Tag Archives: mobile advertising trend

Advertisers in Africa allot more than 50% of interactive marketing budgets in Mobile

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Some of the biggest success stories in the mobile space came from Africa with advertisers in the region spent more than 50% of its interactive advertising budgets to mobile, Starcom’s Ravi Kiran said.

mobile-marketingThe African region became a hot topic among marketers during the Mobile Conversations 2010 conference in India as Starcom’s Ravi Kiran cited some of the biggest success stories in the mobile space, which actually happened in the region. In an Afaqs article, Mr. Kiran substantiated his points saying that more than 50% of interactive budget for the African region got routed to mobile marketing, compared to Asia (2.5%) and 1.3% to US and Europe regions.

Explaining to this inspiring occurrence, he said that one has to look at the unique mobile marketing services that are being offered in the region. The mobile is also the only pan-African social infrastructure in the region, and how it is connecting the African market nowadays has become a case study worldwide.

There were some other points raised during the conference, and Kiran ended up with an enticing tip saying that a “simplified language is required to convince marketers to invest in the medium”. Whilst mobile marketing is treated as another format of marketing, the principles of traditional marketing have to be applied as well.

He added, “We should tell marketers about how it can be used for marketing instead of talking or explaining the technology behind it. Also, we should encourage marketers to experiment with mobile marketing with scale.”

South Africa Biz Market: Mobile Internet to become top earner on firms

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Ghana and Kenya led the top 10 African countries in terms of page-view growth at 4,348.6 % and 615.4 % respectively.

Access to mobile internet is reported to offering a significant revenue opportunity for mobile operators, adding that consumers as well are befitting immensely from the convenience of portable internet, analysts said.  kenya market

In a report from Business Daily Africa, the Communications Commission of Kenya (CCK) revealed an increased statistics of last year’s mobile data subscribers from 1.86 million (third quarter) to 1.98 million (last quarter).

The mobile internet users generate more than $4 billion per year for operators globally, and according to the Opera Software’s snapshot study in the South African countries, Kenya has emerged as a leader in the region in terms of mobile internet usage with each user browsing an average of 525 pages per month.

“When people browse more, it is a win-win situation as operators receive more revenue, users have more incentive to upgrade their data plans, and people get the Web pages they want in an efficient and affordable manner,” Opera Software’s CEO said in an article published on Business Daily Africa.

One factor seen in this increasing penetration of mobile internet usage in the region is the cheaper cost to acquiring and maintaining mobile handsets compared to computers and laptops.

Meanwhile, the Communications Commission of Kenya said that the impressive 50% increase of mobile internet penetration in the region is also influenced by some other factors like the reduction in the cost of mobile handsets and the low value of prepaid calling cards.