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TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile Marketing Association Forum New York, Announced for June 11-13, 2012

The Mobile Marketing Association (MMA) today opened registration for The MMA Forum New York: The Mobile Experience, the premier North American Forum event of 2012. Held June 11-13 at The Roosevelt Hotel, the event is a convenient opportunity for journalists, analysts and bloggers to learn from and network with leaders from across the mobile ecosystem, including:

Hotel Industry Poised for 2012 Growth

58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results from a TripAdvisor survey released in February 2012. Data from the TripAdvisor “2012 Industry Index” indicates that 47% of global hotel accommodation owners and managers worldwide, and 61% in the US, plan to offer a program using mobile devices (such as mobile applications, special offers, and booking on mobile devices) this year.

Global mobile penetration reaches 85pc

Global mobile penetration reached 85 per cent in the fourth quarter of 2011 and mobile subscriptions totaled around 6 billion, said an Ericsson report. Though there are now around 6 billion mobile subscriptions, this figure equates to around 4.1 billion subscribers, since many subscribers have several subscriptions, said an interim update to the Traffic and Market Data Report published in November 2011 by Ericsson.

Mobile Ad Spending in Italy May Pass $1 Billion in 2015

According to a November 2011 release from UK research and go-to-market agency FirstPartner, mobile ad spending in Italy will more than double in 2012 to €261.7 million ($363.5 million), up from €125.5 million ($174.3 million) in 2011. Total mobile ad spending is expected to hit €904.3 million ($1.26 billion) in 2015.

Mobilizing The Masses: In Asia, Wireless Grows Up

Mobile advertising grows up as marketing spend multiplies. Although smartphone penetration is growing in Asia, mobile advertising still lags behind TV advertising. While this won’t change, I do expect brands and agencies to double down on their spend in mobile this year. As marketers see smartphone penetration growing broadly enough to deliver scale for campaigns, they will see that mobile provides the reach necessary to increase ROI.

Smartphone Sales Up 47% in Q4 to 149 Million Units

Nokia led the handset market overall by shipping 111.7 million units in the final quarter of 2011, according to Gartner. However, Samsung Mobile narrowed its gap with Nokia by shipping 92.7 million handsets overall, including strong sales of 34 million smartphones. Apple was third in the handset market on the strength of its iPhone alone.

Bridging the consumers and marketers

The future looks bright, too – the estimates indicate that Asia will become the world’s biggest market by 2020, with over 11 billion total connected devices, of which 5.6 billion will be mobile. Asia will have a 47 per cent market share, by far the biggest share of the global market. Compare this to Europe, which will only have 19.1 per cent, while North America has 9.4 per cent of the global market, according to projections

China’s Mobile Internet Industry to See Rapid Growth & Overall Consolidation

Investment pattern: Enterprise investment is active, while direct government investment is rarely seen. In China, state-owned enterprises and private enterprises are the major investors of the mobile Internet industry, while the government only funds a number of state projects initiated by the Ministry of Science and Technology. In the first half of 2011 alone, there were as many as 31 disclosed investment deals in mobile Internet, among which 24 had a total disclosed value of $318 million.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Why mobile TV is the linchpin for advertising success

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers. With the increase in networks and broadcasters looking to mobile to give users additional bits of content and live streaming, marketers also have an opportunity to target mobile campaigns in new, non-traditional ways. The new slew of mobile initiatives also has implications for cable providers looking to lock consumers into TV services across multiple screens.

Mobile Device Users Highly Connected With Entertainment Ads

Two-thirds of smartphone users and 58% of iPad users have interacted with entertainment ads on their mobile devices, according to [pdf] a survey released in February 2012 by Greystripe. Among the types of ads they engage with, these respondents appear most intrigued by mobile video ads, with 56% of smartphone users and 45% of iPad users citing this type, ahead of images with movie information (29% and 22%, respectively). And of those intrigued by video, a large proportion have watched movie trailers on their device (58% and 67% of smartphone and iPad users, respectively).

Going mobile: Tips to turn an ad into a sale

You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next? If the process quickly devolves into something unusable, the customer will move on. It is no secret that there is an exponential growth in mobile shopping. Nearly 73 million mobile users ages 14 and up will browse or research products and services on their phones in 2012, according to a study by eMarketer. Businesses would be wise to consider the entire end-to-end experience from clicking on an ad to completing a sale.

Total Revenues in Germany’s Mobile Multimedia Market to rise to $2.78 billion in 2016

Research and Markets (http://www.researchandmarkets.com/research/e6bc7a/4q_2011_germany_mo) has announced the addition of IE Market Research Corp.’s new report “4Q.2011 Germany Mobile Entertainment Market Forecast, 2008 – 2016: Total Revenues in Germany’s Mobile Multimedia Market to rise to $2.78 billion in 2016″ to their offering. Germany Mobile Entertainment Market Forecast provides a comprehensive forecast of country-specific mobile entertainment usage among consumers. We provide quarterly historical (2008 – 2011) data and annual forecasts (2012 – 2016) for Mobile Music (Total Users, Retail Revenues

Global Telecom Services Market to Reach US$1.8 Trillion by 2015, According to New Report

The world telecom services industry is back on the growth trajectory buoyed by resurgent demand from Asian economies, renewed infrastructure development, and the rising demand for next generation services. The orientation of the industry is shifting from fixed-line to mobile networks, and from conventional voice services to data based and value added services.

Analytics, mobility expected to shape SE Asia firms in 2012

The total expenditure for major Southeast Asia markets is forecasted to hit $49.8 billion in 2012. This translates to a YoY growth of 5 percent. Mobile data will lead the pack with a predicted 11 percent growth. Singapore and Thailand are forecasted to experience the biggest increase in mobile data usage with 16.9 percent and 15.5 percent YoY growth. Across Southeast Asia, fixed data and wireless voice are expected to perform strongly at 9.9 percent and 2.1 percent respectively. On the other hand, IDC expects fixed-line voice to decline by 2.6 percent.

MMA rolls out new services to help marketers standardize mobile advertising

The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns. The additions are part of the second version of the MMA Universal Mobile Ad Package. After researching impressions from the second quarter of 2011, six mobile ad units will be the standard for mobile marketers.

Mobile Advertising Grows More than Expected

Marketers have increasingly been spending more on mobile and with good success. A 2011 IAB study, “Marketer Perspectives on Mobile Advertising, showed 63 percent of marketers in retail, travel, financial services and other industries increased their mobile marketing spend over the past two years, Not only that, 29 percent of those marketers reported an increase of over 50 percent in mobile.

Achieving brand success in the mobile space

In this exclusive feature Fabrizio Caruso, managing director, Asia-Pacific, Out There Media gives a roadmap to businesses on how to get maximum leverage out of their mobile marketing strategies. Rise of the mobile phone. Mobile phone has come a long way since the first generation analogue cellular phones were introduced in the early 80’s. The evolution of first generation cellular networks to GSM networks and advanced mobile 3G technologies, to WIMAX and LTE has paved way for the development of smaller and sleek hand-held devices that we now use.

Globe’s 2011 mobile phone subscribers up 13% to 30M

Mobile phone subscribers of Globe Telecom grew 13 percent to over 30 million in 2011, from 26.5 million a year earlier, its president and CEO Ernest Cu said in a press briefing Monday. “Despite tough competition, our growth momentum is quite strong in total acquisition of subscribers and total revenues, and we sustained it in all market segments,” Cu said. Globe’s subscriber base as of end-2011is less than half of rivals’ combined 65 million subscribers — Smart and Sun Cellular — of Philippine Long Distance and Telephone Co. Last year, Globe’s revenues rose 9% to P67.8 billion from the P62 billion a year earlier owing to high service revenues from mobile and broadband.

Global Phone Market Maintains Popularity Despite Low Demand for Feature Phones

The worldwide mobile phone industry grew 6.1% during the fourth quarter of 2011 (4Q11). The feature phone market declined faster than anticipated and dragged the market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11, compared to 402.8 million units in the fourth quarter of 2010. The 6.1% growth rate was higher than the IDC’s forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11. “The mobile phone market exhibited unusually low growth last quarter, which shows it is not immune to weaker macroeconomic conditions worldwide,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Local Mobile Advertising To Reach $24 Billion In 2016

Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost’s Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. In particular, ad budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016.

Agencies Say Spot TV Top Ad Medium of Choice in Q4 ‘11

The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed …Agencies reported mobile advertising during Q4 2011 was up 39%, with the iPhone continuing to be the top choice, cited by 83%.

IMMAP appoints new board directors

MANILA, Philippines – The Internet and Mobile Marketing Association of the Philippines (IMMAP) recently appointed its executive officers and board directors for 2012. The induction of IMMAP’s new directors was led by Tourism  Secretary Mon Jimenez. Manny Fernando, president and CEO of Inquirer Group’s subsidiary MyMegamobile, was named as the IMMAP president. IMMAP is now on its sixth year representing the digital marketing industry.

Mobile marketing poised to grow in Indonesia

The growing mobile penetration in Indonesia coupled with remarkable improvements in mobile technology brings a new opportunity for marketers in the country to attract consumer attention. Mobile marketing is the new area for both marketers and solution providers to grow into. To address the potential and challenges of mobile marketing in Indonesia, Pacific Conferences is organising a two day conference on “Mobile Marketing” that will be held on 23 – 24 February.

Retailers See E-Commerce as Main Digital Platform Across Channels

The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (”winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital activity across channels, and 94% agree that the future of online commerce lies more with cross-channel or merged channel capabilities, according to [download page] a report released in January 2012 by RSR Research. Those with comparable store/channel sales growth of less than 4% (”laggards”) also agree, but to a lesser extent: 62% see their e-commerce platform as ultimately becoming their digital platform across all channels, and 70% agree that the future of online lies more with cross-channel.

National TV Sports Ad Spend Up 6% in ‘11

National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen found that cable has an increasing share of those ad dollars, growing 37.3% year-over-year. The increase in TV ad spend mirrors a similar increase in the amount of live TV sports

Android Surprises with 39% Share of Tablet Shipments in Q4 2011

Apple may be the dominant headline stealer in the realm of tablet computers, but today Android is taking center stage. Based on the latest research from Strategy Analytics, global tablet shipments reached 27 million units in the fourth quarter of 2011. As a result, Android claimed a record 39 percent global share. Pinochio

Worldwide Mobile Phone Market Maintains Its Growth Trajectory in the Fourth Quarter

The worldwide mobile phone market grew 6.1% year over year in the fourth quarter of 2011 (4Q11), as the feature phone market declined faster than anticipated, dragging market growth down to its lowest point in over two years. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 427.4 million units in 4Q11 compared to 402.8 million units in the fourth quarter of 2010. The 6.1% year-over-year growth was higher than IDC’s forecast of 4.4% for the quarter, but weaker than the 9.3% growth in 3Q11.

Majority of Super Bowl Viewers Say TV Ads are Entertainment

73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January 2012. The proportion of viewers who say that advertisers should save their money and pass the savings on to them (18.5%) is roughly matched by those who say the ads make them aware of advertiser brands (16.9%). Similarly, although 8.9% complain that the commercials…

Colombia’s mobile internet connections to hit 19 million

Colombia will have 19 million mobile internet connections by 2015, the equivalent of almost one for every two people in the country, reported Colombian weekly Portafolio. The projection is the result of a study released by GSMA, a global organization of mobile phone operators and equipment manufacturers. The report estimates that within three years Latin America will have over 305 million mobile internet connections, mainly laptops, tablet computers and smart phones.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Global Mobile Entertainment Market Revenues to Rise to $53.9 billion in 2016, a CAGR of 6.3%, According to New Research

“We think that the global mobile entertainment market will see significant growth over the next five years. Globally, we are expecting mobile entertainment revenue to rise from $39.6 billion in 2011 to $53.9 billion in 2016. Compound Annual Growth Rate (CAGR) from 2012 to 2016 will be 6.3%,” said Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile entertainment, we expect that Mobile Music will see the biggest growth in revenues over the next five years. We forecast that global mobile music revenues will increase from $9 billion in 2011 to $18 billion in 2016.”

Mobile-Ad Spending Projected to Reach $2.61B in 2012

Mobile-ad spending in the U.S. is rising at a much faster clip than previously forecast and is projected to grow 80% this year, to $2.61 billion. A new report by eMarketer estimates that mobile-ad spending reached $1.45 billion in 2011, up from $769.6 million in 2010, and that Google is getting more than half of the pie. The numbers are a significant upward revision from a previous projection that mobile would reach $1.8 billion this year, up from $1.2 billion in 2011.

Why 2012 Is the Year of Mobile Advertising

Mobile advertising is coming of age. In many ways, it has been driven by the sheer force of the consumer’s insatiable appetite for all things mobile. More to the point, mobile is becoming a substantially more capable vehicle for driving brand awareness, affinity and purchases. Advertisers see this pattern taking shape, but there is still a disconnect between the avid mobile consumer and potential advertising dollars. This is caused by several factors…

Venture capital investment in mobile marketing and advertising skyrocketed in 2011: report

Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co. Investment levels in mobile commerce and payments companies was also up significantly, growing from $276 million to $558 million during the same period.

Mobile is a must-have for agencies in 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic. The growth in mobile penetration and use means agencies and brands can reach more consumers than ever before via mobile and use mobile to marketer an ever-growing array of products and services.

Nokia tops smartphone sales in India: Report

NEW DELHI: Total mobile handset shipments in India touched nearly 166 million units during the first eleven months of the 2011 calendar year, with Finnish handset maker Nokia accounting for a 30.7 per cent slice of the market, according to a CyberMedia Research report. The overall shipments included 14.4 million feature phones and 1.07 million smartphones, according to the India Monthly Mobile Handsets Market Review for November, 2011, released today by CyberMedia Research.

New Study Reveals 51% Growth in Californians Using Mobile Devices to Access Internet Within the Last Three Years

The number of Californians using their mobile device to access the Internet has significantly increased by 51 percent, to nearly 17.6 million people, in the last three years, according to a new report by the Center for Strategic Economic Research (CSER). Of California mobile users surveyed in the first quarter of 2011, 71.3 percent are accessing the Internet or apps using their mobile device. “In just three years, California has experienced a pronounced shift in how we use mobile devices. Just a short time ago, mobile devices were primarily used for phone conversations

TheTMSway Weekly Radar on Mobile Marketing and Business

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Three steps for publishers to monetize mobile traffic

One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic? Clearly the answer is very different for each publisher, but my goal is to lay out a rough guide to get you thinking about what might work for you. For the sake of discussion, let us say you are a U.S.-based publisher with a sales team that calls directly on advertisers and agencies. Also, let us assume most of your traffic is from the United States, and your international traffic is small, so you are not yet monetizing it.

28% of US Mobile Web Users Go Online Daily

Twenty-eight percent of US mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research. Overall Mobile Web Access Rises. Overall mobile internet access rose between December 2008, when the previous ABI Research mobile internet study was conducted, and February 2010, when the most recent study was conducted. The percentage of mobile phone users who have mobile internet access but don’t use it fell from about 30% to about 20%. In addition, the percentage who don’t have mobile internet access on their phone fell from about 28% to about 22%.

Why Retailers Need an In-Store Mobile Strategy

We tell retailers they don’t want to become Amazon’s off-balance-sheet showroom. Mobile can, to some extent, be the revenge of the physical retailers, because they have the investments in these stores, they have people coming into the stores and knowledge of those customers. They have some tremendous new ways of creating affinity with these folks. A lot of the retailers we’re talking with view in-store mobile as a significant differentiation opportunity.

AT&T decision to end unlimited data plans threatens mobile content consumption

If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected. AT&T spun its new wireless data plans as geared toward making it “more affordable for more people to enjoy the benefits of the mobile Internet,” but the move is clearly about reigning in the heaviest data users, and all-you-can-eat data plans are vital to spur the high levels of mobile content consumption on which publishers, marketers and advertisers thrive.

Mobile Social Networking Grows Dramatically

The number of US mobile phone users performing social networking grew dramatically between April 2009 and April 2010, according to comScore MobiLens data. Social Networking Fastest Growing Mobile App. While the total number of mobile phone users who accessed an application increased 28%, from 54.4 million to 69.6 million, between April 2009 and April 2010, the number of mobile phone users who accessed a social networking application more than tripled.

Mobile Shopping Doubles in 2010

Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the US this year, to $2.4 billion.

How to increase mobile paid search campaign performance

By creating mobile-only search campaigns, advertisers benefit in several areas such as control, messaging, targeting and reporting. Advertisers have more control over their mobile budgets and CPCs by splitting their campaigns. They can adjust bids independently from desktop and better target their creative messaging by including a mobile specific call to action such as “call now” in their ad text.  “The same best practices that have been applied to desktop campaigns are also relevant for mobile: separate your campaigns to better manage mobile, theme your ad groups tightly, make creatives and keywords relevant to the landing page…

Carriers’ brand and position in value chain at risk

The mobile Internet is expanding exponentially with the rapid adoption of Internet-centric devices used to consume multimedia content and services.  According to a Forrester Research report released earlier this year, more than one- third of consumers in Western Europe will access the Internet from their mobile phones by 2014.

Twenty-two percent of consumers plan to make mobile purchase: PriceGrabber survey

The latest consumer behavior report from Experian’s PriceGrabber.com on smartphone shopping behavior reveals an increase in consumer mobile shopping activity and a trend toward buying digital content and consumer electronics from a mobile phone. The survey data reveals that 57 percent of consumers who make a purchase with their Web-enabled phones bought consumer electronics. Twenty-two percent of consumers plan to purchase from their mobile device in the next 12 months.

Canadian Mobile Advertising Revenue Continues Rising

The Interactive Advertising Bureau of Canada today announced that Mobile Advertising Revenues in Canada exceeded budgeted expectations of $5.2 million, and grew by 347% over 2007 numbers, to just over $11.9 million for 2008. For 2009, Canadian Mobile Advertising Revenue is forecast to increase by more than 50% again, rising to an estimated $18.0 million. The top 10 Mobile Advertising earners in IAB Canada’s annual Survey accounted for 79% of Total Net Mobile Advertising revenues in 2008.

Egypt, Lebanon, Saudi Arabia and the UAE regions shift to online and mobile media for news

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Experts call 2010 the year of digital media. In an AFP report, 49% of consumers in UAE use both the internet and print media; and more than half in Egypt, Lebanon and Saudi Arabia use online sources.online-news

The industry experts confirmed that news consumption in these regions is increasing rapidly in favor to the digitals – the online and mobile media. According to the Arab Media Outlook 2009-2013 report, more than half of the news consumers in Egypt, Lebanon, and Saudi Arabia depend on internet sources while 49% use the internet and print media in UAE.

As industry experts anticipate the online advertising growth in the region in the next three years, they started laying foundation of new business in the domain of digital and online marketing solutions.

In line to this trend, the mobile penetration in the region is extremely high, most especially in UAE and Egypt, according to Anna Gibbons, Business Director of neo@Ogilvy, OgilvyOne Middle East. Hence, the mobile media are also expected to become the new buzz in terms of attracting new consumers and in advertising spend as well. READ MORE

B2B mobile marketing spend to reach $106M in 2014, study

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Mobile marketing has become one of the hottest news hitting across Asia-Pacific, America, and Europe. In fact, some regions like Latin America, Africa (Nigeria), and Canada are expected to embracing the trend to better serve their business industry players. Australia is most likely to adapt mobile advertising, M-commerce, and M-payment granted that some issues from its telephony infrastructure  are  addressed and settled.

Recently, mobile marketing again enters the hot spot with the huge possibility of business-to-business (B2B) players to increase its spending, in which according to Forrester Research’s latest study, it has to quadruple its mobile marketing spending over the next 5 years, rising to $106 million by 2014 – a high rise from last year’s $26 million.

According to Forrester’s New York-based analyst, Michael Greene, mobile marketing can be as much about building deeper relationships with existing customers as it is about attracting new ones. Furthermore, mobile can also be a useful channel for company’s sales force, saying that the channel’s greatest strength is as an engagement tool. In reaching customers, if generating sales is a fantastic goal, Forrester said the mobile channel can help that along. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015

Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers.

Mobile marketing tipped for further growth in 2010

Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets. TMCnet correspondent Calvin Azuri, citing a report carried out by E-mailvision, said that the continued growth of the channel will see it become one of the main drivers of email marketing in 2010.

Asia Pacific handset sales up 7%, says Gartner

The mobile marketing potential of Asia Pacific has been highlighted by Gartner in a new study which reveals that handset sales surged in 2009. Analysts at the research firm reported that handset sales in the region bucked the global trend by increasing to 483.5 million last year, up by 6.7 per cent from the 2008 figure of 453.1 million.

Mobile internet revenues ‘will boost south-east Asian telecoms market’

Money generated from mobile internet browsing will help the south-east Asian telecoms market perform strongly this year, IDC has forecast. The research firm predicted that the region’s mobile operators and infrastructure will generate revenues of $36.1 billion (£23.2 billion) in 2010, an increase of eight per cent from its performance in 2009.

Top Brands and Industry Pioneers from Around the Globe to Gather in Singapore for the 2010 Mobile Marketing Association Forum Asia

Mobile Marketing Association (MMA) is pleased to announce the return of the MMA Forum Asia to Singapore on April 13 to 15, 2010 at the Grand Copthorne Waterfront, Singapore. The theme of this year’s forum is “Now and Next”, a chance for participants to analyse and review the year just past as well as forecast what is to come. This year’s Forum will bring together over 250 participants from all over the globe, uniting members of the mobile marketing eco-system including regulators, brands, agencies, content aggregators, carriers, device manufacturers, technology developers and other major players in the mobile marketing industry. The focus is squarely on brands and agencies, and the event is open to members and non-members alike.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

67% Of The World’s Population Are Mobile Subscribers

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth.  In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce.

Embedded Mobile Traffic Rapidly Grows

Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research. ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014. This traffic originates from laptops, netbooks and Mobile Internet Devices (MIDs) that are equipped “out of the box” with cellular or mobile broadband modems. Laptops and netbooks will account for about 90% of the traffic, with the contribution from MIDs and media tablets remaining fairly small.

Apple stings HTC with patent lawsuit

Apple said it sued rival smartphone maker HTC for infringing on 20 of its patents related to the iPhone’s user interface, underlying architecture and hardware. The company said it filed the action concurrently with the U.S. International Trade Commission and U.S. District Court in Delaware.

Asians becoming more adept in using mobile and online technologies

ASIAN consumers are becoming more open to digital and mobile advertising and online commerce, says Universal McCann (Malaysia) chief executive officer Prashant Kumar. “Countries like South Korea and Japan have mobile technologies that’s a generation ahead of western markets. In fact, youth in Japan are called ‘Oyayubizoku’,” he tells StarBizWeek.

Asia leads travel industry recovery; emerging markets look positive

In 2010 nascent trends such as the use of online marketing, the adoption of digital applications and mobile technology are expected to take root as travel players discover the benefits that these can bring to their businesses. “Asia’s huge potential for growth and its relatively younger travel industry mean that travel players in this region are strategically well placed to capitalise on the new realm of opportunities as the economy steps into a recovery phase,” Bailey concluded.

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The mobile commerce prerogative for retailers in 2010

As retailers settle into their routine this year, one thing must change from 2009: mobile must no longer suffer benign neglect. At risk are dashed consumer expectations for consistent experience across store, catalog, online and mobile. While retailers and marketers have suffered through a 2009 holiday of endless checklists, sage advice and told-you-so’s, now is the time to examine how the American consumer is changing in her shopping and buying habits, as well as in her receptivity and response to targeted marketing messages.

How the Mobile Decade will change marketing, media and commerce

The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us. Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.

Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments

10. Hypochondriac? We’ve got an app for that!
Ongoing global pandemics and concerns about socialized healthcare warrant a prescription for mobile content geared toward the sick and the paranoid. Symptoms to watch for include apps that diagnose, doctors that text and medical reminders at hand. Mobile health is just what the doctor ordered! 9. Back to Reality…Oh, those boring old coupons – they get lost, forgotten, left behind or expired. Look for augmented reality to start playing a larger role in location-based advertising. Now, when you’re walking into your favorite coffee shop, the real-time mobile coupon you receive gives you instant gratification with your discounted daily grind.

Mobile Internet Report Everywhere (Get Used To It)

Morgan Stanley’s Mobile Internet Report, released only a few weeks ago, is already taking on the air of a self-fulfilling prophecy as it finds its way into mobile industry announcements and business plans. Predicting more people will connect to the Internet via mobile devices than PCs in five years, the report is helping to spark a new wave of mobile hype at the start of 2010 that will likely carry over throughout the year.

Nokia projects 500 million handset sales in 2010

Nokia expects to ship over 500 million units in 2010, predicted Rick Simonson, the head of Nokia’s mobile phones unit, who also defended the company’s platform strategy. Simonson, in a wide-ranging interview about Nokia’s corporate strategy and vision, said in an interview with the Economic Times of India that the company’s reliance on three platforms–Mameo, Symbian and its proprietary platform–would pay off.

2010 Signals End of Recession for American Mobile Market

A new study by TNS shows strong promise for the mobile phone market in 2010 with 53% of Americans (55% Canada) planning to buy a mobile phone in the next six months, up from just 24% (19% Canada) this time last year. Touchscreen phones are set to be the big winners, with 29% of consumers (28% Canada) looking to buy one as their next phone. Mobiles with Qwerty keyboards are also rising in popularity, with 23% (19% Canada) planning to purchase one as their next device.

China’s Wireless Data Service Market to Nearly Double by 2013

The release of 3G licenses in China is spurring a wireless data boom, with national revenue from such services rising by 18.9 percent in 2009 and nearly doubling from 2008 to 2013, according to iSuppli Corp. As the one-year anniversary of the issuance of 3G licenses in China approaches, wireless data revenue, including both messaging and non-messaging service, is set to rise to $19.3 billion in 2009, up from $16.3 billion in 2008. By 2013, data revenue will surge to $31.5 billion, increasing at a Compound Annual Growth Rate (CAGR) of 14.1 percent from $16.3 billion in 2008.

Google vs Apple: the gadget showdown

Google’s Nexus One smartphone is its first foray into hardware. Can the internet search giant challenge Apple’s iPhone or the BlackBerry? Nick Clark reports. or the world’s gadget lovers, it looks like being a very happy new year, with the two most innovative technology companies of the past decade set to launch eagerly awaited devices within weeks of each other. oday marks the unveiling of the first of the pair, with Google due to reveal its first high-end mobile phone, dubbed the Nexus One, …

Smartphone surge continues

The smartphone handset market in Thailand has bucked the downward trend that has beset the rest of the handset market over the past year, with solid growth. he momentum is expected to continue in 2010 at the expense of traditional mobile phones, say global handset manufacturers. oth European and Korean handset makers have stimulated a renewed focus on smartphones, with the collapse of the market for mid-tier handsets. he popularity of the BlackBerry and iPhone have spurred demand, thanks to the surge in social networking.

2010 Top 5 Korea Telecom Market News Spotlights

In conjunction with the global economic environment, the telecommunications market in Korea is also expected to become more brisk in comparison to the previous year. Along with a deregulatory governmental mood, the competition between telecom players will be even fiercer. The first commercial LTE (Long Term Evolution) commercial service began in Sweden last year and is expected to increase LTE service all around the world. Korean telecom operators have also shown more detailed blueprints for 4G technologies with LTE and WiBro(Wireless Broadband).