Generation Y holds tight to Email and Texting, report says

Email is an activity which is hardly given up by over one-quarter of college students even for a week, according to Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab report via eMarketer.com.

PMN admits the result is quite surprising and adds that as long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests; it will remain a powerful force in marketing and in people’s lives.

On other hand, the report found text messaging as the most needed activity by college students with nearly a half of them sent and received more than 500 messages a month. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

 

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

Smartphone Industry: iPhone tops consumer satisfaction, report says

The iPhone continues to top all other Smartphones in filling the consumers’ content needs, as revealed in a recent study. The Crowd Science study (May–June 2009) has reported that iPhone grabbed ahead from Blackberry and other Smartphones in measures of satisfaction, brand loyalty, and content usage.

107463 August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

A key finding of the “Smartphone Satisfaction Study 2009” is that the most satisfying smartphones are the ones that offer the best consumer functionality. Users now expect more than just the e-mail and calendar functionality that were critical for early business users. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

Batteries set to become $60 billion industry by ’13

So far in 2009, battery companies have received over $600 million in venture capital funding, compared with $478 million garnered for 2008, according to research analyst Lux Research. The investment isn’t without reason. In a report released Tuesday, Lux predicted that the energy storage market will grow to become a $60 billion industry by 2013.

Facebook Usernames: 50+ Million Claimed and Counting

In a post entitled “Designing the Facebook username land rush,” Facebook’s Srinivas Narayanan reveals the number while explaining the difficulties of building a system capable of handling 200,000 signups in 3 minutes and planning for contingencies (aka the so-called “nuclear option”). These are subjects we actually discussed with Facebook’s Jared Morgenstern and Guy Rom at Facebook headquarters the night of the launch.

All About iPhone In China/Asia, Interview with iPhonAsia

iPhone is so attractive and Asia holds such a huge mobile market. In Japan, iPhone is getting quite popular; nobody knows the exact date yet but we know it is stepping closer to China; it is not very clear about iPhone in South Korea, but at least they are in talk for a long time; and it is already rocking HongKong and Singapore. Recently, we had a great pleasure of interviewing with Dan Butterfield, managing editor of iPhonAsia.

Mobile money roundup: banking, finance and payments in mobile

Here’s a round-up of some of the mobile money stories that have been of interest to us this morning. We’ve got pieces from America, Asia, Africa and India. iPhone check feature: The USAA is a smaller bank in America, serving mostly military personnel. But it has just launched a very interesting product – an iPhone application that allows you to deposit your check through your iPhone. You take a snap of the front and a snap of the back, hit send, and it deposits with USAA. Cambodian mobile banking: Cambodian mobile service provider Smart Mobile and WING have launched a mobile money service. It allows Smart customers to send and receive cash, and make payments, via top-up cards.

Worldwide phone sales drop 6 percent — but smartphones shoot up 27 percent

Low-cost Nokias will probably ensure Nokia’s dominance of the non-smartphone market for another year. But the low end is no longer the place to be. A new report from Gartner says worldwide sales in the second quarter of 2009 dropped six percent from Q2 2008. But phones classified by Gartner as smartphones shot up 27 percent. Many people buying new phones, says the report, want either a QWERTY keyboard or a touchscreen. Still more, though, are buying on price.

Federal Communications Commission seeks answers over Apple rejection of Google Voice app

The Federal Communications Commission late Friday afternoon dashed off three letters to Apple Inc., AT&T Inc. and Google Inc. over Apple’s reported rejection of the Google Voice application for the iPhone. The letters seek detailed information on why Apple is said to have rejected Google Voice and pulled previously approved third-party applications from its App Store (see story). They also want an insight into Apple partner AT&T’s role in the rejection of the Google Voice app, which would offer voiceover IP telecommunications services that directly undercut the carrier’s voice offerings.

Base campaign strategy on target audience’s mobile habits: Forrester

Mobile marketing is gaining momentum even in a down economy, according to a study by Forrester Research. One in four interactive marketers in the United States is currently using mobile and nearly half of these (47 percent) will increase mobile spending this year.

U.S. mobile adoption catching up to Asia, Europe: Study

The United States may be closing in on Asia and Europe in mobile technology adoption, according to a study by Mobtext. The reported boost in consumer adoption of mobile technology means that marketers are approaching the prime time for mobile marketing opportunities. The study found that SMS, MMS, location-based marketing, mobile Web and branded content are the major components of growth in the mobile marketing space.

Entrust, Clickatell partner to enhance mobile security

Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS. Oftern referred to as soft tokens, the partnership for OTPs expands the options available to customers using the Entrust IdentityGuard authentication platform.

Merchants turn to iPhone app to reach tourists

For some local merchants, downtown business development is going mobile. Mobilefringe along with the Downtown Yonge Business Improvement Area (B.I.A.) is launching the Mobile Yonge iPhone application on their m3 platform. The Mobile Yonge application will have the ability to show promotions and events that will appeal to both visitors and residents of the popular Toronto area.

Mobile gaming market to reach $18B by 2014: Study

Due to the growing number of wireless subscribers in emerging markets, the mobile gaming market is predicted to reach $18 billion by 2014, according to a study by Pyramid Research. The predicted $18 billion in growth represents a 16.6 percent growth rate according to Pyramid’s study titled, “Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis.” The study takes the growth of emerging markets and puts it into context with the mobile gaming industry as a whole.

Mobile Usage on the Rise, New Landscape for marketers

Recent study on mobile media reports the rise of consumer usage to consequently open new landscape for global marketers.

In a report published on Brandweek, the study conducted by IPG’s Universal McCann and AOL reveals 80% of smart-phone users satisfied to the quality of Internet on their mobile devices.

The research study has presented 95% of the respondents saying they used mobile media to fill downtime; 82% said they use it at work; 81% of the respondents use mobile while shopping; 80% at home; and 65% while commuting to their offices.

Stuart Rodnick, Senior director of Strategic Insights at AOL, describes the mobile to lead into a “social transformation”. And with mobile usage forecasted to grow 60% over the next two years, marketers are advised to formulate ways of communicating about their brands with mobile users, or risking of missing out huge opportunity. READ MORE

Scanbuy, TMS partnered mobile campaign content won an award

A mobile campaign content partnered by Scanbuy and TMS grabbed an award in a recent MediaPost’s Digital Out of Home Awards.

The Mobile Barcode and the Interactive Neighborhood campaign took the winning slot in the Best Integration with a Mobile Device category.

In April and May of last year, Scanbuy and TMS joined forces in creating a mobile campaign content in the US using mobile barcodes to provide people the immediate access to restaurant reviews, news, weather, and landmark audio tours via mobile phones.


Mobile barcodes were distributed using outdoor media tactics such as bus shelters and kiosks, wild postings and static clings, and street teams with flyers and ads.

The campaign resulted to hundreds of codes distributed all over the city and more than three thousand people who used ScanLife to interact with the outdoor media. Read more


Uganda: Mobile Content provides 5-20% of mobile telecoms revenue

In Uganda, an Ericson survey has reportedly revealed 10% of mobile network operators revenue coming from mobile content downloads.

In the report, the majority of content downloads were initiated via SMS. The study was produced by the Commonwealth Telecommunication Organisation (CTO) and found majority of Uganda telecom companies to pushing towards 100% growth in mobile content downloads.
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