Tag Archives: mobile marketer

TheTMSway Weekly Radar on Mobile Marketing and Business

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Interactive Marketing Spending to Hit $76.6 Billion in 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That’s a big jump considering that this year interactive will comprise 19% of all spending, according to Forrester. Search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year, according to the report.

Now’s the Time to Think of a Mobile Strategy for Super Bowl 2012

The football gods have been kind and the lockout has ended. It’s the beginning of the NFL season, which means an increase in both avocado sales and healthy advertising budgets to capture the 20 million-plus weekly viewers. Although the season has just begun, advertisers and marketers are already thinking about the big game. Super Bowl XLVI, with a projected 100 million viewers, will be the seminal marketing event in the U.S. This year, NBC has nearly sold out of inventory at a going rate of more than $3 million per 30-second spot. Creative agencies are brainstorming concepts for witty TV ads with clever viral extensions. Media agencies are crunching numbers to ensure a communications mix that will drive results on paid and earned media.

Mobile Internet Users in Asia-Pacific to Double by 2015

eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile usage unites the region. Moreover, these users are increasingly looking at their phones as a first screen  whether to download media, access the internet or communicate with peers—and marketers…

IAMAI predicts 46 million Mobile Internet Users by Sept 2011

The latest report by IAMAI & IMRB sees 15% growth in Mobile internet usage on quarter on quarter. Mobile internet users to touch 46 million in September according to Mobile Internet in India report published by the Internet and Mobile Association of India [IAMAI] and market research leader IMRB here. The report also illustrates that Mobile internet usage has been witnessing a 15% growth quarter on quarter.

Smartphones strategy key to China mobile market

The scheme comes as China’s telecom operators are on the verge of adjusting their smartphone subsidy strategies – a step which could eventually drive their profit margins down closer to the levels seen at operators in more mature markets. As China’s operators have almost fully penetrated urban mobile markets, the new subscribers they are adding are mostly rural users, who generate far lower revenues. The carriers are therefore under pressure to get as many of their moderately affluent subscribers to start using smartphones as those devices encourage heavier data applications, which will in turn generate more revenue.

Telecom investments to hit $2.4bn by 2020: Report

According to a report prepared by the Pakistan Telecommunication Authority, the total telecom investments in Pakistan will reach $2.4 billion by 2020. Telecom sector revenues will cross Rs620 billion by the same year and mobile subscribers are expected to be around 161 million, approximately 89% of the total population. According to the Vision 2020 document, owing to the continued trend towards mobile services, fixed line subscribers would more or less maintain the 5 million average till 2020 while broadband subscribers are expected to be 19.5 million.

Brands in Asia-Pacific Find Success Building Trust Online

Digital media drives interest in top brands among consumers in Asia-Pacific. While the economies in the US and Europe continue to show slow or non-existent growth, Asia-Pacific has been top of mind for many consumer-facing brands looking to expand profits and market share worldwide. eMarketer estimates online ad spending in Asia-Pacific will reach a total of $19.3 billion in 2011, but how are the region’s 945 million internet users responding? According to research commissioned by TNS and Campaign Asia, many top brands are finding success through digital media.

Moving with the rising mobile Internet demand

MANILA, Philippines—In a progressive mobile Web industry, it has been a challenge for operators to keep up with the demand of their consumers. In Asia, where some of the world’s most competitive economies are, mobile phones are the dominant access to the Internet for a lot of people. John Giere, Products and Marketing Senior Vice President of Open Wave Systems, said that if mobile operators want to value above and beyond data access and transport, they must “take a page out of the Web playbook while still focusing on their core strengths.”

Asian Stocks Climb as Exporters Rise on Fed Stimulus Speculation

Aug. 23 (Bloomberg) — Asian stocks rose, with the regional benchmark index rebounding from its lowest level in almost a year, as exporters climbed on speculation that the Federal Reserve will announce additional measures to shore up the recovery in the U.S. Samsung Electronics Co., South Korea’s biggest exporter of consumer electronics, gained 5.5 percent in Seoul. HTC Corp.

China Mobile Net Profit Reached CNY61.3 Billion In H1 2011

Chinese telecom operator China Mobile has published its semi-annual results ended June 30, 2011, stating that its profit attributable to shareholders reached CNY61.3 billion, a year-over-year increase of 6.3%; and its net profit rate reached 24.5%. China Mobile said that during the first half of 2011, its operating revenue was CNY250.1 billion, increasing by 8.8% compared with the same period last year. Its revenue from value-added business increased by 18.5% year-over-year to CNY80.4 billion, accounting for 32.2% of its total operating revenue.

Tablet Shipments to Approach 250 Million Units in 2017 – Research

Years after the first introduction of prototype concept devices known as mobile Internet devices (MIDs), the tablet fulfilled the promise of this product category. Market research firm In-Stat predicts that in the year 2017 approximately 250 million media tablets, or 0.68 million per day, will be shipped.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Borrell: 20% of Local Marketing Budgets Planned for Mobile

Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called  “Main Street Goes Mobile” that examines the role that mobile media is projected to play in  local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices. Meanwhile, half of local businesses report plans to engage in mobile marketing.

Emerging market operators make the right calls

Growth investors can still capitalise on the expansion of telecoms networks in emerging markets – as well as growing global demand for smartphones – according to sector analysts. Network operators with a global presence offer the potential for capital growth and attractive dividends, backed by strong free cash flow, claims Chris Whitehouse, a UK-based telecoms analyst for US firm T Rowe Price. “Companies that have good geographical exposure – like Vodafone to the US and emerging markets – have a rising free cash profile that more than supports a very generous capital return to shareholders,” he says.

Global mobile phone shipments to hit 1.77 billion

Global mobile phone shipments will hit 1.77 billion in 2016, driven by growth in mobile users in the emerging markets and the proliferation of broadband-enabled handsets, predicts Ovum. In a new forecast, the outfit has found that that the mobile handset market will experience steady growth of 2.5 per cent over the next five years, with shipments increasing by more than 230 million from 2011 to 2016. Ovum principal analyst Adam Leach commented: “Our latest analysis has shown that after a difficult 2009 due to the recession, the mobile handset market bounced back in 2010, with shipments reaching 1.49 billion units.

80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year

By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

Smartphones will drive Africa’s Internet uptake

Affordable smartphones, together with the falling mobile data tariffs, are set to drive an Internet adoption wave across Africa. That’s according to Craige Fleischer, the Regional Director for Southern Africa at Research In Motion (RIM), the makers of the BlackBerry device. Fleischer says the next phase in the development of the continent’s mobile market is mobile Internet. RIM has witnessed huge growth in the usage of data services among its African customers- small businesses and large private and public sector companies, he says.

Tanzania mobile users up 20 pct in 2010, investment seen falling

DAR ES SALAAM, Aug 14 (Reuters) – Tanzania’s mobile phone subscribers rose 20 percent to 21 million last year, but low tariffs due to a vicious price war are expected to diminish the appetite for investment in the telecoms sector, industry officials said. East Africa’s second biggest economy’s communications sector has grown at an average annual rate of nearly 70 percent over the past ten years in a sector where seven players have been fighting for market share, forcing tariffs lower. Mobile phone companies invested more than 2 trillion shillings ($1.23 billion) in cellular networks and other fixed assets between 2004 and 2009 in the fastest-growing sector in Tanzania, accounting for 20 percent of gross domestic product.

Mobile trends ‘changing marketing game’

Mobile marketing is changing as more people own smartphones and use the devices to access the internet. Some 90 per cent of adults own mobiles, with the proportion of smartphone owners among them increasingly on the up, according to Experian Simmons. Ofcom said last week that a quarter of UK adults now own a smartphone, with six in ten of them acquiring the device in the last 12 months. And the trend seems to be continuing, which means mobile marketing…

Nokia partners with China Mobile for Windows Phone 7 devices

Nokia still hasn’t announced any firm dates about when it plans to bring its first Windows Phone-based smartphones to market, but it’s already lining up launch partners. At a speech in Beijing last week, Nokia executive VP Colin Giles announced the company would be partnering with China Mobile to launch Windows Phone handsets in China—the first time Nokia has announced a carrier partner for the new devices. Giles did not offer any timeline for the Windows Phone devices’ launch, saying only that the phones would be launched in the future.

MMA Launches 2011 MMA Forum London

London, 16 August 2011 – The Mobile Marketing Association (MMA) today announced the initial line up of global brands that will be participating in the forthcoming MMA Forum London on October 4th-5th. The theme for this year’s event is the consumer’s centre stage role in the world of mobile marketing. Many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.

Mobile World Congress to Focus on Advertising, Marketing

In February, the mobile industry will once again head to Barcelona for Mobile World Congress (MWC), which will feature a new section focusing on different aspects of mobile marketing, show organizer GSM Association (GSMA) said on Tuesday. The event will be held between Feb. 27 and March 1 at the Fira de Barcelona Montjuic in Barcelona. The new mobile marketing section has been dubbed “mPowered Brands,” and will, for example, feature a dedicated exhibition where vendors can showcase advertising research, ad networks and mobile operator ad solutions, according to the GSMA.

Samsung battles Nokia in smartphones

Samsung is counting on snazzy new products, innovative marketing and vaulting ambition to close the gap on rival Nokia in this lucrative segment.  You might consider him cocky or overly ambitious. But Ranjit Yadav, Samsung India country head of mobile and IT makes no bones of his company’s ambition: “We want to be the number one smart phone player in the country. Our target is to grab 40 per cent market share by the end of this year”.

Google’s Big Bet on the Mobile Future

Google made a $12.5 billion bet on Monday that its future — and the future of big Internet companies — lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile market.

The Silicon Valley giant, known for its search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it to get into the business of making cellphones and tablets.

China to Become the No. 2 Ad Market in the World

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.

Global mobile shipments to hit 1.77 billion, Asia Pacific leads at 836 million

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The mobile shipment worldwide is expected to hit 1.77 billion in 2016. Such a strong performance is unlocked by an impressive growth in mobile users in the emerging markets and the proliferation of broadband-enabled handsets, according to recent report. Ovum’s principal analyst Adam Leach said that the increasing consumer appetite for Smartphones was a major factor in driving growth in the market for mobile broadband handsets.

Operators, who switched to 3G and 4G mobile broadband networks, are also seen to play a role to success. Ovum’s forecast shows that shipments of mobile broadband-enabled handsets will grow by a compound annual growth rate of 15.1 per cent from 2010 to 2016, to reach 962 million units.

Meanwhile, in Asia Pacific alone, it is anticipated that mobile shipments will hit 836 million. The big three Asian markets of China, Indonesia, and China are reported to continue being the growth engines for global mobile connections and handset shipments. Ovum’s forecast shows that shipments of mobile broadband enabled handsets will grow by a compound annual growth rate (CAGR) of 16.7 per cent from 2011 to 2016, to reach 372 million units in AP.

TheTMSway Weekly Radar on Mobile Marketing and Business

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The New Rules For Mobile Ads In 2011

2010 was finally the year of mobile advertising. The market has matured to the point where most major brands have embraced the medium, driven by the reach and interactivity of smartphones and their rapidly growing userbase. The mobile market is in a state of hyper growth and is reinventing itself almost every quarter thanks to new innovations, better data, and compelling results based on billions upon billions of ad impressions.

Mobile market growth

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global mobile phone market grew by an impressive close to 15 percent in the third quarter of 2010 (3Q10).  Driven in part by the fast-growing smartphone category, 3Q10 was the fourth consecutive quarter of double-digit growth for the industry.  Sometimes called “converged mobile devices”, smartphones are enjoying a growing popularity with consumers and business people. That is why we now see the appearance of a second smartphone-only vendor (Apple) in the top five ranking. During 3Q10, Apple moved into the number four position worldwide, joining Research In Motion (RIM), maker of the Blackberry, as one of the world’s largest mobile phone suppliers.

Half of country’s mobile customers use internet, data service on phones

NEW DELHI: Nearly half of India’s mobile customers use some form of internet and web related data services on their handsets, offering a huge base for telecom companies to tap as they all launch third generation services in the country. The numbers indicate the data potential that India holds: Customers who access some form of internet service on their handsets has risen 70% over the last 12 months to touch 214 million as of June 10, says telecoms regulator Trai. Analysts say this figure has risen to over 240 million as of September 10. This is more than ten times the number of internet connections on a PC in the country.

ABI Research Says India’s 3G Networks to Bolster Mobile Data Traffic in Asia

ABI Research announced that its latest forecasts showed the Asia-Pacific region is expected to consume 2,400 petabytes of mobile data annually by 2015, an estimated 23 percent of global data traffic, close behind North America with an expected consumption of 3,100 petabytes. According to a release, mobile Internet services are forecast to generate $80 billion in Asia-Pacific, which only accounts for 14.5 percent of global revenue. The disparity between high data consumption and low revenue contribution will largely be attributed to India’s emerging 3G networks, which will be major contributors to Asia-Pacific’s overall mobile traffic.

Mobile media signals change for tourism

MANITOWOC — Mobile marketing relies on the newest technology, but it’s still about connecting with an audience, according to Tim Dillon of a Minneapolis-based marketing firm.  Dillon, account supervisor for Risdall Marketing Group, presented “The Reality of Mobile Marketing” Thursday at the 15th annual Wisconsin Fall Tourism Convention at the Holiday Inn, Manitowoc. Pete Fabian, creative director for Risdall, and Kristen Hartzel, online visitor information specialist for Visit Eau Claire convention and visitors bureau, also presented during the session.

Internet and mobile web use on the increase

THREE in four Australians have the internet at home, with two-thirds connected to broadband, new figures from the media regulator reveal. The Australian Communications and Media Authority says it has seen an explosion in people using the mobile internet, with 2.4 million accessing it in June, up from 1.6 million in 2009. ACMA chairman Chris Chapman said there had been a clear increase in the volume of data people were downloading and the amount of time they were spending online, with 77 per cent of people having an internet connection at home.

Banks set to wrestle market from African mobile financial Ops

As more banks are now suddenly taking a renewed interest in the African Mobile market, Senior Vice President, Fundamo Africa and Middle East, Reg Swart has said that the major problem for mobile operators who have been driving the market, would be how to defend their successful business model, and ultimately their revenues, against the encroachment of banks. Swart also noted, however, that according to the 2009 World bank report, there were still millions of unbanked people with more than 70% of the African population either unbanked or under_banked.He argued that the development was a compelling opportunity for banks to encroach into the market.

Mobile shipments to hit 1.34bn in 2010

SINGAPORE: Total shipments of mobile handsets could reach 1.34 billion by the end of this year and will hit 1.7 billion in 2015, new research from ABI has indicated. According to the firm’s Mobile Device Shipments Market Data, which analyses the key marketing and technical issues facing the mobile handset device market, Asia-Pacific will perform particularly strongly.

Globe leads Philippine BlackBerry sales

Fully-customizable plans from Globe enable Blackberry users to email, send instant messages, and check social networking sites while on the Go Globe Telecom takes the lead in the Philippine deployment of BlackBerry devices, beating key competitors in terms of sales and number of subscribers using the device. As of end-September 2010, the company’s BlackBerry sales were up more than 200% year-on-year, with over 40,000 units sold.

Telkom Kenya raises the bar in mobile banking market

Telkom Kenya on Monday joined the bruising battle for control of mobile money with the launch of a product that will allow users to operate bank accounts in their cell phones – taking on both Safaricom’s M-Pesa service and M-Kesho, the joint initiative of Safaricom and Equity Bank. The new service, which also has Equity Bank as a partner, deepens the shift by telecoms operators away from the voice market that has been the key revenue earner in favour of data services where it faces stiff challenge from Safaricom’s M-Pesa, Zain’s Zap and Essar Telecom’s Yu Cash.

Analysis: China’s Internet industry to see new round of listings

HANGHAI, Nov. 12, 2010 (Xinhua News Agency) — China’s Internet industry is expected to keep strong growth in the coming few years when a number of companies in the industry are expected to go public and the climate of some sub-sectors, including mobile Internet, online retail and online advertising, will enter the an upturn period.

Mobile Marketing Association (MMA) extends Local Council in Asia Pacific

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The MMA Asia Pacific is launched in India with an ultimate mission of building a sustainable ecosystem for the mobile marketing industry in the region and leading a region-wide consultation on key industry issues such as mobile advertising guidelines, measurement and metrics, codes of conduct and best practices.

The council is reported to bring together the entire mobile ecosystem composed of carriers, application developers, brands, agencies, and other industry influencers. Read more…

Mobile Marketing: Brands seek for awareness and action

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Integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty but message needs to be relevant to the consumer.

This became one of the hot topics during the Mobile Marketing for Agencies and Media Buyers, an event sponsored by Mobile Marketer and the Direct Marketing Association.

Speakers said that the mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media.

Consequently, all agreed that maintaining tolerance with the campaign’s target audience is important. READ MORE

TMS mobile coupon services discussed at GoMoNews

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TheTMSway is a Hong Kong based mobile marketing company, specialising in brands and advertising agencies. The company is aiming to include merchants and retailers among its clientele by launching three new mobile coupon services. The services will deliver discounts, promotions, invitations and rewards to mobile consumers, directly from a mobile campaign.

Continue to GoMoNews

TMS and Toblerone featured in Mobile Marketer New York

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Yesterday, TMS and Toblerone were featured at Mobile Marker (NY). The article talked about the campaign project we have done for our client, Toblerone. Written by Dan Butcher, you can also read the story here.

Toblerone runs ‘Play it Forward, Share the Gratitude’ mobile campaign

A snapshot of the article in Mobile Marketer NY

By Dan Butcher

March 11, 2009

Kraft Foods’ Toblerone has lunched the ‘Play it, Forward it, Share the Gratitude’ mobile promotion targeting the digital generation—students and young workers.

The campaign encourages consumers to extend gratitude to loved ones by uploading mobile video and text messages and have them broadcasted on digital walls in Greenbelt and Bonifacio High Street in the Philippines. There is a Web site for the Toblerone ‘Play it, Forward it’ promotion with brand information, details about the promotion, upload and entry forms, desktop widgets, contact details and tallies of uploaded videos, texts and votes.

“The strategy behind the Toblerone campaign is to develop brand awareness for its new product—Fruit & Nut—directly to the location of targeted audiences using personal media—mobile and social networks,” said Frederick Saurat, cofounder of TheTMSway Ltd., Hong Kong.

“So far, the campaign has gained positive results in terms of imaging and ROI,” he said.

Toblerone is a chocolate bar made by Kraft Foods Switzerland. It is best known for its triangular chunks (representing the Matterhorn in the Swiss Alps), its distinctive packaging, its prism shape (triangular prism or pentahedron) and its ubiquity in airport duty-free shops.

Complementing its self-service platform, TheTMSway provides services for media such as StarTV and TV5Monde; ad agencies Ogilvy, Mindshare, Starcom and Havas; and for brands such as Nike, Motorola and Citibank.

From the Toblerone campaign site, consumers can send their thank you videos and text messages to the mobile phones of families and friends.

For the contest, Toblerone will select the best thank you uploads with prizes for both video and text-message winners. Consumers can win an iPod Touch or an iPod Nano.

Photo shows Toblerones campaign site (left) and apps in Facebook (right)

Photo shows Toblerone's campaign site (left) and apps in Facebook (right)

The campaign is using the original 1D bar code on the candy’s packaging in order to connect to the TMS search engine. Submitting the ID code to the TMS search engine offers direct access to a discount mobile coupon.

TMS also created a social application for Toblerone’s campaign and placed it on two social networks—Facebook.com and Friendster.com.

Consumers can send a Toblerone reward from Facebook or Friendster to friends’ mobile phones.

The campaign is currently running.

“Our TMSfactory erases the pain of campaigns via new media by developing and synchronizing the campaigns to different platforms: the social networks (such as Friendster and Facebook) and the mobile (connected to different mobile operating systems) offering consumers a practical way to interact between the platforms,” Mr. Saurat said.

“Our factory provides our clients the data, statistics and analysis of their campaigns in real time,” he said. “This way, our clients can monitor how far their campaigns have impacted their target audiences and if goals are exactly achieved.”