Tag Archives: digital marketing

Can Publishers Survive in the Post-PC World?

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Mobile is a tiny market but it’s growing quickly, and with Smartphone proliferation that grows in popularity, advertisers in effect made a shift towards mobile to acquire revenue, said lead industry analyst and media specialist Agata Kaczanowska.

In a compiled data from journalism.org, it revealed that mobile made up advertising revenue from newspaper publishers. In fact, 0.9% of digital ad revenue last year was generated from mobile, a factor that shows newspaper’s primary reliance on the web as source of digital revenue.

The mobile ads constituted 0.1% of the total ad revenue in 2011, which although small, represents nearly 2000% year-to-year increase. Many publishers including the NY Times, Wall Street Journal, and The Financial Times have embraced into digital content with print subscriptions as a way to feed news-hungry consumers.

However, in a 2011 report of the Newspaper Association of America, it disclosed the fall of newspaper advertising revenue by 7.3%. Additionally, the recent digital advertising revenue report from NY Times told same story of publisher’s fall by 10.3% year-over-year.

So, what really was going on?

According to industry analyst, Ms. Kaczanowska, most publishers are still experimenting on subscription models and figuring out what works for them.

And as long as consumers are still overwhelmed to reading editorial content in print, it remains a challenge for publishers to find out where to place their bets.

Meanwhile, eMarketer principal analyst, Noah Elkin, said that as more people adopt the mobile devices in getting information over time, the balance may shift to where the balance of revenue switches to digital and mobile.

In terms of monetization, one of the challenges that many publishers are facing is finding a way to separate mobile as a concrete revenue stream compared to digital, but according to Publicis Modem’s media analyst, the success of brands depends upon the success of translating print content into digital and mobile platforms.

Some mobile experts, on other hand, said that content remains a king so publishers must nail down a strong content strategy; and the money will follow. Personalized content, such as location and browsing history into their digital publications, are also to be considered by publishers, plus the incentives among readers in using the product will benefit both publishers and advertisers.

With consumers digesting news on multiple screens, it is imperative that publishers recognize that content is more than just a one-platform experience, according to Yankee Group’s VP on consumer research.

TheTMSway Weekly Radar on Mobile Marketing and Business

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More than a million Irish people now open to mobile ads – study

The number of Irish adults who own a smartphone has jumped by 20pc to 750,000 since the end of 2010, according to a new study, which also suggests that more than a million people are open to mobile ads, and that there is increasing openness to location-based advertising. Carried out by Behaviour & Attitudes for Return2Sender, the research into Irish smartphone trends suggests that, based on last year’s figures, ownership will grow by another 80,000 in the next six months.

Southeast Asia’s mobile Internet revolution is on track, according to new report

Mobile phones are on track to becoming the primary access point to the Internet in Southeast Asia, according to a new report from Nielsen. The analytics firm’s findings, taken from its inaugural Southeast Asia Digital Consumer Report which was released today, show that Internet-capable phones are already rivalling laptops, desktop computers sand tablets as primary Internet access points in households across the region.

Mobile Marketing: The Next Frontier

Mobile marketing is a rapidly evolving trend that helps brands engage with people when, where and how they want. Get it right and you unlock fresh revenues and new ways to connect. Get it wrong and you can put consumers off forever. What’s the best way to start? We ask the experts

Mobile search, display spending surges in response to mobile web adoption

US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats. “Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of the new report, “Mobile Advertising and Marketing: Moving to the Mainstream.” “A key factor pushing mobile advertising toward the mainstream is that mobile web access is fast becoming more the norm than the exception. This makes mobile a greater imperative than ever for marketers.”

Mobile coupon market to hit $43bn by 2016

A new report from Juniper Research says mobile apps are set to drive an explosion in the usage of coupon redemption by mobile. It says mobile coupons sit at the at the intersection of ads, payments and loyalty schemes, and are therefore ideally placed to profit from the boom in mobile commerce among bricks-and-mortar retailers. Juniper’s analysis certainly chimes with the general consensus among many in the mobile marketing space. The launch of Google Wallet is based around the belief that advertisers want to extend their advertising and CRM programmes to the mobile handset.

AdAsia 2011: Social, Local and Mobile – the three big shifts

The second session on ‘Decoding the new age consumer’ was all about numbers and new marketing models. Adil Zainulbhai, MD – India, McKinsey & Company Inc, started by drawing four different existing scenarios of developing global economies, the real scenario likely to emerge and the forces that will drive the forthcoming change and volatility. He said that it was a positive sign that about 59 per cent of the people had consensus on the emerging market development scenario; however volatility of markets, currencies and prices would remain high for the next few years to come.

Android share in Asia may hit 52% before year-end

Smartphones powered by Google’s Android may make much out of the telecom boom in the Asia-Pacific and grab up to 52 percent of the smartphone market share there before yearend, a research firm predicted. ABI Research said smartphone shipments in Asian markets will see a boost for Android-based smartphones, with market share increasing to 52 percent in 2011, up from just 16 percent in 2010.

Worldwide Mobile Phone Market Growth Picks Up: IDC

The worldwide mobile phone market grew 12.8 per cent in Q3, 2011, indicating a pick-up in growth after a sharp deceleration in growth rate in the second quarter ended June 30, over Q2, 2010, according to IT research firm IDC. The market growth had dropped to single digit level clocking just 9.8 per cent increase in Q2, 2011 over the year ago period due to weak feature phone market, which declined for the first time since Q3, 2009. In contrast, the total mobile market had grown 16.8 per cent in Q1, 2011.

Google chases brands, retailers as it ringfences mobile Web

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web. Just because a desktop site can be viewed on a mobile phone does not mean it is mobile-friendly, Google said yesterday when it announced its newest initiative focused on driving innovation on the mobile Web. Mobile sites are designed for the small screen, with the needs of mobile users in mind.

A new wave in mobile commerce and content

Mobile content and mobile commerce have been industry buzzwords for several years with ongoing major developments ranging from the rise in global popularity of ringtones in 2003-04 (thanks to Crazy Frog) to the explosion in mobile applications in 2008-09 (thanks to Apple). Faster networks, smarter devices and the falling cost of phones and service plans have all fueled growth in mobile content and commerce. And now there is a new force changing the mobile industry: evolving mobile data-charging models.

 

Fox channel’s The Killing goes interactive with TMS

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The Killing’s TV interactive campaign invites all APAC fanatics to vote in real time, participate in an exciting competition, and get a chance of winning a Smartphone.

TheTMSway has entered into a partnership with Fox channel to make its suspense TV series “The Killing” real time interactive. The company provides a TMS code “FOX 2010” integrated into The Killing TV spot promo wherein viewers can enter in their phone (going to www.TMSsearch.com) to instantly access to the optimized and localized version of the show’s mobile interactive site.  The site enables Asian fanatics to interact, vote, watch previews of the series every week, and get a view of exclusive trailers, such as the Spielberg’s upcoming series (Terra Nova).

The voting functionality, provided by TMS, enables Asian audiences to participate to a poll question of who, among the characters, is the prime suspect in the killing of Rosie Larsen. Every week, the mobile site reveals the pulse of the Asia-Pacific audiences. TheTMSway has also integrated social tools in the mobile site to enable sharing or recommendation to friends via email, Facebook, and Twitter.

Providing this service to FOX, TMS enables the channel to access unto the real time high value metrics and data which provide a better understanding of the viewer community and give opportunity for the channel advertiser to access to a new generation of Interactive TV spots that leverage a localized and personalized conversation with viewers.

Entertainment is filled with excitement as Fox Channel will give Blackberry Torch 9800 Smartphone for the ten (10) lucky winners. The competition applies to audiences in the south Asian countries within the scope and broadcast coverage of Fox channel: Philippines, Hong Kong, Macau, Taiwan, Indonesia, Malaysia, Thailand, Vietnam, Brunei Darussalam, Cambodia, Myanmar, and Maldives.

TheTMSway (www.thetmsway.com) is the provider of TMS, a post SMS Telco-free  short code system that takes brands and all forms of media unto an exciting interactive ‘touch point’, enabling consumers to immediately interact with an offer or content and share it with friends.

The Killing TMS promo is running on FOXSEA (and FOX PHI). The campaign runs until November 2, 2011.

TheTMSway Weekly Radar on Mobile Marketing and Business

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A survey of 300 US companies shows rapid rise in mobile budgets

Mobile advertising is advancing rapidly and many of the issues that slowed progress in early years have been addressed, for example constraints imposed by network and mobile phone limitations have radically improved through developments in, respectively, mobile broadband and smartphones, according to a survey. A new survey by the Interactive Advertising Bureau (IAB) has indicated that the mobile advertising issues of highest concern to marketers are consumer privacy (40 percent) device operating system fragmentation (39 percent) and lack of standardised metrics (31 percent).

Advertisers Work to Integrate Mobile into Cross-Platform Campaigns

Most plan to integrate campaigns targeting mobile users into broader efforts. Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

Internet mobiles drive 27% rise in online retail

ONLINE retail is booming, despite tough times from the high street, with traffic to online retailers up 27% in the second quarter of this year. The latest BRC-Google retail monitor found that the increase in retail search volumes was driven by people looking for online stores on their mobile phones. Such mobile search volumes were up 216% year-on-year. The growth of retail search volumes for multi-channel retailers (usually those using stores and the internet) reached 14% in the second quarter of 2011, compared with 21% for pure online retailers.

Battle for media advertising dollars still hot

Dubai: As the preferred platform for advertisers, newspapers in the UAE accounted recorded $425 million (Dh1.56 billion) worth of ads during the first half of the year. This represent a decline from the $478 million recorded during the same period last year, according to Parc (Pan Arab Research Centre) figures. Magazines managed to stage a recovery in pulling ads. They took in $112 million in advertising which accounts for 16 per cent of total ad spending in the region. Television attracted a marginal increase to total $65 million, accounting for a 9 per cent share of the overall amount spent.

Mobile advertising to surpass $1.2 billion this year

With smartphone penetration on the rise, more advertising agencies are leveraging mobile platforms to promote products and services. According to a new survey from J.P. Morgan, budgets devoted to the medium are expected to nearly double in 2011 to $1.2 billion. J.P. Morgan analysts expect mobile will become a bigger digital marketing platform as data traffic continues to surge.

China’s mobile Internet poised for drastic growth

An audience is waving his cell phone and having a “tennis match” with a player shown on the computer screen. No matter who wins the match, the player must have lots of fun as his face is streaming with sweat. In the 9th International Mobile Phone Industry Exhibition held in Tianjin Binhai International Convention & Exhibition Center recently, the audience could feel the Internet life brought by mobile Internet and intelligent cell phone by means of interactive experience activities held by the exhibitors.

Developing Markets Show Rapid Ad Growth

Data shows there are now two developing markets in the world’s top 10 ad markets, China and Brazil, and the addition of Russia will make three in 2013. China is now the third-largest ad market in the world, with spending of $26.1 billion USD in 2010, and is catching up quickly with second-placed Japan, which spent $46.1 billion in 2010. This represents 57% of Japan’s spend. In 2013, China is expected to spend $39.1 billion, 83% of Japan’s predicted $47.4 billion in ad spending. Similarly, Brazil, at sixth place, is even closer to the fifth place UK: 81% of the size of the UK in 2010 and will be 91% in 2013. Russia, which was in 13th place in 2010, will be in ninth in 2013.

Smartphone shipments expected to reach 1B by 2016: study

Smartphone shipments are expected to reach 1 billion annually by 2016, up from 302 million in 2010, per a new study by Juniper Research. In order for the smartphone market to grow, the Juniper predicts that price points must come down, specifically to a retail price $150. The study also shows that handsets that can morph into other devices will see a particular increase.

IT spend by wealth managers to top $4.6 bn by 2015

Asia-Pacific spending on IT by the wealth management industry will top $4.6 billion by 2015, a significant growth rate of 8% over a five year period, predicts Ovum in a new forecast. In Asia-Pacific, China and India will be the major driver with a compunded annual growth rate (CAGR) of 14% and 12.5% respectively compared to 8% in Australia and 7% in Korea.

TheTMSway made Hong Kong Tramway a real time interactive touch point

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As Martiros artist ad campaign made a hit at Hong Kong Tramway, mobile users were able to experience an exciting and personalized manner of meeting in person with the long hailed ‘one of the most successful and collected living contemporary Master Artists in the world’.

The Damina Gallery is a place that displays masterpieces of artists from US, Asia, and Europe – that includes Martiros, who is one of the most successful and collected living contemporary Master Artists in the world celebrating the love of life and freedom. With his art exhibits scheduled from May 9 to 28, 2011, all supporters of Martiros were invited to acquire for VIP invitations in an exciting and more personalized manners.

The interactive campaign, powered by TheTMSway via its telecom-free “touch point” system which associates   the new short codes (TMS Shortcodes) to the TMS code search engine (TMS Search), was launched and made a hit at the Hong Kong Tramway inviting all supporters to use the TMS code: VIP 2011 to receive a personalized invitation to meet Martiros in person. The call to action was: “visit TMSsearch.com on mobile to enter the code”.

Attached to the TMS code, an interactive (mobile) site was accessible where mobile users could watch videos as regards to Martiros and his works. Users were given also the privilege to specify a schedule of which they preferred to personally meet with the artist. The interactive site (automatically optimized for mobile and tablet devices) was also integrated with location map and social functionalities where all supporters can share the event to friends via emails or across Facebook and Twitter spheres.

From the tramway transformed into an interactive touch point, the campaign was ‘tagged’ by TMS to provide with real time metrics and data about user’s interaction, engagement, and social sharing behaviors.

TheTMSway Weekly Radar on Mobile Marketing and Business

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The New Rules For Mobile Ads In 2011

2010 was finally the year of mobile advertising. The market has matured to the point where most major brands have embraced the medium, driven by the reach and interactivity of smartphones and their rapidly growing userbase. The mobile market is in a state of hyper growth and is reinventing itself almost every quarter thanks to new innovations, better data, and compelling results based on billions upon billions of ad impressions.

Mobile market growth

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global mobile phone market grew by an impressive close to 15 percent in the third quarter of 2010 (3Q10).  Driven in part by the fast-growing smartphone category, 3Q10 was the fourth consecutive quarter of double-digit growth for the industry.  Sometimes called “converged mobile devices”, smartphones are enjoying a growing popularity with consumers and business people. That is why we now see the appearance of a second smartphone-only vendor (Apple) in the top five ranking. During 3Q10, Apple moved into the number four position worldwide, joining Research In Motion (RIM), maker of the Blackberry, as one of the world’s largest mobile phone suppliers.

Half of country’s mobile customers use internet, data service on phones

NEW DELHI: Nearly half of India’s mobile customers use some form of internet and web related data services on their handsets, offering a huge base for telecom companies to tap as they all launch third generation services in the country. The numbers indicate the data potential that India holds: Customers who access some form of internet service on their handsets has risen 70% over the last 12 months to touch 214 million as of June 10, says telecoms regulator Trai. Analysts say this figure has risen to over 240 million as of September 10. This is more than ten times the number of internet connections on a PC in the country.

ABI Research Says India’s 3G Networks to Bolster Mobile Data Traffic in Asia

ABI Research announced that its latest forecasts showed the Asia-Pacific region is expected to consume 2,400 petabytes of mobile data annually by 2015, an estimated 23 percent of global data traffic, close behind North America with an expected consumption of 3,100 petabytes. According to a release, mobile Internet services are forecast to generate $80 billion in Asia-Pacific, which only accounts for 14.5 percent of global revenue. The disparity between high data consumption and low revenue contribution will largely be attributed to India’s emerging 3G networks, which will be major contributors to Asia-Pacific’s overall mobile traffic.

Mobile media signals change for tourism

MANITOWOC — Mobile marketing relies on the newest technology, but it’s still about connecting with an audience, according to Tim Dillon of a Minneapolis-based marketing firm.  Dillon, account supervisor for Risdall Marketing Group, presented “The Reality of Mobile Marketing” Thursday at the 15th annual Wisconsin Fall Tourism Convention at the Holiday Inn, Manitowoc. Pete Fabian, creative director for Risdall, and Kristen Hartzel, online visitor information specialist for Visit Eau Claire convention and visitors bureau, also presented during the session.

Internet and mobile web use on the increase

THREE in four Australians have the internet at home, with two-thirds connected to broadband, new figures from the media regulator reveal. The Australian Communications and Media Authority says it has seen an explosion in people using the mobile internet, with 2.4 million accessing it in June, up from 1.6 million in 2009. ACMA chairman Chris Chapman said there had been a clear increase in the volume of data people were downloading and the amount of time they were spending online, with 77 per cent of people having an internet connection at home.

Banks set to wrestle market from African mobile financial Ops

As more banks are now suddenly taking a renewed interest in the African Mobile market, Senior Vice President, Fundamo Africa and Middle East, Reg Swart has said that the major problem for mobile operators who have been driving the market, would be how to defend their successful business model, and ultimately their revenues, against the encroachment of banks. Swart also noted, however, that according to the 2009 World bank report, there were still millions of unbanked people with more than 70% of the African population either unbanked or under_banked.He argued that the development was a compelling opportunity for banks to encroach into the market.

Mobile shipments to hit 1.34bn in 2010

SINGAPORE: Total shipments of mobile handsets could reach 1.34 billion by the end of this year and will hit 1.7 billion in 2015, new research from ABI has indicated. According to the firm’s Mobile Device Shipments Market Data, which analyses the key marketing and technical issues facing the mobile handset device market, Asia-Pacific will perform particularly strongly.

Globe leads Philippine BlackBerry sales

Fully-customizable plans from Globe enable Blackberry users to email, send instant messages, and check social networking sites while on the Go Globe Telecom takes the lead in the Philippine deployment of BlackBerry devices, beating key competitors in terms of sales and number of subscribers using the device. As of end-September 2010, the company’s BlackBerry sales were up more than 200% year-on-year, with over 40,000 units sold.

Telkom Kenya raises the bar in mobile banking market

Telkom Kenya on Monday joined the bruising battle for control of mobile money with the launch of a product that will allow users to operate bank accounts in their cell phones – taking on both Safaricom’s M-Pesa service and M-Kesho, the joint initiative of Safaricom and Equity Bank. The new service, which also has Equity Bank as a partner, deepens the shift by telecoms operators away from the voice market that has been the key revenue earner in favour of data services where it faces stiff challenge from Safaricom’s M-Pesa, Zain’s Zap and Essar Telecom’s Yu Cash.

Analysis: China’s Internet industry to see new round of listings

HANGHAI, Nov. 12, 2010 (Xinhua News Agency) — China’s Internet industry is expected to keep strong growth in the coming few years when a number of companies in the industry are expected to go public and the climate of some sub-sectors, including mobile Internet, online retail and online advertising, will enter the an upturn period.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile internet revolution takes Zimbabwe by storm

Zimbabwe entered a new digital era last week Friday when the largest mobile phone network Econet Wireless launched its mobile broadband package available to their estimated 4.5 million subscribers.  Econet CEO Douglas Mboweni said this was the most ambitious project they had undertaken since 1998 when the company was launched adding the broadband would be pivotal in reconstructing the country’s economy. Reporting from Harare our correspondent Simon Muchemwa said three broadband packages were being offered; “On the Go” for customers on the move using internet capable handsets and laptops, the “@Home” package for home users surfing for leisure, school and light business and “@Work” for business users.

MMA announces 2011 Asia Pacific board of directors

SINGAPORE: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has announced its 2011 Asia Pacific board of directors. The key focus areas for the new board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile marketing standards and best practices, streamline and foster the burgeoning mobile marketing marketplace across industries, collaboratively support industry self-regulation and consumer protection efforts, and oversee the production of enhanced industry measurement, metrics, and educational programs and solutions.

Asia-Pacific Drives the Boom in Global Mobile Handset Market

Emerging economies like China, India and Indonesia are ahead of other advanced countries when it came to buying mobile handsets, said market analyst firm ABI Research. In its latest report titled “mobile device shipment market data,” the research firm has predicted that the global shipment of mobile phones will have reached 1.34 billion by the end of 2010.

PLDT to transform into ‘multimedia group’ in 3 years

MANILA, Philippines – Two to three years from now phone giant Philippine Long Distance Telephone Co. (PLDT) expects to complete its transformation from a traditional telecom service provider to a “multimedia communications group,” a move seen necessary to arrest declining revenues. The phone giant has, in fact, started to move its subscribers away from traditional telco services over to the Internet by providing them with options—starting with mobile Internet browsing. Looking forward, the PLDT group also intends to construct a smart grid, which can deliver electricity from suppliers to consumers using two-way digital technology to control appliances at consumers’ homes.

Internet, Mobile at Forefront of Election Coverage

NBC’s “Nightly News” on Tuesday flashed a clip of Barack Obama speaking on the night he was elected president two years ago, with anchor Brian Williams remarking on how much younger Obama looked. Plenty had changed in two years, and news organizations harnessed firepower on the air and online to record a long, tough political night for the Democratic president. Republicans were making strong inroads in Congress, and it was clear from the coverage who was to blame. “This is about President Obama tonight,” Fox News Channel’s Bill O’Reilly said. Voters were saying, “Look, we gave you a chance and you’re not cutting it. It doesn’t mean you’re not going to cut it next year or the year after. But right now, you’re not cutting it,” he said.

Monetising the mobile Internet

We’ve all heard the big numbers: there are more than 4.6 billion mobile phones in the world, many countries have more cellphones than people and there will be more smartphones than PCs in most countries by 2013. The fact however remains that mobile advertising in 2009 accounted for a paltry $1 billion to $2 billion of the $460 billion global advertising market, even if growth rates are impressive at 20% or more per year in most markets

Analysis: Canada mobile market offers profit model for others

(Reuters) – Unlimited wireless data plans are almost unknown in Canada, and that’s a strategy telecom carriers elsewhere are starting to emulate as they look for ways to cope with booming demand and capacity limits. BCE’s Bell Canada, Rogers Communications and Telus Corp — Canada’s “Big Three” telecoms — command profit margins that are the envy of the industry. They have an historical advantage over their peers because Canadians accept that they have to pay for as much capacity as they use

Taiwan market: Chunghwa Telecom expects to reach 1 million mobile Internet-access subscribers in 2011

Chunghwa Telecom (CHT) plans to offer less expensive mid-range smartphone and tablet PCs to increase the number of its mobile Internet-access subscribers from 700,000 currently to one million in 2011, according to the company. Offering high-end smartphones by Apple, Samsung Electronics and HTC has driven the global smartphone market to take off, but in the Taiwan market less expansive models matched with relatively low monthly rates are key to expanding user bases, CHT pointed out.

Telecom Argentina’s 9-month earnings up 30 percent

Telecom Argentina S.A. reported Wednesday that its net revenues increased by 30 percent to 1.3 billion pesos ($325 million) in the first nine months of this year amid growth in broadband internet and mobile devices that foster text messaging and other added services. Earnings per share increased by 31 centavos to 1.33 pesos on Argentina’s exchange during the nine-month period, and the company’s American Depository Receipts rose by 38 cents to $1.65.

Deutsche Telekom confirms its guidance for the full year 2010

Deutsche Telekom confirmed its full-year forecasts after a strong third quarter. Excluding the effects of the joint venture in the United Kingdom, Deutsche Telekom expects to generate adjusted EBITDA of approximately EUR 20 million and free cash flow of at least 6.2 billion euros. At the end of the first nine months, adjusted EBITDA amounted to 14.9 billion, while free cash flow amounted to EUR 4.8 billion.

Analytics and Accountability: No more gap between measurement and marketing effectiveness

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In every marketing program, there lies the challenge among marketers – and that is to measure on marketing results. In fact, more marketers, nowadays, are on board as far as data statistics and analytics are concerned. Practically, the stuff is most likely needed especially when marketing executives are asked to substantiate their spending, or when possible budget increase occurs.

118141The latest survey of senior US marketing executives (by Forbes Insights and MarketShare Partners) as published by eMarketer found that seven of ten executives used analytics to measure marketing effectiveness.  Marketers with large budgets were significantly more likely to do so than those with spending of less than $1 million, but many in that group planned to adopt analytics in the future. Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.

In terms of marketing measurement efforts, the study revealed more marketers using the internal data (86%), some rely on internal teams (74%), and some stick on internally developed tools (52%). In comparison, the study found 58% using the third-party data and only 35% employed outside professional services.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research and Markets: Tips, Tricks & Techniques for Mobile Advertising – What Marketing Executives Need to Know to Capitalize on Mobile Ads

In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads – everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad.

Advertisers to find new ways to target consumers via mobile Internet

SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of the mobile users in emerging markets in Southeast Asia are surfing the web using their phones these days. More people in countries like Indonesia and Vietnam now have mobile phones to log onto the Internet. And they are using them to access the Internet because of factors like attractive tariffs, more 3G networks and affordable data plans. Mobile Internet penetration in Indonesia – the largest and fastest growing online market in Southeast Asia – jumped to 48 per cent from 22 per cent last year. In Vietnam, mobile Internet access nearly doubled to 19 per cent.

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the leader in the carrier area, with market share of 31.1 percent.

Retail sales via mobile internet forecast to more than double in three years

Mobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending in 2009 was £21.2bn – or a market share of 0.6 per cent – this means that by 2013, mobile internet sales could reach £275million, or the four per cent of the overall market, claim analysts Verdict and Ovum, who have released a joint study.

Smartphone Usage Set to Dominate Hong Kong Mobile Market

Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone, more than double the global rate of 23%. “Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers – mainly tech geeks and business ‘road warriors’”, says Marc de Lange, Director – Technology Sector. “But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets.”

What politicians can learn from mobile marketers

The Obama campaign used SMS, mobile internet sites, apps, mobile video, mobile advertising and Interactive Voice response to get its message through to a previously disinterested, disaffected or disenfranchised electorate; clearly to great effect. It was thought that the Democrats’ use of mobile would change modern political campaigning forever, with political parties everywhere switching to copy them.

Mideast accounts for 5% of world mobile market

The Middle East accounted for five percent of the global mobile telecoms market last year, according to a report released on Wednesday. Last year, the mobile telecoms industry was worth $846bn, down slightly from $848bn in 2008, according to a report by market research firm Dataxis Intelligence. The Middle East accounted for five percent of the global market, or around $42.3bn.

Mideast to see fastest growth in mobile data

Mobile data traffic will be the strongest in the Middle East and Africa (MEA) followed by the Asia-Pacific and North America as revenue from voice gets saturated and operators focus on alternate sources of revenue. According to Cisco’s annual Visual Networking Index (VNI) forecast 2009-2014, the MEA will witness a growth at 133 per cent CAGR followed by the Asia-Pacific of 119 per cent and North America at 117 per cent. Global mobile data traffic will increase 39 times from 2009 to 2014, as per the latest figures from the networking major. By 2014, annual global mobile data traffic will reach 3.5 exabytes per month (or a run rate of more than 42 exabytes annually).

Email marketers ‘should step up to the mobile marketing plate’

Email marketing is undergoing an “exciting” series of changes which marketers need to keep abreast of, an expert has said. Writing for Media Post, Gretchen Scheiman said the changes were being influenced by mobile and social marketing. “While these channels are both far broader than email in many respects, there is a component of each that is simply ´messaging´. That´s where email marketers need to step up to the plate and take some ownership. Both are messaging opportunities that go to an inbox,” she explained.

MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units

The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented by oversized mobile ad units measuring 320 pixels in width or larger. With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

Mobile social networking growing in US

New figures have shown that social networking is the fast-growing category of mobile-based web use in the US. The statistics from comScore – which could be useful to those deploying mobile marketing campaigns – show 14.5 million users accessed a social networking app in April, up 240 per cent on the same month last year. Online news apps were the second fastest-growing type of mobile app content, followed by those dealing with sports information.

Mobile advertising, a revenue source for telcos

Advertising, in the operator’s share of revenue, is still a very small portion of the pie. In 2009, mobile advertising revenue worldwide was estimated to be US $2 billion. This is expected to increase over the next 4 fours. According to Madan, approximately US $1.3B came from the US and Japan itself. With regard to future projections, Madan said, “There are many estimates. They range varies from US $12 billion to $19 billion, by 2014. It is still nascent so estimates are widely fluctuating.” In the India, the market is expected to be roughly about Rs. 500-600 crores in the next 2-3 years, which means around 500-600 crores in the next 2-3 years.

Mobile Internet surges in the Philippines at 5%

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Internet usage in the Philippine region has a dramatic surge from zero percent in 2009 to five percent this year. One very important factor seen to this notable growth is the attractive tariffs and demand for social networking, according to Neilsen Media Philippines’ Net Index study.

460_Map-PhilippinesIn a report published in Manila Times, the research firm said that affluent young Filipinos are expected to spend more time surfing on the Internet through mobile phones. Neilsen Media has seen this consistent trend given that the cost of mobile devices and Internet access in the region are going down.

The study has revealed as well the activities that drive to mobile Internet usage in the region with instant messaging on top of the list at 77%, followed by e-mail at 75%, and short messaging service (SMS) at 59%.

Meanwhile, the social networking sites (SNS) made it as the most popular social media activity at 53%, followed by user-generated content at 30%. Blogging and forums, on other hand, are considered the least popular activities in the region with 7% and 11%, respectively.

The Philippines has over 29.7 Internet users, and Manila is considered a home to the largest user-base Internet in the country. The study, in this effect, was able to provide a strategic picture of the country in terms of online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences.