Tag Archives: mobile market

TheTMSway Weekly Radar on Mobile Marketing and Business

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Alcatel-Lucent helps bridge the gap between mobile operators and advertisers

Mobile providers are well positioned to be enablers to ‘conversational marketing’ for major advertisers and brands, and to generate new profit streams if they automate and standardize language, formats and inventories. Advertisers look to mobile operators—and their relationships with subscribers—as an ideal channel to engage with consumers.

Mobile Internet usage ramping up in Southeast Asia

Internet users in Southeast Asia are shifting away from desktop PCs, according to Tommaso Del Re, head of mobile and business development of Yahoo Southeast Asia. “The next wave of Internet users in the region will be predominantly from mobile devices,” he added.

Where Does Mobile and Social Fit With B2B E-mail?

Where does the social networking world fit in the B2B e-mail marketer’s plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast. This growth represents a compound annual growth rate of 43 percent. The forecast comprises advertising placed in mobile search, display and SMS. “Key findings are the overall growth in mobile ad spending, and the degree to which that growth will involve location targeted ads,” said Michael Boland, senior analyst and program director of BIA/Kelsey, Santa Clara, CA.

Mobile marketing: Smartphones to account for 27% of sales

Over 342 million smartphones will be sold next year, according to new research, which could be good news for brands using mobile marketing. Brands which use mobile marketing may be buoyed by the news that smartphones are expected to account for over a quarter of all sales in 2011. This is according to Telecoms & Media, which predicts that over 342 million smartphones will be sold next year, New Media Age reports.

2011: The Year of Mobile Breakthroughs for Media

It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate. It’s instant, portable, and personalized.Next year will bring some big breakthroughs for traditional media in the mobile world. Already we are starting to see headlines that reveal some of mainstream media’s high-level investments in mobile content and distribution.

Mobile subscriptions in Middle East to cross 300m

Rapid expansion in Iran and Saudi Arabia will power Mideast growth as markets mature. Dubai: Mobile subscriptions in the Middle East are on track to cross the 300-million mark in 2014 after crossing 200 million in third quarter of this year, an industry expert said. “Iran is the single biggest mobile market in terms of subscriptions followed by Saudi Arabia.

Mobile Advertising Expected to Continue on Solid Growth Path

Companies hoping to make their way with mobile advertising should already be on board for the amazing ride. According to a TechCrunch report, this market is growing like gangbusters and shows no signs of stopping. Reports from BIA/Kelsey show that the U.S. mobile advertising revenues are expected to grow from $491 million in 2009 to $2.9 billion in 2014.

Telkom Kenya to Invest 5 Billion Shillings in Network

Nov. 30 (Bloomberg) — Telkom Kenya Ltd., a unit of France Telecom SA, plans to spend as much as 5 billion shillings ($62 million) next year expanding its network in the East African nation, Chief Executive Officer Mickael Ghossein said. The company, based in Nairobi, will increase mobile-phone base stations to 1,100 by the third quarter of 2011, compared with 650 now, Ghossein said in an interview today.

Survey: Gen Y Prefers Mobile Internet

(CANVAS STAFF REPORTS) – A new survey by browser maker Opera states that Generation Y is more likely to browse the Web on a mobile phone than a desktop or laptop computer. Information Week said 51 percent of respondents between 18-27 years old in the United States use Opera Mini more than a computer. That is low compared to most other countries.

Mobile Advertisers Leverage Social Media

Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals leveraged the social media platform to drive further brand engagement, as well as lead generation.

P&G reviews mobile marketing devices

NEW YORK (AdAge.com) — Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant’s brands, according to executives familiar with the matter. Brand in Hand, P&G’s mobile agency for the last several years, is not participating.

‘Brands using Quick Response barcodes’ as mobile marketing tool

The use of Quick Response barcodes as a mobile marketing tool is becoming more popular, one commentator has said. An increasing number of brands are opting to use Quick Response barcodes (QR codes) as a mobile marketing tool, one expert has said. Jonathan Morris, editor of What Mobile, said that using smartphones to scan QR codes is gaining momentum with tech users.

Print Publishers admit seeing their future with mobile

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The print publishers have affirmed it already – there is a future with mobile among the publishing industry. In a recent survey by the Audit Bureau of Circulations, result revealed that 85% of print publishers believe that more people will rely on mobile devices as a primary source of news and information in the next 3 years.

According to the report, it isn’t surprising in some ways but what might take a bit more of thinking is what those trends might mean for the mobile service provider business in terms of direct or indirect involvement in the content delivery business?  Some facts that may help solve the maze.

Mobile as primary source of information

Over 80% of respondents believe that people will rely more heavily on mobile devices as primary information source, which in part explains the print community’s interest in tablet devices and e-readers. On other hand, nearly 70% said mobile is receiving more attention at publication this year than of last year, and more than one-third is believing that their publication has already a well-developed plan for attacking and conquering the mobile market.

Visible increase of web traffic

During the course of survey, about 45% of publishers who track the mobile’s impact on their website traffic said the devices increased visits by up to 10% within that exact day. Half of them believe an increase of 25% of mobile traffic to their websites in the next 2 years. In fact, among the senior executives who responded the survey, 56% said that their publication have plans to develop Smartphone application in the next 24 months, in addition to the 17% of respondents who have already an app in production.

Embrace into mobilization, maintain its print form

Along in the result of the survey, respondents have no plan of abandoning their print publication in favor of a digital-only product in the near term. While 55% believe the importance of digital delivery of publication to their strategic future, and 75% believe that their publication will be available in a print form five years from now.

Over half of the respondents said that the future of business model of mobile content will be supported by both advertising and subscriptions, just as print products are, and almost one-third are confident that mobile will have a significant impact on their publication’s revenue in just 3 years.

Mobile presence is ongoing

Newspaper is leading in terms of current mobile presence with 58% which are already formatting their websites for the mobile devices. Business magazine ranks second with 45%, and consumer magazine (42%) is at third rank. Generally, there are 52% of survey respondents, including smaller community newspapers and niche magazines, that are distributing or formatting content for viewing on a mobile device.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research and Markets: Tips, Tricks & Techniques for Mobile Advertising – What Marketing Executives Need to Know to Capitalize on Mobile Ads

In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads – everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad.

Advertisers to find new ways to target consumers via mobile Internet

SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of the mobile users in emerging markets in Southeast Asia are surfing the web using their phones these days. More people in countries like Indonesia and Vietnam now have mobile phones to log onto the Internet. And they are using them to access the Internet because of factors like attractive tariffs, more 3G networks and affordable data plans. Mobile Internet penetration in Indonesia – the largest and fastest growing online market in Southeast Asia – jumped to 48 per cent from 22 per cent last year. In Vietnam, mobile Internet access nearly doubled to 19 per cent.

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the leader in the carrier area, with market share of 31.1 percent.

Retail sales via mobile internet forecast to more than double in three years

Mobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending in 2009 was £21.2bn – or a market share of 0.6 per cent – this means that by 2013, mobile internet sales could reach £275million, or the four per cent of the overall market, claim analysts Verdict and Ovum, who have released a joint study.

Smartphone Usage Set to Dominate Hong Kong Mobile Market

Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone, more than double the global rate of 23%. “Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers – mainly tech geeks and business ‘road warriors’”, says Marc de Lange, Director – Technology Sector. “But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets.”

What politicians can learn from mobile marketers

The Obama campaign used SMS, mobile internet sites, apps, mobile video, mobile advertising and Interactive Voice response to get its message through to a previously disinterested, disaffected or disenfranchised electorate; clearly to great effect. It was thought that the Democrats’ use of mobile would change modern political campaigning forever, with political parties everywhere switching to copy them.

Mideast accounts for 5% of world mobile market

The Middle East accounted for five percent of the global mobile telecoms market last year, according to a report released on Wednesday. Last year, the mobile telecoms industry was worth $846bn, down slightly from $848bn in 2008, according to a report by market research firm Dataxis Intelligence. The Middle East accounted for five percent of the global market, or around $42.3bn.

Mideast to see fastest growth in mobile data

Mobile data traffic will be the strongest in the Middle East and Africa (MEA) followed by the Asia-Pacific and North America as revenue from voice gets saturated and operators focus on alternate sources of revenue. According to Cisco’s annual Visual Networking Index (VNI) forecast 2009-2014, the MEA will witness a growth at 133 per cent CAGR followed by the Asia-Pacific of 119 per cent and North America at 117 per cent. Global mobile data traffic will increase 39 times from 2009 to 2014, as per the latest figures from the networking major. By 2014, annual global mobile data traffic will reach 3.5 exabytes per month (or a run rate of more than 42 exabytes annually).

Email marketers ‘should step up to the mobile marketing plate’

Email marketing is undergoing an “exciting” series of changes which marketers need to keep abreast of, an expert has said. Writing for Media Post, Gretchen Scheiman said the changes were being influenced by mobile and social marketing. “While these channels are both far broader than email in many respects, there is a component of each that is simply ´messaging´. That´s where email marketers need to step up to the plate and take some ownership. Both are messaging opportunities that go to an inbox,” she explained.

MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units

The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented by oversized mobile ad units measuring 320 pixels in width or larger. With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

Mobile social networking growing in US

New figures have shown that social networking is the fast-growing category of mobile-based web use in the US. The statistics from comScore – which could be useful to those deploying mobile marketing campaigns – show 14.5 million users accessed a social networking app in April, up 240 per cent on the same month last year. Online news apps were the second fastest-growing type of mobile app content, followed by those dealing with sports information.

Mobile advertising, a revenue source for telcos

Advertising, in the operator’s share of revenue, is still a very small portion of the pie. In 2009, mobile advertising revenue worldwide was estimated to be US $2 billion. This is expected to increase over the next 4 fours. According to Madan, approximately US $1.3B came from the US and Japan itself. With regard to future projections, Madan said, “There are many estimates. They range varies from US $12 billion to $19 billion, by 2014. It is still nascent so estimates are widely fluctuating.” In the India, the market is expected to be roughly about Rs. 500-600 crores in the next 2-3 years, which means around 500-600 crores in the next 2-3 years.

Retail Business: Mobile web gained traction to US women, 93% active to promo offers sent through mobile phones

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The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported.  retailers

A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only.

A clear preference to mobile coupons related to retail goods and services went at 53% compared to dining at 16%. The mobile coupons relating to concerts and events became the second option at 21% – pronounced to be the most interesting area.

Meanwhile, Facebook and Yahoo Groups grabbed the top pick in the online community category with an approximate of 52% while 41% went to MySpace, and 23% to others.

Hong Kong’s 34th international film festival goes mobile with TheTMSway

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The largest and most popular award-giving body for films in ASIA, the Hong Kong International Film Festival is using mobile, in association with TheTMSway, to connect with all the film fanatics across the region as it celebrates this year’s 34th festive recognition of quality films, film makers, and talents.

The 34th Hong Kong International Film Festival (HKIFF) is partnering with Asia’s leading mobile technology provider, TheTMSway Ltd, in mobilizing the country’s reputable 17-day festival. This mobile service includes the presentation of more than 70 trailers and offers to follow the latest news in real time via the HKIFF Twitter feed.

TheTMSway has built the HKIFF’s official mobile portal aimed to propose various event features filled with informative and non-stop entertainment. The service is accessible by all Mobile users via mobile internet browsers (TMS proposes an automatic content optimization for more than 5000 phone models). Fans can watch on direct streaming and /or download the movie trailers of this year’s film entries and nominated finalists. The mobile portal also features news articles of film screenings and daily activities of the HKIFF in which mobile users can access and read on.

Worldwide Mobile subscribers and movie fans can access to the mobile portal and bookmark it, log on at TMSsearch.com using an Internet mobile phone, and enter the shortcode: HKIFF 2010. Movie goers can also go to the Hong Kong International Film Festival’s website, and click on the mobile portal’s banner to receive the direct link to the HKIFF mobile portal (a service powered by TheTMSway) via a free SMS message alert.

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Read on related story:

HK International Film Festival launches mobile portal (by Anita Davis/Media Asia)

Mobile marketing sector to account 11.7% of digital ad spend, analyst

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4The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight.

Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.

Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more

Mobile Ad Spending to Gain Momentum, eMarketer

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In a recent report, eMarketer has forecasted the mobile ad spending, including messaging based formats, to reach $416 million in 2009, and increasing to $1.56 billion by 2013.

As an emerging advertising channel, mobile will continue to see lofty growth rates through 2013,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Advertising and Marketing: Change Is in the Air.” “Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video.” Read more