Tag Archives: mobile business

TheTMSway Weekly Radar on Mobile Marketing and Business

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Forecast: Mobile retail marketing spending to reach $15B in 2012

Marketers will spend $15 billion globally on mobile retail campaigns in 2012–a 50 percent increase over 2011–according to a new forecast issued by Juniper Research. The firm adds that mobile retail marketing spend is accelerating faster in North America and Western Europe than it is in the Far East and China.

Global market for mobile video $30bn by 2017

GIA (Global Industry Analysts) says the market for mobile video services is projected to reach $30 billion by 2017, primarily driven by factors such as continued deployment of high-speed mobile networks, increasing availability of sophisticated mobile phones that enable users to download and play videos, introduction of economical data plans by service providers and growing popularity of social networking sites among mobile users. Robust demand from developing markets such as Asia-Pacifica and Latin America also augurs well for the market.

Mobile Shopping Creates a $15bn Opportunity for Retail Marketing and Advertising in 2012

A new report from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011. The New Face of Shopping The report found that the smartphone, and more recently the tablet, has increased the capabilities of both the modern shopper and the mobile retail marketer. The marketer now has new marketing channels to attract the mobile shopper, but equally the shopper has more access to competitive product and pricing information before making a purchase.

Android, Samsung top U.S. mobile phone market

Android has widened its lead as the top smartphone OS in the U.S., according to the latest stats from ComScore. For the three months ending September, Google’s mobile platform grabbed 44.8 percent of the market, an increase of almost 5 points from the prior quarter. Apple’s iOS retained second place with a 27.4 percent share of U.S. smartphone owners, up slightly from the previous period.

Mobile ad market growing strong

S. KOREA – With the number of smartphone users in Korea on the rise, the mobile ad market is expanding amid signs of a broader shift in the advertising industry toward portable devices. While conventional ad markets for newspapers, magazines and TVs remain sluggish, smartphone users here are now exposed to 1,000 ads per month, promising new territory for advertisers and media firms.

Survey: Publishers Continue Cross-Media Diversification, Begin to Monetize Mobile

Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. According to a new survey from the Audit Bureau of Circulations and ABC Interactive, “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” the number of publishers who say they have a well-developed plan for the mobile market rose to 59 percent, up from just 28 percent in 2009. And 67 percent said it was important to their strategic future to earn revenue from both ads and subscriptions.

Google Mobile Ad Sales See $2.5B Run Rate

Google’s mobile ad run-rate is a cool $2.5 billion and growing. But will mobile search revenues continue to double or swell greater? One of Google’s (NASDAQ:GOOG) big future bets is paying off well in the present, as the search engine’s mobile ad revenues are tracking to bank $2.5 billion in 2011

Mobile Brings New Opportunities for Local Retailers

Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. A large portion of those sales are influenced by online research, most of which is conducted on the desktop. But increasingly, consumers are taking advantage of the sophisticated capabilities of smartphones to do more of this online research while in a store or on the go.

Mobile Market Report: Ericsson to triple its mobile traffic

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The changing mobile industry is driven by an increasing number of users, one being felt by Sony Ericsson with strong mobile subscriptions now reaching at 5.8 billion.

In its latest report “Traffic and Market Data”, Ericsson gave a picture analysis of the fast-moving mobile industry where mobile penetration rate reaches at 82%, equivalent to the number of mobile subscribers at almost 5.8 billion. This impressive record, according to the report, is driven swiftly by countries – China and India – where 50 million new users were added during the quarter.

In year 2016, the total mobile traffic is expected to triple with city dwellers’ mobile traffic contributions figured at 60%. Similarly, the behaviors of mobile subscribers are also anticipated to change as time goes by. Some of these behavioral findings in terms of mobile usage, according to report’s authors, disclosed a nearly 40% of Smartphone users who will check the internet before going to bed; driven mostly by demand for mobile video, mobile data traffic is expected to grow by 60% by 2016; mobile broadband subscriptions are expected to rise from 2011′s 900 million to 5 billion. The number of high-traffic Smartphones will grow more than 5 times, generating 12 times the traffic. Tablet subscriptions will also grow 10 times, generating 40 times the traffic.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Alcatel-Lucent helps bridge the gap between mobile operators and advertisers

Mobile providers are well positioned to be enablers to ‘conversational marketing’ for major advertisers and brands, and to generate new profit streams if they automate and standardize language, formats and inventories. Advertisers look to mobile operators—and their relationships with subscribers—as an ideal channel to engage with consumers.

Mobile Internet usage ramping up in Southeast Asia

Internet users in Southeast Asia are shifting away from desktop PCs, according to Tommaso Del Re, head of mobile and business development of Yahoo Southeast Asia. “The next wave of Internet users in the region will be predominantly from mobile devices,” he added.

Where Does Mobile and Social Fit With B2B E-mail?

Where does the social networking world fit in the B2B e-mail marketer’s plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast. This growth represents a compound annual growth rate of 43 percent. The forecast comprises advertising placed in mobile search, display and SMS. “Key findings are the overall growth in mobile ad spending, and the degree to which that growth will involve location targeted ads,” said Michael Boland, senior analyst and program director of BIA/Kelsey, Santa Clara, CA.

Mobile marketing: Smartphones to account for 27% of sales

Over 342 million smartphones will be sold next year, according to new research, which could be good news for brands using mobile marketing. Brands which use mobile marketing may be buoyed by the news that smartphones are expected to account for over a quarter of all sales in 2011. This is according to Telecoms & Media, which predicts that over 342 million smartphones will be sold next year, New Media Age reports.

2011: The Year of Mobile Breakthroughs for Media

It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate. It’s instant, portable, and personalized.Next year will bring some big breakthroughs for traditional media in the mobile world. Already we are starting to see headlines that reveal some of mainstream media’s high-level investments in mobile content and distribution.

Mobile subscriptions in Middle East to cross 300m

Rapid expansion in Iran and Saudi Arabia will power Mideast growth as markets mature. Dubai: Mobile subscriptions in the Middle East are on track to cross the 300-million mark in 2014 after crossing 200 million in third quarter of this year, an industry expert said. “Iran is the single biggest mobile market in terms of subscriptions followed by Saudi Arabia.

Mobile Advertising Expected to Continue on Solid Growth Path

Companies hoping to make their way with mobile advertising should already be on board for the amazing ride. According to a TechCrunch report, this market is growing like gangbusters and shows no signs of stopping. Reports from BIA/Kelsey show that the U.S. mobile advertising revenues are expected to grow from $491 million in 2009 to $2.9 billion in 2014.

Telkom Kenya to Invest 5 Billion Shillings in Network

Nov. 30 (Bloomberg) — Telkom Kenya Ltd., a unit of France Telecom SA, plans to spend as much as 5 billion shillings ($62 million) next year expanding its network in the East African nation, Chief Executive Officer Mickael Ghossein said. The company, based in Nairobi, will increase mobile-phone base stations to 1,100 by the third quarter of 2011, compared with 650 now, Ghossein said in an interview today.

Survey: Gen Y Prefers Mobile Internet

(CANVAS STAFF REPORTS) – A new survey by browser maker Opera states that Generation Y is more likely to browse the Web on a mobile phone than a desktop or laptop computer. Information Week said 51 percent of respondents between 18-27 years old in the United States use Opera Mini more than a computer. That is low compared to most other countries.

Mobile Advertisers Leverage Social Media

Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals leveraged the social media platform to drive further brand engagement, as well as lead generation.

P&G reviews mobile marketing devices

NEW YORK (AdAge.com) — Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant’s brands, according to executives familiar with the matter. Brand in Hand, P&G’s mobile agency for the last several years, is not participating.

‘Brands using Quick Response barcodes’ as mobile marketing tool

The use of Quick Response barcodes as a mobile marketing tool is becoming more popular, one commentator has said. An increasing number of brands are opting to use Quick Response barcodes (QR codes) as a mobile marketing tool, one expert has said. Jonathan Morris, editor of What Mobile, said that using smartphones to scan QR codes is gaining momentum with tech users.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile internet revolution takes Zimbabwe by storm

Zimbabwe entered a new digital era last week Friday when the largest mobile phone network Econet Wireless launched its mobile broadband package available to their estimated 4.5 million subscribers.  Econet CEO Douglas Mboweni said this was the most ambitious project they had undertaken since 1998 when the company was launched adding the broadband would be pivotal in reconstructing the country’s economy. Reporting from Harare our correspondent Simon Muchemwa said three broadband packages were being offered; “On the Go” for customers on the move using internet capable handsets and laptops, the “@Home” package for home users surfing for leisure, school and light business and “@Work” for business users.

MMA announces 2011 Asia Pacific board of directors

SINGAPORE: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has announced its 2011 Asia Pacific board of directors. The key focus areas for the new board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile marketing standards and best practices, streamline and foster the burgeoning mobile marketing marketplace across industries, collaboratively support industry self-regulation and consumer protection efforts, and oversee the production of enhanced industry measurement, metrics, and educational programs and solutions.

Asia-Pacific Drives the Boom in Global Mobile Handset Market

Emerging economies like China, India and Indonesia are ahead of other advanced countries when it came to buying mobile handsets, said market analyst firm ABI Research. In its latest report titled “mobile device shipment market data,” the research firm has predicted that the global shipment of mobile phones will have reached 1.34 billion by the end of 2010.

PLDT to transform into ‘multimedia group’ in 3 years

MANILA, Philippines – Two to three years from now phone giant Philippine Long Distance Telephone Co. (PLDT) expects to complete its transformation from a traditional telecom service provider to a “multimedia communications group,” a move seen necessary to arrest declining revenues. The phone giant has, in fact, started to move its subscribers away from traditional telco services over to the Internet by providing them with options—starting with mobile Internet browsing. Looking forward, the PLDT group also intends to construct a smart grid, which can deliver electricity from suppliers to consumers using two-way digital technology to control appliances at consumers’ homes.

Internet, Mobile at Forefront of Election Coverage

NBC’s “Nightly News” on Tuesday flashed a clip of Barack Obama speaking on the night he was elected president two years ago, with anchor Brian Williams remarking on how much younger Obama looked. Plenty had changed in two years, and news organizations harnessed firepower on the air and online to record a long, tough political night for the Democratic president. Republicans were making strong inroads in Congress, and it was clear from the coverage who was to blame. “This is about President Obama tonight,” Fox News Channel’s Bill O’Reilly said. Voters were saying, “Look, we gave you a chance and you’re not cutting it. It doesn’t mean you’re not going to cut it next year or the year after. But right now, you’re not cutting it,” he said.

Monetising the mobile Internet

We’ve all heard the big numbers: there are more than 4.6 billion mobile phones in the world, many countries have more cellphones than people and there will be more smartphones than PCs in most countries by 2013. The fact however remains that mobile advertising in 2009 accounted for a paltry $1 billion to $2 billion of the $460 billion global advertising market, even if growth rates are impressive at 20% or more per year in most markets

Analysis: Canada mobile market offers profit model for others

(Reuters) – Unlimited wireless data plans are almost unknown in Canada, and that’s a strategy telecom carriers elsewhere are starting to emulate as they look for ways to cope with booming demand and capacity limits. BCE’s Bell Canada, Rogers Communications and Telus Corp — Canada’s “Big Three” telecoms — command profit margins that are the envy of the industry. They have an historical advantage over their peers because Canadians accept that they have to pay for as much capacity as they use

Taiwan market: Chunghwa Telecom expects to reach 1 million mobile Internet-access subscribers in 2011

Chunghwa Telecom (CHT) plans to offer less expensive mid-range smartphone and tablet PCs to increase the number of its mobile Internet-access subscribers from 700,000 currently to one million in 2011, according to the company. Offering high-end smartphones by Apple, Samsung Electronics and HTC has driven the global smartphone market to take off, but in the Taiwan market less expansive models matched with relatively low monthly rates are key to expanding user bases, CHT pointed out.

Telecom Argentina’s 9-month earnings up 30 percent

Telecom Argentina S.A. reported Wednesday that its net revenues increased by 30 percent to 1.3 billion pesos ($325 million) in the first nine months of this year amid growth in broadband internet and mobile devices that foster text messaging and other added services. Earnings per share increased by 31 centavos to 1.33 pesos on Argentina’s exchange during the nine-month period, and the company’s American Depository Receipts rose by 38 cents to $1.65.

Deutsche Telekom confirms its guidance for the full year 2010

Deutsche Telekom confirmed its full-year forecasts after a strong third quarter. Excluding the effects of the joint venture in the United Kingdom, Deutsche Telekom expects to generate adjusted EBITDA of approximately EUR 20 million and free cash flow of at least 6.2 billion euros. At the end of the first nine months, adjusted EBITDA amounted to 14.9 billion, while free cash flow amounted to EUR 4.8 billion.

TheTMSway Weekly Radar on Mobile Marketing and Business

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China, India leads global surge in mobile Web usage

Mobile Internet penetration continues to gain foothold as an increasing number of users around the world take to its convenience, despite concerns over privacy and data security, according to a new report by KPMG. The number of survey respondents adopting mobile banking transactions worldwide more than doubled to 46 percent, compared to the previous study conducted 18 months ago in late-2008. Consumers who turned to the Internet to buy goods and services also surged from 10 to 28 percent.

Anger greets Google-Verizon proposal for routing Web traffic

Google on Monday reversed its long-held support for pure “net neutrality” and joined Verizon in calling for new laws that would enable Internet providers to favor some Web services over others. That touched off vehement protests from consumer groups that support network neutrality, the principal of ensuring all people have equal access to all websites. If the Google-Verizon proposal goes through, it would “kill Internet freedom,” says Justin Ruben, director of the advocacy group MoveOn.org.

Singapore-based marketing expert sees rapid growth in RP mobile ads

MANILA, Philippines – A Singapore-based marketing expert said he expects rapid growth in mobile advertising in the Philippines in the next five years as more companies place their advertisements through the emerging medium. Rohit Dadwal, managing director of the Mobile Marketing Association in Asia Pacific, also said the Philippines is among the trend setting countries in terms of implementing an effective approach to improve consumer privacy in the mobile advertising domain. “(Mobile advertising) is 60 percent effective than the traditional media,” Dadwal told The STAR. Asked if the booming industry will affect the advertising revenues of the traditional media such as newspapers, Dadwal said: “Theoretically they will not suffer…even The Philippine STAR, which has its print edition, will get into the mobile industry.”

Mobile commerce market worth $2.5B and growing

The mobile commerce market is worth $2.5 billion today, and will grow four times in the next couple of years, according to a panelist at the eTail 2010 Social media & Mobile Commerce Summit. Retailers should focus on developing mobile commerce services to reach the growing number of smartphone users, because the market for mobile sales will increase dramatically in the next few years, according to panelists.

Email Dominates Mobile Web Time

Email, portals stay ahead of social networking—at least on mobile devices. Social networking has become such a staple of online activity in the US that, according to Nielsen, internet users spent more time on social networking sites and blogs than doing any other activity in June 2010. Games, which came in second, took up less than half as much time. On the mobile internet, however, more traditional activities still reign. Email dominated the mobile picture even more strongly than social networking did the desktop: If all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email. Portals would have received another 7 minutes, with social networks not far behind.

Internet advertising industry cracks $2 billion mark

New figures showing the Australian internet advertising industry has cracked the $2 billion barrier is yet another sign small businesses must pay more attention to online marketing, one industry expert believes. The latest Interactive Advertising Bureau Online Expenditure Report, compiled in tandem with PricewaterhouseCoopers, reveals total online ad expenditure came to $2.04 billion for the year ending June 30, 2010. The figures also show spending came to $552.5 million in the June quarter of this year, representing a 22% year-on-year increase from the same period in 2009. The study shows general display advertising grew by 11%, followed by classifieds at 9% and search and directories at 16%.

Gartner: Worldwide Mobile Device Sales Grew 13.8% in Q2

Worldwide mobile device sales to end users totaled 325.6 million units in the second quarter of 2010, a 13.8% increase from the same period in 2009, according to Gartner. Smartphone sales to end users accounted for 19% of worldwide mobile device sales – or  61.6 million units -  a 50.5% increase from the same period in 2009. Average Selling Price Drop. Although the mobile communication devices market showed double-digit growth this quarter, the study also noted that average selling prices were lower than expected and margins fell. The reasons for this, it concluded, included a stronger dollar, a depreciating euro, and intense competition. Biggest Share. Nokia, Samsung, RIM and Apple held the greatest market share, Gartner found.  For Q2, Nokia’s mobile device sales to end users reached 111.5 million units and a share of 34.2%.

Local Business Search via Mobile Up 14%

Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association (YPA).

Online ad spend to exceed P1 billion in 2010

Online advertisement spending is expected to exceed P1 billion in 2010 from 2009′s P500 million. According to Jose Noledo, President of the Internet and Mobile Marketing Association of the Philippines (IMMAP), the lowering costs of Internet connectivity devices and the steady increase in Web users are major factors in the anticipated 100% ad sales increase. In the past, advertisement sales for online media had always taken the smallest pie compared to traditional media options like television and radio. “The biggest driver of connectivity is price in an emerging market like the Philippines. Every year, the cost of connectivity and the devices to connect to the Internet have gone down,” Noledo told host TJ Manotoc on ANC’s “The Rundown.

Mobile Marketing Expected to Surpass Internet Marketing

At the eTail 2010 social media and mobile commerce summit, it was estimated by industry insiders that the mobile commerce market is currently worth approximately $2.5 billion and that number is expected to double each year for the next several years. According to Scott, president of Weblink Marketing, all of the current indicators point to an explosion in the Mobile Marketing world. As Scott said, “When two of the most successful companies in the world are both vying for the same mobile advertising network, you better take notice”

Indian mobile handset sales to reach 138.6 million in 2010, says Gartner

Mobile device sales in India are forecasted to reach 138.6 million in 2010, an increase of 18.5% over 2009 sales of 117 million units, according to Gartner, Inc. The mobile handset market is expected to show steady growth through 2014 when end-user sales are expected to surpass 206 million units. The Indian cellular market is dynamic with new carriers and many new local mobile device manufacturers entering the already crowded mobile device market.

Mobile data traffic almost triples year on year

Global mobile data traffic almost tripled in the past year, growing ten times faster than voice traffic, according to statistics released by Swedish vendor Ericsson on Thursday. The firm said that, based on measurements it has made of real network traffic around the world, global mobile data traffic stands at 225,000 terabytes per month as of the second quarter of 2010. Earlier this year the firm reported that total data traffic exceeded total voice traffic in volume for the first time in December 2009.

Mobile marketing seen incredible for cost-effective cross-platform social media campaigns

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mobile market3Mobile marketing is revealed to become incredibly effective in the business marketplace for enhanced cost-effective, cross-platform social media campaigns, according to a study from LuxuryReach Inc. The study used surveys and polls in determining the core business groups outside of large brands, of which are also functioning as early as adaptors of mobile marketing technologies.  

Results found a large number of “big brands” and national corporations in the US using a diverse span of wireless marketing services such as: in-app advertising, mobile app creation, click to call campaigns, and geo-targeted messaging.

According to the LuxuryReach marketing firm, the interactive mobile media has become a way to reaching people at anytime, and of elsewhere, and that the platform permits them to engage in specific actions and behaviors while on the go. The mobile also enables the retail sector to customize marketing campaigns which instantly drive into purchasing behaviors. The mobile also provides an avenue for small brands to cross-market wireless campaigns with free social media endeavors resulting to low cost, high ROI achievements that any company can utilize. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing and the right to privacy

A mobile phone is a highly personal device, even more so than keys and a wallet or purse–most people have with them at all times. That makes the mobile phone a highly effective way to provide relevant and timely information to individuals–not only by their friends, family and colleagues, but also by brands and marketers.

Asia will continue to Lead in Mobile Growth and Revenues with China in the Forefront

According to research of Frost & Sullivan, North Asia is light years ahead of all other Asian sub-regions in terms of mobile service innovation and revenues, especially due to countries like Japan and South Korea. Both nations account for the highest average revenue per user (ARPU) levels in Asia-Pacific, with Japan at US$53.20 per month and South Korea at US $38.04 in 2008.

Smartphone Sales to Surpass PCs by 2011

If you notice every other person around you with a smartphone these days, you’re not alone. Smartphone sales will surpass worldwide PC sales by the end of 2011, says a recent report by RBC analyst Mike Abramsky. While mobile phone sales overall have decreased, smartphone sales have gone up. Mobile phone sales worldwide hit 286.1 million units in the second quarter of 2009, down 6% year-over-year, reports Gartner. Smartphone sales passed 40 million units, a 27% increase from the same period last year.

How to reach young consumers using the mobile channel

In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked: What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world. These fall neatly into two categories:

Motorola Announces First Android Smartphone and Exclusive Operator Deals

Motorola has shown off its first Android based smartphone, along with a collection of user interfaces it is calling MOTOBLUR. The first handset, the Motorola CLIQ in the U.S. and Motorola DEXT elsewhere around the globe, will be released in Q4 of this year. Developed by Motorola, MOTOBLUR enables users to sync contacts, posts, messages, photos and much more…

Consumers accepting of mobile advertising: InsightExpress

Smartphones are an excellent platform for advertising and represent a golden opportunity for marketers to reach consumers wherever they are, according to InsightExpress. This was the key finding of InsightExpress’ latest research, which explores mobile Internet engagement levels among smartphone owners in comparison to owners of other devices. The study also examined which factors drive mobile Internet users to return to specific sites.

Google moves toward micropayments for newspapers

With micropayments and transaction platforms a buzzworthy sector of the Web right now, it’s no surprise that Google would want to get in on the game. But Mountain View’s pitch is a little bit different: the payment platform it plans to build, according to Harvard’s Nieman Journalism Lab, is geared toward newspapers that want to charge for digital content.

Malaysian Mobile Market Reaching the Maturity Stage

A research note from IDC notes that with Malaysia’s mobile services market reaching a maturity stage, mobile phone vendors will have a challenging time increasing the mobile unit shipments in the country and will need to be flexible while executing their business strategies. “The market outlook for the mobile phone industry in year 2009 may not be as strong as a year ago but the market is anticipated to improve over time…

Android Presence Continues to Grow

Google’s Android has been enjoying healthy growth over the past six months. Android has attracted a strong base of application developers, and both carriers and OEMs appear to be getting the message that Android is steadily increasing its mindshare within the handset market. Google has been cagey about releasing the number of available applications on the Android Market. Recent analyst estimates put the total catalog somewhere around 6,000-7,000 available apps.

Marketers, Take Note: The Experts Choose Their Favorite Things

From M-Commerce to Experiential IPhone Apps, Here’s What You Need to Know to Be Up on Mobile Now. When it comes to mobile, hype so often outpaces reality that it’s important to keep expectations in check. While apps aren’t on every phone (yet), and not every American is tuning into live mobile video in the doctor’s waiting room, the iPhone, Google’s Android, ubiquitous GPS and fast 3G networks have ushered in a year rich in innovation.

The Challenges and the Future of Mobile Marketing

“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific. Three aspects of mobile marketing that are causing a buzz right now include:

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile Coupon use up 119% according to Cellfire

Cellfire has updated its top ten market data for Smart Shoppers using mobile phones to get savings on goods. Cellfire says that its new metrics on coupon use see that the uptake of mobile coupon use is up 119% over the past six months with 94% of metro areas using mobile coupons. Top 10 Markets for Mobile Coupon Usage per Capita:

Magazines use mobile to turn consumers into buyers

“Runner’s World” and “Seventeen,” both leading magazines in their categories, are the first two titles to launch iPhone applications using the NearbyNow platform. The Runner’s World iPhone application “Runner’s World Shoe Shop,” which went live on Aug. 1, includes five different shoe guides, broken out for men and women. The “Seventeen Fashion Finder” by Seventeen Magazine includes numerous features designed to appeal to teenage girls, who outnumber male teenage mobile phone subscribers and who use their mobile phones more than their male counterparts.

FCC should make public Apple, AT&T and Google responses

Has Apple’s rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure? A simple reading of the Federal Communications Commission’s three letters to the Apple, AT&T and Google over this affair is enough evidence of official concern over anti-competitive practices.

Apple beginning to view Google as competition?

Apple removed Google Voice from the App Store today since Google is now one of its direct competitors. Mobile industry members argue that consumers should get access to the best possible content regardless of who makes it and it now seems as though Apple is building its very own walled garden. But Apple is now viewing Google as competition and if this continues the competitive landscape may drastically change, especially with the Yahoo /Microsoft deal.

2D or not 2D, that is the bar code question

I first saw 2D bar codes in Britain in 2002. I loved how simple the concept seemed and how seamlessly the process worked when demoed to me on a Sony Ericsson T68i mobile phone, with a camera attachment (remember those?). My fascination for 2D bar codes continued as I saw mass adoption in Japan and the creative ways that marketers and content owners were using them.

Marketers must understand target demographic behavior: Study

Multitasking parents and mobile millennials, or young adults, are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population as a whole, according to a study by Novarra. In a study tracking mobile Internet usage, Novarra found that the best way to create a seamless user experience for the mobile Internet is to track behavior within the different segments of mobile users. Novarra divided up users based on lifestyle and age to understand how and why mobile Internet adoption is taking flight.

Juniper says mobile web 2.0 worth $22.4 billion in 2013

Rating: The role of the prosumer is apparently key. Everybody is talking about mobile web 2.0 but not only has market analyst, Juniper Research, put a figure on it ($5.5 billion), the company has also defined what it actually means by mobile web 2.0. In fact, Juniper is predicting that revenues for mobile web 2.0 will soar almost fourfold in just five years to $22.4 billion in 2013. What Juniper classifies as the mobile web 2.0 includes social networking plus User Generated Content (UGC), and MIM (Mobile Instant Messaging).

Press Release: Green Energy and Network Efficiencies Underpin Opportunity to Radically Reduce CO2 Emissions from Mobile Base Stations by 30% by 2014, says Juniper Research

A new study from Juniper Research claims that Mobile Operators have the opportunity to reduce base station CO2 emissions from 22 Mega tonnes (Mt) today to 15.6MT by 2014 if ‘transformational’ strategies are put in place to reduce both site inefficiencies and non-renewable energy sources. Transformational Strategies. The green mobile base stations report which utilised scenario-based models to derive estimates of base station power consumption…

Five reasons you should be testing email marketing campaigns

There’s an easy way to ascertain an email’s performance in terms of creative, frequency, content and even deliverability and that’s by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers neglect to do so. If you’re one of them, here are five reasons that might change your mind.

How to finance a green-tech revolution

If you’re looking to bankroll a green-business revolution, boring old banks and the government are looking just as effective as flashy venture capitalists.

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops.