Tag Archives: mobile marketing asia pacific

Global mobile entertainment revenues to climb up to $53.9 billion in 2016

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A significant growth is expected to hit by storm in the global mobile entertainment market over the next 4 years, according to a market intelligence report headed by IEMR. Report revealed that the mobile entertainment revenue will accelerate in terms of revenue from $53.9 billion, quite higher than last year’s $39.6 billion. The Compound Annual Growth Rate (CAGR) from 2012 to 2016 is projected at 6.3%.

Amidst the different categories playing in the mobile entertainment industry, the Mobile Music is predicted to see the biggest growth in revenue with $18 billion by 2016, compared to $9 billion of last year.

Meanwhile, India is taking a lead as the fastest-growing market due to mobile entertainment’s teeming with publishers, distributors, operator competition and relatively less stringent broadcasting regulations. The country’s mobile entertainment market is expected to rise at $1.79 billion in 2016, an impressive climb from $670 million in 2011 (CAGR of 18.2% from 2012 – 2016 period).

Operators and service providers are getting excited to provide value added services across the mobile multimedia value chain in India.

Nigeria to pioneer mobile marketing in Africa, MMA

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Nigeria is expected to pioneer mobile marketing in Africa, taken from its record of more than 90 million mobile phone users and over 50% penetration.

In the gradual growth of mobile marketing in Nigeria, the Mobile Marketing Association (MMA) is said to align with those in the marketing chain to structure the market, segment mark and move further for the expansion of the media as channel to marketing.

Prior to its plan of establishing a West Africa office, MMA has told African paper, Business Day, that it would brief stakeholders in the region on the benefits of the council and would conduct forum for telecom operators, senior marketing management on how to create revenue generating service to stimulate advertising and marketing income. Roundtable and panel discussions on strategic issues on short codes, regulatory matters, SMS best practices, and other relevant topics on West Africa will also be expected.

The body also organizes basic course that entails the principles of marketing. According to MMA, the course doesn’t turn the participant into an expert but it gives him/her formal understanding of mobile marketing including location marketing, where the marketer can actually confine the message to a geographic zone.

Asia Pacific: Social network users log in via mobile phones, survey

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More social networking site (SNS) users in Asia Pacific, including those in the Philippines, are logging in through their mobile phones according to International Data Corp.’s recent survey.

2The survey interviewed 1,400 SNS users, aged between 15 to 35 years, from December 2008 to January 2009. It is part of a series of studies that evaluate the impact of Web 2.0 on Internet users in Australia, India, China, Korea, Philippines, Singapore and Thailand.

“The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

SNSs include sites such as Friendster, Facebook, Hi5 and MySpace. Non-SNS include sites such as YouTube, Amazon and Wikipedia. Read more

Mobile Marketing in Asia Pacific at rapid growth, MMF Asia

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Mobile internet traffic was at hot seat during the first Mobile Marketing Forum Asia (MMF) held in Singapore. In a report from The Standard, more than 300 mobile industry executives joined the event, deliberating the current and future trend of mobile marketing in the region.

In Asia Pacific alone, it is reported that mobile subscribers will reach 3 billion with average penetration rates 20 times higher than Internet connectivity in many countries. Read more