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TheTMSway Weekly Radar on Mobile Marketing and Business

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Baidu’s Answer to Android And The Mobile Market

Baidu, the ten-year-old leading Chinese search engine firm, is developing a new mobile operating system, like Android or Windows, the Chinese media reports. What does this mean for the smart phone and mobile search/apps commerce market in the People’s Republic of China? Earlier this year, Motorola’s announcement that its Android smart phones for China Unicom will embed Baidu as its mobile search engine was lost in media reporting regarding Google’s issues in China.

AdMob CEO: Apple not enforcing ad restrictions

Despite putting a scare into AdMob and its customers with its new policies on third-party ad networks, Apple has not yet enforced those policies, AdMob’s CEO confirmed Tuesday. Omar Hamoui, founder and CEO of Google’s AdMob division, said it has been business as usual for AdMob’s ad network customers seeking to place ads in iPhone applications ever since Apple inserted language into its iPhone Developer Agreement in June that appeared to kneecap adnetworks owned by anyone competing with Apple in mobile computing, such as AdMob parent Google. “They haven’t been enforcing (the new regulations) yet. We’re very appreciative of that,” he said at the MobileBeat 2010 conference here.

Mobile Phone Demand Expands 14.5% as Market Fragments; Top 5 Pressured by Challengers, Says IDC

The worldwide mobile phone market continued to show signs of improvement during the second quarter of 2010 (2Q10), driven primarily by smartphone vendors and companies outside the top five leaders worldwide. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, mobile phone vendors shipped a total of 317.5 million units during 2Q10, up 14.5% from the 277.2 million units shipped during the second quarter of 2009 (2Q09).

The opportunity to help advertisers in the digital realm remains

Greg Swanson, president of Itz Publishing and co-chairman of Inland’s online committee, believes the opportunity for newspapers to grab a larger share of the dollars spent on online advertising remains huge, provided papers offer creative solutions to advertisers.  “We’re basically chasing 25 percent of the [total] digital dollars available, and we’re missing 75 percent,” Swanson said during a recent Inland Webinar.

Google cuts ties with Chinese advertisers

Google Inc has cut commercial ties with two of its Chinese advertising agents, raising concerns that the internet giant’s recent standoff with the government may scare away more domestic advertisers. The search engine ended partnerships Monday with the Universal Internet Media and the Xi’an Weihua Network, major advertising agents for Google in east and northwest China, Marsha Wang, spokesperson for Google China, was quoted as saying by China Daily Tuesday. The two are among 25 of Google’s authorised advertising agents in the country. ”

Hey marketers, consumers are moving to mobile, are you?

If you’ve been toying with the idea of moving some of your local search budget to mobile then perhaps the findings of recent research by comScore, for the Yellow Pages Association, will help make up your mind. Over 17.3 million mobile subscribers accessed business directories from their devices during March of this year, found comScore. That figure represents 14% YoY growth. Impressed? There’s more. The number of people accessing business directories at least once a week from their mobile devices also rose – up 16% YoY.

S’pore youths most wired in Asia

SINGAPOREAN youths are the most wired lot in Asia, according to survey results released on Monday, and – perhaps in keeping with their love of material goods – they are most receptive to mobile advertising. In a regional survey of 11 countries by market research firm Synovate.

Portals, Telecom Lead Mobile Advertising

Portals/directories and telecom were the top two mobile advertising verticals in Q2 2010, according to the latest S.M.A.R.T. Report from Millennial Media. Portals Top Vertical for 3rd Straight Quarter. Q2 2010 marked the third straight quarter portals/directories has been the top mobile advertising vertical as measured in terms of spending by Millennial Media. Telecommunications jumped from the number three spot in Q1 2010 to number two in Q2, swapping places with previous number two entertainment.

Mobile Video to Double Reach by 2013

$1.34 billion in revenues predicted by 2014. The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.

Are Mobile Marketers Missing Most of Their Hispanic Audience?

Low uptake among both native- and foreign-born Hispanics. At first glance, Hispanics appear highly engaged with mobile activities. A November 2009 Federal Communications Commission study found both Hispanic and black adults to be more active in a wide variety of mobile activities than their white counterparts. A May 2010 Pew Internet & American Life Project survey similarly found English-speaking Hispanic mobile phone owners more active in every content area studied than white or black mobile users.

S. Korean mobile carriers fail to follow marketing fee guideline

South Korea’s telecom companies failed to abide by government guidelines to cap mobile marketing fees to less than 22 percent of wireless revenues in the first half of the year, officials said Monday. According to the Korea Communications Commission (KCC), the country’s telecommunications regulator, major telecom companies and mobile carriers spent a combined 3.12 trillion won (US$2.66 billion) on marketing between January and June, or 26.3 percent of the 11.85 trillion won in combined sales from their wireless businesses. …

Mobile internet penetration to double by 2015

According to a new report by ABI Research, the number of web-enabled mobile phones will double to make up 60% of the market, or 3.8 billion phones, by 2015. The growth of mobile web browsers is following two trends, say ABI. Smart phones carry a fully-enabled web browser, while cheaper “enhanced” or “feature” phones use a proxy-based browser such as Opera Mini, which downloads highly compressed versions of web pages and as such requires far less memory and processing capacity.

 

TheTMSway Weekly Radar on Mobile Marketing and Business

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Big Potential for In-Store Mobile Marketing

“Consumers have already demonstrated that they like to research products online before buying them in a store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Mobile Shopping from In-Store: A Potential Game-Changer.” “Until now, researching online and buying in a store have been sequential activities that take place hours, days or even weeks apart. But customers who bring their Web-enabled mobile phones with them into a store can do online research at the point of a purchase decision.”

Opinion: A New Publishing Frontier

For advertisers and marketers, e-readers — which captivate with their convenience, portability and access to a huge library of content — represent an exciting new avenue to connect with consumers. Already, owners of devices such as the Kindle, Sony Reader and Barnes & Noble’s Nook say e-readers are prompting them to read and access an increased amount of text. Apple’s iPad continues the devices’ evolution. But what do consumers want and expect from e-readers? Our research reveals insights into both this and how businesses can tap into this growing market. Here, our key findings:

A mobile strategy does not just mean rolling out an app: panelist

Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference. A lot of brands have an application and call it a mobile strategy. Companies such as Nike, Sephora and Ralph Lauren have applications and are incorporating other aspects of mobile into their multi-channel campaigns.

7 in 10 Consumers Act upon Mobile Email

Sixty-eight percent of global consumers act upon email they receive on a mobile device while using a desktop PC, according to [pdf] a new report from digital marketing firm e-Dialog.Majority of Consumers across Regions Act upon Mobile Email at PC. While the PC remains the primary manner in which consumers access their email, analysis from “Global Perspectives” indicates mobile email activity presents new challenges and opportunities for email marketers.

How the Entertainment Industry Can Move Beyond the Click

Interaction time translates to real-world branding impacts. Online marketers recognize the inadequacy of the clickthrough as an ad performance metric but still rely on it for its simplicity and ease of use. A joint study from comScore and MediaMind (formerly Eyeblaster) gives marketers in the entertainment industry reason to look further, to measures of interaction and dwell time, for a more accurate indication of performance.

Mobile coupons: What those savings really cost you

Invented over a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about their customers’ habits. Although they might look similar to those in Sunday newspaper circulars, many of today’s digital versions use bar codes packed with information about the coupon: the date and time it was obtained, viewed and redeemed; the store where it was used; perhaps even the search terms typed to find it.  Increasingly, retailers are marrying this data with information discovered online and off, such as guesses about your age, sex and income, your buying history, what websites you’ve visited, and your current location or geographic routine — creating profiles of customers that are more detailed than ever, according to marketing companies.

Obama Proposes to Double Airwaves for Mobile Internet

President Barack Obama proposed today almost doubling the airwaves available for smartphones, laptop connections to the Internet and new wireless devices. Obama signed a memorandum that commits the U.S. to free up 500 megahertz of government and commercial spectrum in the next decade to meet demands for mobile access to broadband services. The proposals may face resistance from television station owners such as CBS Corp. and News Corp.’s Fox Broadcasting that gave up airwaves as part of their switch to digital signals last year, and have sought to keep their remaining allocation. Wireless carriers led by AT&T Inc. are seeking more spectrum.

More China Challenges For Google

If 2010 is anything, it is the year the Internet went mobile. In the U.S., the fast acceptance of the iPad, and then the iPhone 4, has shown that what was missing was not people’s willingness to go mobile, but the lack of good mobile infrastructure and user-friendly products. Now, Google’s Android mobile OS has joined the fray, offering Apple good solid competition, and offering consumers a wealth of products to choose from. Ever since Google launched Adwords in June 2002, the company has become a literal cash machine, offering consumers everywhere the capability, as advertisers, to launch highly targeted ad campaigns globally.

Mobile Web browsing volume greatest during evening hours: Opera

Marketers in the mobile space should pay special attention to the four-hour block from 8 p.m. to midnight, according to a new report released by Opera Software ASA. Opera’s State of the Mobile Web Report for May 2010 detailed usage statistics for a number of worldwide mobile Web browsing trends. Among key findings was the discovery that the hours from 8 p.m. to midnight see a disproportionate amount of the mobile traffic over the course of a day on the Opera Mini mobile Web browser.

Mobile Provides Valuable Link To Hispanic Demographic

The Hispanic population is a very mobile-savvy demographic, ripe with potential for brands reaching out to them, a new report published today by eMarketer suggests. Hispanics have their mobile phones with them more than African Americans and even more than non-Hispanic whites, the report suggests, adding that marketers who are just turning to mobile will “find a market well ahead of them.”

Mobile coupons help retailers track customers

Last month, Tara Kuczykowski walked into a Target store in Columbus, Ohio, pulled out her mobile phone and handed it to the cashier. The cashier scanned the digital coupon on the phone’s tiny screen, and Kuczykowski got $1 off sandwich-size Ziploc bags. Target got something, too: another entry in its database about her. Invented over a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about the habits of their customers. Although they might look similar to the ones in Sunday newspaper circulars, many of today’s digital versions use special bar codes that are packed with information about the life of the coupon: the dates and times it was obtained, viewed and, ultimately, redeemed; the store where it was used; perhaps even the search terms typed to find it.

Retail Industry: Mobile offers the opportunity to connect with Hispanics

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The mobile medium displays a good chance in connecting with the Hispanic shoppers, as recent report found that 29% of Hispanics settled into using their mobile phones in searching for an out-of-stock item at a competing retailer.

Hispanic mobile marketAccording to the report (Mobile User and Usage Report) conducted by eMarketer, reaching for mobile audience, which has become a challenge among new marketers using mobile, has provided a clearer picture as far as the Hispanic market is a concern. Lisa E. Phillips, eMarketer senior analyst and author of the new report, said that Hispanics use the mobile medium and technology all the time to fortify their engagement not only for family but to their social world in general; hence, marketers who have just turned to mobile will find a market well ahead of them.

A full 78% of Hispanic mobile Internet users have some form of Internet access at home, report said; and according to Phillips, although they aren’t big online buyers, they are using their mobile phones in checking out products and deals.

In-store mobile marketing is the next big thing

Like most other consumers, Sterling Commerce report said that Hispanic shoppers are looking for good deals. They use mobile devices to check on prices, product information and inventory while shopping in a store.

Mobile Internet surges in the Philippines at 5%

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Internet usage in the Philippine region has a dramatic surge from zero percent in 2009 to five percent this year. One very important factor seen to this notable growth is the attractive tariffs and demand for social networking, according to Neilsen Media Philippines’ Net Index study.

460_Map-PhilippinesIn a report published in Manila Times, the research firm said that affluent young Filipinos are expected to spend more time surfing on the Internet through mobile phones. Neilsen Media has seen this consistent trend given that the cost of mobile devices and Internet access in the region are going down.

The study has revealed as well the activities that drive to mobile Internet usage in the region with instant messaging on top of the list at 77%, followed by e-mail at 75%, and short messaging service (SMS) at 59%.

Meanwhile, the social networking sites (SNS) made it as the most popular social media activity at 53%, followed by user-generated content at 30%. Blogging and forums, on other hand, are considered the least popular activities in the region with 7% and 11%, respectively.

The Philippines has over 29.7 Internet users, and Manila is considered a home to the largest user-base Internet in the country. The study, in this effect, was able to provide a strategic picture of the country in terms of online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences.

Advertisers in Africa allot more than 50% of interactive marketing budgets in Mobile

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Some of the biggest success stories in the mobile space came from Africa with advertisers in the region spent more than 50% of its interactive advertising budgets to mobile, Starcom’s Ravi Kiran said.

mobile-marketingThe African region became a hot topic among marketers during the Mobile Conversations 2010 conference in India as Starcom’s Ravi Kiran cited some of the biggest success stories in the mobile space, which actually happened in the region. In an Afaqs article, Mr. Kiran substantiated his points saying that more than 50% of interactive budget for the African region got routed to mobile marketing, compared to Asia (2.5%) and 1.3% to US and Europe regions.

Explaining to this inspiring occurrence, he said that one has to look at the unique mobile marketing services that are being offered in the region. The mobile is also the only pan-African social infrastructure in the region, and how it is connecting the African market nowadays has become a case study worldwide.

There were some other points raised during the conference, and Kiran ended up with an enticing tip saying that a “simplified language is required to convince marketers to invest in the medium”. Whilst mobile marketing is treated as another format of marketing, the principles of traditional marketing have to be applied as well.

He added, “We should tell marketers about how it can be used for marketing instead of talking or explaining the technology behind it. Also, we should encourage marketers to experiment with mobile marketing with scale.”

TheTMSway, the leading mobile company, picks 2 Strategic VP from FOX / Newscorp

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TheTMSway, a Hong Kong based company which provides a platform of services to create, manage, and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers, has announced today that it has appointed Jonathan Ellis, a Senior Vice President on Sales and Partnership at Fox Asia; and Ben Money, a Vice President on Research and Strategic Sales at Fox Asia to assume roles at TheTMSway, following the recent appointment of jonathanBernhard Glock, a former Media Chief at Procter and Gamble.

TheTMSway welcomes Jonathan Ellis as new CEO of TheTMSway, and Ben Money as Managing Director on Strategic Sales and Data Management. The two are new line ups of the company executives who will be based in Hong Kong. Jonathan Ellis will be in charge of the company’s strategy and business development with Frederick Saurat, Co-Founder of TheTMSway, and Bernhard Glock.

“We are a young company with strong technology assets and a clear vision about the future of the mobile as a medium which must be considered as a real time bridge between brand media campaigns and consumers. I believe the success of a company is largely based on its team and with Bernard Glock, John and Ben we are starting to create a Dream team”, said Frederick Saurat, Co-Founder of TheTMSway.

TheTMSway will also launch this quarter a customization of its platform of services dedicated to Social Network markets, offering brands a mother board to manage their social engagement through different social networking sites (SNS).  The platform will provide the tools to deliver mobile coupons, invitations, and rewards directly from social posts driving the audience to the point of sales or events.

Bernhard Glock and Jonathan Ellis will provide their expertise and vast knowledge in the industry to guide the company towards global growth. Meanwhile, Ben Money will lead the strategic responsibility to organize the TMS metrics and data ‘Factory’.

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About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company which provides a platform to develop, monetize, and promote mobile business. Based on a new technology (a new search engine of shortcodes), Telco’s neutral for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as “1 click” bridge to engage in conversation and deliver personal content (marketing or transaction). In complement to its self-service platform www.tmsshortcodes.com, TheTMSway provides premium services for media and global brands.

Retail Business: Mobile web gained traction to US women, 93% active to promo offers sent through mobile phones

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The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported.  retailers

A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only.

A clear preference to mobile coupons related to retail goods and services went at 53% compared to dining at 16%. The mobile coupons relating to concerts and events became the second option at 21% – pronounced to be the most interesting area.

Meanwhile, Facebook and Yahoo Groups grabbed the top pick in the online community category with an approximate of 52% while 41% went to MySpace, and 23% to others.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile can restore diminished brand loyalty caused by recession: Study

Due to the recessionary environment, consumers have been willing to forgo their favorite brands to cut household costs. Mobile represents a new access point for brand engagement and marketing opportunities. There has been a clear willingness to “trade down” to lower-priced brands over the past two years. According to research by comScore a decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price.

Consumer dependency on mobile devices increasing: InsightExpress

Forty-five percent of users check their mobile devices first thing in the morning, according to InsightExpress. The study showed a shift in three major mobile user profiles. Mobile Intensive, Mobile Casuals and Mobile Restrained represent the latest in mobile behavioral and attitudinal trends among consumers. “The Mobile Intensives segment, the group that is consuming the most content on mobile phones, is an incredibly attractive audience for advertisers,” said Joy Liuzzo, senior director, marketing and mobile research at InsightExpress, Stamford, CT.

Australians take to mobile internet

Nearly half of all Australian mobile phone users now own an internet-capable phone, but only a third accesses the web regularly on them, according to new research by The Nielsen Company. Australians’ ownership of internet phones now sits at 43 per cent, with 29 per cent regularly using it to search, email, find maps and to share their lives on Facebook, Twitter and MySpace. Even though people have an internet-enabled handset, some people aren’t necessarily using it.

Webinar: Applebee’s and MMA: Five Drivers Influencing Mobile Marketing This Year

As more marketers and retailers such as Applebee’s incorporate mobile into their multichannel plans and more consumers engage with content, marketing and commerce on their mobile devices, increased scrutiny and expectations are likely to result. In this free, hour-long webinar on Thursday, May 20 at 2 p.m. ET, Applebee’s executive Scott Fischer along with the top officials from the Mobile Marketing Association will outline the five factors that could propel the use of mobile.

Advertising Scene: Pepsi rolls out multifaceted LBS mobile loyalty initiatives

PepsiCo Inc. has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations. PepsiCo is working on two separate initiatives.

Indonesia: Bakrie Telecom issues $250 million debut bond

Indonesian mobile phone operator Bakrie Telecom sold $250 million worth of five-year bonds on Friday. The 144A high-yield notes, which are callable after three years, pay a semi-annual coupon of 11.5% and were re-offered at par, resulting in a yield of 11.5% as well. The maturity date has been set to May 7, 2015. Bakrie initially announced a deal roadshow on April 21 and on the following Monday (April 26) came out with guidance for a $250 million five-year issue with a yield in the area of 11%.

5 Keys For Successful Mobile Marketing

If the majority of your customers have cell phones, you might want to consider a mobile marketing strategy to reach them. Reaching out to your customers via text message is a great way to promote special offers and encourage further engagement with your brand. Choose a simple keyword that is easy to text. Most of your customers will join your mobile program by sending a text message to a short code number (5 or 6 digits) with a keyword to identify your program.

Smartphone Shipments Jump 50% During Q1

People want smartphones, as evident by a new report indicating global smartphone shipments totaled an estimated 54M units during Q1 2010, growing 50% from Q1 2009 when 36M units were shipped. The report, published by Strategy Analytics under the name “Global Smartphone Market Share Update,” also indicates Nokia shipped a record 21.5 million smartphones worldwide in Q1 2010, rising an above-average 57% from 13.7 million units a year earlier.

Mobile Marketing and Retail Sector to Exceed $8 Billion by 2012: Report

A recent research conducted by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. The “Mobile Marketing and Retail Strategies” report found that retailers have started exploiting mobile channel through advertising campaign on the handset and also by issuing free coupons.

Portals and directories lead mobile advertising spend in 2010: Study

Portals and directories, travel, entertainment and telecommunications lead mobile advertising spend in quarter one of 2010, according to Millennial Media. In the company’s one-year anniversary edition of its monthly Scorecard for Mobile Advertising Reach and Targeting report, it focused on a number of trends observed from its ad servers and campaign data. In addition, the report showed that Blackberry smartphones dominate 12 of top 15 DMAs and the iPhone is tops in the Bay area.

Whitepaper: Mobile Marketing Predictions For The Next Five Years & Beyond

Dubbed “Mobile Marketing for Business – Part One – An Overview,” the new whitepaper does an excellent job at detailing the fundamentals of mobile marketing, current industry statistics, examples of “what’s working now,” current drawbacks and future predictions for the industry as a whole. The whitepaper details stats such as that mobile devices will surpass desktop Web browsing within five to ten years, citing the International Telecommunications Union (ITU) who states cell phone use is far higher than Internet use.

Industry News: Of budgets, Apple and mobile advertising

Apple CEO Steve Jobs seems intent on bludgeoning everyone to submission with his love-it-or-leave-it attitude to mobile. First it was the tight girdle around applications and now it’s his diktats on mobile advertising. Quite clearly, Mr. Jobs is taking advertising agencies, application developers, ad networks and advertisers on this rollercoaster ride, making each descent more frightening than the other. Does he know something that mobile marketers don’t?

TheTMSway Weekly Radar on Mobile Marketing and Business

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Consumers Seek Mobile Promotion Input

Input Makes Mobile Promotions More Acceptable. Marketers who send consumers mobile promotions such as coupons and discounts have a significant amount of built-in resistance to overcome, writes MarketingCharts. The percentage of consumers who say they are fine with getting promotions slightly declined from 13% in December 2008 to 11% in February 2010. However, the percentage of consumers completely opposed to mobile promotions also declined in that time period, from 31% to 26%.

Mobile Marketing Association Launches Canadian Council

During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the formal launch of its MMA Canada Council.  The launch reflects the latest in the MMA’s efforts to establish regional presence with local focus across the globe.  MMA Canada is led by Michael O’Farrell, Country Manager for the MMA, along with Canadian council co-chairs Ross Buchanan, Director, Digital & Relationship Marketing at MolsonCoors and Andrew Osmak, SVP, Business Development & New Ventures at LavaLife.

India & China to lead global telecom sector capex spend to over $ 224 bn by 2015

The demand for mobile services particularly in the developing markets such as Indian and China will fuel the capex of mobile service providers across the globe to scale over $ 224.5 billion by the year 2015, says a new research from market research firm, The Insight Research Corp.

Mobile Increasingly Important for Small Biz

One-fifth of small businesses “could not survive” without mobile. Mobile and wireless technologies such as smartphones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the “Small Business Technology Poll” from AT&T. More than one-fifth of respondents said they could not be in business at all without wireless technologies, and a further 43% claimed it would be a major challenge. That makes mobile and wireless critical for about two-thirds of small businesses.

Travelers Love the Mobile Web, study

Once upon a time, you had to bring travel guides, maps and paper tickets on every trip. Today, you can just take your smartphone and get access to all of this information without having to lug a couple of books and magazines around with you. Today, according to a new study by analytics firm Compete, 38% of smartphone users conduct travel research on their devices and 28% use their phones to book at least some of their trips and travel activities.

Brands urged to spend more on mobile websites

Brands have been urged to invest more of their mobile marketing budgets in creating an internet site designed specifically for handset owners. Although advertisers are frequently becoming happier to spend money on mobile marketing, industry commentator Kunur Patel claimed they are often missing out on potential customers by focusing on creating apps.

BRIC Mobile Giants Begin to Mature

The BRIC nations of Brazil, Russia, India and China share large areas and populations, fast-growing economies and rapidly expanding technology markets. Mobile communications have surged in recent years as a cost-effective means of connecting consumers spread across great geographic expanses.

Internet mobile marketing set to boom by 2012

Internet mobile marketing is growing, especially in the platforms of the iPhone and Android platforms. In fact, reports say that the emerging market will account form more than a quarter of revenue from mobile apps by 2012. The report also forecasted that mobile app downloads are set to rise for over 50 billion within the next two years. Revenue from these downloads are forecasted to increase by 62 percent.

AT&T Global Messaging 50 plan drops international SMS costs

Today AT&T announced its new Global Messaging 50 package. The $10 per month subscription lets you send 50 text, IM, picture, or video messages from more than 90 countries. The service, clearly not for messaging addicts, charges $0.40 cents for every sent message past the allocated 50. That’s a $.10 savings over the typical $.50 international message cost, or $1.30 for MMS texts. The service kicks off on March 20th.

Mobile Web users increase to 69.9M: Study

The number of mobile Web users increased by 4 percent to 69.6 million in the United States in January, according to Millennial Media’s SMART report. The increase is up from 67 million users and Millennial Media’s unique audience reach increased by 6.88 percent in January, from 54.3 million to 58.1 million unique users month over month to an 83 percent reach of the mobile Web. In addition, there was a third-party study conducted on the growth of mobile fundraising and its audience’s demographic.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014

Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion by 2014. The mobile retail sector — which includes mobile coupon redemption values, smart poster fees and advertising spending in Juniper’s definition — will, however, see mobile advertising exceed coupon redemption values by 2013.

Direct marketers must embrace mobile marketing: DMA panelist

NEW YORK – As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile. The “Why Direct Marketers Must Embrace the Mobile Marketing Opportunity” panel at DMA Mobile Marketing Day 2010, hosted by Mobile Marketer and the Direct Marketing Association, was moderated by Mobile Marketer editor in chief Mickey Alam Khan. Mobile has proven to be an effective marketing channel across various sectors, and direct marketers ignore that fact at their peril.

Where are the legal minefields in mobile marketing?

NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. The panel featured Reed Smith lawyer Adam Snukal and Lustigman Firm principal attorney Andy Lustigman, as well as Siteminis chief operating officer Steve Timpson. Mobile Marketer’s Mickey Alam Khan moderated.

Invest in mobile marketing ‘to drive future sales’

Small businesses have been advised to invest in their mobile marketing infrastructure now in order to drive sales in the future. Global retail and property analyst and consultant Michael Baker explained that mobile marketing is one of a number of new technologies which firms can use to lure prospective customers. In an article for the Sydney Morning Herald, Mr Baker said that promotions such as SMS marketing can be highly targeted, meaning that businesses are able to select the demographic that they wish to reach.

2010 brings “both hope and anxiety” for LatAm telecoms market

Whilst Latin America’s telecoms industry suffered from the economic breakdown of last year, the industry’s move into the IT space was a trend that solidified in many of the region’s most important markets, according to a new report from Frost & Sullivan. The region’s pay-TV market is described as still holding promise, and whilst IPTV did not become a reality due to regulatory restrictions, video-on-demand services made “great advances”, according to the report, which adds that 2010 brings both hope and anxiety for the sector.

Mobile’s Near Future: The Impact on Business

Our mobile phones have become so tethered to our everyday lives that soon they’ll become more important than our wallets. In fact, a recent multi-country poll conducted by market research firm Synovate found that 25 percent of people would rather lose their wallets than their cell phones. These small, portable devices allow us to do virtually everything: communicate, shop, bank, access information, watch videos, listen to music, play video games, take photos, and stay organized and on schedule.

Mobile commerce to grow to $119bn by 2015: report

From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big. According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.

Mobile Users Want Personalized Services

It’s no secret that mobile phone users have graduated from simple voice and text usage of their devices. eMarketer estimates more than 650 million people worldwide, or 13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010. According to a Tellabs survey conducted by The Nielsen Company, two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

NEW YORK – Panelists at Mobile Marketing Day, cohosted by the DMA and Mobile Marketer, discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail. The panel was moderated by Mobile Marketer’s Mickey Alam Khan and covered how to use keywords and short codes to drive traffic to stores and Web sites.

Research and Markets: A Comprehensive Report on Australia’s Mobile Data, M-Commerce and M-Payment Industries

Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective mobile commerce are mobile payments and mobile advertising. The period over 2009 and 2010 is critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date.