Tag Archives: digital news

US ad agencies and advertisers spend 6% of marketing budgets on mobile

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The latest survey in the US market revealed an average of 6% marketing budgets spent by advertising agencies and advertisers on mobile medium in the region. Published on Business and Leadership paper, the said survey had more than 600 ad agencies and advertisers responding the survey. Result revealed that the largest proportion of the respondents buy mobile through ad networks (46%) than any other resource, including direct from publishers (30%) and exchanges (12%).

According to the survey, the most important offering of a mobile partner is targeting and reach. While majority of US advertisers and ad agencies (69%) spend less than 5% of their budgets on mobile at the moment, the report said that most have plans of increasing their ad spending by 35% in the coming year.

The survey study also found that 79% of respondents are now engaging in mobile marketing and advertising.

TheTMSway Weekly Radar on Mobile Marketing and Business

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News executives say mobile delivery offers news business a profitable future

DENVER — News executives opening the Associated Press Managing Editors meeting in Denver on Wednesday said mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world. Tom Curley, The Associated Press’ president and CEO, said media companies lost revenue opportunities with the Internet but have a chance to change that with mobile. “We’ve got to be smarter, this time, in the do-over. There won’t be a third time,” Curley said.

Mobile website use growing in popularity

IN the first week of operation, Domino’s Pizza’s dedicated mobile site took more than $1 million in orders. Its instant success demonstrates the growing importance of mobile websites and applications for brands, which is confirmed by an Ipsos/Google smartphone survey that shows smartphone usage is matching that of PCs. Research shows that Australia is second in the world, only to Singapore, in market penetration of smartphones and that 87 per cent of smartphone users say they notice mobile ads.

Mobile Ads Six Times as Effective as Standard Banners

The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.

Mobile Internet users in US to grow at CAGR of 16.6%: IDC

Number of users accessing the Internet through PCs will first stagnate and then slowly decline, forecasts the firm. The number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM). By 2015, more US Internet users will access the Internet through mobile devices than through PCs or other wireline devices.

Smartphones take lead in European mobile phone market

Simple ‘feature phones’ now make up less than 50% of sales as quarterly smartphone shipments exceed those of more basic devices for the first time. The era of the simple “feature phone” that cannot connect to the internet is over in western Europe. Smartphone shipments exceeded those of “feature phones” for the first time in the region over the most recent three months and accounted for 52% of the 42m units sold.

Mobile more effective than print, TV and Web ads: InsightExpress

NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer’s Mobile Marketing Summit. The research points to mobile as more effective than more traditional channels such as print, television and online advertising. In fact, mobile is moving forward in such a way that it is a powerful standalone marketing channel. “Mobile is leading the charge of most effective channel in all metrics except brand favorability, including more than print and TV,” said Joy Liuzzo, vice president of InsightExpress, Stamford, CT.

Nigeria’s mobile penetration to reach 82% by 2015

Nigerian telecoms landscape has witnessed significant growth in the last ten years as result of the liberalisation of the market. Nokia Siemens Network (NSN), however, says the growth will indeed continue, predicting that the country’s mobile penetration rate is expected to reach 82 percent by 2015. The year 2009 saw mobile penetration grow from 49 percent to 57 percent in 2010. The telecoms infrastructure provider made this known at the opening of its new office in Lagos, recently. Dimitri Diliani, head of Africa region, NSN, says the firm has a vision in Africa of ‘internet for every African,’ noting that Nigeria is an important country in this vision.

Android Gobbles Smartphone Share from BlackBerry to Beat iPhone

By the end of this year, the iPhone will have lost its title as the No. 1 smartphone in the US, eMarketer estimates, with Google’s Android operating system surging ahead to first place. Android will be installed on 37% of all smartphone handsets in the country by year-end, up 13 percentage points over 2010. Apple will likewise see its OS increase share, but only slightly: from 28% of the market last year to 29% this year. iOS will continue to inch upward in market share through 2013, but by that year Android will hold more than two-fifths of the US smartphone market.

Taking marketing campaign integration a step further with mobile commerce

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research. Although still in the very early stages of development, mobile commerce is quickly becoming a reality.

Mobile messages in APAC to top 3.5T

The number of mobile messages of text, images and video sent in Asia-Pacific is expected to hit 3.5 trillion this year, accounting for nearly half of the global volume of 7.5 trillion, according to Ovum. And while the worldwide market is seeing a decline, the Asia-Pacific region will be “relatively insulated” from this downward trend, the analyst firm notes. The region’s projected 3.5 trillion mobile messages will mark a 14 percent increase from last year’s 3 trillion, Ovum said in a report Thursday. It added that about US$39 billion in revenue will be generated this year across the region, up 7 percent from 2010.

20% of Asia-Pacific Mobile Handset IC Market Revenues Went to Taiwanese and Chinese IC Vendors in 2010, Says ABI Research

SINGAPORE, Sep 14, 2011 (BUSINESS WIRE) — Chinese and Taiwanese IC vendors were the source of almost 20% of market revenues from ICs shipped into the Asian market in 2010, benefitting vendors such as Hisilicon Technologies, Himax Semiconductor, Leadcore Technology, MediaTek, MStar Semiconductor, Novatek Microelectronics, RDA Microelectronics, Spreadtrum and Via Technologies.

Mobile handset manufacturing in the Asia-Pacific region accounted for around three-quarters of the ship to revenue and has been a significant driver for local suppliers to emerge and grow market share. “From the analysis, we estimate that Chinese/Taiwanese IC vendors were the source of almost a fifth of total market revenues from ICs shipped into the Asian market in 2010,” says Peter Cooney

Mobile marketing for publishers: getting the basics right

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm. Publishers know this and even the most traditional newspaper and magazine groups now have a mobile strategy. It seems to me, however, that many publishers have tried to run before they can walk.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Creative and mobile marketing ‘to be key for travel brands’

Travel brands will be embracing mobile marketing next year, the latest study shows. Travel brands expect to increase the emphasis they place on using creative channels like social media and web content, as well as mobile marketing, new research suggests. According to a survey of 325 travel brands, including airlines, agents, tourist boards and tour operators, from Frommers, 70 per cent of respondents are planning to raise their digital marketing spend next year.

The mobile Internet does not need apps

THE CO-CEO of Canadian Blackberry smartphone maker Research in Motion (RIM), Jim Balsillie has said that Apple’s idea that smartphones need apps is just plain silly and will die out quickly. Speaking at the Web 2.0 Summit in San Francisco, Balsillie said that you can bring the mobile to the web, but you don’t need to go through some kind of control point. Apple’s system for apps involves everything going through a central control point where they can be purged of anything that Steve Jobs does not like, he said.

Mobile banking revolution gathers pace, opens new frontier for profits

Kenya has been the birthplace of a banking revolution: with 65 per cent of mobile phone users now interested in adopting mobile banking services over traditional banking, according to a global survey last month by Netherlands technology firm Fundtech and research firm Aite Group.

Local Retailers Play Black Friday Catch Up with Mobile Marketing

Chicago, IL USA – Black Friday is just around the corner and mobile marketing and advertising is predicted to play a bigger role in driving in-store sales than ever before. “The 2010 holiday shopping season will demonstrate the strength of mobile marketing and advertising to drive in-store sales to the masses and introduce 2011 as what we and many other mobile experts believe will be the “stepping out” year for mobile.” says Scott Metcalfe, Chief Strategist at FetchLocalCustomers.com a Chicago based leader in local online marketing and local mobile marketing.

The Mobile Web: 3 Key Improvements

While mobile marketing has obviously seen explosive growth in recent years, 2011 brings the most significant mobile Web evolution as part of the overall mobile experience. With nearly 60 million Americans currently owning smartphones, the rapid growth and success of tablets, and improved user experience across devices, the mobile Web will become a much greater component to the multifaceted world of mobile marketing.

UK Consumers Are Doing More Online, More Often, With More Devices

Broadband access high, mobile web usage rising. UK internet users have embraced the web and its possibilities like never before, although some demographic groups remain offline. eMarketer estimates more than 44 million people are online in the UK in 2010 and nearly 70% of all households have broadband access.

Mobile Internet users in China to hit 800 mln in 2015

The number of mobile Internet users in China is on the path to reaching 800 million by 2015, and the total assets of the industry is to run over 100 billion yuan ($15.05 million), the Communication Information News reported Wednesday, citing a research report from the China International Capital Corporation Limited (CICC).

Asia: Fostering mobile innovation

The Asia-Pacific region is home to almost half the world’s mobile subscribers and includes some of its fastest-growing and highly-penetrated markets. As Total Telecom prepares to head to Hong Kong for Mobile Asia Congress 2010, we take a look at some of the key markets in the Asia-Pacific region.

Research and Markets: Cambodia – Telecoms, Mobile, Internet and Forecasts

Cambodia has managed a remarkable transition in building a vibrant telecom market. Despite the country’s status as one of the least developed nations in the world and whilst it remains one of the poorer countries in Southeast Asia, Cambodia’s efforts to expand and upgrade its telecom infrastructure have certainly been bearing fruit. There was very little infrastructure remaining from before the tumultuous Khmer Rouge days. As a result, Cambodia bypassed rebuilding the fixed-line market and quickly launched into alternative technologies, jump-starting its telecommunications infrastructure with digital technology.

Print Publishers Say Mobile is in Their Future

Eighty-five percent of print publishers surveyed by the Audit Bureau of Circulations believe that more people will rely on mobile devices as a primary information source in the next three years. That probably does not surprise you.

Mobile market continues to grow

According to recent research, global sales of both smartphones and traditional mobile phones continued to grow rapidly in the third quarter of 2010. The report, released by Gartner, examines the sales of mobile devices worldwide. Overall, 417 million mobile phone units were sold in the quarter, a 35 percent increase from the same quarter in 2009. Smartphone growth was even more rapid, with a 96 percent increase compared to the third quarter of 2009. Eighty-one million smartphones were sold worldwide during the quarter.

Africa Hits 500 Million Mobile Subscriptions Mark

The number of active mobile subscriptions in Africa crossed the half-a-billion mark in the third quarter of this year, to reach 506 million at end-September, according to research by UK-based Informa Telecoms & Media. The report, published on the researcher’s website said at the end of the third quarter of this year, Africa accounted for 10% of the world’s mobile subscriptions and was one of the world’s fastest-growing regions – with the subscription numbers increasing 18% over the year to September.

An apparel retailer launches mobile fashion alerts

Fashion emergency? Never fear, mobile fashion alerts are here. Women’s apparel retailer White House Black Market has launched FashionAlerts, location-based text messages that alert shoppers close to participating stores about upcoming in-store sales, online promotions, new product releases, sweepstakes and style tips.

TheTMSway and Campaign Asia launched a mobile competition in Asia-Pacific region

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Go to www.tmssearch.com on your mobile and enter the given code (IPAD 2010) to get the chance of winning a new  iPad.

TheTMSway is working with Asia’s marketing magazine (former Media Magazine) as the latter launched its pilot publication issue during an official rebrand as “Campaign Asia-Pacific” magazine.

Along with Campaign Asia-Pacific’s pilot November 2010 issue, a mobile competition “Win an iPad” campaign is launched to enable existing subscribers join the mobile competition where they can enter a given code “IPAD 2010” using their internet-enabled mobile phones.

“Win an iPad” contest is open to all subscribers of Campaign Asia (former Media magazine) and clients/customers of TheTMSway who are  at age 18 years and above.  The mobile competition detail can be accessed at http://tms.fm/ipad2010.

Competition Rules:

The following rules shall apply, together with any instructions or rules specific to this competition. By entering to this competition, participants are deemed to have accepted the following:

1) This competition is open to all customers of over 18 years of age, except for TheTMSway and CampaignAsia employees and their relatives, and anyone professionally connected with the prize offered in this competition. TheTMSway reserves the right to verify the eligibility of all entrants.

2) To qualify for and be entered into this competition, participants must log on to TMSsearch.com and enter the given code for the chance to win an iPad.

3) By taking part in the competition, participant shall warrant that all information submitted is true, current and complete at the time of submission. It is the participant’s sole responsibility to ensure that personal details and e-mail address are accurate, and that TheTMSway is informed of any changes to these. TheTMSway accepts no responsibility for any changes which are not properly notified from the time of submission of entry to the time of notification that the prize has been awarded.

4) All entries are the property of TheTMSway. By entering the competition, participants thereby assign absolutely the copyright and all other rights in the entry for the full period of the copyright.

5) TheTMSway reserves the right to disqualify an entry if it is incomplete or if there are reasonable grounds to believe that participants have breached any of these rules.

6) There must be only one (1) entry per user.

7) Prizes are non-transferable and there are no cash alternatives. TheTMSway will make reasonable efforts and costs to get the iPad to the winner.

8 ) All taxes, insurances, transfers and other expenses resulting from the prize are the sole responsibility of the winner, unless otherwise stated.

9) Failure to claim a prize within the time or in the manner specified may result in disqualification and the selection of an alternative winner.

10) TheTMSway reserves the right to alter, amend or close the competition as necessary.

11) In the case of any disputes regarding these rules, or the rules or instructions of a specific competition, the decision of TheTMSway shall be final and binding, and no correspondence shall be entered into.

The competition and these rules are governed by Hong Kong Law.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ -  however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Mobile marketing sector to account 11.7% of digital ad spend, analyst

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4The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight.

Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.

Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

 

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

TMS Express to speed up your mobile campaign creation

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You want to speed up the creation of your mobile campaigns? The latest of TMSfactory offers all mobile marketers the ability to develop mobile contents fast and easy.

The new TMS Express provides the shortened and faster way to create mobile campaigns without undergoing the standard campaign procedure. Using this tool, you can also promote your mobile contents via web, mobile phone, social network, and email.

No additional cost from standard campaign rates!

Current TMSfactory users can also enjoy this TMS Express opportunity. If you don’t have a TMSfactory account, you may avail our free sign up to entitle from using this new tool.


New iPhone 3GS to locate lost or stolen devices

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Apple announces its new iPhone 3GS, the first ever model to capture video and the most powerful iPhone that the company has ever made.

According to reports, enhancements are crafted into the iPhone 3.0 operating system. These include voice command, downloading rented videos, and customization to additional languages such as Arabic, Hebrew, and Korean.

A new ‘Find My iPhone’ feature lets people use an Apple online Mobile Me service to locate lost or stolen devices.

The feature also lets people remotely erase all data from lost or stolen iPhones. The new operating system also lets iPhones connect to one another wirelessly for communal activities such as playing games.

Reports say new iPhone 3GS will be released worldwide on June 17. Read more…

From BBC News: Mobile web coming of age?

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The mobile web recently has become one of the hot topics among BBC news stories. In an article, giant companies ranging from Google to Microsoft and from Apple to Yahoo believed that mobile phone would become the future of internet.

This positive outlook, however, faces doubts from quite several industry players but Ebay’s senior director of platforms and mobile Max Mancini gave his strong defense in favor to mobile phone.

There are also few among industry leaders who have spoken their views relevant to the very useful changes happening to mobile phones today and to the people’s behavior in terms of usage.

Read the article from BBC