Tag Archives: mobile phone

Report reveals 10% increase on mobile advertising awareness

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From US mobile phone users alone, 38% recalls seeing mobile ads via SMS at the first quarter of 2009. On other hand, 59% reveals Smartphone (such as iPhones) users seeing ads with mobile web advertising on top list, according to a report released by Brightkite-GfK Quarterly Report.

The increased breadth of mobile advertising reveals the most striking finding of the report with 23% Smartphone users recalls SMS advertising, 20% saw ads in social networks, and 15% from mobile TV/video. Report also reveals location-based network’s growth almost tripled to 15%. Read more

Rumor on Apple-Verizon talks, to produce two gadgets?

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After USA Today reported on recent talks between Apple and Verizon, a report from Business Week also came out about the giant companies’ partnership to produce two new wireless devices.

From the report, it is said that the devices are less expensive and a bigger media pad to allow users listen to music, view photos, and watch high definition videos with Wi-Fi connection.

Report says devices will be released this summer. Read full article…

Mobile Technology to Empower the Advertising World

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Today, our world is in the fast-paced reality of digital mobile evolution. And while this amazing technology continues reaching even far greater heights, various businesses started realizing of how the mobile could boost one’s business.

Recently, the Gartner research firm has forecasted the future of the global mobile advertising market to rise at over $12 billion by 2011.

Mobile Tech at its rapid growth

Very far from how mobile technology started, the latest mobile phones today are capable of storing heavy files; toward the possibilities of bringing RSS feeds, videos/movie trailers, web blogs, microformats, and more to mobile phones. Mobile tools and services-related companies play fearless roles of mobilizing print and online media, web-related companies, social networks, advertisers, and mobile users through TMS Mobile Synchronization Platform. This digital mobile tools and services breakthrough unveils the innovation of international standard 2D barcode and Tag Mobile Service (TMS) codes solution to making things possible by connecting to the world through simple phone clicks.

Now, mobile advertising equates advances and soon to headway. In Asia, ad agency on clients like NIKE and MTV Asia teamed up with MobiTMS for their advertising campaigns in the region. Similarly, the Cristina Aguilera 2007 concert in Manila, Philippines also partnered up with MobiTMS in promoting the event.

The advertising sector is facing an immense challenge – and that Gartner Research firm’s forecast seems even closer to an exciting exploration of how these hi-tech gizmos could offer a huge change to the world. Thus, it isn’t surprising to seeing mobile advertising at the global hot seat with entertainment and movie marketers joining the lists of mobile advertisers.

Seems the world should prepare for this.