Tag Archives: mobile market

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

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For the first time, Samsung takes over Nokia from the latter’s reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung’s lead against Nokia at a wide margin.

Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter.

From a total of 93.8 million mobile devices shipped last quarter, Samsung is reported to have claimed 23.5% market share against Nokia’s 82.7 shipped units (equivalent to 20.8% market share). Meanwhile, with Nokia’s 14-year record as world leader in mobile sales, the company is convinced, despite its loss, to regain its reign through the rest of the year.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Making the most of mobile

Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly claim that it is the most personally connected device in history, others cite that as many as 70% of us sleep within inches of them. In Australia, where smartphone penetration sits around 50%, there are now more mobile phones in circulation than people.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Tesco, Marks & Spencer, Procter & Gamble and Unilever are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each month. According to annual figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), UK adspend on mobile media – including search, display and video – surged 157% year on year to a total of £203.2m in 2011.

Mobile Video Viewership Gaining in Australia

According to Nielsen’s February 2012 “Australian Multi-Screen Report,” smartphones and tablets were present in 49% and 10% of households, respectively, in Australia in Q4 2011 Drilling deeper into the data, Nielsen found that time spent watching mobile video grew from 35 minutes in Q1 2011 to 1 hour and 20 minutes in Q4 2011. The company also reported that Australia’s mobile video audience was heavily concentrated among males and in the 18-to-34 age bracket, a stat that may be even more important for marketing decision-makers than average time spent watching mobile video.

Asian Pacific telecom operator switching and routing revenue to grow by 9.7% in 2012

In terms of revenues in Asia-Pacific, the edge router segment is leading the way, reaching $4.2 billion in 2017, while the core router segment will touch $1.6 billion and the IP/Ethernet router segment will reach $1.4 billion. The edge router plays a key role in carrier networks as the control point for delivering subscriber services.

Mobile Internet Uptake on the Rise in France

Browsing the internet remained the most popular advanced content activity among mobile phone owners, with 24% of them doing so in 2011, vs. 15% in 2010 and 13% in 2009. In addition, reading email (19%), downloading applications (17%) and watching TV (8%) all nearly doubled in adoption rates over 2010, according to the report.

Smartphones drive Thai Q4 mobile phone market

For the final three months of 2011, the mobile phone market in Thailand grows 6 percent quarter-on-quarter, achieving an “impressive” 20 percent yearly growth, says IDC. In a report Thursday, the research firm noted that smartphones were the “driving force” behind Thailand’s mobile phone market. Smartphone shipments grew 66 percent sequentially to make up almost one-fourth of the total mobile phone market in the fourth quarter of 2011, it added.

PLDT mobile units boast 65-M subscriber base

THE wireless units of telecom giant Philippine Long Distance Telephone Co. (PLDT) now have a combined subscriber base of 65 million, a growth of 1.3 million new users from end-2011 figure of 63.7 million. Of this number 50 million came from Smart Communications Inc., Talk ’N Txt and Connectivity Unlimited Resource Enterprises Inc. (CURE). The remaining 15 million subscribers came from Sun Cellular, the mobile brand of Digital Telecommunications Philippines Inc. (Digitel), which is PLDT’s latest acquisition.

Report: Consumers more likely to engage with mobile ads

Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software’s study “State of Mobile Search Advertising in the US 2012” anticipates 25% of Google’s US paid search clicks will come from smartphones and tablets by December 2012. Mobile smart devices constituted only 5% of paid search clicks in January of this year, said Lawson, describing the projected increase of paid search clicks by the end of 2012 as “explosive adoption.”

Retail rises among the top-spending mobile sectors with 12.3% growth

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Retail climbs up, for the first time, among the top-spending mobile sectors to account 12.3% share of total spend, compared to 5.5% of last year. The unexpected rise, according to the Interactive Advertising Bureau (IAB), is due to rapid growth in the mcommerce.

The FMCG brands, on other hand, also increased their share of total mobile adspend in 2011 to 14.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2%) and telecoms (14.9%).

Both retail and FMCG sectors overtook the finance and automotive which have been leading earlier on their mobile advertising spend.

The value and significance of mobile marketing, according to Unilever’s communications buying manager via mobile marketing magazine, is likely going up as Smartphone penetration in Europe continues rising.

Meanwhile, the director of mobile and operations at the IAB said that improvements in measurement and ad formats over the past year were attracting spend to mobile; and that the interactive rich-media mobile ads has made them more appealing to brands and consumers, and that is really driving FMCG and retail spend.”

The mobile search is reported to attract greatest spend with 66% while display rises to 195% to £59.4m.

US Mobile Market: Mobile Ad Spending to reach $2.61 billion in 2012

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The rapid growth of mobile marketing spend in the US is projected to reach up to 80% this year 2012, an equivalent to $2.61 billion, according to eMarketer report. A notable figure of last year disclosed the impressive rise of mobile ad spending at $1.45 billion compared from the $769.6 million in 2010.

Two of the major contributing factors that led such an explosive growth are played by Google and Apple; with the former’s mobile search business and heightened interest in display inventory for both smartphones and tablets, and the latter’s widespread adoption of iPhones amounting to global sales of 37.04 million units in the last quarter of 2011.

“As mobile devices become a remote control for our lives, the more indispensable they become; the more they’re being used for search, to browse the web and use applications, and the more that drives up impressions and overall activity,” eMarketer’s Analyst Noah Elkin said.

Mobile search and display will account a growth this year, to include spending on banner and rich-media ads; and video to rise. However, SMS, MMS, and P2P messaging are seen to drop at 12.2% from 19.6%.

Mobile Market: Samsung remains a lead in North America’s mobile phone market

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Samsung Electronics is reported to hit again at top spot in the North America’s mobile phone market, taking an impressive lead for an 11th quarter in a row. According to Strategy Analytics’ report, Samsung sold 12.6 million phones in the US and Canada in thefirst quarter (27.4% market share).

The figure is over 10% points ahead of runner-up LG Electronics, and almost twice of Apple’s share. LG has sold 7.8 million handsets (17% market share), while Apple was close behind with 14.6%. Apple, on other hand, nearly doubled its market share from the same quarter last year, and climbed two notches in the ranking. HTC also had also done almost a double performance from last year’s market share.

However, former strong sellers Research In Motion and Motorola experienced a drop to less than 4 million units each, and their markets shares to under 8%.

North America is the second-largest market behind Asia-Pacific, but is regarded as setting global trends.

Strategy Analytics said Samsung also expanded its share in Western Europe, the third-largest market, capturing the top spot alongside Nokia.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing ready to take off in East Africa

The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile.

How to put context into mobile with digital signage

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context. Mobile context is defined as the match between a consumer’s given physical environment – a venue such as a store, hotel or restaurant – and the optimal mobile experience – mobile application, ad campaign or commercial transaction – for that environment.

Main market insight to drive mobile marketing success

South Africa presents a unique marketing challenge; diversity alone requires marketers to have a thorough understanding of multiple consumer markets. Traditionally, the marketing industry has focused on advertising to a white minority which had bigger spending power as a result of apartheid policies that regulated economic participation of the majority.

Mobile Web Experience Frustrates Heaviest Users

As smartphones proliferate and the mobile internet reaches more consumers, all segments of the population are beginning to go online anytime and anywhere. But mobile web use is still heaviest among typical early adopters—males and younger adults—and while many are already addicted to the convenience, they are also frustrated by the downsides of the web on the go.

Deutsche Telekom Losing $28 Billion Bet With T-Mobile: Real M&A

March 9 (Bloomberg) — A decade after staking $28.5 billion to gain a foothold in the U.S. mobile-phone market, Deutsche Telekom AG is now mulling a sale of T-Mobile USA that may value its original investment at less than 60 cents on the dollar.

Conference tackles role of digital media in the Arab world

WASHINGTON: It has become clear that the unprecedented popular uprisings in Tunisia and Egypt and other countries of the region were enabled by communication and citizen mobilization via social media platforms — Twitter, Facebook, and YouTube — as well as mobile technology. And digital media, by all accounts, will thrive in the Arab market because the market has a large, technologically accomplished demographic group

Hungary mobile internet subscriptions grow to 1.322 mln in January

The number of mobile internet subscriptions in Hungary rose to 1.322 million in January from 1.307 million one month earlier, the National Media and Infocommunications Authority (NMHH) said.

The number of active mobile internet subscriptions — those who used the service at some time during the previous three months — climbed to 1.017 million from 1.003 million in December, NMHH said.

Smartphones keep mobile phone market crown

Smartphones continue to dominate the Western European mobile phone market, according to IDC’s latest European Mobile Phone Tracker. Fourth-quarter 2010 figures reveal total mobile phone market growth of 3.2 per cent year-on-year to 58.7 million units, but smartphone shipments increased to 25.6 million units – a whopping 99.4 per cent higher than Q4 2009, representing 44 per cent of total shipments.

Mobile internet penetration increases

Around half of Australians online are using mobile internet devices and this trend will continue to grow, according to a new report by Nielsen.The Nielsen Australian Online Consumer Report reveals that the penetration of smartphones has reached 35% of online Australians, while tablet ownership is currently at 8% but is expected to triple before the end of the year.

74% of mobile Internet users in Pakistan go for Symbian-powered handsets

Nokia is by far the market leader in terms of mobile handsets being used to access the Internet in Pakistan. Of an estimated 5 million mobile customers using GPRS/EDGE services in Pakistan, a sizeable 74% use phones based on the Finnish company’s Symbian operating system, according to Website analytics firm StatCounter, news service Pro Pakistani reported last week.

China market: China Mobile to offer TD-LTE trial in 7 cities in 2H11, says report

China Mobile will offer TD-LTE network interface cards for trial use in seven cities in the second half of 2011, with download speeds more than 10 times available via 3G networks, according to a report by China-based tech.sina.com. Under the auspices of the Ministry of Industry and Information Technology, China Mobile is constructing TD-LTE trial networks in Beijing in northern China…

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers – Social TV. Watching television is increasingly becoming a social event, particularly among younger generations. And by social I don’t mean they’re all crammed onto one sofa in a friend’s lounge watching their favorite shows.

Hungary mobile internet subscriptions on the rise, said NMHH

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The National Media and Infocommunications Authority (NMHH) reported an impressive increase of the mobile internet subscriptions in the Hungarian market, reaching to 1.322 million last January from 1.307 million a month earlier.

NMHH said that the number of active mobile internet subscriptions (those who used the service during the previous three months) climbed to 1.017 million from 1.003 million in December. According to the report, the mobile internet subscribers transferred 1,377,000 gigabytes of data in January, up from 1,373,000 in December.

Market Share

In the number of subscribers, the T-Mobile’s grew to 48.07% from 47.78%; while Vodafone’s market share fell to 25.45% from 25.60%, and Telenor’s fell to 26.48% from 26.62%.

Meanwhile, the T-Mobile’s market share rose to 48.87% from 48.61% in terms of number of active subscribers; while Vodafone’s market share fell to 27.56% from 27.78% and Telenor’s dropped to 23.57% from 23.61%.

Top 3 Interactive Advertising Recommendations for 2011, Borrell Associates

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As year 2011 has successfully kicked off, several predictions / projections came out with frank positioning of what’s best in global marketing and advertising scene.  Well, the industry experts have spoken already with utmost confidence, and just recently, the Borrell Associates turned the roundtable to digital media publishers saying there are 3 ways that lead the growth of interactive advertising revenue, and mobile marketing approach made it on top list.

According to Borrell’s recommended contents, as published at SFGate and PRWeb…

Invest mobile marketing now

Photo courtesy of PRWeb

In a survey of 3,300 business owners in 2010, 15% identified that they have tried some form of mobile advertising. Looking ahead, 44% said that they would be somewhat likely to try mobile advertising in 2011. These businesses form the foundation for growth in the coming year. Mobile advertising reached $6.3 Billion in 2010 and is expected to grow to $42.1 Billion in 5 years. That is the fastest trajectory of media growth in history. Digital media publishers that can deliver a rapt audience for these business owners will stand to profit from the sale of advertising around these products.

Get your deal-on and start leveraging promotions.

The daily deal phenomenon rocked online advertising in 2010, and consumers netted $4.4 Billion in savings from these deals alone. These deals have added a new dynamic to the relationship between the publisher and the small business. The deal is a partnership between publisher and advertiser and an opportunity for each party to participate in revenue. Daily deals, to be successful, must be selective and the publisher must be willing to say no to a deal if it isn’t sweet enough.

Use an integrated marketing approach with your clients.

Advertising can be used for lead generation or for branding, but most small business owners focus on leads. How many clicks did they get? How many people visited a store? One way to satisfy this desire for leads is to provide services to help small business owners build a database of prospects. E-mail, social networks, and SMS lists can be connected to traditional or digital media advertising to add more interesting and actionable metrics to any campaign.

Mobile Ad Metrics Still Outpace Online, report said

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Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress, published on MediaPost.

In a study from November 2007 to December 2010 by InsightExpress, the mobile showed

Image courtesy of MediaPost

a greater lead against online across key measures such as aided and unaided awareness, ad awareness, message association, brand favorability and purchase intent.

Mobile shows double or triple the percentage of online ad effectiveness in each of the metrics. Mobile ad awareness is 23% compared to 8% online, while purchase intent for mobile is 11% versus 3% online. Message association — the ability to match a given message with an advertiser — also saw a significant spike, doubling to 20% in 2010 from about 10% the previous two years.

Aided awareness, on other hand, is 17% on smartphones compared to 13% on feature phones, and the split on purchase intent is 15% to 12%. The figures, according to the report, may reflect the blurring distinction between smartphones and other phones, which may lack an operating system but have added larger screens and other physical features associated with smartphones.

InsightExpress said the consistency or increase in each metric shows that mobile is maintaining effectiveness even as it becomes more established. With their larger screens and broader functionality, it’s not surprising that smartphones would generate higher ad awareness than regular phones (39% compared to 28%). But the results in other measures such as aided and unaided awareness and purchase intent are roughly the same between smartphones and feature phones. Read more

Mobile Marketing in 2011 according to Mobile Marketing Association (MMA)

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The year 2010 was labeled by some industry experts as the momentum of mobile marketing, and Asia-Pacific region has been the location where it strongly happened. So, what about this year? What has been in stored for the mobile marketing industry in Asia-Pacific region, and the rest of the world? Let’s take a look as MMA, being one of the most authoritative and reliable voices in the industry, provides its predictions of the mobile marketing picture in year 2011.

Here are MMA’s top 10 predictions at its brief.

1. Personalisation and privacy will increase effectiveness and credibility of the mobile media as a marketing channel

2. Over the top services will drive data usage

3. Free SMS/free video/free phone calls will be available across devices.

4. The re-birth of Windows 7 mobile

5. New winner in the HTML5 vs Apps war

6. Location-Based Services (LBS) + Augmented Reality (AR) will be the leading integrated mobile technology in the market

7. Mobile micropayments will allow customers to pay from their ‘electronic wallets’ rather than ATM cards

8. The re-emergence of mobile blogging

9. Continued proliferation of smartphones and mobile Internet advertising

10. Mobiles will jump onto the 3D bandwagon

How did each prediction come out? READ MORE