Tag Archives: market research

Global Mobile TV Subscribers to grow $792M by 2014

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In the latest report (Global Mobile TB Forecast to 2013) conducted by Market Research, the Mobile TV Subscription is predicted to acquire an increase in the number of mobile TV rollouts in the world. The number of mobile subscribers will grow at a CAGR of roughly 43% between years 2011 and 2014 to reach almost 792.5 million by end of 2014. Report also revealed the streaming technology to dominate the mobile TV subscriber base by the end of year 2014.

Various factors seen to support this anticipated growth include operators’ service pricing models and the availability of handsets that can support good picture quality at high data transfer rate.

The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move, according to Market Research.

Asia Pacific leads mobile marketing and advertising, ABI Research

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A recent report from ABI Research reveals the Asia Pacific region to lead the world in mobile marketing and advertising with global mobile marketing spending expected to reach more than $16 billion in 2011.

Question like — Why has mobile marketing and advertising been more widely adopted in some Asian countries than elsewhere? — the mobile marketing and advertising report has provided some aspects that affect to the market-consumer’s quick embrace to the new trend.

Most broadband-enabled countries such as Japan and Korea are on top list in which SMS text messaging, ad-supporting games and applications downloads, and mobile web are widely adopted, added the consumers’ knowledge to the following services. Read more