Recent study on mobile media reports the rise of consumer usage to consequently open new landscape for global marketers.
In a report published on Brandweek, the study conducted by IPG’s Universal McCann and AOL reveals 80% of smart-phone users satisfied to the quality of Internet on their mobile devices.
The research study has presented 95% of the respondents saying they used mobile media to fill downtime; 82% said they use it at work; 81% of the respondents use mobile while shopping; 80% at home; and 65% while commuting to their offices.
Stuart Rodnick, Senior director of Strategic Insights at AOL, describes the mobile to lead into a “social transformation”. And with mobile usage forecasted to grow 60% over the next two years, marketers are advised to formulate ways of communicating about their brands with mobile users, or risking of missing out huge opportunity. READ MORE
