Tag Archives: mobile marketing

TheTMSway Weekly Radar on Mobile Marketing and Business

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Cannes Launches Another Award Category: Mobile Lions

The number of award categories just keeps on expanding at the Cannes International Festival of Creativity. Come next summer, agencies will have to ponder setting aside funds to enter yet another new awards section: a separate category for mobile creative work. The latest category follows the debut of an effectiveness category and a holding company award at Cannes 2011. “Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology,” said Cannes Lions CEO Philip Thomas in a statement. “By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix.”

Mobile Web Africa 2011 – Driving Africa’s booming mobile market

Now that Africa has been identified as one of the biggest and fastest growing mobile markets, industry leaders and experts gathered in Johannesburg for the five day Mobile Web in Africa 2011 conference to discuss, among other topics, the best way to exploit the booming industry.

Indian mobile handset sales to touch 231mn units in 2012: Gartner

The mobile handset market is expected to show steady growth through 2015 when end user sales will surpass 322mn units. Mobile device sales in India are forecast to reach 231mn units in 2012, an increase of 8.5% over 2011 sales of 213mn units, according to Gartner, Inc. The mobile handset market is expected to show steady growth through 2015 when end user sales will surpass 322mn units.

Print Publishers Cultivate Mobile Presence

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download page] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” indicates that newspapers (88%) are the most likely to have mobile initiatives in place, followed by consumer magazines (83%) and business publications (79%).

Mobile Internet ‘on the rise’

MOBILE Internet usage in the Philippines is growing rapidly on the back of the rising popularity of smartphones, tablets and other non-computer Web-enabled devices. Mobile Internet revenues of Smart Communications, Inc. doubled from half a billion last year to P1.1 billion as of September.

China becomes the world’s largest smartphone market

It was to be expected: in the third quarter of 2011, China became the largest smartphone market in the world, ahead of the United States and Europe. China has for a long time been the world’s largest mobile phone market – and what a market! With the 1 billion mobile phone subscriptions mark to soon be broken. The country did take longer to see 3G arrive though (the Chinese government reorganised their telecom market around their three major players

Paramount shifts from branding to conversion-focused mobile strategy

LOS ANGELES – A Paramount Pictures executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales. Paramount uses mobile advertising in conjunction with other marketing channels for each and every movie premier. The movie studio has been in the mobile marketing space for about 4-plus years now.

Mobile Advertising Space Worth US$32B Dominated By Japan, Asia Pacific And United States

The mobile advertising market is expected to be valued at US$32 billion by the end of 2017. A number of factors are driving growth including the increased number of consumers with mobile phones, the availability of high Internet bandwidth and the increased penetration of smartphone usage. Mobile advertising is expected to expand strongly in Latin American and Asian markets.

Marketers Seek More Resources to Improve Strategies

Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from the e-tailing group sponsored by Bronto. Data from “Surviving the Current Marketing Mania with a Solid 2012 Plan” indicates that this is the top factor to almost 40% more respondents than the second- and third-ranked factors, customer behavior insights/CRM/data, and reporting/analytics, both at 13%. Rounding out the top 5 were SEO, search – paid, local (8%), and segmentation, targeting (8%). Digital strategies such as social (6%), mobile (5%) and email (4%) were relatively less important to the marketers surveyed.

Mobile Search Ad Spend Soars

Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago, according to a November 2011 report from the Macquarie Group. Macquarie insight also predicts an even greater acceleration of this growth in the next year, with mobile phones and tablet search spending potentially accounting for 16-22% of search advertising budgets by the end of 2012.

Asia’s mobile tech-driven healthcare market seen at $7 billion

HONG KONG (Reuters) – Mobile technologies will be increasingly deployed to enable people in Asia to monitor and manage their health, with the market expected to hit $7 billion by 2017, an industry official said. In parts of Europe and the United States, diabetics can now have doctors monitor their blood sugar levels by punching daily readings into their mobile phones and doctors can provide answers to expectant mothers via short message services (SMS).

Cannes: Mobile Lions new category for creative mobile work

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The mobile space has gained recognition from the world’s prestigious award-giving body for advertising, the Cannes International Festival of Creativity, as it adds new category that concentrates for mobile creative works.

In a story via Ad Age, it revealed that the “Mobile Lion” will be added in Cannes’ upcoming season of recognizing excellent works in the advertising industry. This new category will reward the best work housed on or activated by a mobile device, app or mobile web.

The criteria for judging is said to focus on creativity, idea, execution, (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

The Mobile Lion will soon be judged by acclaimed mobile advertising experts to be led by Tom Eslinger of Saatchi & Saatchi Worldwide.

With such credit that the mobile has acquired as an important media mix, mobile strategies and executions are expected to move towards raising the bar; and that contents and concepts meet the qualifying criteria of a brilliant mobile advertising.

Publishers more confident in the mobile market

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The mobile market has gained more confidence from the publishers, according to a survey by the Audit Bureau of Circulations (ABC) and ABC Interactive. The survey  titled Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings disclosed that 59% of respondents had a well-developed plan for the mobile market. ABC also noted 67% who found mobile market important to their strategic future in earning from both ads and subscriptions.

Newspapers ranked first (88%) with mobile initiative taking into place; consumer magazines came at second place (83%); and business publications on third with 79%, according to the audit bureau.

Meanwhile, the study showed that publishers had mixed feelings in terms of charging their consumers from their access to content from multiple platforms – 40% said readers shall be charged as one and get an access to all platforms (web, print, and mobile) while 40% said payment shall be made in every access to additional platform.

 

 

Mobile Market Report: Ericsson to triple its mobile traffic

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The changing mobile industry is driven by an increasing number of users, one being felt by Sony Ericsson with strong mobile subscriptions now reaching at 5.8 billion.

In its latest report “Traffic and Market Data”, Ericsson gave a picture analysis of the fast-moving mobile industry where mobile penetration rate reaches at 82%, equivalent to the number of mobile subscribers at almost 5.8 billion. This impressive record, according to the report, is driven swiftly by countries – China and India – where 50 million new users were added during the quarter.

In year 2016, the total mobile traffic is expected to triple with city dwellers’ mobile traffic contributions figured at 60%. Similarly, the behaviors of mobile subscribers are also anticipated to change as time goes by. Some of these behavioral findings in terms of mobile usage, according to report’s authors, disclosed a nearly 40% of Smartphone users who will check the internet before going to bed; driven mostly by demand for mobile video, mobile data traffic is expected to grow by 60% by 2016; mobile broadband subscriptions are expected to rise from 2011′s 900 million to 5 billion. The number of high-traffic Smartphones will grow more than 5 times, generating 12 times the traffic. Tablet subscriptions will also grow 10 times, generating 40 times the traffic.

News Execs: Mobile delivery offers profitable future to news business

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Mobile delivery has become an interesting topic during the Associated Press Managing Editors meeting in Denver wherein news executives said that mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world.

President and CEO of the Associated Press, Tom Curley, said that media companies have lost revenue opportunities with the Internet but have the chance of changing the curve with mobile. He stated that the AP is having partnerships with dozen of newspapers to bring mobile advertising content to mobile devices, and assured the news execs that the mobile news delivery will be profitable.

Meanwhile, William Dean Singleton, the publisher of the Denver Post and the Salt Lake Tribune and Chairman of Associated Press is confident that the print media remains the most profitable segment in the industry and will continue to survive. Kate Marymont, vice president for news at Gannett Co, said that newspapers should sharpen their focus on what they do best, and outsource cheaply produced ‘commodity information’ such as sports scores and weather.

TheTMSway Weekly Radar on Mobile Marketing and Business

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A survey of 300 US companies shows rapid rise in mobile budgets

Mobile advertising is advancing rapidly and many of the issues that slowed progress in early years have been addressed, for example constraints imposed by network and mobile phone limitations have radically improved through developments in, respectively, mobile broadband and smartphones, according to a survey. A new survey by the Interactive Advertising Bureau (IAB) has indicated that the mobile advertising issues of highest concern to marketers are consumer privacy (40 percent) device operating system fragmentation (39 percent) and lack of standardised metrics (31 percent).

Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts. Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

Internet mobiles drive 27% rise in online retail

ONLINE retail is booming, despite tough times from the high street, with traffic to online retailers up 27% in the second quarter of this year. The latest BRC-Google retail monitor found that the increase in retail search volumes was driven by people looking for online stores on their mobile phones. Such mobile search volumes were up 216% year-on-year. The growth of retail search volumes for multi-channel retailers (usually those using stores and the internet) reached 14% in the second quarter of 2011, compared with 21% for pure online retailers.

Battle for media advertising dollars still hot

Dubai: As the preferred platform for advertisers, newspapers in the UAE accounted recorded $425 million (Dh1.56 billion) worth of ads during the first half of the year. This represent a decline from the $478 million recorded during the same period last year, according to Parc (Pan Arab Research Centre) figures. Magazines managed to stage a recovery in pulling ads. They took in $112 million in advertising which accounts for 16 per cent of total ad spending in the region. Television attracted a marginal increase to total $65 million, accounting for a 9 per cent share of the overall amount spent.

Mobile advertising to surpass $1.2 billion this year

With smartphone penetration on the rise, more advertising agencies are leveraging mobile platforms to promote products and services. According to a new survey from J.P. Morgan, budgets devoted to the medium are expected to nearly double in 2011 to $1.2 billion. J.P. Morgan analysts expect mobile will become a bigger digital marketing platform as data traffic continues to surge.

China’s mobile Internet poised for drastic growth

An audience is waving his cell phone and having a “tennis match” with a player shown on the computer screen. No matter who wins the match, the player must have lots of fun as his face is streaming with sweat. In the 9th International Mobile Phone Industry Exhibition held in Tianjin Binhai International Convention & Exhibition Center recently, the audience could feel the Internet life brought by mobile Internet and intelligent cell phone by means of interactive experience activities held by the exhibitors.

Developing Markets Show Rapid Ad Growth

Data shows there are now two developing markets in the world’s top 10 ad markets, China and Brazil, and the addition of Russia will make three in 2013. China is now the third-largest ad market in the world, with spending of $26.1 billion USD in 2010, and is catching up quickly with second-placed Japan, which spent $46.1 billion in 2010. This represents 57% of Japan’s spend. In 2013, China is expected to spend $39.1 billion, 83% of Japan’s predicted $47.4 billion in ad spending. Similarly, Brazil, at sixth place, is even closer to the fifth place UK: 81% of the size of the UK in 2010 and will be 91% in 2013. Russia, which was in 13th place in 2010, will be in ninth in 2013.

Smartphone shipments expected to reach 1B by 2016: study

Smartphone shipments are expected to reach 1 billion annually by 2016, up from 302 million in 2010, per a new study by Juniper Research. In order for the smartphone market to grow, the Juniper predicts that price points must come down, specifically to a retail price $150. The study also shows that handsets that can morph into other devices will see a particular increase.

IT spend by wealth managers to top $4.6 bn by 2015

Asia-Pacific spending on IT by the wealth management industry will top $4.6 billion by 2015, a significant growth rate of 8% over a five year period, predicts Ovum in a new forecast. In Asia-Pacific, China and India will be the major driver with a compunded annual growth rate (CAGR) of 14% and 12.5% respectively compared to 8% in Australia and 7% in Korea.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Samsung, Apple threatening to overtake Nokia in smartphone market

Much of the talk surrounding the global smartphone market has focused on the battle between mobile platforms – the rise of Google’s Android and Apple’s iOS alongside the continued decline of Research In Motion’s BlackBerry OS. Now, a research firm is turning its attention to original equipment manufacturers, where Nokia, the company behind Symbian, is also poised for a drop. According to Nomura, both Samsung and Apple are nipping at the heels of Nokia to overtake the Finnish handset maker as the most widely used devices across the globe for both consumers and enterprises.

Mobile ad spend to surge

NEW YORK: Mobile advertising expenditure should double worldwide this year, topping $3bn as a result, according to a new forecast. Research firm Gartner has estimated that mobile ad sales will rise from $1.6bn in 2010 to $3.3bn in 2011 and hit $20.6bn in 2015. Asia Pacific and Japan could secure $1.6bn in revenues this year, rising to $6.9bn in 2015, figures standing at $701m and $5.8bn for North America.Western Europe should see a similarly rapid surge in demand, from $569m to $5.1bn, while all other markets witness a lift to $2.8bn by 2015, measured against $410m in 2011.

Americans watching more TV, thanks to mobile devices, Internet

Americans are watching more TV, with viewership growing the fastest on mobile devices and the Internet, the Nielsen Co. says. Americans watch on average 22 minutes more television per month over the past year, according to the Nielsen study released Wednesday. Television viewing has increased across all platforms, with viewing over the Internet up by 34.5 percent from last year, viewing on mobile devices up 20 percent from last year.

Mobile Marketing Mania

Mobile mania is officially here. It is not the future, it is now. And it’s going to dominate how dealerships interact and market to their customers. Already, 93 percent of the U.S. population has a mobile device, and 40 percent have smart phones or mobile web devices. At some point in 2013, more people will access the internet using a mobile device than they will with a PC. In 2010 alone, mobile web browsing jumped 32 percent while there was a 90 percent increase in mobile app users

‘Dramatic Shift In Asian Mobile Ad Spend’

The end of 2011 will see 672 billion mobile internet users across Asia with China accounting for approximately two-thirds of the overall growth. While Japan still represents the world’s largest mobile advertising market, worth $1.7 billion this year, China is catching up as mobileSQUARED projects that it will join Japan and the US as a billion dollar market within the next five years.

Worldwide smartphone market to grow by 55% in 2011, says IDC report

Statistics show that only 305 million units of smartphones were launched in 2010. This year, as per the IDC Worldwide Quarterly Mobile Phone Tracker the worldwide smartphone market is forecast to grow by 55 %, with vendors shipping a total of 472 billion handsets in 2011. The figure is expected to double by the end of 2015. This increase is apparently fueled by the fall of average sale prices, increased phone utilities, lower cost data plans and much more that make smartphones an easy buy for a lot of people.

Mobile phone companies face competition row

The telecoms giants said yesterday that the new business would accelerate adoption of mobile marketing and payments because it will develop technology for use on all networks and mobile handsets, and will act as a “one-stop shop” for advertisers, retailers and banks to launch new products. The technology will enable consumers to swap their physical wallets for SIM card-based ones. Eventually the technology could replace conventional house and car keys.

Singapore’s mobile ad market grows 18% in April

SINGAPORE : The Singapore mobile ad market grew by 18 per cent in April, compared to the month of January. According to InMobi’s monthly report on mobile devices, the mobile ad market reached 139 million monthly ad views in April. InMobi said that the findings show that smartphones accounts for nearly nine out of 10 of all ad views in the advanced mobile market.

Cross-Channel Insight Biggest Interactive Challenge

The greatest internal challenge facing interactive marketing organizations today is understanding customer interactions across online, mobile, social and offline channels, according to [pdf] a June 2011 study from Forrester Research and ExactTarget. Data from “The New Campaign Management Mandate” indicates a leading 48% of mid- to senior-level US interactive marketers rate understanding cross-channel interactions as one of their top three internal challenges.

Growing Device Markets Mean Opportunities for Publishers, Marketers

The publishing industry has been rocked by the shift from print to online access, a development that has been notoriously challenging to monetize. Consumers have shown little appetite to pay for content on the web, and the soft economy has taken a toll on the online advertising-based models that many publishers embraced as a replacement for declining print income.

Mobile Market: Samsung remains a lead in North America’s mobile phone market

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Samsung Electronics is reported to hit again at top spot in the North America’s mobile phone market, taking an impressive lead for an 11th quarter in a row. According to Strategy Analytics’ report, Samsung sold 12.6 million phones in the US and Canada in thefirst quarter (27.4% market share).

The figure is over 10% points ahead of runner-up LG Electronics, and almost twice of Apple’s share. LG has sold 7.8 million handsets (17% market share), while Apple was close behind with 14.6%. Apple, on other hand, nearly doubled its market share from the same quarter last year, and climbed two notches in the ranking. HTC also had also done almost a double performance from last year’s market share.

However, former strong sellers Research In Motion and Motorola experienced a drop to less than 4 million units each, and their markets shares to under 8%.

North America is the second-largest market behind Asia-Pacific, but is regarded as setting global trends.

Strategy Analytics said Samsung also expanded its share in Western Europe, the third-largest market, capturing the top spot alongside Nokia.

Telecom Market: PLDT to acquire 51.55% of rival Digitel

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PLDT forged a deal valued at P69.2 billion ($1.6 billion) to acquire 51.55% of third-ranked Digital Telecommunications Philippines Inc. (Digitel). But strong rival, Globe Telecom, said “it was not totally unexpected”.

Under the deal, PLDT is said to acquire debts of Digitel, including zero-coupon bonds issued to Digitel’s parent JG Summit Holdings Inc convertible into 18.6 billion Digitel shares by June 30. It will also absorb P34.1 billion in advances made by JG Summit and other parties.

In a reported PLDT statement, it said that the company would take control of a rival firm to solidify its leading position in a mature industry where a price war had eroded margins. For the record, Digitel (through its Sun Cellular brand) had shaken the country’s mobile phone market with cheap call and text packages, prompting PLDT and second-ranked Globe Telecoms to follow suit.

“Though this initiative alters the country’s telecom landscape, we expect competition within the industry to remain very robust given that other operators, including new entrants, are formidable and well-funded,” said Chairman Manny Pangilinan.

Analyst Jose Mari Lacson said that after the deal, PLDT’s market share is expected to increase at 70%.

Meanwhile, the President and CEO of Globe Telecom, Ernest Cu, told Business Nightly (ANC) that the deal between competitors, PLDT & Digitel, was not totally unexpected saying “players in a matured market, like that of the US, usually needs to consolidate to remain competitive”. Cu, however, said Globe would stick to their customer-centric strategies already in place.

PLDT, partly owned by Hong Kong’s First Pacific Co. Ltd. and Japan’s NTT Communications and NTT DoCoMo, has a market value of $8.9 billion against Digitel’s $269 million. The Globe Telecom, on other hand, is owned by Ayala Corporation and Singapore Telecommunications (SingTel) and is valued at $2.1 billion.

Hungary mobile internet subscriptions on the rise, said NMHH

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The National Media and Infocommunications Authority (NMHH) reported an impressive increase of the mobile internet subscriptions in the Hungarian market, reaching to 1.322 million last January from 1.307 million a month earlier.

NMHH said that the number of active mobile internet subscriptions (those who used the service during the previous three months) climbed to 1.017 million from 1.003 million in December. According to the report, the mobile internet subscribers transferred 1,377,000 gigabytes of data in January, up from 1,373,000 in December.

Market Share

In the number of subscribers, the T-Mobile’s grew to 48.07% from 47.78%; while Vodafone’s market share fell to 25.45% from 25.60%, and Telenor’s fell to 26.48% from 26.62%.

Meanwhile, the T-Mobile’s market share rose to 48.87% from 48.61% in terms of number of active subscribers; while Vodafone’s market share fell to 27.56% from 27.78% and Telenor’s dropped to 23.57% from 23.61%.