Tag Archives: mobile content

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by


2012 Trends to Watch: Marketing

As customers increasingly embrace multichannel interactions, marketers will collaborate more across formerly siloed teams to ensure a consistent customer experience regardless of communication, device, or touchpoint. 2011 was a year of collaboration in marketing. Marketers worked more closely with their sales counterparts, partnered with IT to harness new technologies for customer engagement, and even joined forces across marketing silos to improve the multichannel customer experience.

Why Marketers May Finally Get on the Mobile Advertising Boat

While print media represents only 8% of consumer time spent, it accounts for 27% of marketers’ media spending. Mobile media, on the other hand, represents 8% of consume time, yet only .5% of marketers’ media spending. Why the disparity? I believe there are three reasons: 1) Mobile advertising has yet to show scalable reach that has a demonstrable ROI. The reach of print advertising is clearly known, and the way consumers interact with print ads has been well researched for decades.

Mobile Advertising and Marketing – 5th Edition: Mobile advertising to grow 15.2%

There are close to 6 billion active mobile subscriptions across the globe, which can be compared with about 2 billion Internet users. This underpins the vast potential of the mobile channel for advertising and marketing, being highly important for brands seeking to engage in communication with present and potential customers. Berg Insight estimates that the total value of the global mobile marketing and advertising market was € 2.61 billion in 2010, having experienced healthy growth throughout the financial crisis and the following recuperation. Growing at a compound annual growth rate of 36.9 percent, the market is forecasted to be worth € 17.2 billion in 2016 – corresponding to 15.2 percent of the total digital advertising market. Mobile advertising is at the same time predicted to account for 3.8 percent of the total global ad spend for all media.

US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC

According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also. No other rival mobile ad network has more than 5 percent market share. Number two to six are Millennial Media, Apple, Yahoo!, Microsoft and Jumptap. All other networks have less than 1 percent share of the US market.

Trends for 2012: Asia-Pacific

India’s mobile market will take its first steps toward long-overdue consolidation. The market is much too crowded, with 17 mobile licensees, leading to extreme price competition and erosion of margins. The regulator’s intention to reduce SMS interconnection and roaming charges might be the final catalyst driving consolidation. Pyramid Research has found that large and small markets alike tend toward a three-to-four nationwide operator competitive environment. We expect initial consolidation to take place between 3G and non-3G license holders or for operators to seek alliances to achieve nationwide coverage.

Emotional Connections Key to 2011’s Best-Liked TV Ads

The best-liked new TV ads of 2011 reflected the value of traditional ad elements such as strong creative, simple and engaging messaging, and a solid emotional connection, according to December 2011 analysis from Nielsen. The most-liked ad, with a “likeability” index of 231, was a Super Bowl spot for Volkswagen’s Passat, in which a boy dressed as Darth Vader believes he used “the force” to turn on a car. The index score of 231 means that among viewers, Volkswagen’s ad proved to be 131% better-liked than the average new commercial during the January 1 – November 30 period.

Branding Time: Are Marketers Missing the Moment?

Do you know where your customers are? Data, networks, and content are becoming more and more intertwined. As the number of screens people have in their lives continues to grow, and new platforms and services ask people to take new actions in their daily lives, there are heightened demands on all of us. It seems that life in the networked world is, in many ways, far more complex than what many futurists — assuming that technology would simplify things for us — had imagined for the year 2011.

How data will impact 2012 for brands, merchants

The recognition of the value of data and its role in driving effectiveness. We are beginning to see increasing moves to bring offline data into the online arena, as this type of data is trusted and has long been the backbone of delivering traditional offline marketing campaigns. This move towards amalgamation is especially evident from the larger brands, who want to use these same audience definitions to deliver their online activity. For them it gives them the confidence they are reaching exactly the same audience on and offline, fostering real multi-channel marketing.

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by

M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

US m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the US mobile population. eMarketer estimates mobile commerce sales will reach $6.7 billion this year—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1%, to $11.6 billion.

$100 Smartphone to Shake Up Asia Telco Sector in 2012

Hundred dollar smartphones, which are already beginning to hit some markets in Asia, are likely to shake up the telecom sector in 2012, experts tell CNBC. Claus Mortensen, Principal of Emerging Technologies Research, IDC Asia Pacific, says the $100 or sub-$100 smartphone will drive data revenue for many emerging markets. “Especially in markets like Vietnam and rural parts of China, where disposable incomes are a lot less, moving from buying a similarly-priced voice-centric phone (to) buying a sub-$100 smartphone makes sense,” says Mortensen.

Research and Markets: 4Q.2011 Asia Pacific Handset Market Share and Forecast: Mobile Handset Sales to rise to 887 million in 2013

Asia Pacific Handset Market Share and Forecast is one of the most comprehensive database of its kind in the world, and it covers 28 vendors in China, India, Japan, South Korea, and Rest of Asia Pacific. We provide estimates and forecasts at the country level based on primary field research undertaken in these markets as part of Global Consumer Telecommunications and Global Enterprise Telecommunications Surveys.

Internet phone market heats up

The book peddlers in Beijing are busy seeking underground channels to purchasepirated copies of Steve Jobs’ biography. Selling at 20 yuan ($3.15) a copy, they say it’sprobably the last chance to exploit the memory of Jobs, the founding father of Apple Inc.theworld’s most valuable company in terms of market capitalization.Smartphone marketers are also using the Apple guru’s death as a golden opportunity to createa bigger market share in China – one of the most valued smartphone markets worldwide.

Hungary mobile internet subscription number climbs to 1.946m in October

The number of mobile internet subscriptions in Hungary rose to 1,946,000 in October, while the number of active mobile internet subscriptions – those who used the service at some time during the previous three months – climbed to 1,545,000 from 1,488,000 a month earlier, the National Media and Infocommunications Authority (NMHH) said on Friday. Mobile internet subscribers transferred 1,661,000 gigabytes of data in October, up from 1,466,000 in September.

E-retail all set to grow the fastest, say industry experts

With 100 million Internet users, India is the third largest Internet market after China and US. With already 100 million Internet users, 40 per cent of which do so through mobile phones, e-retail is set to grow the fastest, say industry experts. Speaking at the annual business summit, Confluence 2011 at the Indian Institute of Management, Ahmedabad (IIM-A), Sachin Oswal, COO, Infibeam said, “Even if the e-commerce and especially e-retail players don’t advertise, by sheer word-of-mouth, the vertical has been fastest in India. Moreover, since the country is in the middle of the technology boom, e-retail will increase tremendously in overall Internet usage in India.”

Modest Radio Revenue Growth Forecast

Radio industry over-the-air (OTA) revenues are forecast to grow a moderate 3.5% to $14.7 billion in 2012, according to a report released in November by BIA/Kelsey. Data from “investing in Radio Market Report” indicates that the radio industry has experienced only muted OTA revenue growth in 2011, projected to end the year with $14.2 billion in revenues, up marginally from $14.1 billion in 2010. The 5-year-outlook shows radio’s OTA revenues growing to $16.6 billion by 2015.

Nigeria’s telecom subscribers to hit 152 million in 2016

Nigeria will continue to be Africa’s biggest mobile market by subscriptions, with a forecast of 152.09 million subscriber base by 2016, according to a research by Informa Telecoms and Media, a provider of business intelligence and strategic services to telecom markets. The report said Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place last year. It added that there were over 616 million mobile subscriptions in Africa at the end of September,

Multimedia gateways drive mobile internet infrastructure market growth

According to data from the Mobile Internet Infrastructure research service from TeleGeography partner Synergy Research Group, mobile Internet infrastructure revenues exceeded USD1.3 billion in Q3 2011, growing 21 percent since Q3 2010. Strong market growth is visible around the world, but the Asia-Pacific region is closing in on North America as the largest revenue generator. Synergy defines mobile Internet infrastructure as the hardware and software that facilitate the use and operation of Internet applications on mobile networks. While revenue is growing in all major segments of the market, mobile multimedia gateways are the largest segment, accounting for 44 percent of Q3 revenues.

 

TMSfactory.com opens a self-service opportunity for local business to create, manage, and monetize mobile offers

Posted on by

HONG KONG — TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business. After having provided self-service tools for mobile marketing, TMS now provides local merchants with solutions to create and sell deals on mobile.

After a first period of enthusiasm for daily (or group) deals in the mobile marketing sector, there has been a growing backlash against the model and the companies who are driving such offers. Some consumers are considering them as a form of ‘email spamming’ while some merchants are finding the process to be more akin to robbery than good business. High commission fees, branding concerns, and absence of analytics are just a few factors affecting local retailers and national brands to draw back from third-party platforms. TMS Factory aspires to address these concerns by enabling local businesses to create, monetize, and manage/control promotional and m-commerce campaigns.

TMS factory has built a simple and secured platform that offers local business owners the ability to easily create a mobile site (by completing simple template forms) with the “must have” tools for social commerce. This service is automatically optimized through different mobile operating systems, and enables consumers to land directly on a page with offers linked to an instant payment solution. The merchants can also provide consumers with different tools to localize venues on a map, to make reviews, to share the deal with friends via social media or to contact the local business via simple ‘click to call’ button.

Further, the platform provides merchants the ability to track conversion rates and measure the success of their deals through comprehensive analytics of campaign’s performance, level of engagement with consumers, demographic profiles, and recommendations. The TMS Factory user will take advantage of a “free set up” as TMS will only take a fee on successful transactions.

“Our goal is to help local businesses adopt into a technical-free mobile initiative where their focus will be managing and optimizing their campaigns. We provide them with ‘user-friendly’ tools to take control of all their needs in their mobile campaigns”, says Frederick Saurat, co-founder of TheTMSway.

TMS factory also provides a new and easy way to access directly to a mobile offer via a simple TMS code, (a new generation of free intelligent shortcodes associated to a new mobile search engine of code ‘TMS search’) which reduces the time of browsing at a mobile site and shortens long URL addresses (Example: TMS code: BURGER 1021 vs. http://www.burgerking.com.co/our_special_offer/coupon).

“Our recent tests done with TV broadcasters in Asia have shown an impressive result in terms of consumer adoption and inspired us more in our objective of making TMS become a new, and post SMS, standard to bring excitement in the new generation of phones,” adds Mr. Saurat.

“We are working already with major brands and media agencies to transform traditional media ad campaigns into real time ‘interactive touch points’ using TMS to bridge consumers; and now, with this new M-Commerce platform, we can propose to our clients to associate a ‘real time and personalized mobile deal’ to certain of their offline campaigns. At same time, consumers using TMS will be able to discover a new product, buy it at a privileged price, and recommend it to friends”, says Jonathan Ellis, CEO of TheTMSway.

# # #

About TheTMSway

TheTMSway (www.thetmsway.com) is a Hong Kong based company that provides a platform for marketing and commerce in the internet post PC world, where consumers can be accessed at anytime and from anywhere using the mobiles and tablets as a “bridge” for interactions.

About TMSfactory

TMSfactory (www.tmsfactory.com) is a platform for self-service creation, management, and monetization of mobile contents/offers for merchants and local businesses. The platform is Telco-free, has an automatic optimization through all mobile operating system, and can be used and localized in different countries.

 

Publishers more confident in the mobile market

Posted on by

The mobile market has gained more confidence from the publishers, according to a survey by the Audit Bureau of Circulations (ABC) and ABC Interactive. The survey  titled Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings disclosed that 59% of respondents had a well-developed plan for the mobile market. ABC also noted 67% who found mobile market important to their strategic future in earning from both ads and subscriptions.

Newspapers ranked first (88%) with mobile initiative taking into place; consumer magazines came at second place (83%); and business publications on third with 79%, according to the audit bureau.

Meanwhile, the study showed that publishers had mixed feelings in terms of charging their consumers from their access to content from multiple platforms – 40% said readers shall be charged as one and get an access to all platforms (web, print, and mobile) while 40% said payment shall be made in every access to additional platform.

 

 

TheTMSway partners with Fox channel to make Kdabra marathon TVC interactive in real time

Posted on by

The KDABRA marathon weekend TV promo embraced into an exciting interactive campaign that lets Asian fanatics win special prizes. To participate, viewers can use the code presented in the promo “FC 1010” by visiting TMSsearch.com on their mobile/Smartphone devices.

TheTMSway is partnering with Fox Channel in bringing Kdabra, the top-rated show in Latin America, closer to the Asian audiences. Powered with the TMS technologies (TMS shortcodes and TMS search), Fox Channel is able to run a promo competition where Asian viewers can participate by answering a trivia question available at the show’s interactive (mobile) site.

The interactive site can be accessed by visiting at TMSsearch.com on mobile or Smartphone devices, and enter the TMS code: FC 1010. Viewers can also share/recommend the TV promo to friends via emails, Facebook, and Twitter. Along with this, the interactive promo is connected to TMS metrics where client Fox Channel can get a picture of the campaign’s performance in terms of usage and viewership.

KDABRA tells the tale of Luca, a 17-year-old boy who is already a masterful magician. Restricted by the confines of the small community he is part of, he escapes and joins a group of urban magicians who use their skills to commit small crimes. He also forms a bond with Rene, an experienced magician; together, they explore the reality of what happens when magic meets mystery.

The contest will be aired 20 times per day, from June 13 to 19, over six Fox Channels such as Fox Crime, FX, Star World, Star Movie, and National Geographic.

The Kdabra TV marathon weekend will be aired every Saturday and Sunday at 5:00pm in the following countries: India, Indonesia, Hong Kong, Philippines, Taiwan, Malaysia, Vietnam, Thailand, Cambodia, Japan, Korea and Singapore.

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by

Mobile Technology and The Rise of Consumerism

(CBS/What’s Trending) – In Singapore, international retail executives gathered for the 2nd Annual Asian Fashion Summit, one of Asia Pacific’s fastest growing fashion business events, to discuss the rise of Asian mobile consumerism. Asia Pacific is the world’s largest mobile market and marketers are using mobile devices to enhance consumer purchase experiences and move customers towards a cashless society.

How has mobile marketing changed since 2004?

Ivan Braiker, CEO of Hipcricket, recently celebrated the 100,000th campaign produced by the mobile marketing firm that he leads. The mobile world has changed much since the first campaign broke seven years ago. Here, in Seattle-based Mr. Braiker’s words, is an account of how mobile has evolved since 2004. Please read on.

Asia Pacific to drive global mobile market

The RNCOS research report “Global Mobile TV Forecast to 2013″ found that the number of mobile TV subscribers are projected to grow at a CAGR of over 45 percent between 2009 and 2013 to reach around 450 million by end-2013. The RNCOS team has carried out in-depth study of the global mobile TV market, including detailed analysis on the key geographical regions of the world like Americas, Europe and Asia-Pacific. After analyzing the present and future market trends, the study predicts that Asia-Pacific region will dominate the global mobile TV market. Countries that will feature strongly in the growth of mobile TV market in the APAC region include Japan, South Korea, China, India, Malaysia and Hong Kong.

Smartphones surging in PH, Southeast Asia

Almost half of online consumers in Southeast Asian countries, including the Philippines, say they do not own a smartphone but plan to buy one in 2011, according to a recent global online survey from The Nielsen Company. About a quarter (24 percent) of survey respondents said they already own a smartphone, up from 21 percent at the start of 2010. Singapore led the region, with 46 percent of those surveyed saying they owned a smartphone, while Thailand and Malaysia posted the most aggressive growth in the sector, 47 percent and 35 percent, respectively.

Nigeria to thrive on Bharti’s $1bn new Africa investment

Airtel’s Nigeria, Ghana, Kenya and Ugandaoperations will benefit from an additional $1 billion investment earmarked by Bharti International to support network expansion of its Africa mobilebusiness. This investment move is subsequent to the telecom firm receiving the necessary regulatory approvals in all 16 countries on the African continent acquired in the preceding year.

AT&T faces growing pressure over $39B T-Mobile deal

AT&T (NYSE:T) is facing mounting pressure against its proposed $39 billion acquisition of T-Mobile USA, although the company contends it is not seeing anything more than it expected in terms of opposition. According to a report in the Wall Street Journal, which cited unnamed sources familiar with the matter, antitrust regulators at the Department of Justice have raised serious initial concerns about the deal and are worried it could harm competition. The department has refused to comment on the status of its investigation.

Samsung plans to release LTE tablet in U.S., S. Korea

Samsung is in talks with wireless carriers in the U.S. and South Korea to launch LTE versions of its Android-powered tablet products, a senior Samsung executive said. JK Shin, the president of Samsung’s mobile communications business, said the company is moving ahead with the talks but did not say when the carriers will release the LTE products.

Upwardly mobile marketing

It’s not the Goliath of the digital age yet, but mobile is on the rise. Although 90% of UK marketers spend less than a fifth of their marketing budget on mobile marketing, against a backdrop of the rapid adoption of handsets equipped with new technology, an overwhelming 66% of respondents to Marketing Week’s latest Industry Attitudes Survey expect that proportion of their marketing budget to increase significantly.

Global mobile broadband revenues to reach $36bn by 2016: ABI Research

North America and the Asia-Pacific region will register high share of mobile broadband revenues from media tablets. Global mobile broadband revenues from the enterprise segment for cellular connectivity of laptops, netbooks, and media tablets is expected to reach $36bn by 2016, according to a new report by ABI Research.

Nigeria: Emerging Markets – 709 Million Mobile Money Users by 2015

Anew research report by Berg Insighthas predicted that the number of mobile money subscribers in emerging markets will grow from 133 million users in 2010 at a compound annual growth rate (CAGR) of 40 percent to reach 709 million users in 2015.

Smartphones Rule in Mobile Market

The mobile device market is dominated by smartphones, according a recent study by Gartner. And among the mobile device brands, Apple, Samsung, and HTC reported strong first quarter results. As of the first quarter this year, total mobile devices sold to end-users reached 427.8 million units, representing a 19 per cent increase from the same period a year ago. Smartphones represented 23.6 per cent of the overall sales for the quarter, for an 85 per cent increase year-on-year (YOY), said Roberta Cozza, principal research analyst, Gartner.

Retail Business: Mobile web gained traction to US women, 93% active to promo offers sent through mobile phones

Posted on by

The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported.  retailers

A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only.

A clear preference to mobile coupons related to retail goods and services went at 53% compared to dining at 16%. The mobile coupons relating to concerts and events became the second option at 21% – pronounced to be the most interesting area.

Meanwhile, Facebook and Yahoo Groups grabbed the top pick in the online community category with an approximate of 52% while 41% went to MySpace, and 23% to others.

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by

Mobile can restore diminished brand loyalty caused by recession: Study

Due to the recessionary environment, consumers have been willing to forgo their favorite brands to cut household costs. Mobile represents a new access point for brand engagement and marketing opportunities. There has been a clear willingness to “trade down” to lower-priced brands over the past two years. According to research by comScore a decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price.

Consumer dependency on mobile devices increasing: InsightExpress

Forty-five percent of users check their mobile devices first thing in the morning, according to InsightExpress. The study showed a shift in three major mobile user profiles. Mobile Intensive, Mobile Casuals and Mobile Restrained represent the latest in mobile behavioral and attitudinal trends among consumers. “The Mobile Intensives segment, the group that is consuming the most content on mobile phones, is an incredibly attractive audience for advertisers,” said Joy Liuzzo, senior director, marketing and mobile research at InsightExpress, Stamford, CT.

Australians take to mobile internet

Nearly half of all Australian mobile phone users now own an internet-capable phone, but only a third accesses the web regularly on them, according to new research by The Nielsen Company. Australians’ ownership of internet phones now sits at 43 per cent, with 29 per cent regularly using it to search, email, find maps and to share their lives on Facebook, Twitter and MySpace. Even though people have an internet-enabled handset, some people aren’t necessarily using it.

Webinar: Applebee’s and MMA: Five Drivers Influencing Mobile Marketing This Year

As more marketers and retailers such as Applebee’s incorporate mobile into their multichannel plans and more consumers engage with content, marketing and commerce on their mobile devices, increased scrutiny and expectations are likely to result. In this free, hour-long webinar on Thursday, May 20 at 2 p.m. ET, Applebee’s executive Scott Fischer along with the top officials from the Mobile Marketing Association will outline the five factors that could propel the use of mobile.

Advertising Scene: Pepsi rolls out multifaceted LBS mobile loyalty initiatives

PepsiCo Inc. has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations. PepsiCo is working on two separate initiatives.

Indonesia: Bakrie Telecom issues $250 million debut bond

Indonesian mobile phone operator Bakrie Telecom sold $250 million worth of five-year bonds on Friday. The 144A high-yield notes, which are callable after three years, pay a semi-annual coupon of 11.5% and were re-offered at par, resulting in a yield of 11.5% as well. The maturity date has been set to May 7, 2015. Bakrie initially announced a deal roadshow on April 21 and on the following Monday (April 26) came out with guidance for a $250 million five-year issue with a yield in the area of 11%.

5 Keys For Successful Mobile Marketing

If the majority of your customers have cell phones, you might want to consider a mobile marketing strategy to reach them. Reaching out to your customers via text message is a great way to promote special offers and encourage further engagement with your brand. Choose a simple keyword that is easy to text. Most of your customers will join your mobile program by sending a text message to a short code number (5 or 6 digits) with a keyword to identify your program.

Smartphone Shipments Jump 50% During Q1

People want smartphones, as evident by a new report indicating global smartphone shipments totaled an estimated 54M units during Q1 2010, growing 50% from Q1 2009 when 36M units were shipped. The report, published by Strategy Analytics under the name “Global Smartphone Market Share Update,” also indicates Nokia shipped a record 21.5 million smartphones worldwide in Q1 2010, rising an above-average 57% from 13.7 million units a year earlier.

Mobile Marketing and Retail Sector to Exceed $8 Billion by 2012: Report

A recent research conducted by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. The “Mobile Marketing and Retail Strategies” report found that retailers have started exploiting mobile channel through advertising campaign on the handset and also by issuing free coupons.

Portals and directories lead mobile advertising spend in 2010: Study

Portals and directories, travel, entertainment and telecommunications lead mobile advertising spend in quarter one of 2010, according to Millennial Media. In the company’s one-year anniversary edition of its monthly Scorecard for Mobile Advertising Reach and Targeting report, it focused on a number of trends observed from its ad servers and campaign data. In addition, the report showed that Blackberry smartphones dominate 12 of top 15 DMAs and the iPhone is tops in the Bay area.

Whitepaper: Mobile Marketing Predictions For The Next Five Years & Beyond

Dubbed “Mobile Marketing for Business – Part One – An Overview,” the new whitepaper does an excellent job at detailing the fundamentals of mobile marketing, current industry statistics, examples of “what’s working now,” current drawbacks and future predictions for the industry as a whole. The whitepaper details stats such as that mobile devices will surpass desktop Web browsing within five to ten years, citing the International Telecommunications Union (ITU) who states cell phone use is far higher than Internet use.

Industry News: Of budgets, Apple and mobile advertising

Apple CEO Steve Jobs seems intent on bludgeoning everyone to submission with his love-it-or-leave-it attitude to mobile. First it was the tight girdle around applications and now it’s his diktats on mobile advertising. Quite clearly, Mr. Jobs is taking advertising agencies, application developers, ad networks and advertisers on this rollercoaster ride, making each descent more frightening than the other. Does he know something that mobile marketers don’t?

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by

Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ -  however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

TheTMSway provides a new service for its mobile marketing platform TMSfactory to distribute mobile coupons in real time from social media posts such as Twitter or Facebook

Posted on by

GLOBAL — Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert.  The service is available in 160 countries.

“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5M followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies.  With this service – Tiny URL widget – we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, TheTMSway co-founder.

The service is accessible on TMSfactory (Create a new campaign using TMS express and the “Tiny URL widget” module) and offers to customize a widget linked to a tiny URL which can be posted on a social media. On the other hand, the service offers to associate mobile coupons (country localized) to this widget. This pull service will distribute the mobile offer to “opt in” consumers in targeted countries via a free SMS message alert.

“This service is a first taste of a new social platform about recommendation and good deals that we will release soon. This platform will offer brands a mother board to engage and manage conversation with consumers using the posts on social media”, adds Frederick Saurat.

## – ##

About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company who provides a platform to develop, monetize, and promote mobile business. Based on a new short code technology for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as a “1 click” bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self service platform www.tmsshortcodes.com, “TheTMSway” provides premium services for Media and Ad agencies.

About tmsshortcodes.com

tmsshortcodes.com (www.tmsshortcodes.com) is a self-service mobile marketing platform that provides the tools needed to create mobile contents automatically optimized for all mobile OS, including Blackberry and iPhone. The platform enables also the customization of widgets (online and offline) for cross media distribution of mobile offers and for consumer’s real time interaction. The platform is also made of metric tools to analyze data and statistics from mobile campaigns in real time.

Corporate Headquarters

TheTMSway Ltd – Main Office
5/f On Lan Centre, 11-15 On Lan Street
Central, Hong Kong
Phone: 85231028077