Tag Archives: mobile market Asia Pacific

TheTMSway Weekly Radar on Mobile Marketing and Business

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Local Mobile Advertising To Reach $24 Billion In 2016

Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost’s Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. In particular, ad budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016.

Agencies Say Spot TV Top Ad Medium of Choice in Q4 ‘11

The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed …Agencies reported mobile advertising during Q4 2011 was up 39%, with the iPhone continuing to be the top choice, cited by 83%.

IMMAP appoints new board directors

MANILA, Philippines – The Internet and Mobile Marketing Association of the Philippines (IMMAP) recently appointed its executive officers and board directors for 2012. The induction of IMMAP’s new directors was led by Tourism  Secretary Mon Jimenez. Manny Fernando, president and CEO of Inquirer Group’s subsidiary MyMegamobile, was named as the IMMAP president. IMMAP is now on its sixth year representing the digital marketing industry.

Mobile marketing poised to grow in Indonesia

The growing mobile penetration in Indonesia coupled with remarkable improvements in mobile technology brings a new opportunity for marketers in the country to attract consumer attention. Mobile marketing is the new area for both marketers and solution providers to grow into. To address the potential and challenges of mobile marketing in Indonesia, Pacific Conferences is organising a two day conference on “Mobile Marketing” that will be held on 23 – 24 February.

Retailers See E-Commerce as Main Digital Platform Across Channels

The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (”winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital activity across channels, and 94% agree that the future of online commerce lies more with cross-channel or merged channel capabilities, according to [download page] a report released in January 2012 by RSR Research. Those with comparable store/channel sales growth of less than 4% (”laggards”) also agree, but to a lesser extent: 62% see their e-commerce platform as ultimately becoming their digital platform across all channels, and 70% agree that the future of online lies more with cross-channel.

National TV Sports Ad Spend Up 6% in ‘11

National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen found that cable has an increasing share of those ad dollars, growing 37.3% year-over-year. The increase in TV ad spend mirrors a similar increase in the amount of live TV sports

Android Surprises with 39% Share of Tablet Shipments in Q4 2011

Apple may be the dominant headline stealer in the realm of tablet computers, but today Android is taking center stage. Based on the latest research from Strategy Analytics, global tablet shipments reached 27 million units in the fourth quarter of 2011. As a result, Android claimed a record 39 percent global share. Pinochio

Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter

The worldwide mobile phone market grew 6.1% year over year in the fourth quarter of 2011 (4Q11), as the feature phone market declined faster than anticipated, dragging market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11 compared to 402.8 million units in the fourth quarter of 2010. The 6.1% year-over-year growth was higher than IDC’s forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11.

Majority of Super Bowl Viewers Say TV Ads are Entertainment

73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January 2012. The proportion of viewers who say that advertisers should save their money and pass the savings on to them (18.5%) is roughly matched by those who say the ads make them aware of advertiser brands (16.9%). Similarly, although 8.9% complain that the commercials…

Colombia’s mobile internet connections to hit 19 million

Colombia will have 19 million mobile internet connections by 2015, the equivalent of almost one for every two people in the country, reported Colombian weekly Portafolio. The projection is the result of a study released by GSMA, a global organization of mobile phone operators and equipment manufacturers. The report estimates that within three years Latin America will have over 305 million mobile internet connections, mainly laptops, tablet computers and smart phones.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Global Mobile Entertainment Market Revenues to Rise to $53.9 billion in 2016, a CAGR of 6.3%, According to New Research

“We think that the global mobile entertainment market will see significant growth over the next five years. Globally, we are expecting mobile entertainment revenue to rise from $39.6 billion in 2011 to $53.9 billion in 2016. Compound Annual Growth Rate (CAGR) from 2012 to 2016 will be 6.3%,” said Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile entertainment, we expect that Mobile Music will see the biggest growth in revenues over the next five years. We forecast that global mobile music revenues will increase from $9 billion in 2011 to $18 billion in 2016.”

Mobile-Ad Spending Projected to Reach $2.61B in 2012

Mobile-ad spending in the U.S. is rising at a much faster clip than previously forecast and is projected to grow 80% this year, to $2.61 billion. A new report by eMarketer estimates that mobile-ad spending reached $1.45 billion in 2011, up from $769.6 million in 2010, and that Google is getting more than half of the pie. The numbers are a significant upward revision from a previous projection that mobile would reach $1.8 billion this year, up from $1.2 billion in 2011.

Why 2012 Is the Year of Mobile Advertising

Mobile advertising is coming of age. In many ways, it has been driven by the sheer force of the consumer’s insatiable appetite for all things mobile. More to the point, mobile is becoming a substantially more capable vehicle for driving brand awareness, affinity and purchases. Advertisers see this pattern taking shape, but there is still a disconnect between the avid mobile consumer and potential advertising dollars. This is caused by several factors…

Venture capital investment in mobile marketing and advertising skyrocketed in 2011: report

Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co. Investment levels in mobile commerce and payments companies was also up significantly, growing from $276 million to $558 million during the same period.

Mobile is a must-have for agencies in 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic. The growth in mobile penetration and use means agencies and brands can reach more consumers than ever before via mobile and use mobile to marketer an ever-growing array of products and services.

Nokia tops smartphone sales in India: Report

NEW DELHI: Total mobile handset shipments in India touched nearly 166 million units during the first eleven months of the 2011 calendar year, with Finnish handset maker Nokia accounting for a 30.7 per cent slice of the market, according to a CyberMedia Research report. The overall shipments included 14.4 million feature phones and 1.07 million smartphones, according to the India Monthly Mobile Handsets Market Review for November, 2011, released today by CyberMedia Research.

New Study Reveals 51% Growth in Californians Using Mobile Devices to Access Internet Within the Last Three Years

The number of Californians using their mobile device to access the Internet has significantly increased by 51 percent, to nearly 17.6 million people, in the last three years, according to a new report by the Center for Strategic Economic Research (CSER). Of California mobile users surveyed in the first quarter of 2011, 71.3 percent are accessing the Internet or apps using their mobile device. “In just three years, California has experienced a pronounced shift in how we use mobile devices. Just a short time ago, mobile devices were primarily used for phone conversations

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile’s use in TV ads to increase in frequency in 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year? According to experts, mobile calls-to-action will play an increased role in both advertising and programming in 2012. Additionally, new technologies such as augmented reality will play an important part in TV.

Globe most popular in Philippines—Yahoo! Survey

“Accessing the Internet on mobile is rapidly growing across Southeast Asia. By and large we see similar trends across the region in terms of use and access at home, the young demography, affordable handsets and bite-sized prepaid data plans all driving mobile Internet growth,” said David Jeffs, head of Insights for Yahoo! Southeast Asia. “As more Filipinos access the Web via mobile, this will allow telecom companies achieve economies of scale and bring down tariffs, in turn adding further stimulus to mobile Internet growth.”

Mobile Search Trends in Asia Pacific [Study]

Google, Ipsos and the Mobile Marketing Association conducted a large-scale study called Our Mobile Planet in 2011 by asking 30,000 people in 30 countries how they use their smartphones to gain insights about mobile users and their behavior. Here’s a look at mobile search data for 10 of the Asia Pacific countries from the study: Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand.

Coupons Influence Majority of Consumers’ CPG Brand Decisions

Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in January 2012 by SymphonyIRI. Use of newspaper circulars from home proved influential to almost half of consumers, up 14% from 43% in Q1, while use of in-store circulars also gained steam over the course of the year, cited by 44% of consumers as a brand decision influencer in Q4, compared to 36% in Q1. Shopper loyalty card discounts proved influential to 42% of consumers, ahead of signs or displays in the store (30%).

Mobile Shopping Satisfaction Positively Impacts Other Channels

Satisfied mobile customers report being 40% more likely than dissatisfied mobile customers to consider the same company when purchasing from other channels such as a traditional website or store (88% vs. 63%), according to [download page] January 2012 analysis from ForeSee.

Revenue from mobile coupons and vouchers to reach $9bn

Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed in 2010, up from 1% in 2006. The market for online coupons is expected to reach $5 billion in 2011, with mobile accounting for just 15% of the overall digital market. However, in a recently published study, ARCchart expects mobile’s share of the digital coupon market to steadily grow over the coming years, generating revenues of $9 billion by 2016.

Africa’s telcos shine

The mobile industry in Africa contributes US$56billion to the regional economy, equivalent to 3.5% of total Gross Domestic Product, and employs some five million people on the continent, says the GSMA Africa Mobile Observatory report. The mobile industry in Africa is booming. With over 620 million mobile connections as of September 2011, Africa has overtaken Latin America to become the second-largest mobile market in the world after Asia, the maiden report on the continent said

Engagement essential for mobile marketing

In Jumptap’s report, users of Google’s Android devices saw twice as many Jumptap mobile ads as did users of Apple’s iOS devices because of Android’s greater market share, but Apple users were more engaged with the ads. What is the marketer takeaway?

It’s Time to Go Mobile – A Guide for Mobile Campaign Success

Mobile advertising is coming of age. With the gradual introduction of sophisticated new technologies, marketers are beginning to track results and manage mobile metrics in ways similar to those used online. Opportunities abound for creating new channels of profitability when based on measurability and accountability. Understanding the unique potential and the proven power of the mobile platform – as well as its limitations, can improve performance and allow mobile advertising to become a significant layer in the marketing mix. These opportunities are not being lost on global marketers. Many are already active in the mobile marketing arena, and many more have either developed, or are currently planning, a mobile strategy.

Mobile browsing in the Philippines goes up

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“As more Filipinos access the web via mobile, this will allow telecom companies achieve economies of scale and bring down tariffs, in turn adding further stimulus to mobile Internet growth.” – said David Jeffs, head of Insights for Yahoo Southeast Asia in a story published at Business Mirror.

The Philippines is the sole country in Southeast Asia where a greater proportion of mobile internet users are comprised of women (57%) versus men (43%), according to annual survey, Yahoo! Net Index 2011. The demographic report has disclosed that the growing mobile internet activity came from the country’s youth segment.

Meanwhile, the country’s Globe Telecom is reported the most popular service provider for mobile browsing in the country with revenues rose to over P1.4 billion by end of third quarter last year. Accordingly, Globe hopes to keep its mobile data business growing amidst the fast penetration of social media in the region and the availability of affordable Smartphones in the market.

Asked about the behavior of mobile browsing activity in the country, Globe Exec affirmed that telco industry feels the increasing demand of mobile internet in the region, saying it is an “easier and more accessible way of connecting to the worldwide web”.

Implication to business sector

The present percentage of mobile browsing behavior among mobile users in the Philippines, based from Yahoo’s report, strongly indicates that brands and business firms in the region will have an opportunity to expand their reach to the Filipino consumers. Such a strong response to mobile internet (mobile browsing) suggests that Filipinos are getting matured and open-minded when it comes to new technologies like mobile, Smartphone, or tablet entering the country.

While a few of Asian countries like China, Singapore, and Indonesia, have adopted into mobile advertising practices, it is no far that Philippines too will get accustomed to these mobile tactics. In fact, the mobile medium is practically a perfect advertising mix because of its flexibility, real time connectivity, and handy in nature. Wherever they may go and regardless of time, people always have the mobile devices in hand.

How ready is the industry for mobile web?

In the Philippines, mobile advertising is guided by the Internet Marketing and Mobile Association in the Philippines (IMMAP), which has set some ethical standards and guidelines to ensure that best practices are observed in the region. Every now and then, IMMAP holds conferences to educate and update the business sector about mobile marketing/advertising or with the latest technology that digital marketers need to address. In the country, although Telco services are available offering mobile browsing to Filipino consumers, the demand for mobile site development, on other hand, has never been a hindrance with the presence of technology providers that offer services for the creation of mobile websites and for the execution of interactive campaigns.

Metrics too are made available to provide advertisers the comprehensive data which can be helpful to determine the results of the campaign. With the industry ready, technology providers well-equipped with tools and sufficient knowledge, and business firms and brands embracing to mobile advertising, the Philippines will soon be part of the interactive phenomena where digital, online, traditional, or outdoor campaign can be monitored and measured based on data statistics. Advertiser will be able to see the whole picture of his campaign’s performance, and based on results, he can determine whether or not the campaign has achieved its primary objectives.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile carriers remove gloves in TV ads battle

Mobile carriers are increasing advertising as part of the fourth-generation (4G) long-term evolution (LTE) war in a market expected to see over 10 million subscriptions this year. The commercials, however, are often criticizing and attacking rival firms. LG Uplus has launched a newspaper advertisement for its LTE service. The two-page spread features two attractive women on the first page. On the next page, one remains good looking symbolizing LG but the other woman appears unattractive having deceived people with her looks, standing for SK Telecom.

Smartphones Turn Millions More Americans into Mobile Shoppers

In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce sales.

5 lessons to apply when launching a mobile site or campaign

I have summarized what I have learned into five lessons which can be applied to any mobile marketer: Lesson #1: Users have high expectations: At minimum, you should aim to meet these lofty expectations. A recent Harris survey revealed that 80 percent of adults who conducted a mobile transaction in the past year said that they expect the experience to be better than or equal to in-store. What is more, 85 percent expect the mobile experience to be better than or equal to the experience provided through the desktop Web.

Samsung targets world domination after 73% profit rise

Asia’s largest consumer-electronics company, South Korea’s Samsung Electronics, reported its operating profit increased 73% to 5.2 trillion won ($4.5 billion) in the three months ended December 2011, Suwon, the Samsung-dominated South Korean city, said in a statement on Friday. That beat all the 29-analyst estimation compiled by Bloomberg. Samsung is (recently outstripped Apple) the world’s no.1 smartphone manufacturer, and is expected to surpass Nokia this year as the biggest overall mobile phone producer.

What the growth of Android means for marketers

With all the talk and predictions about the mobile advertising market swirling around during Ad Week, and the recent numbers released by Gartner about smartphone sales, there’s no question in the minds of marketers that it’s an exciting time to be in mobile advertising right now. Last year provided a new realm of opportunity with the shipping of 305 million smartphones. And more than 472 million smartphones are expected to ship by the end of 2011 — a 55 percent increase over 2010. It’s an understatement to say the market is showing phenomenal growth.

Launching a Mobile Marketing Campaign: Easier Than You Think

With the number of smartphone owners only expected to grow, small business owners need to take advantage of their adverting and marketing potential. But harnessing the advertising opportunities on these burgeoning devices can be difficult for small business owners. From sending text advertisements to optimizing a website for an on-the-go audience, mobile marketing has its own set of challenges separate from online advertising.

Global tablet PC market hits 15.5 million shipments in Q3 2011

The consumer tablet market hit a global high of 15.5 million units shipped in Q3 2011 climbing from 4.5 million in Q3 2010, according to the latest Tablet Tracking report from Futuresource Consulting. Exploring the ownership and uptake of tablet devices across the USA, Europe and Japan, the latest report in Futuresource’s Tablet Tracking Service quantifies the industry position for Q3 2011, highlighting market movements and trends, as well as providing forecasts for Q4 2011 through to 2015.

Mobile ads will become the key monetisation model

By now, it is clear to everyone that mobile technology is infiltrating every possible aspect of our lives including music, health, shopping, life-style and the list goes on. Mobile is everywhere.  If you take a step back and watch the developments of the mobile space from a bird’s eye view, you might notice that in many ways it is following the lead of web advertising, which became the primary way to monetise websites long ago.

Study: Half of tablet/smartphone users put up with mobile advertising

Nielsen’s State of the Media report for 2011 has found that 51% of mobile users are prepared to watch adverts for free content, and also discovered that most mobile consumers have 33 apps installed on their device. The report evaluated what kind of apps smartphone and tablet users have downloaded, including both free and paid-for applications and across a range of different categories. Unsurprisingly, only a small percentage of these users downloaded only paid-for apps, with the majority opting for free apps, or a mixture of free and paid-for apps.

Mobile advertisements likely to grow by leaps and bounds

Dubai: At some time or other, just about every mobile user in these markets has had his or her personal space invaded by an uninvited ad on their phone screens. Telecom operators have fought back by erecting barriers — and imposing penalties — on advertisers who want to “push” such messages to their often unreceptive audiences. Despite this, mobile ads — and their makers — are not about to wilt and disappear. If anything, they are going to get savvier about it. “There have been occasions of agencies putting the cart before the horse… in which case the idea simply doesn’t work,” said Sebastien Marteau, vice-president in charge of the mobile division at Intigral, which specialises in digital content.

Five strategic tips to make mobile work for you in 2012

Mobile is along just enough in its life cycle where it can aid in gaining or sustaining a serious competitive advantage for any sized business. And, tactics and technologies that remove traditional barriers to content publishing and distribution are finally accessible to the masses. Assuming you have finally convinced, or are in the process of convincing, management to commit to a mobile strategy and budget of some kind, be prepared to clearly answer, “Now what?” closely followed by, “What have you done for me lately?”

 

Marketing consultant believes 2012 an exploding year for mobile marketing

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Mobile marketing gets a nod in connecting with the consumer mass market, with marketing consulting firm saying this year will experience a significant growth in terms of “mobile marketing and mobile-related ad spending”.

Noting an average of 30% that US adults spent over mobile interaction last year, Winterberry Group, a marketing consulting company, said that mobile will increase by a whopping 50.2% to $1.8 billion in 2012. During a presentation to Direct Marketing Club of New York, the firm’s managing director explained that mobile marketing has grown in value with the prevalence of Smartphones, geolocation and increasingly tech-savvy consumers. With such a notable change in terms of consumer market’s behavior, advertisers are advised to adopt quickly into it.

Direct and digital ad spending in the US reached a total of $215.9 billion in 2011, according to Winterberry report – 41.2% ($1.2 billion) of which came from mobile advertising. The insert media spending increased 12.5% to $0.9 billion in 2011, compared with 2010. Direct-response broadcast spending increased 7.6% to $25.4 billion year-over-year, while direct-response print increased 2% to $15.3 billion and teleservices spending increased 1.5% to $40.1 billion.

With this evolution seen to be exploding, strong data management platforms are vital to support vast new streams of information from mobile and digital channels; to include consumer behavior data, opt-in information, web analytics, contact and demographics information, transactional and loyalty records and public records.

Ad campaigns to increasingly target mobile devices

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Mobile marketing is ranked among the top 5 media channels to acquire the increased marketing budgets from senior marketers in Australia. This impressive data came out after 365 senior marketing professionals were inquired about their predictions on marketing budgets for next year, in a recent annual survey conducted by the Australian Marketing Institute.

Campaigns aimed at the smaller screens of mobile phones or tablets will be expected to getting the biggest growth from organizations with smaller turnovers, retailers, non-profits, and professional services.

The survey is said to showing the potential of mobile marketing in the region, but emphasis regarding to medium’s usage shall be dealt carefully, it being seen as a highly personalized medium.

Meanwhile, the use of social media, online advertising, and direct marketing also continues to surge with 77% of marketers saying they’d increased their usage on said channels 3 years ago.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why Local Will Dominate Mobile Ad Spend

The biggest question I’ve received in the wake of a recent mobile advertising forecast, is why locally targeted ads will be so dominant. Specifically, BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects overall mobile ad spending to grow from $690 million last year to $4.86 billion in 2015 — steep but not surprising.

OZ Mobile Phone Market Set To Grow 127%

The Australian mobile services market will grow from around 29 million subscriptions this year to more than 35 million by June 2015, according to new research from Telsyte. A rise in bring-your-own-devices (BYOD) plans, along with SIMs covering multiple consumer devices and some 3 million machine-to-machine (M2M) mobile subscriptions will take Australia’s mobile services skyward, the market research firm forecasts. Australia already has one of the highest population-penetration rates of mobile handsets in the world and the total services in operation (SIOs) will grow from a population-penetration of 127 per cent in 2011 to almost 150 per cent in 2015 according to Telsyte’s Australian Mobile Services Market Study 2011-2015.

Nigerian brands begin journey on mobile marketing

Notwithstanding that Nigeria is the largest and fastest growing mobile market in Africa, with over 90 million mobile subscribers, marketers are yet to tap into the opportunity this platform presents. The question therefore is why brands should shy away from a huge marketing opportunity to grow profits, market share and sustain success in the market place. This challenge, according to mobile marketing experts is not far from lack of education of how the system operates and how to measure the results.

Research and Markets: 3Q11 Philippines Mobile Operator Forecast, 2011 – 2015: The Philippines to have 102 Million Connections in 2015 with 1 Company Taking 49% Market Share

Mobile Operator Forecast on the Philippines provides over 50 operational and financial metrics for the Philippines wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2015. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 2Q2013. Operators covered for the Philippines include: Philippine Long Distance Telephone Company (PLDT) (Smart Communications, Inc.), Globe Telecom, Inc., Digitel Mobile Philippines, Inc. (Sun Cellular), Next Mobile Inc., and Extelcom (Express Telecommunication Co., Inc.). Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Android, Samsung Maintain Top Mobile Market Spots

Android remained the top mobile phone platform in October, and even gained a few points. It looks like most of its growth came from RIM, the mobile market’s favorite whipping boy. Samsung also continued to be the largest U.S. phone maker, enjoying and contributing to the success of Google’s Android platform.

Mobile Banking Will Surpass 140m Users in Latin America by 2015

Pyramid Research estimates that around 18m users in Latin America use financial services from their mobile devices and that this number may rise to more than 140m by 2015, according to Jose Magana, Senior Analyst at Pyramid Research who discussed trends in mobile banking in a live webinar produced by TeleSemana recently.

Mobile ad spending soars with smartphones

Smartphones like the iPhone and Blackberry now dominate the soaring mobile advertising market as Australians reportedly become increasingly comfortable receiving ads on their mobile devices.

NZ climbs up mobile internet rankings

Greater market competition and availability of cheaper Smartphones has helped push New Zealand up mobile broadband rankings, says an analyst. New Zealand has climbed from 16th to 12th in the OECD in terms of wireless broadband penetration, based on rankings released this month. According to the organisation New Zealand has 53 mobile broadband or data subscriptions for every 100 people.

Mobile market competition reaching `cut-throat’ levels, says analyst

TORONTO – Nadir Mohamed, chief executive of Rogers Communications Inc., said Tuesday there has been no let up of the competitive intensity within the $18-billion mobile market, comments foreshadowing perhaps further erosion in the financial performance of the country’s largest wireless operator. Led by double-digit declines in mobile voice revenues, Rogers has experienced successive quarterly drops in the average monthly amount the company collects per user, or ARPU – the metric used by analysts and investors to gauge how well a carrier is doing.

Globe sees mobile data to drive growth

GLOBE Telecom Inc. is banking on the growth of its mobile data business to sustain momentum in the months ahead amid tight competition and shrinking wallet of subscribers. The cellular firm said on Tuesday that it continues to open up its mobile data services to a wider market with the launch of the widest range of mobile internet plans available for every need or lifestyle. The Ayala-controlled telecom firm offers bundled plans such as PowerSurf and SuperSurf which offer mobile browsing packages.

Indonesia’s Mobile Phone Shipments Jump 68 Percent in Q3

Mobile phone shipments in Indonesia experienced significant growth in the third quarter of 2011 according to a report released by International Data Corporation on Wednesday. IDC’s Asia/Pacific Quarterly Mobile report showed that Indonesian phone shipments surpassed 12 million units in the third quarter, greater than the 10 million shipments made in second quarter. Third quarter growth represented a year-over-year growth of 68 percent.

Dubai company banking on profitable boom in mobile ads

A Dubai company has launched a mobile advertising network in response to what it claims is “huge demand” for marketing via smartphones. Plus7, which has been launched by the digital company Clique Media, hopes to cash in on a global mobile advertising industry worth an estimated US$2 billion (Dh7.34bn). Ashwin Salian, a co-founder of Clique, said the platform would “connect advertisers and publishers”. He added that he envisaged “huge demand” for mobile advertising in the region.

Indonesia: Mobile phone market at tremendous growth

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The mobile phone market in Indonesia has accounted an unprecedented growth as number of mobile shipment in the third quarter takes a dramatic increase, having surpassed 12 million units from second quarter’s 10 million units set on record.

In an IDC report, said growth represented a year-to-year growth of 68%, in which one of the factors seen to have contributed such a high level growth is due to large volume shipments of low-end mobile devices in the region.

The smartphone market, on other hand, maintained a positive growth at 5% quarterly and 11% to the total of mobile phone shipment. IDC, in a report, is expecting for a 68% growth in Indonesia’s smartphone market by year 2012 with the coming of several low-cost smartphones.

The country’s sales chart revealed Nokia, Cross, and Nexian in top 3 record breakers among feature phones; while RIM, Samsung, and HTC comprised the top leaders for smartphones.

TheTMSway Weekly Radar on Mobile Marketing and Business

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M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

US m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the US mobile population. eMarketer estimates mobile commerce sales will reach $6.7 billion this year—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1%, to $11.6 billion.

$100 Smartphone to Shake Up Asia Telco Sector in 2012

Hundred dollar smartphones, which are already beginning to hit some markets in Asia, are likely to shake up the telecom sector in 2012, experts tell CNBC. Claus Mortensen, Principal of Emerging Technologies Research, IDC Asia Pacific, says the $100 or sub-$100 smartphone will drive data revenue for many emerging markets. “Especially in markets like Vietnam and rural parts of China, where disposable incomes are a lot less, moving from buying a similarly-priced voice-centric phone (to) buying a sub-$100 smartphone makes sense,” says Mortensen.

Research and Markets: 4Q.2011 Asia Pacific Handset Market Share and Forecast: Mobile Handset Sales to rise to 887 million in 2013

Asia Pacific Handset Market Share and Forecast is one of the most comprehensive database of its kind in the world, and it covers 28 vendors in China, India, Japan, South Korea, and Rest of Asia Pacific. We provide estimates and forecasts at the country level based on primary field research undertaken in these markets as part of Global Consumer Telecommunications and Global Enterprise Telecommunications Surveys.

Internet phone market heats up

The book peddlers in Beijing are busy seeking underground channels to purchasepirated copies of Steve Jobs’ biography. Selling at 20 yuan ($3.15) a copy, they say it’sprobably the last chance to exploit the memory of Jobs, the founding father of Apple Inc.theworld’s most valuable company in terms of market capitalization.Smartphone marketers are also using the Apple guru’s death as a golden opportunity to createa bigger market share in China – one of the most valued smartphone markets worldwide.

Hungary mobile internet subscription number climbs to 1.946m in October

The number of mobile internet subscriptions in Hungary rose to 1,946,000 in October, while the number of active mobile internet subscriptions – those who used the service at some time during the previous three months – climbed to 1,545,000 from 1,488,000 a month earlier, the National Media and Infocommunications Authority (NMHH) said on Friday. Mobile internet subscribers transferred 1,661,000 gigabytes of data in October, up from 1,466,000 in September.

E-retail all set to grow the fastest, say industry experts

With 100 million Internet users, India is the third largest Internet market after China and US. With already 100 million Internet users, 40 per cent of which do so through mobile phones, e-retail is set to grow the fastest, say industry experts. Speaking at the annual business summit, Confluence 2011 at the Indian Institute of Management, Ahmedabad (IIM-A), Sachin Oswal, COO, Infibeam said, “Even if the e-commerce and especially e-retail players don’t advertise, by sheer word-of-mouth, the vertical has been fastest in India. Moreover, since the country is in the middle of the technology boom, e-retail will increase tremendously in overall Internet usage in India.”

Modest Radio Revenue Growth Forecast

Radio industry over-the-air (OTA) revenues are forecast to grow a moderate 3.5% to $14.7 billion in 2012, according to a report released in November by BIA/Kelsey. Data from “investing in Radio Market Report” indicates that the radio industry has experienced only muted OTA revenue growth in 2011, projected to end the year with $14.2 billion in revenues, up marginally from $14.1 billion in 2010. The 5-year-outlook shows radio’s OTA revenues growing to $16.6 billion by 2015.

Nigeria’s telecom subscribers to hit 152 million in 2016

Nigeria will continue to be Africa’s biggest mobile market by subscriptions, with a forecast of 152.09 million subscriber base by 2016, according to a research by Informa Telecoms and Media, a provider of business intelligence and strategic services to telecom markets. The report said Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place last year. It added that there were over 616 million mobile subscriptions in Africa at the end of September,

Multimedia gateways drive mobile internet infrastructure market growth

According to data from the Mobile Internet Infrastructure research service from TeleGeography partner Synergy Research Group, mobile Internet infrastructure revenues exceeded USD1.3 billion in Q3 2011, growing 21 percent since Q3 2010. Strong market growth is visible around the world, but the Asia-Pacific region is closing in on North America as the largest revenue generator. Synergy defines mobile Internet infrastructure as the hardware and software that facilitate the use and operation of Internet applications on mobile networks. While revenue is growing in all major segments of the market, mobile multimedia gateways are the largest segment, accounting for 44 percent of Q3 revenues.