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business. After having provided self-service tools for mobile marketing, TMS now provides local merchants with solutions to create and sell deals on mobile.

After a first period of enthusiasm for daily (or group) deals in the mobile marketing sector, there has been a growing backlash against the model and the companies who are driving such offers. Some consumers are considering them as a form of ‘email spamming’ while some merchants are finding the process to be more akin to robbery than good business. High commission fees, branding concerns, and absence of analytics are just a few factors affecting local retailers and national brands to draw back from third-party platforms. TMS Factory aspires to address these concerns by enabling local businesses to create, monetize, and manage/control promotional and m-commerce campaigns.

TMS factory has built a simple and secured platform that offers local business owners the ability to easily create a mobile site (by completing simple template forms) with the “must have” tools for social commerce. This service is automatically optimized through different mobile operating systems, and enables consumers to land directly on a page with offers linked to an instant payment solution. The merchants can also provide consumers with different tools to localize venues on a map, to make reviews, to share the deal with friends via social media or to contact the local business via simple ‘click to call’ button.

Further, the platform provides merchants the ability to track conversion rates and measure the success of their deals through comprehensive analytics of campaign’s performance, level of engagement with consumers, demographic profiles, and recommendations. The TMS Factory user will take advantage of a “free set up” as TMS will only take a fee on successful transactions.

“Our goal is to help local businesses adopt into a technical-free mobile initiative where their focus will be managing and optimizing their campaigns. We provide them with ‘user-friendly’ tools to take control of all their needs in their mobile campaigns”, says Frederick Saurat, co-founder of TheTMSway.

TMS factory also provides a new and easy way to access directly to a mobile offer via a simple TMS code, (a new generation of free intelligent shortcodes associated to a new mobile search engine of code ‘TMS search’) which reduces the time of browsing at a mobile site and shortens long URL addresses (Example: TMS code: BURGER 1021 vs. http://www.burgerking.com.co/our_special_offer/coupon).

“Our recent tests done with TV broadcasters in Asia have shown an impressive result in terms of consumer adoption and inspired us more in our objective of making TMS become a new, and post SMS, standard to bring excitement in the new generation of phones,” adds Mr. Saurat.

“We are working already with major brands and media agencies to transform traditional media ad campaigns into real time ‘interactive touch points’ using TMS to bridge consumers; and now, with this new M-Commerce platform, we can propose to our clients to associate a ‘real time and personalized mobile deal’ to certain of their offline campaigns. At same time, consumers using TMS will be able to discover a new product, buy it at a privileged price, and recommend it to friends”, says Jonathan Ellis, CEO of TheTMSway.

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About TheTMSway

TheTMSway (www.thetmsway.com) is a Hong Kong based company that provides a platform for marketing and commerce in the internet post PC world, where consumers can be accessed at anytime and from anywhere using the mobiles and tablets as a “bridge” for interactions.

About TMSfactory

TMSfactory (www.tmsfactory.com) is a platform for self-service creation, management, and monetization of mobile contents/offers for merchants and local businesses. The platform is Telco-free, has an automatic optimization through all mobile operating system, and can be used and localized in different countries.

 

TheTMSway Weekly Radar on Mobile Marketing and Business

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Cannes Launches Another Award Category: Mobile Lions

The number of award categories just keeps on expanding at the Cannes International Festival of Creativity. Come next summer, agencies will have to ponder setting aside funds to enter yet another new awards section: a separate category for mobile creative work. The latest category follows the debut of an effectiveness category and a holding company award at Cannes 2011. “Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology,” said Cannes Lions CEO Philip Thomas in a statement. “By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix.”

Mobile Web Africa 2011 – Driving Africa’s booming mobile market

Now that Africa has been identified as one of the biggest and fastest growing mobile markets, industry leaders and experts gathered in Johannesburg for the five day Mobile Web in Africa 2011 conference to discuss, among other topics, the best way to exploit the booming industry.

Indian mobile handset sales to touch 231mn units in 2012: Gartner

The mobile handset market is expected to show steady growth through 2015 when end user sales will surpass 322mn units. Mobile device sales in India are forecast to reach 231mn units in 2012, an increase of 8.5% over 2011 sales of 213mn units, according to Gartner, Inc. The mobile handset market is expected to show steady growth through 2015 when end user sales will surpass 322mn units.

Print Publishers Cultivate Mobile Presence

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download page] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” indicates that newspapers (88%) are the most likely to have mobile initiatives in place, followed by consumer magazines (83%) and business publications (79%).

Mobile Internet ‘on the rise’

MOBILE Internet usage in the Philippines is growing rapidly on the back of the rising popularity of smartphones, tablets and other non-computer Web-enabled devices. Mobile Internet revenues of Smart Communications, Inc. doubled from half a billion last year to P1.1 billion as of September.

China becomes the world’s largest smartphone market

It was to be expected: in the third quarter of 2011, China became the largest smartphone market in the world, ahead of the United States and Europe. China has for a long time been the world’s largest mobile phone market – and what a market! With the 1 billion mobile phone subscriptions mark to soon be broken. The country did take longer to see 3G arrive though (the Chinese government reorganised their telecom market around their three major players

Paramount shifts from branding to conversion-focused mobile strategy

LOS ANGELES – A Paramount Pictures executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales. Paramount uses mobile advertising in conjunction with other marketing channels for each and every movie premier. The movie studio has been in the mobile marketing space for about 4-plus years now.

Mobile Advertising Space Worth US$32B Dominated By Japan, Asia Pacific And United States

The mobile advertising market is expected to be valued at US$32 billion by the end of 2017. A number of factors are driving growth including the increased number of consumers with mobile phones, the availability of high Internet bandwidth and the increased penetration of smartphone usage. Mobile advertising is expected to expand strongly in Latin American and Asian markets.

Marketers Seek More Resources to Improve Strategies

Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from the e-tailing group sponsored by Bronto. Data from “Surviving the Current Marketing Mania with a Solid 2012 Plan” indicates that this is the top factor to almost 40% more respondents than the second- and third-ranked factors, customer behavior insights/CRM/data, and reporting/analytics, both at 13%. Rounding out the top 5 were SEO, search – paid, local (8%), and segmentation, targeting (8%). Digital strategies such as social (6%), mobile (5%) and email (4%) were relatively less important to the marketers surveyed.

Mobile Search Ad Spend Soars

Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago, according to a November 2011 report from the Macquarie Group. Macquarie insight also predicts an even greater acceleration of this growth in the next year, with mobile phones and tablet search spending potentially accounting for 16-22% of search advertising budgets by the end of 2012.

Asia’s mobile tech-driven healthcare market seen at $7 billion

HONG KONG (Reuters) – Mobile technologies will be increasingly deployed to enable people in Asia to monitor and manage their health, with the market expected to hit $7 billion by 2017, an industry official said. In parts of Europe and the United States, diabetics can now have doctors monitor their blood sugar levels by punching daily readings into their mobile phones and doctors can provide answers to expectant mothers via short message services (SMS).