In a recent report, eMarketer has forecasted the mobile ad spending, including messaging based formats, to reach $416 million in 2009, and increasing to $1.56 billion by 2013.
As an emerging advertising channel, mobile will continue to see lofty growth rates through 2013,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Advertising and Marketing: Change Is in the Air.” “Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video.” Read more
