Mobile marketing ready to take off in East Africa
The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile.
How to put context into mobile with digital signage
The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context. Mobile context is defined as the match between a consumer’s given physical environment – a venue such as a store, hotel or restaurant – and the optimal mobile experience – mobile application, ad campaign or commercial transaction – for that environment.
Main market insight to drive mobile marketing success
South Africa presents a unique marketing challenge; diversity alone requires marketers to have a thorough understanding of multiple consumer markets. Traditionally, the marketing industry has focused on advertising to a white minority which had bigger spending power as a result of apartheid policies that regulated economic participation of the majority.
Mobile Web Experience Frustrates Heaviest Users
As smartphones proliferate and the mobile internet reaches more consumers, all segments of the population are beginning to go online anytime and anywhere. But mobile web use is still heaviest among typical early adopters—males and younger adults—and while many are already addicted to the convenience, they are also frustrated by the downsides of the web on the go.
Deutsche Telekom Losing $28 Billion Bet With T-Mobile: Real M&A
March 9 (Bloomberg) — A decade after staking $28.5 billion to gain a foothold in the U.S. mobile-phone market, Deutsche Telekom AG is now mulling a sale of T-Mobile USA that may value its original investment at less than 60 cents on the dollar.
Conference tackles role of digital media in the Arab world
WASHINGTON: It has become clear that the unprecedented popular uprisings in Tunisia and Egypt and other countries of the region were enabled by communication and citizen mobilization via social media platforms — Twitter, Facebook, and YouTube — as well as mobile technology. And digital media, by all accounts, will thrive in the Arab market because the market has a large, technologically accomplished demographic group
Hungary mobile internet subscriptions grow to 1.322 mln in January
The number of mobile internet subscriptions in Hungary rose to 1.322 million in January from 1.307 million one month earlier, the National Media and Infocommunications Authority (NMHH) said.
The number of active mobile internet subscriptions — those who used the service at some time during the previous three months — climbed to 1.017 million from 1.003 million in December, NMHH said.
Smartphones keep mobile phone market crown
Smartphones continue to dominate the Western European mobile phone market, according to IDC’s latest European Mobile Phone Tracker. Fourth-quarter 2010 figures reveal total mobile phone market growth of 3.2 per cent year-on-year to 58.7 million units, but smartphone shipments increased to 25.6 million units – a whopping 99.4 per cent higher than Q4 2009, representing 44 per cent of total shipments.
Mobile internet penetration increases
Around half of Australians online are using mobile internet devices and this trend will continue to grow, according to a new report by Nielsen.The Nielsen Australian Online Consumer Report reveals that the penetration of smartphones has reached 35% of online Australians, while tablet ownership is currently at 8% but is expected to triple before the end of the year.
74% of mobile Internet users in Pakistan go for Symbian-powered handsets
Nokia is by far the market leader in terms of mobile handsets being used to access the Internet in Pakistan. Of an estimated 5 million mobile customers using GPRS/EDGE services in Pakistan, a sizeable 74% use phones based on the Finnish company’s Symbian operating system, according to Website analytics firm StatCounter, news service Pro Pakistani reported last week.
China market: China Mobile to offer TD-LTE trial in 7 cities in 2H11, says report
China Mobile will offer TD-LTE network interface cards for trial use in seven cities in the second half of 2011, with download speeds more than 10 times available via 3G networks, according to a report by China-based tech.sina.com. Under the auspices of the Ministry of Industry and Information Technology, China Mobile is constructing TD-LTE trial networks in Beijing in northern China…
72% of British youth discuss TV shows via mobile while viewing
TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers – Social TV. Watching television is increasingly becoming a social event, particularly among younger generations. And by social I don’t mean they’re all crammed onto one sofa in a friend’s lounge watching their favorite shows.