Tag Archives: mobile market

US Mobile Market: Mobile Ad Spending to reach $2.61 billion in 2012

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The rapid growth of mobile marketing spend in the US is projected to reach up to 80% this year 2012, an equivalent to $2.61 billion, according to eMarketer report. A notable figure of last year disclosed the impressive rise of mobile ad spending at $1.45 billion compared from the $769.6 million in 2010.

Two of the major contributing factors that led such an explosive growth are played by Google and Apple; with the former’s mobile search business and heightened interest in display inventory for both smartphones and tablets, and the latter’s widespread adoption of iPhones amounting to global sales of 37.04 million units in the last quarter of 2011.

“As mobile devices become a remote control for our lives, the more indispensable they become; the more they’re being used for search, to browse the web and use applications, and the more that drives up impressions and overall activity,” eMarketer’s Analyst Noah Elkin said.

Mobile search and display will account a growth this year, to include spending on banner and rich-media ads; and video to rise. However, SMS, MMS, and P2P messaging are seen to drop at 12.2% from 19.6%.

Mobile Market: Samsung remains a lead in North America’s mobile phone market

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Samsung Electronics is reported to hit again at top spot in the North America’s mobile phone market, taking an impressive lead for an 11th quarter in a row. According to Strategy Analytics’ report, Samsung sold 12.6 million phones in the US and Canada in thefirst quarter (27.4% market share).

The figure is over 10% points ahead of runner-up LG Electronics, and almost twice of Apple’s share. LG has sold 7.8 million handsets (17% market share), while Apple was close behind with 14.6%. Apple, on other hand, nearly doubled its market share from the same quarter last year, and climbed two notches in the ranking. HTC also had also done almost a double performance from last year’s market share.

However, former strong sellers Research In Motion and Motorola experienced a drop to less than 4 million units each, and their markets shares to under 8%.

North America is the second-largest market behind Asia-Pacific, but is regarded as setting global trends.

Strategy Analytics said Samsung also expanded its share in Western Europe, the third-largest market, capturing the top spot alongside Nokia.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing ready to take off in East Africa

The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile.

How to put context into mobile with digital signage

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context. Mobile context is defined as the match between a consumer’s given physical environment – a venue such as a store, hotel or restaurant – and the optimal mobile experience – mobile application, ad campaign or commercial transaction – for that environment.

Main market insight to drive mobile marketing success

South Africa presents a unique marketing challenge; diversity alone requires marketers to have a thorough understanding of multiple consumer markets. Traditionally, the marketing industry has focused on advertising to a white minority which had bigger spending power as a result of apartheid policies that regulated economic participation of the majority.

Mobile Web Experience Frustrates Heaviest Users

As smartphones proliferate and the mobile internet reaches more consumers, all segments of the population are beginning to go online anytime and anywhere. But mobile web use is still heaviest among typical early adopters—males and younger adults—and while many are already addicted to the convenience, they are also frustrated by the downsides of the web on the go.

Deutsche Telekom Losing $28 Billion Bet With T-Mobile: Real M&A

March 9 (Bloomberg) — A decade after staking $28.5 billion to gain a foothold in the U.S. mobile-phone market, Deutsche Telekom AG is now mulling a sale of T-Mobile USA that may value its original investment at less than 60 cents on the dollar.

Conference tackles role of digital media in the Arab world

WASHINGTON: It has become clear that the unprecedented popular uprisings in Tunisia and Egypt and other countries of the region were enabled by communication and citizen mobilization via social media platforms — Twitter, Facebook, and YouTube — as well as mobile technology. And digital media, by all accounts, will thrive in the Arab market because the market has a large, technologically accomplished demographic group

Hungary mobile internet subscriptions grow to 1.322 mln in January

The number of mobile internet subscriptions in Hungary rose to 1.322 million in January from 1.307 million one month earlier, the National Media and Infocommunications Authority (NMHH) said.

The number of active mobile internet subscriptions — those who used the service at some time during the previous three months — climbed to 1.017 million from 1.003 million in December, NMHH said.

Smartphones keep mobile phone market crown

Smartphones continue to dominate the Western European mobile phone market, according to IDC’s latest European Mobile Phone Tracker. Fourth-quarter 2010 figures reveal total mobile phone market growth of 3.2 per cent year-on-year to 58.7 million units, but smartphone shipments increased to 25.6 million units – a whopping 99.4 per cent higher than Q4 2009, representing 44 per cent of total shipments.

Mobile internet penetration increases

Around half of Australians online are using mobile internet devices and this trend will continue to grow, according to a new report by Nielsen.The Nielsen Australian Online Consumer Report reveals that the penetration of smartphones has reached 35% of online Australians, while tablet ownership is currently at 8% but is expected to triple before the end of the year.

74% of mobile Internet users in Pakistan go for Symbian-powered handsets

Nokia is by far the market leader in terms of mobile handsets being used to access the Internet in Pakistan. Of an estimated 5 million mobile customers using GPRS/EDGE services in Pakistan, a sizeable 74% use phones based on the Finnish company’s Symbian operating system, according to Website analytics firm StatCounter, news service Pro Pakistani reported last week.

China market: China Mobile to offer TD-LTE trial in 7 cities in 2H11, says report

China Mobile will offer TD-LTE network interface cards for trial use in seven cities in the second half of 2011, with download speeds more than 10 times available via 3G networks, according to a report by China-based tech.sina.com. Under the auspices of the Ministry of Industry and Information Technology, China Mobile is constructing TD-LTE trial networks in Beijing in northern China…

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers – Social TV. Watching television is increasingly becoming a social event, particularly among younger generations. And by social I don’t mean they’re all crammed onto one sofa in a friend’s lounge watching their favorite shows.

Hungary mobile internet subscriptions on the rise, said NMHH

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The National Media and Infocommunications Authority (NMHH) reported an impressive increase of the mobile internet subscriptions in the Hungarian market, reaching to 1.322 million last January from 1.307 million a month earlier.

NMHH said that the number of active mobile internet subscriptions (those who used the service during the previous three months) climbed to 1.017 million from 1.003 million in December. According to the report, the mobile internet subscribers transferred 1,377,000 gigabytes of data in January, up from 1,373,000 in December.

Market Share

In the number of subscribers, the T-Mobile’s grew to 48.07% from 47.78%; while Vodafone’s market share fell to 25.45% from 25.60%, and Telenor’s fell to 26.48% from 26.62%.

Meanwhile, the T-Mobile’s market share rose to 48.87% from 48.61% in terms of number of active subscribers; while Vodafone’s market share fell to 27.56% from 27.78% and Telenor’s dropped to 23.57% from 23.61%.

Top 3 Interactive Advertising Recommendations for 2011, Borrell Associates

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As year 2011 has successfully kicked off, several predictions / projections came out with frank positioning of what’s best in global marketing and advertising scene.  Well, the industry experts have spoken already with utmost confidence, and just recently, the Borrell Associates turned the roundtable to digital media publishers saying there are 3 ways that lead the growth of interactive advertising revenue, and mobile marketing approach made it on top list.

According to Borrell’s recommended contents, as published at SFGate and PRWeb…

Invest mobile marketing now

Photo courtesy of PRWeb

In a survey of 3,300 business owners in 2010, 15% identified that they have tried some form of mobile advertising. Looking ahead, 44% said that they would be somewhat likely to try mobile advertising in 2011. These businesses form the foundation for growth in the coming year. Mobile advertising reached $6.3 Billion in 2010 and is expected to grow to $42.1 Billion in 5 years. That is the fastest trajectory of media growth in history. Digital media publishers that can deliver a rapt audience for these business owners will stand to profit from the sale of advertising around these products.

Get your deal-on and start leveraging promotions.

The daily deal phenomenon rocked online advertising in 2010, and consumers netted $4.4 Billion in savings from these deals alone. These deals have added a new dynamic to the relationship between the publisher and the small business. The deal is a partnership between publisher and advertiser and an opportunity for each party to participate in revenue. Daily deals, to be successful, must be selective and the publisher must be willing to say no to a deal if it isn’t sweet enough.

Use an integrated marketing approach with your clients.

Advertising can be used for lead generation or for branding, but most small business owners focus on leads. How many clicks did they get? How many people visited a store? One way to satisfy this desire for leads is to provide services to help small business owners build a database of prospects. E-mail, social networks, and SMS lists can be connected to traditional or digital media advertising to add more interesting and actionable metrics to any campaign.

Mobile Ad Metrics Still Outpace Online, report said

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Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress, published on MediaPost.

In a study from November 2007 to December 2010 by InsightExpress, the mobile showed

Image courtesy of MediaPost

a greater lead against online across key measures such as aided and unaided awareness, ad awareness, message association, brand favorability and purchase intent.

Mobile shows double or triple the percentage of online ad effectiveness in each of the metrics. Mobile ad awareness is 23% compared to 8% online, while purchase intent for mobile is 11% versus 3% online. Message association — the ability to match a given message with an advertiser — also saw a significant spike, doubling to 20% in 2010 from about 10% the previous two years.

Aided awareness, on other hand, is 17% on smartphones compared to 13% on feature phones, and the split on purchase intent is 15% to 12%. The figures, according to the report, may reflect the blurring distinction between smartphones and other phones, which may lack an operating system but have added larger screens and other physical features associated with smartphones.

InsightExpress said the consistency or increase in each metric shows that mobile is maintaining effectiveness even as it becomes more established. With their larger screens and broader functionality, it’s not surprising that smartphones would generate higher ad awareness than regular phones (39% compared to 28%). But the results in other measures such as aided and unaided awareness and purchase intent are roughly the same between smartphones and feature phones. Read more

Mobile Marketing in 2011 according to Mobile Marketing Association (MMA)

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The year 2010 was labeled by some industry experts as the momentum of mobile marketing, and Asia-Pacific region has been the location where it strongly happened. So, what about this year? What has been in stored for the mobile marketing industry in Asia-Pacific region, and the rest of the world? Let’s take a look as MMA, being one of the most authoritative and reliable voices in the industry, provides its predictions of the mobile marketing picture in year 2011.

Here are MMA’s top 10 predictions at its brief.

1. Personalisation and privacy will increase effectiveness and credibility of the mobile media as a marketing channel

2. Over the top services will drive data usage

3. Free SMS/free video/free phone calls will be available across devices.

4. The re-birth of Windows 7 mobile

5. New winner in the HTML5 vs Apps war

6. Location-Based Services (LBS) + Augmented Reality (AR) will be the leading integrated mobile technology in the market

7. Mobile micropayments will allow customers to pay from their ‘electronic wallets’ rather than ATM cards

8. The re-emergence of mobile blogging

9. Continued proliferation of smartphones and mobile Internet advertising

10. Mobiles will jump onto the 3D bandwagon

How did each prediction come out? READ MORE

TheTMSway Weekly Radar on Mobile Marketing and Business

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Alcatel-Lucent helps bridge the gap between mobile operators and advertisers

Mobile providers are well positioned to be enablers to ‘conversational marketing’ for major advertisers and brands, and to generate new profit streams if they automate and standardize language, formats and inventories. Advertisers look to mobile operators—and their relationships with subscribers—as an ideal channel to engage with consumers.

Mobile Internet usage ramping up in Southeast Asia

Internet users in Southeast Asia are shifting away from desktop PCs, according to Tommaso Del Re, head of mobile and business development of Yahoo Southeast Asia. “The next wave of Internet users in the region will be predominantly from mobile devices,” he added.

Where Does Mobile and Social Fit With B2B E-mail?

Where does the social networking world fit in the B2B e-mail marketer’s plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast. This growth represents a compound annual growth rate of 43 percent. The forecast comprises advertising placed in mobile search, display and SMS. “Key findings are the overall growth in mobile ad spending, and the degree to which that growth will involve location targeted ads,” said Michael Boland, senior analyst and program director of BIA/Kelsey, Santa Clara, CA.

Mobile marketing: Smartphones to account for 27% of sales

Over 342 million smartphones will be sold next year, according to new research, which could be good news for brands using mobile marketing. Brands which use mobile marketing may be buoyed by the news that smartphones are expected to account for over a quarter of all sales in 2011. This is according to Telecoms & Media, which predicts that over 342 million smartphones will be sold next year, New Media Age reports.

2011: The Year of Mobile Breakthroughs for Media

It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate. It’s instant, portable, and personalized.Next year will bring some big breakthroughs for traditional media in the mobile world. Already we are starting to see headlines that reveal some of mainstream media’s high-level investments in mobile content and distribution.

Mobile subscriptions in Middle East to cross 300m

Rapid expansion in Iran and Saudi Arabia will power Mideast growth as markets mature. Dubai: Mobile subscriptions in the Middle East are on track to cross the 300-million mark in 2014 after crossing 200 million in third quarter of this year, an industry expert said. “Iran is the single biggest mobile market in terms of subscriptions followed by Saudi Arabia.

Mobile Advertising Expected to Continue on Solid Growth Path

Companies hoping to make their way with mobile advertising should already be on board for the amazing ride. According to a TechCrunch report, this market is growing like gangbusters and shows no signs of stopping. Reports from BIA/Kelsey show that the U.S. mobile advertising revenues are expected to grow from $491 million in 2009 to $2.9 billion in 2014.

Telkom Kenya to Invest 5 Billion Shillings in Network

Nov. 30 (Bloomberg) — Telkom Kenya Ltd., a unit of France Telecom SA, plans to spend as much as 5 billion shillings ($62 million) next year expanding its network in the East African nation, Chief Executive Officer Mickael Ghossein said. The company, based in Nairobi, will increase mobile-phone base stations to 1,100 by the third quarter of 2011, compared with 650 now, Ghossein said in an interview today.

Survey: Gen Y Prefers Mobile Internet

(CANVAS STAFF REPORTS) – A new survey by browser maker Opera states that Generation Y is more likely to browse the Web on a mobile phone than a desktop or laptop computer. Information Week said 51 percent of respondents between 18-27 years old in the United States use Opera Mini more than a computer. That is low compared to most other countries.

Mobile Advertisers Leverage Social Media

Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals leveraged the social media platform to drive further brand engagement, as well as lead generation.

P&G reviews mobile marketing devices

NEW YORK (AdAge.com) — Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant’s brands, according to executives familiar with the matter. Brand in Hand, P&G’s mobile agency for the last several years, is not participating.

‘Brands using Quick Response barcodes’ as mobile marketing tool

The use of Quick Response barcodes as a mobile marketing tool is becoming more popular, one commentator has said. An increasing number of brands are opting to use Quick Response barcodes (QR codes) as a mobile marketing tool, one expert has said. Jonathan Morris, editor of What Mobile, said that using smartphones to scan QR codes is gaining momentum with tech users.

Print Publishers admit seeing their future with mobile

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The print publishers have affirmed it already – there is a future with mobile among the publishing industry. In a recent survey by the Audit Bureau of Circulations, result revealed that 85% of print publishers believe that more people will rely on mobile devices as a primary source of news and information in the next 3 years.

According to the report, it isn’t surprising in some ways but what might take a bit more of thinking is what those trends might mean for the mobile service provider business in terms of direct or indirect involvement in the content delivery business?  Some facts that may help solve the maze.

Mobile as primary source of information

Over 80% of respondents believe that people will rely more heavily on mobile devices as primary information source, which in part explains the print community’s interest in tablet devices and e-readers. On other hand, nearly 70% said mobile is receiving more attention at publication this year than of last year, and more than one-third is believing that their publication has already a well-developed plan for attacking and conquering the mobile market.

Visible increase of web traffic

During the course of survey, about 45% of publishers who track the mobile’s impact on their website traffic said the devices increased visits by up to 10% within that exact day. Half of them believe an increase of 25% of mobile traffic to their websites in the next 2 years. In fact, among the senior executives who responded the survey, 56% said that their publication have plans to develop Smartphone application in the next 24 months, in addition to the 17% of respondents who have already an app in production.

Embrace into mobilization, maintain its print form

Along in the result of the survey, respondents have no plan of abandoning their print publication in favor of a digital-only product in the near term. While 55% believe the importance of digital delivery of publication to their strategic future, and 75% believe that their publication will be available in a print form five years from now.

Over half of the respondents said that the future of business model of mobile content will be supported by both advertising and subscriptions, just as print products are, and almost one-third are confident that mobile will have a significant impact on their publication’s revenue in just 3 years.

Mobile presence is ongoing

Newspaper is leading in terms of current mobile presence with 58% which are already formatting their websites for the mobile devices. Business magazine ranks second with 45%, and consumer magazine (42%) is at third rank. Generally, there are 52% of survey respondents, including smaller community newspapers and niche magazines, that are distributing or formatting content for viewing on a mobile device.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research and Markets: Tips, Tricks & Techniques for Mobile Advertising – What Marketing Executives Need to Know to Capitalize on Mobile Ads

In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads – everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad.

Advertisers to find new ways to target consumers via mobile Internet

SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of the mobile users in emerging markets in Southeast Asia are surfing the web using their phones these days. More people in countries like Indonesia and Vietnam now have mobile phones to log onto the Internet. And they are using them to access the Internet because of factors like attractive tariffs, more 3G networks and affordable data plans. Mobile Internet penetration in Indonesia – the largest and fastest growing online market in Southeast Asia – jumped to 48 per cent from 22 per cent last year. In Vietnam, mobile Internet access nearly doubled to 19 per cent.

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the leader in the carrier area, with market share of 31.1 percent.

Retail sales via mobile internet forecast to more than double in three years

Mobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending in 2009 was £21.2bn – or a market share of 0.6 per cent – this means that by 2013, mobile internet sales could reach £275million, or the four per cent of the overall market, claim analysts Verdict and Ovum, who have released a joint study.

Smartphone Usage Set to Dominate Hong Kong Mobile Market

Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone, more than double the global rate of 23%. “Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers – mainly tech geeks and business ‘road warriors’”, says Marc de Lange, Director – Technology Sector. “But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets.”

What politicians can learn from mobile marketers

The Obama campaign used SMS, mobile internet sites, apps, mobile video, mobile advertising and Interactive Voice response to get its message through to a previously disinterested, disaffected or disenfranchised electorate; clearly to great effect. It was thought that the Democrats’ use of mobile would change modern political campaigning forever, with political parties everywhere switching to copy them.

Mideast accounts for 5% of world mobile market

The Middle East accounted for five percent of the global mobile telecoms market last year, according to a report released on Wednesday. Last year, the mobile telecoms industry was worth $846bn, down slightly from $848bn in 2008, according to a report by market research firm Dataxis Intelligence. The Middle East accounted for five percent of the global market, or around $42.3bn.

Mideast to see fastest growth in mobile data

Mobile data traffic will be the strongest in the Middle East and Africa (MEA) followed by the Asia-Pacific and North America as revenue from voice gets saturated and operators focus on alternate sources of revenue. According to Cisco’s annual Visual Networking Index (VNI) forecast 2009-2014, the MEA will witness a growth at 133 per cent CAGR followed by the Asia-Pacific of 119 per cent and North America at 117 per cent. Global mobile data traffic will increase 39 times from 2009 to 2014, as per the latest figures from the networking major. By 2014, annual global mobile data traffic will reach 3.5 exabytes per month (or a run rate of more than 42 exabytes annually).

Email marketers ‘should step up to the mobile marketing plate’

Email marketing is undergoing an “exciting” series of changes which marketers need to keep abreast of, an expert has said. Writing for Media Post, Gretchen Scheiman said the changes were being influenced by mobile and social marketing. “While these channels are both far broader than email in many respects, there is a component of each that is simply ´messaging´. That´s where email marketers need to step up to the plate and take some ownership. Both are messaging opportunities that go to an inbox,” she explained.

MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units

The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented by oversized mobile ad units measuring 320 pixels in width or larger. With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

Mobile social networking growing in US

New figures have shown that social networking is the fast-growing category of mobile-based web use in the US. The statistics from comScore – which could be useful to those deploying mobile marketing campaigns – show 14.5 million users accessed a social networking app in April, up 240 per cent on the same month last year. Online news apps were the second fastest-growing type of mobile app content, followed by those dealing with sports information.

Mobile advertising, a revenue source for telcos

Advertising, in the operator’s share of revenue, is still a very small portion of the pie. In 2009, mobile advertising revenue worldwide was estimated to be US $2 billion. This is expected to increase over the next 4 fours. According to Madan, approximately US $1.3B came from the US and Japan itself. With regard to future projections, Madan said, “There are many estimates. They range varies from US $12 billion to $19 billion, by 2014. It is still nascent so estimates are widely fluctuating.” In the India, the market is expected to be roughly about Rs. 500-600 crores in the next 2-3 years, which means around 500-600 crores in the next 2-3 years.