Tag Archives: consumer engagement

TheTMSway Weekly Radar on Mobile Marketing and Business

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Big Potential for In-Store Mobile Marketing

“Consumers have already demonstrated that they like to research products online before buying them in a store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Mobile Shopping from In-Store: A Potential Game-Changer.” “Until now, researching online and buying in a store have been sequential activities that take place hours, days or even weeks apart. But customers who bring their Web-enabled mobile phones with them into a store can do online research at the point of a purchase decision.”

Opinion: A New Publishing Frontier

For advertisers and marketers, e-readers — which captivate with their convenience, portability and access to a huge library of content — represent an exciting new avenue to connect with consumers. Already, owners of devices such as the Kindle, Sony Reader and Barnes & Noble’s Nook say e-readers are prompting them to read and access an increased amount of text. Apple’s iPad continues the devices’ evolution. But what do consumers want and expect from e-readers? Our research reveals insights into both this and how businesses can tap into this growing market. Here, our key findings:

A mobile strategy does not just mean rolling out an app: panelist

Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference. A lot of brands have an application and call it a mobile strategy. Companies such as Nike, Sephora and Ralph Lauren have applications and are incorporating other aspects of mobile into their multi-channel campaigns.

7 in 10 Consumers Act upon Mobile Email

Sixty-eight percent of global consumers act upon email they receive on a mobile device while using a desktop PC, according to [pdf] a new report from digital marketing firm e-Dialog.Majority of Consumers across Regions Act upon Mobile Email at PC. While the PC remains the primary manner in which consumers access their email, analysis from “Global Perspectives” indicates mobile email activity presents new challenges and opportunities for email marketers.

How the Entertainment Industry Can Move Beyond the Click

Interaction time translates to real-world branding impacts. Online marketers recognize the inadequacy of the clickthrough as an ad performance metric but still rely on it for its simplicity and ease of use. A joint study from comScore and MediaMind (formerly Eyeblaster) gives marketers in the entertainment industry reason to look further, to measures of interaction and dwell time, for a more accurate indication of performance.

Mobile coupons: What those savings really cost you

Invented over a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about their customers’ habits. Although they might look similar to those in Sunday newspaper circulars, many of today’s digital versions use bar codes packed with information about the coupon: the date and time it was obtained, viewed and redeemed; the store where it was used; perhaps even the search terms typed to find it.  Increasingly, retailers are marrying this data with information discovered online and off, such as guesses about your age, sex and income, your buying history, what websites you’ve visited, and your current location or geographic routine — creating profiles of customers that are more detailed than ever, according to marketing companies.

Obama Proposes to Double Airwaves for Mobile Internet

President Barack Obama proposed today almost doubling the airwaves available for smartphones, laptop connections to the Internet and new wireless devices. Obama signed a memorandum that commits the U.S. to free up 500 megahertz of government and commercial spectrum in the next decade to meet demands for mobile access to broadband services. The proposals may face resistance from television station owners such as CBS Corp. and News Corp.’s Fox Broadcasting that gave up airwaves as part of their switch to digital signals last year, and have sought to keep their remaining allocation. Wireless carriers led by AT&T Inc. are seeking more spectrum.

More China Challenges For Google

If 2010 is anything, it is the year the Internet went mobile. In the U.S., the fast acceptance of the iPad, and then the iPhone 4, has shown that what was missing was not people’s willingness to go mobile, but the lack of good mobile infrastructure and user-friendly products. Now, Google’s Android mobile OS has joined the fray, offering Apple good solid competition, and offering consumers a wealth of products to choose from. Ever since Google launched Adwords in June 2002, the company has become a literal cash machine, offering consumers everywhere the capability, as advertisers, to launch highly targeted ad campaigns globally.

Mobile Web browsing volume greatest during evening hours: Opera

Marketers in the mobile space should pay special attention to the four-hour block from 8 p.m. to midnight, according to a new report released by Opera Software ASA. Opera’s State of the Mobile Web Report for May 2010 detailed usage statistics for a number of worldwide mobile Web browsing trends. Among key findings was the discovery that the hours from 8 p.m. to midnight see a disproportionate amount of the mobile traffic over the course of a day on the Opera Mini mobile Web browser.

Mobile Provides Valuable Link To Hispanic Demographic

The Hispanic population is a very mobile-savvy demographic, ripe with potential for brands reaching out to them, a new report published today by eMarketer suggests. Hispanics have their mobile phones with them more than African Americans and even more than non-Hispanic whites, the report suggests, adding that marketers who are just turning to mobile will “find a market well ahead of them.”

Mobile coupons help retailers track customers

Last month, Tara Kuczykowski walked into a Target store in Columbus, Ohio, pulled out her mobile phone and handed it to the cashier. The cashier scanned the digital coupon on the phone’s tiny screen, and Kuczykowski got $1 off sandwich-size Ziploc bags. Target got something, too: another entry in its database about her. Invented over a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about the habits of their customers. Although they might look similar to the ones in Sunday newspaper circulars, many of today’s digital versions use special bar codes that are packed with information about the life of the coupon: the dates and times it was obtained, viewed and, ultimately, redeemed; the store where it was used; perhaps even the search terms typed to find it.

Retail Industry: Mobile offers the opportunity to connect with Hispanics

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The mobile medium displays a good chance in connecting with the Hispanic shoppers, as recent report found that 29% of Hispanics settled into using their mobile phones in searching for an out-of-stock item at a competing retailer.

Hispanic mobile marketAccording to the report (Mobile User and Usage Report) conducted by eMarketer, reaching for mobile audience, which has become a challenge among new marketers using mobile, has provided a clearer picture as far as the Hispanic market is a concern. Lisa E. Phillips, eMarketer senior analyst and author of the new report, said that Hispanics use the mobile medium and technology all the time to fortify their engagement not only for family but to their social world in general; hence, marketers who have just turned to mobile will find a market well ahead of them.

A full 78% of Hispanic mobile Internet users have some form of Internet access at home, report said; and according to Phillips, although they aren’t big online buyers, they are using their mobile phones in checking out products and deals.

In-store mobile marketing is the next big thing

Like most other consumers, Sterling Commerce report said that Hispanic shoppers are looking for good deals. They use mobile devices to check on prices, product information and inventory while shopping in a store.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Research and Markets: Tips, Tricks & Techniques for Mobile Advertising – What Marketing Executives Need to Know to Capitalize on Mobile Ads

In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads – everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad.

Advertisers to find new ways to target consumers via mobile Internet

SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of the mobile users in emerging markets in Southeast Asia are surfing the web using their phones these days. More people in countries like Indonesia and Vietnam now have mobile phones to log onto the Internet. And they are using them to access the Internet because of factors like attractive tariffs, more 3G networks and affordable data plans. Mobile Internet penetration in Indonesia – the largest and fastest growing online market in Southeast Asia – jumped to 48 per cent from 22 per cent last year. In Vietnam, mobile Internet access nearly doubled to 19 per cent.

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the leader in the carrier area, with market share of 31.1 percent.

Retail sales via mobile internet forecast to more than double in three years

Mobile phone users bought nearly £123million of goods in the UK in 2009 using their smartphones, according to a new report, and this figure looks set to more than double in the next three years. As total online retail spending in 2009 was £21.2bn – or a market share of 0.6 per cent – this means that by 2013, mobile internet sales could reach £275million, or the four per cent of the overall market, claim analysts Verdict and Ovum, who have released a joint study.

Smartphone Usage Set to Dominate Hong Kong Mobile Market

Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone, more than double the global rate of 23%. “Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers – mainly tech geeks and business ‘road warriors’”, says Marc de Lange, Director – Technology Sector. “But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets.”

What politicians can learn from mobile marketers

The Obama campaign used SMS, mobile internet sites, apps, mobile video, mobile advertising and Interactive Voice response to get its message through to a previously disinterested, disaffected or disenfranchised electorate; clearly to great effect. It was thought that the Democrats’ use of mobile would change modern political campaigning forever, with political parties everywhere switching to copy them.

Mideast accounts for 5% of world mobile market

The Middle East accounted for five percent of the global mobile telecoms market last year, according to a report released on Wednesday. Last year, the mobile telecoms industry was worth $846bn, down slightly from $848bn in 2008, according to a report by market research firm Dataxis Intelligence. The Middle East accounted for five percent of the global market, or around $42.3bn.

Mideast to see fastest growth in mobile data

Mobile data traffic will be the strongest in the Middle East and Africa (MEA) followed by the Asia-Pacific and North America as revenue from voice gets saturated and operators focus on alternate sources of revenue. According to Cisco’s annual Visual Networking Index (VNI) forecast 2009-2014, the MEA will witness a growth at 133 per cent CAGR followed by the Asia-Pacific of 119 per cent and North America at 117 per cent. Global mobile data traffic will increase 39 times from 2009 to 2014, as per the latest figures from the networking major. By 2014, annual global mobile data traffic will reach 3.5 exabytes per month (or a run rate of more than 42 exabytes annually).

Email marketers ‘should step up to the mobile marketing plate’

Email marketing is undergoing an “exciting” series of changes which marketers need to keep abreast of, an expert has said. Writing for Media Post, Gretchen Scheiman said the changes were being influenced by mobile and social marketing. “While these channels are both far broader than email in many respects, there is a component of each that is simply ´messaging´. That´s where email marketers need to step up to the plate and take some ownership. Both are messaging opportunities that go to an inbox,” she explained.

MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units

The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented by oversized mobile ad units measuring 320 pixels in width or larger. With the growing availability of larger-screened devices like smartphones and tablets- brands, agencies and other members of the mobile marketing ecosystem need to understand the potential of engaging an audience using larger, rich media ads that were once not available on the limited screen real-estate of feature phones and first-gen smartphones.

Mobile social networking growing in US

New figures have shown that social networking is the fast-growing category of mobile-based web use in the US. The statistics from comScore – which could be useful to those deploying mobile marketing campaigns – show 14.5 million users accessed a social networking app in April, up 240 per cent on the same month last year. Online news apps were the second fastest-growing type of mobile app content, followed by those dealing with sports information.

Mobile advertising, a revenue source for telcos

Advertising, in the operator’s share of revenue, is still a very small portion of the pie. In 2009, mobile advertising revenue worldwide was estimated to be US $2 billion. This is expected to increase over the next 4 fours. According to Madan, approximately US $1.3B came from the US and Japan itself. With regard to future projections, Madan said, “There are many estimates. They range varies from US $12 billion to $19 billion, by 2014. It is still nascent so estimates are widely fluctuating.” In the India, the market is expected to be roughly about Rs. 500-600 crores in the next 2-3 years, which means around 500-600 crores in the next 2-3 years.

Canadian Mobile Market: Mobile Subscriptions in Canada to Increase at 20%, report says

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canada mobile marketMobile penetration in the Canadian region is seen to rise steadily over the next several years, according to eMarketer’s estimates. The region’s number of mobile subscribers, as eMarketer forecasts, will increase from this year’s 24.5 million to nearly 30 million by 2014 – an increase of about 20%.

Marketers in the country are gearing up for increased usage. About one-half of those surveyed, according to Ipsos Reid, would be increasing their mobile spend this year, while another preferred to hold the spending the same as of last year.

Canada is reported as the fifth-largest source of mobile advertising requests in March 2010, with more than 554 million ads served by the network. That was up from 332.5 million mobile ads served to Canada in December 2009, a nearly 67% increase.

Mobile Internet surges in the Philippines at 5%

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Internet usage in the Philippine region has a dramatic surge from zero percent in 2009 to five percent this year. One very important factor seen to this notable growth is the attractive tariffs and demand for social networking, according to Neilsen Media Philippines’ Net Index study.

460_Map-PhilippinesIn a report published in Manila Times, the research firm said that affluent young Filipinos are expected to spend more time surfing on the Internet through mobile phones. Neilsen Media has seen this consistent trend given that the cost of mobile devices and Internet access in the region are going down.

The study has revealed as well the activities that drive to mobile Internet usage in the region with instant messaging on top of the list at 77%, followed by e-mail at 75%, and short messaging service (SMS) at 59%.

Meanwhile, the social networking sites (SNS) made it as the most popular social media activity at 53%, followed by user-generated content at 30%. Blogging and forums, on other hand, are considered the least popular activities in the region with 7% and 11%, respectively.

The Philippines has over 29.7 Internet users, and Manila is considered a home to the largest user-base Internet in the country. The study, in this effect, was able to provide a strategic picture of the country in terms of online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Three steps for publishers to monetize mobile traffic

One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic? Clearly the answer is very different for each publisher, but my goal is to lay out a rough guide to get you thinking about what might work for you. For the sake of discussion, let us say you are a U.S.-based publisher with a sales team that calls directly on advertisers and agencies. Also, let us assume most of your traffic is from the United States, and your international traffic is small, so you are not yet monetizing it.

28% of US Mobile Web Users Go Online Daily

Twenty-eight percent of US mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research. Overall Mobile Web Access Rises. Overall mobile internet access rose between December 2008, when the previous ABI Research mobile internet study was conducted, and February 2010, when the most recent study was conducted. The percentage of mobile phone users who have mobile internet access but don’t use it fell from about 30% to about 20%. In addition, the percentage who don’t have mobile internet access on their phone fell from about 28% to about 22%.

Why Retailers Need an In-Store Mobile Strategy

We tell retailers they don’t want to become Amazon’s off-balance-sheet showroom. Mobile can, to some extent, be the revenge of the physical retailers, because they have the investments in these stores, they have people coming into the stores and knowledge of those customers. They have some tremendous new ways of creating affinity with these folks. A lot of the retailers we’re talking with view in-store mobile as a significant differentiation opportunity.

AT&T decision to end unlimited data plans threatens mobile content consumption

If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected. AT&T spun its new wireless data plans as geared toward making it “more affordable for more people to enjoy the benefits of the mobile Internet,” but the move is clearly about reigning in the heaviest data users, and all-you-can-eat data plans are vital to spur the high levels of mobile content consumption on which publishers, marketers and advertisers thrive.

Mobile Social Networking Grows Dramatically

The number of US mobile phone users performing social networking grew dramatically between April 2009 and April 2010, according to comScore MobiLens data. Social Networking Fastest Growing Mobile App. While the total number of mobile phone users who accessed an application increased 28%, from 54.4 million to 69.6 million, between April 2009 and April 2010, the number of mobile phone users who accessed a social networking application more than tripled.

Mobile Shopping Doubles in 2010

Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the US this year, to $2.4 billion.

How to increase mobile paid search campaign performance

By creating mobile-only search campaigns, advertisers benefit in several areas such as control, messaging, targeting and reporting. Advertisers have more control over their mobile budgets and CPCs by splitting their campaigns. They can adjust bids independently from desktop and better target their creative messaging by including a mobile specific call to action such as “call now” in their ad text.  “The same best practices that have been applied to desktop campaigns are also relevant for mobile: separate your campaigns to better manage mobile, theme your ad groups tightly, make creatives and keywords relevant to the landing page…

Carriers’ brand and position in value chain at risk

The mobile Internet is expanding exponentially with the rapid adoption of Internet-centric devices used to consume multimedia content and services.  According to a Forrester Research report released earlier this year, more than one- third of consumers in Western Europe will access the Internet from their mobile phones by 2014.

Twenty-two percent of consumers plan to make mobile purchase: PriceGrabber survey

The latest consumer behavior report from Experian’s PriceGrabber.com on smartphone shopping behavior reveals an increase in consumer mobile shopping activity and a trend toward buying digital content and consumer electronics from a mobile phone. The survey data reveals that 57 percent of consumers who make a purchase with their Web-enabled phones bought consumer electronics. Twenty-two percent of consumers plan to purchase from their mobile device in the next 12 months.

Canadian Mobile Advertising Revenue Continues Rising

The Interactive Advertising Bureau of Canada today announced that Mobile Advertising Revenues in Canada exceeded budgeted expectations of $5.2 million, and grew by 347% over 2007 numbers, to just over $11.9 million for 2008. For 2009, Canadian Mobile Advertising Revenue is forecast to increase by more than 50% again, rising to an estimated $18.0 million. The top 10 Mobile Advertising earners in IAB Canada’s annual Survey accounted for 79% of Total Net Mobile Advertising revenues in 2008.

Advertisers in Africa allot more than 50% of interactive marketing budgets in Mobile

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Some of the biggest success stories in the mobile space came from Africa with advertisers in the region spent more than 50% of its interactive advertising budgets to mobile, Starcom’s Ravi Kiran said.

mobile-marketingThe African region became a hot topic among marketers during the Mobile Conversations 2010 conference in India as Starcom’s Ravi Kiran cited some of the biggest success stories in the mobile space, which actually happened in the region. In an Afaqs article, Mr. Kiran substantiated his points saying that more than 50% of interactive budget for the African region got routed to mobile marketing, compared to Asia (2.5%) and 1.3% to US and Europe regions.

Explaining to this inspiring occurrence, he said that one has to look at the unique mobile marketing services that are being offered in the region. The mobile is also the only pan-African social infrastructure in the region, and how it is connecting the African market nowadays has become a case study worldwide.

There were some other points raised during the conference, and Kiran ended up with an enticing tip saying that a “simplified language is required to convince marketers to invest in the medium”. Whilst mobile marketing is treated as another format of marketing, the principles of traditional marketing have to be applied as well.

He added, “We should tell marketers about how it can be used for marketing instead of talking or explaining the technology behind it. Also, we should encourage marketers to experiment with mobile marketing with scale.”

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

The Mobile Internet Content Coalition, consisting of 4Info Inc., Myxer Inc. and mobileStorm Inc., is petitioning the Federal Communications Commission in support of opening up the mobile Internet. The MICC’s comments to the FCC, drafted by law firm Arent Fox LLP, take a stand in favor of providing “consumers access to the content of their choosing without improper interference by wireless providers.” The MICC also proposes that SMS and MMS also be considered under the umbrella of the mobile Internet.

How mobile is evolving the media business

The once-static media landscape is evolving with the advancement of mobile technology, giving advertisers more options. Whether it is through mobile sites, applications or the recent trend of 2D bar codes and image recognition, media brands are taking note and evolving with the ever-changing world of mobile. Publications such as Entertainment Weekly, W Magazine, Golf Magazine, GQ, Wired and Marie Claire have all integrated mobile in some aspect.

Are US carriers finally making mobile marketing a priority?

With their wireline business on the down slope and competition ramping up in the wireless space, U.S. carriers are seeking alternative revenue streams and engaging in mobile marketing like never before. However, carriers are still struggling to figure out which vendors to partner with, how much data to share, which policies to impose and which monetization models and ad units to use. In addition, the explosion of smartphone adoption has been a double-edged sword: increased data revenue but also overburdened networks and the migration of traffic from on-deck to off-deck.

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. The “Mobile Marketing and Retail Strategies” report found that retailers are already starting to woo consumers via the mobile channel using mobile ads and coupons, and the market for these two activities alone is expected to grow by half over the next couple of years.

Stock Market Panic Brings Surge Of Traffic To Mobile Web

During one of the largest stock market plunges in American history, Online and mobile-based financial sites were brought to their knees yesterday under the weight of worrisome investors scrambling for information and answers. Portals like Yahoo and Google Finance went down hard after news broke that the stock market was losing equity fast for relatively unknown reasons, forcing people all of the world to take to their mobile devices and computers in search of additional information.

Mobile devices set to interact with TV: Analyst

As demand for connected devices expands, Internet-enabled televisions form a category poised for growth. According to new forecasts from ABI Research, the estimated 19 percent of flat-panel TVs shipping with Ethernet in 2010 will grow to 46 percent in 2013, and connectivity is expected to become a mainstream feature. “In terms of mobile devices and the primary screen I would say there are two primary motivations for connecting or linking the two devices,” said Michael Inouye, industry analyst of digital home at ABI Research, Oyster Bay, NY.

Why brands must have a 360-degree mobile Web strategy

A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing. For example, email campaigns are generating a lot of conversion traffic for sites. Including a URL to a mobile site will factor in mobile email users and provide them with a better experience than just throwing them onto a wired Web site on their device.

How retailers can leverage SMS for inventory management

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one. Research shows that after 60 days, an item at a retail location has about a 15 percent chance of being sold. After 90 days this number drops to just 5 percent, and that is why retailers are relying on private sales to keep inventory moving.

HBO taps SMS to build database during Mayweather-Marquez fight

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Mobile Handsets Grow 19% in Q1

Global shipments of mobile handsets grew 19% year-over-year during Q1 2010, according to ABI Research. In total, 303 million mobile handsets shipped worldwide during Q1 2010. This puts annual global mobile handset shipments on pace to reach about 1.3 billion in 2010. Strongest handset shipment growth was seen in the Middle East and Africa (20% year-over-year) followed by the Americas, particularly the US (11%). Europe, on the other hand, is languishing with single-digit growth. It is also notable that 3G handset shipments eclipsed 2G handset shipments globally.

Facebook, Twitter Post Strong March Growth

Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company. In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69% year-over-year growth from 69.1 million unique US users in March 2009. While Twitter only reported 20.1 million unique US users in March 2010, this still represented strong 45% year-over-year growth from 13.8 million unique users in March 2009. It is also worth noting that Twitter had a negligible 520,000 unique users in March 2008.

Low Ad Recall but High Response for Location-Based Services

In 2009, digital advertising solutions provider Eyeblaster set out to go beyond the click and measure user engagement with online ads according to a broader set of actions dubbed “dwell.” Users dwell when they mouse over an ad, or interact with a rich media placement, for example. The company’s “Global Benchmark 2010” report analyzed dwell metrics for billions of rich media impressions served in 2009 and found that high dwell correlated with high engagement, brand-related searches and ultimately conversion.

Retail Business: Mobile web gained traction to US women, 93% active to promo offers sent through mobile phones

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The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported.  retailers

A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only.

A clear preference to mobile coupons related to retail goods and services went at 53% compared to dining at 16%. The mobile coupons relating to concerts and events became the second option at 21% – pronounced to be the most interesting area.

Meanwhile, Facebook and Yahoo Groups grabbed the top pick in the online community category with an approximate of 52% while 41% went to MySpace, and 23% to others.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile can restore diminished brand loyalty caused by recession: Study

Due to the recessionary environment, consumers have been willing to forgo their favorite brands to cut household costs. Mobile represents a new access point for brand engagement and marketing opportunities. There has been a clear willingness to “trade down” to lower-priced brands over the past two years. According to research by comScore a decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price.

Consumer dependency on mobile devices increasing: InsightExpress

Forty-five percent of users check their mobile devices first thing in the morning, according to InsightExpress. The study showed a shift in three major mobile user profiles. Mobile Intensive, Mobile Casuals and Mobile Restrained represent the latest in mobile behavioral and attitudinal trends among consumers. “The Mobile Intensives segment, the group that is consuming the most content on mobile phones, is an incredibly attractive audience for advertisers,” said Joy Liuzzo, senior director, marketing and mobile research at InsightExpress, Stamford, CT.

Australians take to mobile internet

Nearly half of all Australian mobile phone users now own an internet-capable phone, but only a third accesses the web regularly on them, according to new research by The Nielsen Company. Australians’ ownership of internet phones now sits at 43 per cent, with 29 per cent regularly using it to search, email, find maps and to share their lives on Facebook, Twitter and MySpace. Even though people have an internet-enabled handset, some people aren’t necessarily using it.

Webinar: Applebee’s and MMA: Five Drivers Influencing Mobile Marketing This Year

As more marketers and retailers such as Applebee’s incorporate mobile into their multichannel plans and more consumers engage with content, marketing and commerce on their mobile devices, increased scrutiny and expectations are likely to result. In this free, hour-long webinar on Thursday, May 20 at 2 p.m. ET, Applebee’s executive Scott Fischer along with the top officials from the Mobile Marketing Association will outline the five factors that could propel the use of mobile.

Advertising Scene: Pepsi rolls out multifaceted LBS mobile loyalty initiatives

PepsiCo Inc. has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations. PepsiCo is working on two separate initiatives.

Indonesia: Bakrie Telecom issues $250 million debut bond

Indonesian mobile phone operator Bakrie Telecom sold $250 million worth of five-year bonds on Friday. The 144A high-yield notes, which are callable after three years, pay a semi-annual coupon of 11.5% and were re-offered at par, resulting in a yield of 11.5% as well. The maturity date has been set to May 7, 2015. Bakrie initially announced a deal roadshow on April 21 and on the following Monday (April 26) came out with guidance for a $250 million five-year issue with a yield in the area of 11%.

5 Keys For Successful Mobile Marketing

If the majority of your customers have cell phones, you might want to consider a mobile marketing strategy to reach them. Reaching out to your customers via text message is a great way to promote special offers and encourage further engagement with your brand. Choose a simple keyword that is easy to text. Most of your customers will join your mobile program by sending a text message to a short code number (5 or 6 digits) with a keyword to identify your program.

Smartphone Shipments Jump 50% During Q1

People want smartphones, as evident by a new report indicating global smartphone shipments totaled an estimated 54M units during Q1 2010, growing 50% from Q1 2009 when 36M units were shipped. The report, published by Strategy Analytics under the name “Global Smartphone Market Share Update,” also indicates Nokia shipped a record 21.5 million smartphones worldwide in Q1 2010, rising an above-average 57% from 13.7 million units a year earlier.

Mobile Marketing and Retail Sector to Exceed $8 Billion by 2012: Report

A recent research conducted by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. The “Mobile Marketing and Retail Strategies” report found that retailers have started exploiting mobile channel through advertising campaign on the handset and also by issuing free coupons.

Portals and directories lead mobile advertising spend in 2010: Study

Portals and directories, travel, entertainment and telecommunications lead mobile advertising spend in quarter one of 2010, according to Millennial Media. In the company’s one-year anniversary edition of its monthly Scorecard for Mobile Advertising Reach and Targeting report, it focused on a number of trends observed from its ad servers and campaign data. In addition, the report showed that Blackberry smartphones dominate 12 of top 15 DMAs and the iPhone is tops in the Bay area.

Whitepaper: Mobile Marketing Predictions For The Next Five Years & Beyond

Dubbed “Mobile Marketing for Business – Part One – An Overview,” the new whitepaper does an excellent job at detailing the fundamentals of mobile marketing, current industry statistics, examples of “what’s working now,” current drawbacks and future predictions for the industry as a whole. The whitepaper details stats such as that mobile devices will surpass desktop Web browsing within five to ten years, citing the International Telecommunications Union (ITU) who states cell phone use is far higher than Internet use.

Industry News: Of budgets, Apple and mobile advertising

Apple CEO Steve Jobs seems intent on bludgeoning everyone to submission with his love-it-or-leave-it attitude to mobile. First it was the tight girdle around applications and now it’s his diktats on mobile advertising. Quite clearly, Mr. Jobs is taking advertising agencies, application developers, ad networks and advertisers on this rollercoaster ride, making each descent more frightening than the other. Does he know something that mobile marketers don’t?