Audit Bureau of Circulations (ABC) To Audit Newspapers On Mobile
Acknowledging the growing number of readers who interact with newspaper content via mobile devices, the Audit Bureau of Circulations said its interactive unit, ABCi, is set to begin measuring newspapers’ mobile audiences, including readership on e-readers, through mobile Web browsers, and through free and paid apps on smartphones and Apple’s new iPad.
TV Business Market: TV stations online ad revenue to reach $1.4 billion with mobile
“Mobile is a new and upcoming medium, and television has a history of understanding new mediums and going after them,” said Borrell. Local online ad revenue of TV stations is anticipated to reach nearly $1.4 billion this year, according to latest study released by Borrell Associates and the Television Bureau of Advertising published in Broadcasting & Cable.
Singapore Reported to Serve More Than 100 Million Mobile Ads during March
At the Mobile Marketing Association Forum, Asia Pacific event held in Singapore last week, a nerd bumped into Jeff Merkel, Vice-President and Managing Director, APLA, of the world’s biggest mobile advertising network, Admob.
Mobile barcodes hit Entertainment Weekly, from Microsoft Tag
Next Fridays issue of Entertainment Weekly will have something a little different in it. The magazine is publishing 2d barcodes from Microsoft in the magazine, to give movie fans a way to see previews of upcoming movies.
Consumers are ready for mobile marketing – and it all starts with text
With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week by Placecast, the company behind ShopAlerts.
How online and mobile are sales saviours for hotels
Hotels emerging from the global recession need to cultivate as many viable, sustainable revenue streams as possible. Vanessa Horwell, chief visibility officer, TravelInk’d explains how it can be done…
SMS only reliable communications channel during significant events
Working here gives us a unique perspective into the SMS traffic patterns from around the world – in fact, SMS traffic patterns from and to almost 900 wireless carriers. When some significant event occurs somewhere in the world, regardless of it being a local, regional or global event, it can and does affect text messaging to and from that locale.
Online and mobile advertising gains more clout
Online and mobile advertising is slowly but surely asserting its place in the advertising world forcing the traditional advertising agencies to embrace, otherwise become irrelevant, this new media to address a growing new market that is being created by the changing lifestyle of consumers. With this realization, the IMMAP (Internet and Mobile Marketing Association of the Philippines) was born.
How retailers are using mobile to drive consumers into physical stores
National Retail Federation RACie Award-winning firm Placecast today announces the release of a report titled “Retail Goes Mobile: Finding New Consumer Connections Through Mobile Devices” by Kathryn Koegel, President of Primary Impact Research.
Mobile media space expected to grow significantly in future: industry observers
SINGAPORE: The global mobile advertising space is set to grow nearly nine-fold in the next three years to as high as US$17 billion. The rapid growth is expected to result in mobile advertising accounting for about three to five per cent of the world advertising spend within five years.
McDonald’s LBS mobile ads achieve 7 percent CTR – Mobile Commerce Daily
McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.
Sony test program sees 36 percent of consumers opt for mobile tickets
Sony Pictures ran a promotion in which it rewarded participants with “Stepfather” and “Zombieland” movie tickets via mobile. Sony partnered with TPG Rewards for the test program that proved successful for both Sony and Regal Theaters, the largest theater chain in the United States.
Nestlé targets Hispanics with Carnation Evaporated Milk mobile site
Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.
SMS Marketing Reaches Users of All Ages
Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of those age 65+, according to a Merkle Inc. study of mobile adoption and use.
Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe
In the wake of the recent Haiti earthquake, the Mobile Marketing Association (MMA) and its research partner, Lightspeed Research, have released the results of the latest Consumer Briefing reports into mobile giving in the UK, French and German markets, demonstrating that people are increasingly turning to mobile as a way of quickly donating to a cause.
2010: Local Mobile Ads Expected To Double
Business spending on mobile-marketing will more than triple this year as the category starts a soaring five-year growth trajectory, per a Borrell Associates. Local is the big news: Local mobile spending will double in 2010 as it begins a similar five-year boom.
