Tag Archives: mobile marketing

TheTMSway Weekly Radar on Mobile Marketing and Business

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A survey of 300 US companies shows rapid rise in mobile budgets

Mobile advertising is advancing rapidly and many of the issues that slowed progress in early years have been addressed, for example constraints imposed by network and mobile phone limitations have radically improved through developments in, respectively, mobile broadband and smartphones, according to a survey. A new survey by the Interactive Advertising Bureau (IAB) has indicated that the mobile advertising issues of highest concern to marketers are consumer privacy (40 percent) device operating system fragmentation (39 percent) and lack of standardised metrics (31 percent).

Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts. Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

Internet mobiles drive 27% rise in online retail

ONLINE retail is booming, despite tough times from the high street, with traffic to online retailers up 27% in the second quarter of this year. The latest BRC-Google retail monitor found that the increase in retail search volumes was driven by people looking for online stores on their mobile phones. Such mobile search volumes were up 216% year-on-year. The growth of retail search volumes for multi-channel retailers (usually those using stores and the internet) reached 14% in the second quarter of 2011, compared with 21% for pure online retailers.

Battle for media advertising dollars still hot

Dubai: As the preferred platform for advertisers, newspapers in the UAE accounted recorded $425 million (Dh1.56 billion) worth of ads during the first half of the year. This represent a decline from the $478 million recorded during the same period last year, according to Parc (Pan Arab Research Centre) figures. Magazines managed to stage a recovery in pulling ads. They took in $112 million in advertising which accounts for 16 per cent of total ad spending in the region. Television attracted a marginal increase to total $65 million, accounting for a 9 per cent share of the overall amount spent.

Mobile advertising to surpass $1.2 billion this year

With smartphone penetration on the rise, more advertising agencies are leveraging mobile platforms to promote products and services. According to a new survey from J.P. Morgan, budgets devoted to the medium are expected to nearly double in 2011 to $1.2 billion. J.P. Morgan analysts expect mobile will become a bigger digital marketing platform as data traffic continues to surge.

China’s mobile Internet poised for drastic growth

An audience is waving his cell phone and having a “tennis match” with a player shown on the computer screen. No matter who wins the match, the player must have lots of fun as his face is streaming with sweat. In the 9th International Mobile Phone Industry Exhibition held in Tianjin Binhai International Convention & Exhibition Center recently, the audience could feel the Internet life brought by mobile Internet and intelligent cell phone by means of interactive experience activities held by the exhibitors.

Developing Markets Show Rapid Ad Growth

Data shows there are now two developing markets in the world’s top 10 ad markets, China and Brazil, and the addition of Russia will make three in 2013. China is now the third-largest ad market in the world, with spending of $26.1 billion USD in 2010, and is catching up quickly with second-placed Japan, which spent $46.1 billion in 2010. This represents 57% of Japan’s spend. In 2013, China is expected to spend $39.1 billion, 83% of Japan’s predicted $47.4 billion in ad spending. Similarly, Brazil, at sixth place, is even closer to the fifth place UK: 81% of the size of the UK in 2010 and will be 91% in 2013. Russia, which was in 13th place in 2010, will be in ninth in 2013.

Smartphone shipments expected to reach 1B by 2016: study

Smartphone shipments are expected to reach 1 billion annually by 2016, up from 302 million in 2010, per a new study by Juniper Research. In order for the smartphone market to grow, the Juniper predicts that price points must come down, specifically to a retail price $150. The study also shows that handsets that can morph into other devices will see a particular increase.

IT spend by wealth managers to top $4.6 bn by 2015

Asia-Pacific spending on IT by the wealth management industry will top $4.6 billion by 2015, a significant growth rate of 8% over a five year period, predicts Ovum in a new forecast. In Asia-Pacific, China and India will be the major driver with a compunded annual growth rate (CAGR) of 14% and 12.5% respectively compared to 8% in Australia and 7% in Korea.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Samsung, Apple threatening to overtake Nokia in smartphone market

Much of the talk surrounding the global smartphone market has focused on the battle between mobile platforms – the rise of Google’s Android and Apple’s iOS alongside the continued decline of Research In Motion’s BlackBerry OS. Now, a research firm is turning its attention to original equipment manufacturers, where Nokia, the company behind Symbian, is also poised for a drop. According to Nomura, both Samsung and Apple are nipping at the heels of Nokia to overtake the Finnish handset maker as the most widely used devices across the globe for both consumers and enterprises.

Mobile ad spend to surge

NEW YORK: Mobile advertising expenditure should double worldwide this year, topping $3bn as a result, according to a new forecast. Research firm Gartner has estimated that mobile ad sales will rise from $1.6bn in 2010 to $3.3bn in 2011 and hit $20.6bn in 2015. Asia Pacific and Japan could secure $1.6bn in revenues this year, rising to $6.9bn in 2015, figures standing at $701m and $5.8bn for North America.Western Europe should see a similarly rapid surge in demand, from $569m to $5.1bn, while all other markets witness a lift to $2.8bn by 2015, measured against $410m in 2011.

Americans watching more TV, thanks to mobile devices, Internet

Americans are watching more TV, with viewership growing the fastest on mobile devices and the Internet, the Nielsen Co. says. Americans watch on average 22 minutes more television per month over the past year, according to the Nielsen study released Wednesday. Television viewing has increased across all platforms, with viewing over the Internet up by 34.5 percent from last year, viewing on mobile devices up 20 percent from last year.

Mobile Marketing Mania

Mobile mania is officially here. It is not the future, it is now. And it’s going to dominate how dealerships interact and market to their customers. Already, 93 percent of the U.S. population has a mobile device, and 40 percent have smart phones or mobile web devices. At some point in 2013, more people will access the internet using a mobile device than they will with a PC. In 2010 alone, mobile web browsing jumped 32 percent while there was a 90 percent increase in mobile app users

‘Dramatic Shift In Asian Mobile Ad Spend’

The end of 2011 will see 672 billion mobile internet users across Asia with China accounting for approximately two-thirds of the overall growth. While Japan still represents the world’s largest mobile advertising market, worth $1.7 billion this year, China is catching up as mobileSQUARED projects that it will join Japan and the US as a billion dollar market within the next five years.

Worldwide smartphone market to grow by 55% in 2011, says IDC report

Statistics show that only 305 million units of smartphones were launched in 2010. This year, as per the IDC Worldwide Quarterly Mobile Phone Tracker the worldwide smartphone market is forecast to grow by 55 %, with vendors shipping a total of 472 billion handsets in 2011. The figure is expected to double by the end of 2015. This increase is apparently fueled by the fall of average sale prices, increased phone utilities, lower cost data plans and much more that make smartphones an easy buy for a lot of people.

Mobile phone companies face competition row

The telecoms giants said yesterday that the new business would accelerate adoption of mobile marketing and payments because it will develop technology for use on all networks and mobile handsets, and will act as a “one-stop shop” for advertisers, retailers and banks to launch new products. The technology will enable consumers to swap their physical wallets for SIM card-based ones. Eventually the technology could replace conventional house and car keys.

Singapore’s mobile ad market grows 18% in April

SINGAPORE : The Singapore mobile ad market grew by 18 per cent in April, compared to the month of January. According to InMobi’s monthly report on mobile devices, the mobile ad market reached 139 million monthly ad views in April. InMobi said that the findings show that smartphones accounts for nearly nine out of 10 of all ad views in the advanced mobile market.

Cross-Channel Insight Biggest Interactive Challenge

The greatest internal challenge facing interactive marketing organizations today is understanding customer interactions across online, mobile, social and offline channels, according to [pdf] a June 2011 study from Forrester Research and ExactTarget. Data from “The New Campaign Management Mandate” indicates a leading 48% of mid- to senior-level US interactive marketers rate understanding cross-channel interactions as one of their top three internal challenges.

Growing Device Markets Mean Opportunities for Publishers, Marketers

The publishing industry has been rocked by the shift from print to online access, a development that has been notoriously challenging to monetize. Consumers have shown little appetite to pay for content on the web, and the soft economy has taken a toll on the online advertising-based models that many publishers embraced as a replacement for declining print income.

Mobile Market: Samsung remains a lead in North America’s mobile phone market

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Samsung Electronics is reported to hit again at top spot in the North America’s mobile phone market, taking an impressive lead for an 11th quarter in a row. According to Strategy Analytics’ report, Samsung sold 12.6 million phones in the US and Canada in thefirst quarter (27.4% market share).

The figure is over 10% points ahead of runner-up LG Electronics, and almost twice of Apple’s share. LG has sold 7.8 million handsets (17% market share), while Apple was close behind with 14.6%. Apple, on other hand, nearly doubled its market share from the same quarter last year, and climbed two notches in the ranking. HTC also had also done almost a double performance from last year’s market share.

However, former strong sellers Research In Motion and Motorola experienced a drop to less than 4 million units each, and their markets shares to under 8%.

North America is the second-largest market behind Asia-Pacific, but is regarded as setting global trends.

Strategy Analytics said Samsung also expanded its share in Western Europe, the third-largest market, capturing the top spot alongside Nokia.

Telecom Market: PLDT to acquire 51.55% of rival Digitel

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PLDT forged a deal valued at P69.2 billion ($1.6 billion) to acquire 51.55% of third-ranked Digital Telecommunications Philippines Inc. (Digitel). But strong rival, Globe Telecom, said “it was not totally unexpected”.

Under the deal, PLDT is said to acquire debts of Digitel, including zero-coupon bonds issued to Digitel’s parent JG Summit Holdings Inc convertible into 18.6 billion Digitel shares by June 30. It will also absorb P34.1 billion in advances made by JG Summit and other parties.

In a reported PLDT statement, it said that the company would take control of a rival firm to solidify its leading position in a mature industry where a price war had eroded margins. For the record, Digitel (through its Sun Cellular brand) had shaken the country’s mobile phone market with cheap call and text packages, prompting PLDT and second-ranked Globe Telecoms to follow suit.

“Though this initiative alters the country’s telecom landscape, we expect competition within the industry to remain very robust given that other operators, including new entrants, are formidable and well-funded,” said Chairman Manny Pangilinan.

Analyst Jose Mari Lacson said that after the deal, PLDT’s market share is expected to increase at 70%.

Meanwhile, the President and CEO of Globe Telecom, Ernest Cu, told Business Nightly (ANC) that the deal between competitors, PLDT & Digitel, was not totally unexpected saying “players in a matured market, like that of the US, usually needs to consolidate to remain competitive”. Cu, however, said Globe would stick to their customer-centric strategies already in place.

PLDT, partly owned by Hong Kong’s First Pacific Co. Ltd. and Japan’s NTT Communications and NTT DoCoMo, has a market value of $8.9 billion against Digitel’s $269 million. The Globe Telecom, on other hand, is owned by Ayala Corporation and Singapore Telecommunications (SingTel) and is valued at $2.1 billion.

Hungary mobile internet subscriptions on the rise, said NMHH

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The National Media and Infocommunications Authority (NMHH) reported an impressive increase of the mobile internet subscriptions in the Hungarian market, reaching to 1.322 million last January from 1.307 million a month earlier.

NMHH said that the number of active mobile internet subscriptions (those who used the service during the previous three months) climbed to 1.017 million from 1.003 million in December. According to the report, the mobile internet subscribers transferred 1,377,000 gigabytes of data in January, up from 1,373,000 in December.

Market Share

In the number of subscribers, the T-Mobile’s grew to 48.07% from 47.78%; while Vodafone’s market share fell to 25.45% from 25.60%, and Telenor’s fell to 26.48% from 26.62%.

Meanwhile, the T-Mobile’s market share rose to 48.87% from 48.61% in terms of number of active subscribers; while Vodafone’s market share fell to 27.56% from 27.78% and Telenor’s dropped to 23.57% from 23.61%.

TheTMSway takes TV promotions interactive in real time

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TheTMSway has opened a technology that is capable of making TV promotions interactive in real time. Starting a partnership with an Asia-based TV client, ITV Granada, the service of activating TV promos via short codes will continue throughout the world.

The ITV Granada’s competition promo gives an opportunity for the lucky winner to enjoy two (2) return air tickets to London – the home of some ITV Granada’s most exciting programs.

Aimed of getting an understanding of where their viewers are, what they are watching, when they are watching, and what their profile is (gender and age), ITV Granada runs a special competition promo across SEA markets showcasing its programs, with London as an exciting destination that awaits the lucky winner.

ITV Granada has embraced into mobile strategy and hired TheTMSway to implement the mobile elements of the TV promo. TMS’ unique interactive technology was able to provide a real time, simple and free competition entry mechanism for viewers and a deep data analytics for ITV Granada. TMS also developed an interactive site for ITV Granada, formatted and optimized for all internet-connected devices such as mobile and tablet.

The interactive site can be viewed here: http://www.tmssearch.com/en/result.php?code=ITV2011&id=5228

ITV Granada’s competition promo is scheduled for airing throughout the month of February. It can be watched here: http://tms.fm/itv2011/contest/

Using an internet-enabled mobile phone, consumers can type the TMS code search engine, www.tmssearch.com and enter the code, ITV 2011.

ITV Granada’s competition promo is plugged with TMS metrics tool for data monitoring and measurement of the campaign’s results. The competition runs across all markets of Southeast Asia (SEA) where ITV Granada is available – including Hong Kong, Singapore, Thailand, and Malaysia.

With TMS technology, TV and satellite cables from all over the world can now take advancement toward an interactive TV promo in real time. This client project is another step of the company in providing groundbreaking solutions to brands and traditional media after it activated the billboard campaign of Red Packet in Hong Kong.

The new version of TMSshortcodes.com has released a solution for mobile app developers to deliver their App to different mobile OS consumers with only 1 shortcode

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TheTMSway, a telco-free shortcodes provider, announced today the release of a new version of TMSshortcodes.com with a feature that is custom-made to address the global need for promoting Apps in response to the fragmentation of the device Operation Systems.

The latest feature within TMSshortcodes.com (www.tmsshortcodes.com) gives mobile (and tablets) app developers a solution that provides them access to the different (OS) versions of their APP via the use of just one shortcode.  By using the TMS open platform, a developer can come up with a unique shortcode and link it to the different and specific URLs (x1 per OS) of his new App.

“By way of illustration if we take the famous “Angry bird” App which was developed and deployed onto several platforms (iPhone, iPad, Android and tablets), the company behind the app. could use a shortcode like ‘BIRDS 123” to promote a direct access to the right app. version. Consumers using the code will land directly to the page where they can install the App for their specific devices. And if there is no version yet for their device, we can collect their data to alert them when the version will be available”, says Jonathan Ellis, the CEO of TheTMSway.

“We continue to provide cutting-edge solutions for both the marketing industry and mass consumer market. We are already working on the next step which will be the release of an App version of “TMS search”, the search engine of shortcodes, with personalized features and a vocal search functionality for the shortcodes” says Frederick Saurat, co-founder of TheTMSway.

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About TheTMSway

TheTMSway (www.thetmsway.com) is a company that provides solutions to facilitate and leverage the interaction between brands and consumers especially with regards to traditional media. The company provides a platform, TMS, with “plug and play” solutions to make “traditional media” ad campaigns real time interactive and social using mobile and tablet as an instant bridge to consumers. TMS provides the consumer with a personalized and localized offer, and the brand with a range of real time metrics and data. The TMS platform enables social promotion and social commerce to access offline media.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Time for Digital Content Owners to Monetize Their Assets through Mobile Marketing, Says ABI Research

Faster networks, better smartphones, and an avalanche of apps, games and entertainment mean one thing: a steady and increasingly rapid growth in mobile content consumption and the revenue it delivers. But mobile content markets vary in their characteristics and maturity, just as the companies considering mobile content marketing vary in their goals and readiness.

17 countries generate 80% of its mobile advertising traffic

Google has released detailed information about where its 2 billion daily mobile ad requests come from. While the AdMob network generates monthly ad requests from more than 190 countries, 17 countries account for more than 80% percent of total traffic in December 2010. According to their data, most regions had 2-3 countries that accounted for more than half of total ad requests.

Mobile puts marketers’ heads in a spin

Around 13m of us in the UK are now smartphone users but for yet another successive year, marketers are still ignoring mobile. I was shocked enough when I saw the latest Mintel figures, stating mobile advertising spend across all UK brands in 2009 was at just £1.03m.

MidEast mobile phone advertising surges by more than 50%

The number of mobile phone ad impressions in the UAE has surged by more than 50 percent, as the devices become the medium of choice for consumers accessing the Internet.

The Nielsen Global Online Survey has found that 43 percent of Middle East consumers plan to use a mobile phone to access the Internet over the coming year.

SMBs Expanding Marketing Options In 2011

According to Ad-ology Research, the numbers of small businesses planning to invest in online video and mobile marketing are both sharply up from last year, part of an overall increase in planned ad spending. The figures come from Ad-ology’s 2011 Small Business Marketing Forecast, based on a study conducted last November.

Canadians Paid for 14.2 Billion Texts in Q3

Short codes, often used in mobile marketing campaigns were used 560 million times by Canadians in the third quarter of 2010, bringing the total number of sent and received short codes to 1.64 billion in the first nine months of last year. And, that’s 15.4 million more short codes than the previous quarter.

Mobile advertising growth in Africa in Q4 201

In South Africa traffic grew by 26%, with more than 880 million banners delivered in Q4. South Africa continued four quarters of double digit growth and completed the year with 66% overall growth compared to 2010. Meanwhile Kenya, with 522 million impressions and despite slower growth of 3% in the fourth quarter, saw six months of triple digit growth. Compared to 2010, the Kenyan audience on the mobile internet grew by 245%. In Nigeria traffic grew by almost 200% in Q4 (364 million).

comScore Study Shows Mobile Email Usage Exploding

The email evolution rages on. While web-based email usage begins to experience a slow a decline in the US, mobile email usage has accelerated at a breakneck pace according to the latest data provided by comScore, Inc.

Q4 Mobile Advertising in Malaysia Up 218%

Mobile advertising revenue in Malaysia shot up by 218% during Q4 compared to the same period last year according to BuzzCity’s latest Global Mobile Advertising Index, bringing overall growth in that medium up by 103% for 2010.

SK Telecom 4th-Quarter Net Profit Rises 48%

SEOUL (Dow Jones)–South Korea’s largest mobile carrier SK Telecom Co. (017670.SE) said Tuesday its fourth-quarter net profit rose 48% from a year earlier thanks to brisk sales of smartphones and a gain from the sale of a stake in technology service provider SK C&C Co. Ltd.

TheTMSway moved into outdoor with Red Packet campaign in Hong Kong

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TheTMSway has worked together with Red Packet, taking the said client brand to the next level of outdoor campaign using the new generation of shortcodes. The TMSshortcodes is the latest technology today which can perfectly integrate to any form of digital & traditional advertising media for a strategic “Call-to-Action” campaign.

With the company’s headquarters located in Hong Kong and Philippines, the company has been ready to answer the needs of different brands from anywhere in the world.  In Hong Kong region, the mobile has successfully changed the landscape of marketing, adding more excitement to the advertising world.

In the case of Red Packet, a unique shortcode (RED 2010) was provided on its billboard in Hong Kong, where participating audiences could access directly to the brand’s mobile content by entering the shortcode in TMSsearch.com, http://www.tmssearch.com

Billboards now ready for metrics

True that billboard is an efficient marketing medium used to attract outdoor audiences. However, it’s sensibly outright to get a perfect view of its campaign’s performance. How many audiences are responding to the campaign? Is it really working, etc? TheTMSway broke such uncertainty and paved a way for a clearer view of billboard marketing. With its Red Packet mobile campaign project, the client brand was plugged into the TMS metrics that helped monitor and measure the billboard’s performance. This marketing trend now makes it a whole lot easier for brand marketers to determine whether or not marketing objective is achieved.

TheTMSway Weekly Radar on Mobile Marketing and Business

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What’s in store for the mobile market in 2011?

Bangalore: The mobile market is spiralling toward growth with each year. So with the new year approaching fast, here are the top 10 mobile market trend predictions by the Mobile Marketing Association for the year 2011 in the Asia Pacific region.

Nielsen: Who’s consuming media and how

When it comes to content, advertisers need to know who is watching, reading or listening and how those viewers and readers are engaging. The Nielsen Company has released a new report showing how consumers engaged with media in 2010, which points to new trends for 2011.

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they’ve turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship.

Data will be the biggest driver in the UK mobile market

I think data will be the biggest driver in the UK mobile market during 2011 – building on the huge growth we saw over the past 12 months. We’re anticipating the sale of smartphones to continue to skyrocket as more and more people realise the potential of these handsets and what they can do on them. They will become mainstream.

Mobile Financial Services (MFS): The unrealized potential

Along with the increasing usage of mobile phone handsets globally, the handset is becoming an excellent primary digital channel for the banking and financial players in the markets – mostly being emerging markets. These include m-banking, money transfers, m-wallets, and remittances.

The top 10 mobile marketing trends for 2011

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year.

Marketers wake up to new privacy challenges

On Dec. 1, 2010 the Federal Trade Commission released a preliminary staff report setting forth a framework on how commercial entities should protect consumer information.  The purpose of the framework is to assist policymakers, including Congress, in their development of potential laws governing privacy and to guide and motivate industry to develop best practice and self-regulatory guidelines.

Mobile Marketing Association launches new mobile initiatives

In anticipation of its annual Consumer Best Practices meeting beginning Jan. 25 in Boca Raton, FL, the nonprofit industry trade organization Mobile Marketing Association (MMA) has issued mobile privacy guidelines and best practices for mobile coupons and rebates. MMA Privacy Committee co-chairman Alan Chapell, president of strategic consulting firm Chapell & Associates, will lead the privacy discussions at the upcoming meeting.

Mobile marketing: More than 7 trillion texts to be sent in 2011

More than seven trillion Short Message Service (SMS) texts will be sent in 2011, spelling out the potential of mobile marketing. The startling figure comes from ABI Research, which noted the “enormous success” of SMS since its introduction in the early 90s. According to the firm, the huge volume of messages will be generated by approximately 4.2 billion mobile subscriptions worldwide.

Hotelier’s 2011 top ten internet marketing resolutions

While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social media and the mobile Web, mobile-obsessed consumers and customer review enthusiasts, and significant revenue leakage from hotels to OTAs in the form of abnormally high merchant commissions

Juniper Forecasts $900 Million Mobile Game AdSpend by 2015

If the latest projections from Juniper Research published Wednesday prove accurate, the adspend on mobile games is about to explode. According to the report, Juniper predicts a tenfold increase over the next five years in adspend on mobile games. By 2015, adspend on this platform will approach $900 million.