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TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ -  however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile can be used to keep content with consumers at all times: ad:tech

NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration. A panel at ad:tech, New York titled The Branded Entertainment in the Digital Age explored how marketers are adapting to the changing media landscape to reach consumers with branded entertainment. However, some panelists disagreed on the power of the mobile platform.

Over half a billion people to use mobile money transfer services by 2014, according to Juniper Research

Juniper Research report reveals that mobile money transfer is a growth market opportunity despite near term issues. According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Juniper Research’s new report – ‘Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014’ -  also suggests…

Mobile Payment Options Evolve

Two online payment companies recently took steps to allow consumers to pay for goods using their cell phone numbers, but the charges don’t appear on consumers’ cell phone bills. Instead, Zong and Obopay are allowing users to pay with a credit or debit card and link to that payment card by entering their mobile number.

Are customers from different mobile channels worth the same?

That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers. Among the key mobile channels to consider are Web site, SMS, application, display ads, search, email, carrier portal and brand-specific mobile devices such as Amazon’s Kindle and Barnes & Noble’s Nook.

How mobile analytics can increase campaign ROI

With the extensive reach of mobile devices and more people using their mobile to browse the Web, mobile advertising has quickly become an essential way for online marketers to engage and ultimately generate more revenue from this audience. According to Juniper Research, global spending on mobile Internet advertising will be $500 Mobile advertising provides click-through rates ten times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.

Mobile marketers looking forward to ad:tech New York

As the digitization of media continues to redefine marketing, ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion.  This year’s show will have its first-ever Mobile Mix track on Wednesday, Nov. 4. Mobile marketers are eager to sit through these sessions and learn from one another.

It’s Getting to Be an mBanking World

A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competitors and advices to take a more strategic look at mobile banking rather than evaluating it simply as an extension of online banking and bill payment.

Are Consumers Clamoring for Green Phones?

New research suggests demand for environmentally-friendly devices will power sales of “green” phones in the coming years. A recent study by ABI Research found that nearly half of U.S. consumers would choose a green handset over a conventional phone if price, features and performance were the same.  ABI estimates the proportion of properly recycled handsets will grow from 8% in 2009 to 17% in 2014. A separate Juniper report predicts that even with an incremental shift in consumer attitudes, shipments of green phones will grow from 250,000 in 2009 to 105 million by 2014.

Mobile charitable fundraising to reach $2M in 2009, says expert

Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. In this Q&A, the Mobile Giving Foundation’s Jim Manis expounds on the state of mobile giving.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Batteries set to become $60 billion industry by ’13

So far in 2009, battery companies have received over $600 million in venture capital funding, compared with $478 million garnered for 2008, according to research analyst Lux Research. The investment isn’t without reason. In a report released Tuesday, Lux predicted that the energy storage market will grow to become a $60 billion industry by 2013.

Facebook Usernames: 50+ Million Claimed and Counting

In a post entitled “Designing the Facebook username land rush,” Facebook’s Srinivas Narayanan reveals the number while explaining the difficulties of building a system capable of handling 200,000 signups in 3 minutes and planning for contingencies (aka the so-called “nuclear option”). These are subjects we actually discussed with Facebook’s Jared Morgenstern and Guy Rom at Facebook headquarters the night of the launch.

All About iPhone In China/Asia, Interview with iPhonAsia

iPhone is so attractive and Asia holds such a huge mobile market. In Japan, iPhone is getting quite popular; nobody knows the exact date yet but we know it is stepping closer to China; it is not very clear about iPhone in South Korea, but at least they are in talk for a long time; and it is already rocking HongKong and Singapore. Recently, we had a great pleasure of interviewing with Dan Butterfield, managing editor of iPhonAsia.

Mobile money roundup: banking, finance and payments in mobile

Here’s a round-up of some of the mobile money stories that have been of interest to us this morning. We’ve got pieces from America, Asia, Africa and India. iPhone check feature: The USAA is a smaller bank in America, serving mostly military personnel. But it has just launched a very interesting product – an iPhone application that allows you to deposit your check through your iPhone. You take a snap of the front and a snap of the back, hit send, and it deposits with USAA. Cambodian mobile banking: Cambodian mobile service provider Smart Mobile and WING have launched a mobile money service. It allows Smart customers to send and receive cash, and make payments, via top-up cards.

Worldwide phone sales drop 6 percent — but smartphones shoot up 27 percent

Low-cost Nokias will probably ensure Nokia’s dominance of the non-smartphone market for another year. But the low end is no longer the place to be. A new report from Gartner says worldwide sales in the second quarter of 2009 dropped six percent from Q2 2008. But phones classified by Gartner as smartphones shot up 27 percent. Many people buying new phones, says the report, want either a QWERTY keyboard or a touchscreen. Still more, though, are buying on price.

Federal Communications Commission seeks answers over Apple rejection of Google Voice app

The Federal Communications Commission late Friday afternoon dashed off three letters to Apple Inc., AT&T Inc. and Google Inc. over Apple’s reported rejection of the Google Voice application for the iPhone. The letters seek detailed information on why Apple is said to have rejected Google Voice and pulled previously approved third-party applications from its App Store (see story). They also want an insight into Apple partner AT&T’s role in the rejection of the Google Voice app, which would offer voiceover IP telecommunications services that directly undercut the carrier’s voice offerings.

Base campaign strategy on target audience’s mobile habits: Forrester

Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research. One in four interactive marketers in the United States is currently using mobile and nearly half of these (47 percent) will increase mobile spending this year.

U.S. mobile adoption catching up to Asia, Europe: Study

The United States may be closing in on Asia and Europe in mobile technology adoption, according to a study by Mobtext. The reported boost in consumer adoption of mobile technology means that marketers are approaching the prime time for mobile marketing opportunities. The study found that SMS, MMS, location-based marketing, mobile Web and branded content are the major components of growth in the mobile marketing space.

Entrust, Clickatell partner to enhance mobile security

Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS. Oftern referred to as soft tokens, the partnership for OTPs expands the options available to customers using the Entrust IdentityGuard authentication platform.

Merchants turn to iPhone app to reach tourists

For some local merchants, downtown business development is going mobile. Mobilefringe along with the Downtown Yonge Business Improvement Area (B.I.A.) is launching the Mobile Yonge iPhone application on their m3 platform. The Mobile Yonge application will have the ability to show promotions and events that will appeal to both visitors and residents of the popular Toronto area.

Mobile gaming market to reach $18B by 2014: Study

Due to the growing number of wireless subscribers in emerging markets, the mobile gaming market is predicted to reach $18 billion by 2014, according to a study by Pyramid Research. The predicted $18 billion in growth represents a 16.6 percent growth rate according to Pyramid’s study titled, “Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis.” The study takes the growth of emerging markets and puts it into context with the mobile gaming industry as a whole.

TheTMSway at the intersection of Media and Mobile

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By Frederick Saurat

A vision on how the mobile marketing using TMS can make the traditional media measurable and interactive in the next decade …

In parallel to the launching of our TMSfactory platform’s version 1 and the positive result of our road show in New York and Los Angeles where TMSfactory was introduced to media such as WSJ, ESPN, and Fox. And following a presentation I did at the 2009 New York Venture Summit I tried to evaluate, while on flight back to Hong Kong, some potential and high profitable ways our media to mobile platform can offer to help expand small and large businesses and I’m now putting my reflections together in this post.

Considering the fact that our platform allows real time interactivity between media (offline and online) and consumers using the mobile medium as “1 click” bridge, and the fact that TMSfactory serves a complete supply chain that enables the development of mobile business covering the creation of rich mobile contents optimized for all mobile operating systems. Including the localized distribution of mobile offers in 160 countries with Telco’s neutral solutions, the management of mobile users’ data, and a cutting-edge mobile payment solution. I really think that the following industries and business can be disrupted in the next decade….

1. Local marketing. TheTMSway is currently providing “self service”, marketing tools allowing small businesses to go mobile anywhere in the world with a complete chain of essential services (content creation, distribution, data management and payment solution) accessible in one place. At the same time the local outlets of some of the largest retailers in the world can use the TMS RTI (TMS code & search) technology as well to deliver real time promotions. As an example, using TMS a retailer can send customers news alerts about special offers, sales, new merchandise, store hours, or events. International companies that operate through hundreds of locale stores can do and apply the same method to deliver targeted and localized offers.

Recently, HP has launched a million dollar marketing program in Asia wherein the company is executing a “media to mobile” campaign using TMS offline widgets (TMS code and search) and online widgets (TMS web banners with SMS box) in order to establish a database of subscribers for its “HP good deal message alerts”.

The local-hyper marketing aspect of the TMSfactory platform opens the opportunity to move billions of dollars of business to and from retailers based on targeted marketing. Using the TMS tools, companies can engage into first-rate conversation with consumers via message alerts, particularly in times when prices drop a few dollars. TMS users, on other hand, can choose to follow local businesses and companies subscribing to promo and “good deal” message alerts as diverse as the local stores or McDonalds. The TMSfactory has definitively the potential to deliver substantial amounts of business to retailers across the mobile channel.

2. Outdoor Ads. This advertising medium is seen everywhere in the world due to simplicity and relatively cost-efficient production. In fact, current estimates of worldwide outdoor advertising sales reaches $30 billion annual revenues. However, one of the weaknesses of traditional media, such as billboard advertising and newspaper display, is the ability to measure its impact within a specific region. TheTMSway, for this reason, improves the potential of outdoor media through the revolutionary use of real time “TMS code and search” technology (internal code name: TMS RTI for Real Time Interactive) that enables the opportunity to establish a measurement tactic out of an immeasurable medium. The TMSfactory services, through its real time interactivity, leverages an impulsive response from the new generation of the world’s digital consumers.

TMS can determine localization; and thru this concept, if a TMS user sees an advertisement for a Toyota (TM) car with an invitation to enter the TMS code (TM 123 134) into the TMS Search, this leads him to access a web page of local dealers in a specific region. Toyota, using the TMS technology, can track the location of the TMS user hence inviting him to claim some promotional items from Toyota’s local showrooms within a specific region. Similar principle applies to newspaper displays, print ads, and classified ads. Some display ads have coupons but the opportunity for newspapers to gather real time reactions from consumers through TMS RTI helps a hard-to-measure medium become interactive. This implies a new huge potential source of revenues for newspapers introducing the online Cost per Click (CPC) business model in offline ads business… and this is exactly what the WSJ has started to understand and evaluate after my presentation.

Also the fact that the newspaper can distribute mobile coupons in real time multiplies the number of coupons which can be distributed as by definition a print coupon can be used once but at the same time the readership of a newspaper is always based on an average of more than one reader per copy…

TheTMSway endeavors to activate the offline media (such as print, OOH, etc) and to provide measurement tools that support the efficiency of this new marketing approach. If the use of these tools and services succeeds, they will completely change the marketing methodology and advertising investment which companies aim to achieve from outdoor media. “Just imagine the introduction of the CPC online model in offline media … it’s just a revolution…”

3. Data mining. Collecting data to help monitor the behavior of consumers towards a product or service is among the most expensive activities of large companies. The TMSfactory platform provides access to mobile user’s data management and analytics that can automatically organize and store data from all activities involving the mobile offers and target consumers. The collection of data includes monitoring from the device used, surfing activities, promo clicks, polls, downloads and purchases/orders, among others.

4. Large media companies are already using the TMS interactive media to mobile services as a way to alert people anywhere in the world via mobile messages about breaking news and featured news. TV5Monde, WSJ, Star TV, ESPN, Eurosport and a few others are starting to use the premium services of TheTMSway to benefit from the Telco’s neutral mobile platform to, on one hand make their media (TV or Print) interactive in real time and on the other hand to distribute Multimedia web magazines via message alert on mobile devices of subscribers in 160 countries. In this domain, with its worldwide mobile internet approach, TheTMSway disrupts deeply the existing model edited by Telco’s in terms of distribution (using SMS as a free vehicle to distribute content “On demand”) and monetization (the media receives the majority of the revenues “Telco free” from the users subscriptions).

The SMS message alerts provided by TheTMSway contain tiny clickable URL’s which can be used to provide a feed of content, video (downloadable or accessible in streaming), or audio files. In other words news, sport magazines, movie trailers can be distributed “On Demand” to hundreds of thousand of people worldwide via simple clickable message alerts (which can include some localized ad coupons). The same holds true for newspaper editorials which become interactive in real time offering access to multimedia complementary files updated in real time. TV5Monde, the francophone Channel with 180 millions worldwide subscribers, has already begun to take advantages of this by distributing a daily breaking news magazine with a news feed based on (5 to 10) 3 min. videos. This also gives media an advantage as they can access audiences in real time for breaking news.

This new cutting-edge “Content on Demand” distribution service on mobile devices provided by TheTMSway in +160 countries invites a huge new source of revenue for media and high value content owners. With a subscription based on $4 to $8 (based on weekly or daily alerts) per month ($50 to 100$ per year) the platform’s potential (that represents few hundred million in new revenues) is no doubt an opportunity to boost annual returns for media like TV5Monde, WSJ, or content owner like Manchester United…

5. And what about “VAS On Demand” (Value Add Services) which can also be distributed in +160 countries Telco’s free by the TMS platform. For example we are analyzing a specific service that helps farmers from all over the world acquire instant access to weather forecasts and analysis within respective areas. By subscribing to TMS mobile alerts, farmers can monitor the weather conditions within their local areas.

6. New social media, using TheTMSway tools, have the opportunity of extending the promotion or display of its content to the mobile channel in real time. The aggregator of targeted news and the providers of users generating content (UGC) in social networks, like MySpace, can send alerts to audiences via mobile messages which redirect the receivers to the mobile multimedia contents. This TMS concept enables an artist to promote his music via MySpace by creating a mobile database of fans which he can use to send out regular multimedia newsletters to promote or sell his work.

7. The use of TMS tools for “micropayments” or “payments for services” is already kicking off in its early stage. The mobilized age for money exchange, payment transactions, and the pricing of goods and services is a good start of a large independent economy now emerging on TMSfactory platform. One already tested mobile payment model is our TMSPayWorld which allows consumers to sign up and place cash into their TMSPayWorld accounts via online payment services like PayPal, local partners (like China post offices), or from friend’s cash transfer. Having an activated TMSPayWorld account enables consumers to enter a product or services’ TMS code to TMS Search to launch a mobile payment transaction in real time. Let’s take a kid playing an online game as an example. Using his internet-enable mobile phone, he can purchase a weapon or life by entering the weapon’s TMS code into his mobile using TMS Search engine to launch the transaction. Once the transaction is accepted, a confirmation code prompts the kid to use his purchased good/s. Real time is the key element.

8. The TMSPayWorld service will be also used inside communities for money transfer and in emergent countries we can imagine that a person can enter in a small shop and check on a “TMS Transfers” wall sticker associated with a TMS code. Entering the code in TMS search, the person will be able to activate a “reload service:” giving cash to the store owner to receive, in return, money in his TMSPayWorld account. In other words, TheTMSway with this simple payment solution using mobile internet can become the instrument of a worldwide peer to peer payment model… no need for electronic POS solution anymore…

9. The commercial sector will not be the only part of the enterprise landscape that will be affected by TheTMSway services. Large Government agencies can use the TMS tools to disseminate and communicate emergency notices to the public fast and easy via message alerts. …The TMS 911 code is coming soon…

10. Philanthropy “as business” use of TMSfactory involves hosting a platform for social fund-raising and donation for a cause. The TMSPayWorld can accommodate fund-raising donations using mobile and a TMS code to launch a cash transfer. Furthermore, political and cause-oriented groups can use the services for the circulation of mobile newsletters and message alerts to the entire community members. The TMS services also open an immense and useful method for local communities to voice their opinions in response to public polls posted in offline media. This offers an opportunity of having a quick access to thousands of reactions gathered from critical and opinionated questions.

11. I will finish with something about Product tracking: The TMS RTI (Real Time Interactive) service which provides a TMS alphanumeric code that offers access to mobile content via TMS search, can become an interesting tool for companies or institutes who want to track products using the ID numeric code of the 1D barcode printed on a product packaging to be used as a TMS code …and associated to mobile info (site) accessible in real time on mobile.

The access to Internet on Mobile will completely change the way we access and use the web and the “real time” factor will become one of the keys to connect the 4 billion expected users worldwide. TheTMSway has on one hand the objective to disrupt definitively the actual mobile business rules edited by the Telco’s during the last decade and on the other hand will change, as a consequence, the way we live and interact with media. We (all the TMS team) really feel the excitement that “TheTMSway” can have a significant role in the actual transformation, taking the TMSfactory platform to its leap of becoming one of the biggest platforms in the next decade.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Rumor Mill: BlackBerry Storm 2 slated for June

Research In Motion’s BlackBerry Storm 2 is going to be launched by Verizon Wireless in June, according to a rumor on the website BlackBerryOS.com.

Asia-Pacific leads mobile marketing and advertising

The Asia-Pacific region leads the world in mobile marketing and advertising, and accelerating growth will see nearly $7.7 billion (and more than $16 billion globally) spent there in 2011, according to a new report.

South Korea Offers A Peek At Mobile Future

What would the mobile future look like? The Nytimes.com takes a look at the widespread appeal of all things mobile in South Korea, where the population, particularly those in their twenties, use their phone for nearly everything.

ABI: Stimulus Bill to Boost Adoption of Wireless Technology

The $6.8 billion slated for wireless communication upgrades and deployments in the next two years will benefit vendors and increase wireless technologies’ penetration into new industries, says a report from ABI Research.

India’s Bharti Airtel Renews Merger Talks with MTN

India‘s Bharti Airtel Ltd. and South Africa’s MTN Group Ltd. have renewed merger talks, possibly opening the way for the creation of an emerging markets mobile phone giant with $20 billion in combined revenues, the companies said in statements Monday.

Report: HTC to Sell Android Phone in China

The new HTC phone is a version of the company’s Magic model, unveiled in February, that has been customized to incorporate software from China Mobile.

Samsung Recalls Jitterbug Phones on 911 Issue

The recall involves models SPH-a110 and SPH-a120 with standard keypads and version BB14 software sold after March 1, 2008. No other Samsung wireless phones or software versions are included in this recall, according to the U.S. Consumer Product Safety Commission.

Businesses call for shift to low-carbon economy

A group of business executives on Tuesday issued a call for action on energy policy, arguing the cost of moving to cleaner energy technologies in the next decade will avert costs from climate change.

Facebook Gets $200 Mil. Infusion

Facebook has received a $200 million investment infusion from the European firm Digital Sky Technologies, placing the company’s value at $10 billion, said Facebook officials.

Mobile banking users to number 53 million by 2013

Mobile banking adoption will increase from 10 million active users in 2009 to more than 53 million active users in 2013–a compound annual growth rate of 51.8 percent–according to a new forecast

Analyzing the Australian Media & Advertising Industry

Research and Markets has announced the addition of the “Analyzing the Australian Media & Advertising Industry” report to their offering. In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the advertising industry in Australia will increase 1.7% in 2009.

Mobile Consumers Prepared to Support Green Initiatives

The results of a recent consumer survey conducted in North America by ABI Research suggest that nearly half of those mobile consumers surveyed are somewhat likely or very likely to be influenced by suppliers� green credentials when purchasing services or devices.

Are iPhones Good for Advertising?

It appears that the Apple iPhone, one of the hottest gadgets from one of the most cutting-edge companies in the world, may kick mobile advertising up a notch. According to Brightkite, Inc. and Gfk NOP, iPhone users are more likely to recall mobile ads than non-iPhone users.

Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search

Microsoft has used attack ads to go after Apple, and now it has Google in its sights. The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market.

Mobile Future: South Korea to mobile banking

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The Nytimes.com analysis on the future of mobile in South Korea reveals mobile banking to kick off by storm. The country is seen to having the widespread appeal of ‘all things mobile’ — from playing games and listening to music, Koreans use their phones as subway pass, to pay for virtual and digital products, as an e-reader for books and comics, etc.

With South Korean carriers and tech companies pushing on mobile payments and T-money now used in transportation, convenience stores, online shopping malls, and taxi, carriers and banks in the country become very optimistic about the future of mobile banking. Read more