Tag Archives: business news

Ad agencies and giant brands showed support to MMA council in Mexico

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Advertising agencies and giant brands showed support to the launch of Mobile Marketing Association (MMA)–Mexico in response to the growing recognition of mobile’s importance in the marketing mix and the need for industry support and guidance to create success in the region.

According to CEO at MMA, the creation of MMA local councils worldwide has to show that marketers at global scale are recognizing and embracing the power of mobile, and these people wanted some collaborative works so that mobile becomes an indispensable part of the marketing mix.

In Mexico, MMA launched with members and the support of Banamex and Terra. From Latin America, giant brands and advertising agencies also showed support to include Coca-Cola, Televisa, Ogilvy, Microsoft, Unilever, among others.

The new council is said to offer benefits to its members from the combination of MMA’s global leadership and local knowledge to have an even more productive, successful, and powerful mobile marketing industry in the region.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile devices can help attract and keep customers

Businesses can tap into the mobile market with contests, coupons and other incentives. Major brands and small businesses alike are quickly learning that one of the fastest ways to reach consumers directly is through their mobile devices. A recent report conducted by Borrell and Associates, a Virginia-based media research firm, found that small businesses in the United States are on track to spend almost $800 million in 2011 on mobile ads. Half of the spending – approximately $400 million – will be spent on creating mobile promotions that offer contests, coupons and other incentives. There are more than 64 million mobile users in the U.S. alone, according to Nielsen, and they often turn to their mobile devices to buy goods and services.

Mobile internet use nearing 50%

Almost half of UK internet users are going online via mobile phone data connections, according to the Office for National Statistics. Some 45% of people surveyed said they made use of the net while out and about, compared with 31% in 2010. The most rapid growth was among younger people, where 71% of internet-connected 16 to 24-year-olds used mobiles.

Global Mobile-Security Market Worth $14.4B in 2017: Report

As mobile devices become even more ubiquitous and store more personal and corporate data, new tools to secure the information will drive the mobile-security market.The tremendous popularity of mobile devices and their subsequent appearance in the workplace means organizations have to worry about data-stealing malware as well as the danger of lost and stolen devices.The increased risk to personal and corporate data is an opportunity for the mobile-security industry, and the global market for mobile security is expected to reach $14.4 billion by 2017, market research firm Global Industry Analysts said in an Aug. 24 report.

Mobile TV Subscribers to Reach $792 Million by 2014

The report provides a detailed analysis of the mobile TV market across various countries in terms of total mobile subscribers, service revenues, ongoing developments and technology. Each section succinctly explains the present and future market trends and developments in the mobile TV market in many countries. According to the report, the number of mobile TV subscribers worldwide will grow at a CAGR of around 43% during 2011-2014 to reach about 792.5 Million by the end of 2014. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2014.

Thailand’s Booming Smart Phone Market to grow 30% in 2011

Mobile phone business has been lucrative with the fast-moving high-tech sector. Consumers at present do have higher demand for smarter mobile phones since they want their gadgets to be versatile in many aspects with multi-functions. Smart phone market therefore is expected to grow even stronger and wider upon the more advanced technology. According to Kasikorn Research Centre (KResearch), consumers now want their mobile phones to have easy and convenient access to social networks and multi-media functions. Mobile phones hence have been developed further to meet with the demands, especially smart phones, which are now very popular among thai consumers.

PHL telcos go online as mobile market nears saturation

With mobile penetration approaching saturation in the Philippines, the top two telecom firms in the country have turned to the mobile Internet as their next big cash cow. Telecom research firm Budde Comm noted that by June 2010, mobile phone subscribers in the Philippines breached the 85 million mark, or a high 90-percent penetration. Despite this, Internet penetration remained at a low 30 percent, a fact which telecom firms have recently realized and which they have decided to focus their efforts on.

Android Mirrors U.S. Smartphone Share at 40%: Nielsen

Google’s Android platform stands at 40 percent of the U.S. smartphone market, which is itself at 40 percent compared to 60 percent of users with feature phones. Apple iOS has 28 percent. Google’s (NASDAQ:GOOG) Android U.S. smartphone market share of 40 percent is equivalent to the percentage of mobile consumers over 18 who use smartphones in this country, according to Nielsen’s July statistics.

Mobile Payment Market to Reach $670B in 2015

The global mobile payment market, consisting of digital and physical goods purchases, near field communications (NFC) and mobile money transfers, will be worth $670 billion in 2015,according to a July 2011 white paper from Juniper Research. Data from “Mobile Money Goes Mainstream” indicates this figure will be more than double current levels.

Competition grows in Kazakhstan’s mobile market

Over a few months of a new big mobile operator’s activity in Kazakhstan, the major participants of this market have announced tariff cuts by at least 20%.

TheTMSway brought the alpha version of TMSalert.com at TechCrunch disrupt event

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The soft launching of our new TMSalert.com (alpha version) has just kicked off today at TechCrunch’s disrupt event in San Francisco, California. TMSalert.com is a social alert platform – first in the world – to offer one location for all social media enthusiasts around the world to facilitate the management of feeds from different social networks.

Few months ago, TheTMSway, developer of www.tmsalert.com, conducted a “user test” campaign which acquired the votes from all of our selected friends who joined the platform’s testing.

After the soft launching today, the company will be working on for the “publisher side” of the platform – to come out very soon!

Photo courtesy of Techcocktail


Mauritian Market: Mobile communications market to reach $271m in 2016

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The Mauritian Mobile Communications Market is reported to earn $271m in 2016 backed by impressive high disposable income and vibrant tourism industry, according to business research and consulting firm Frost and Sullivan.

mobile4Frost and Sullivan Research Analyst, Mervin Miemoukanda, emphasized that the key drivers in the country’s communications market are high disposable income, a vibrant tourism industry, the increasing demand for mobile broadband and multimedia, and the diminishing costs of handsets.”

After the country has earned revenues of $174m in 2009, an equivalent to 89%, analyst said it showed near saturation in its mobile communications market paving a way to intense competition among mobile operators to retain consumers while acquiring new ones.

The firm added that the situation would lead mobile players to improve the quality of their services with consistent infrastructure investments. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

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MMA updates guidelines for cross-carrier mobile content

The Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile services such as text messaging, multimedia messaging, short code programs, interactive voice response and mobile Web. The new 5.0 guidelines outline acceptable and unacceptable practices for all players in the U.S. ecosystem.

Mobile Advertising, SMS Can Achieve “More Than A 100% Response Rate,” Says Expert

Though it may be perceived as a bit over ambitious, mobile advertising is said to be capable of a “more than 100% response rate,” according to one industry expert. Speaking at an Internet trade expo, Marc Hyatt of Txtlocal substantiated his claim by using the example of SMS and the viral effect that marketers can experience using the medium, saying “consumers receiving SMS did much of the marketing work themselves.”

Nearly Half of Mobile Ads Served to Smartphones

Reporting from Millennial Media, a mobile advertising network that reaches 83% of US mobile subscribers, indicates that smartphones account for almost one-half of mobile ad impressions in the country. More subscribers may have feature phones, but they make up only about one-third of mobile ad views, likely because users have less interaction with advanced mobile content.

Mobile advertising bucks the downward spiral evident elsewhere

2009 was a bad year for the “traditional” advertising industry with a significant drop in advertising revenues recorded in TV, radio and the print media. However, in one specific area, mobile advertising, revenues grew by 32 per cent – once again proving that it’s an ill wind that blows nobody good. Martyn Warwick reports. A new survey undertaken by the Internet Advertising Bureau (IAB) in association with PricewaterhouseCoopers also shows that a sea change is underway.

Where’s mobile advertising?

Smart phone usage. All of this comes as Forrester Research estimates that of the some 277 million mobile phones currently in use in the United States, 17 percent are smart phones, defined as “a mobile phone or Internet-connected handheld device that uses a high-level operating system such as iPhone OS, BlackBerry OS, Windows Mobile, Palm OS, Web OS, Symbian, and any flavor of Linux including Android.” And the number is growing, with Nielsen reporting that 25 percent of all new cell phones sold are now smart phones.

Mobile email marketing will be driven by increase in commerce

The mobile marketing sector – including SMS and email marketing – will be driven by a growth in consumer spending via the channel, it has been claimed. According to a new study by the Internet Advertising Bureau and PricewaterhouseCoopers, total spending via mobile phones increased by 32 per cent last year – reaching £37.6 million. And the organisations believe this trend is set to continue.

Shopping by Mobile Creates an $8bn Opportunity for Mobile Advertising & Coupons, Juniper Report finds

A new report from Juniper Research has found that the mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally. The Mobile Marketing and Retail Strategies report found that Retailers were already starting to exploit the mobile channel through advertising campaigns on the handset and by issuing money-off coupons. The market for these two activities alone is forecast grow by half in the next two years.

UK mobile advertising market grows 32% in 2009 to £37.6m

Despite a contraction in the advertising sector in 2009, total spend on mobile phone advertising in 2009 rocketed by 32% year on year to a new high of £37.6m, according to second, annual Internet Advertising Bureau (IAB) – the trade body for digital marketing – and PricewaterhouseCoopers (PwC) study. While some brands and media owners cut back their investment in mobile advertising, the medium grew at a faster rate than predicted due to its exceptional targeting, immediacy and return on investment.

Why Apple’s tilt toward control over openness may hurt all

It is through this context that I view iPhone 4.0 and iAd as watershed moments for Apple’s mobile platform. If Apple continues to maintain a balance between control and openness, its path to becoming a dominant mobile platform will be unimpeded. However, if the balance it has achieved is disrupted, a rapid decline may be inevitable.

Web sites may be losing affiliate revenue as mobile access increases

Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to MobForm. Per mobile publisher network MobForm, brands developing their mobile strategy may not have the full picture with respect to the restrictions that are currently in place preventing mobile affiliates from promoting their offers.

Mobile Entertainment Forum US produces webinar and guidebook to foster better understanding of m-commerce in entertainment sector

Hot on the heals of the Mobile Marketing Association coming over all ‘m-retailing’, the Mobile Entertainment Forum (MEF) North America has set up a Mobile Commerce (M-Commerce) Initiative all of its own, to help brands, content producers and retailers better understand how to leverage the mobile phone to drive customer acquisition, retention, and conversion.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014

Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion by 2014. The mobile retail sector — which includes mobile coupon redemption values, smart poster fees and advertising spending in Juniper’s definition — will, however, see mobile advertising exceed coupon redemption values by 2013.

Direct marketers must embrace mobile marketing: DMA panelist

NEW YORK – As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile. The “Why Direct Marketers Must Embrace the Mobile Marketing Opportunity” panel at DMA Mobile Marketing Day 2010, hosted by Mobile Marketer and the Direct Marketing Association, was moderated by Mobile Marketer editor in chief Mickey Alam Khan. Mobile has proven to be an effective marketing channel across various sectors, and direct marketers ignore that fact at their peril.

Where are the legal minefields in mobile marketing?

NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. The panel featured Reed Smith lawyer Adam Snukal and Lustigman Firm principal attorney Andy Lustigman, as well as Siteminis chief operating officer Steve Timpson. Mobile Marketer’s Mickey Alam Khan moderated.

Invest in mobile marketing ‘to drive future sales’

Small businesses have been advised to invest in their mobile marketing infrastructure now in order to drive sales in the future. Global retail and property analyst and consultant Michael Baker explained that mobile marketing is one of a number of new technologies which firms can use to lure prospective customers. In an article for the Sydney Morning Herald, Mr Baker said that promotions such as SMS marketing can be highly targeted, meaning that businesses are able to select the demographic that they wish to reach.

2010 brings “both hope and anxiety” for LatAm telecoms market

Whilst Latin America’s telecoms industry suffered from the economic breakdown of last year, the industry’s move into the IT space was a trend that solidified in many of the region’s most important markets, according to a new report from Frost & Sullivan. The region’s pay-TV market is described as still holding promise, and whilst IPTV did not become a reality due to regulatory restrictions, video-on-demand services made “great advances”, according to the report, which adds that 2010 brings both hope and anxiety for the sector.

Mobile’s Near Future: The Impact on Business

Our mobile phones have become so tethered to our everyday lives that soon they’ll become more important than our wallets. In fact, a recent multi-country poll conducted by market research firm Synovate found that 25 percent of people would rather lose their wallets than their cell phones. These small, portable devices allow us to do virtually everything: communicate, shop, bank, access information, watch videos, listen to music, play video games, take photos, and stay organized and on schedule.

Mobile commerce to grow to $119bn by 2015: report

From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big. According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.

Mobile Users Want Personalized Services

It’s no secret that mobile phone users have graduated from simple voice and text usage of their devices. eMarketer estimates more than 650 million people worldwide, or 13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010. According to a Tellabs survey conducted by The Nielsen Company, two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

NEW YORK – Panelists at Mobile Marketing Day, cohosted by the DMA and Mobile Marketer, discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail. The panel was moderated by Mobile Marketer’s Mickey Alam Khan and covered how to use keywords and short codes to drive traffic to stores and Web sites.

Research and Markets: A Comprehensive Report on Australia’s Mobile Data, M-Commerce and M-Payment Industries

Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective mobile commerce are mobile payments and mobile advertising. The period over 2009 and 2010 is critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015

Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers.

Mobile marketing tipped for further growth in 2010

Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets. TMCnet correspondent Calvin Azuri, citing a report carried out by E-mailvision, said that the continued growth of the channel will see it become one of the main drivers of email marketing in 2010.

Asia Pacific handset sales up 7%, says Gartner

The mobile marketing potential of Asia Pacific has been highlighted by Gartner in a new study which reveals that handset sales surged in 2009. Analysts at the research firm reported that handset sales in the region bucked the global trend by increasing to 483.5 million last year, up by 6.7 per cent from the 2008 figure of 453.1 million.

Mobile internet revenues ‘will boost south-east Asian telecoms market’

Money generated from mobile internet browsing will help the south-east Asian telecoms market perform strongly this year, IDC has forecast. The research firm predicted that the region’s mobile operators and infrastructure will generate revenues of $36.1 billion (£23.2 billion) in 2010, an increase of eight per cent from its performance in 2009.

Top Brands and Industry Pioneers from Around the Globe to Gather in Singapore for the 2010 Mobile Marketing Association Forum Asia

Mobile Marketing Association (MMA) is pleased to announce the return of the MMA Forum Asia to Singapore on April 13 to 15, 2010 at the Grand Copthorne Waterfront, Singapore. The theme of this year’s forum is “Now and Next”, a chance for participants to analyse and review the year just past as well as forecast what is to come. This year’s Forum will bring together over 250 participants from all over the globe, uniting members of the mobile marketing eco-system including regulators, brands, agencies, content aggregators, carriers, device manufacturers, technology developers and other major players in the mobile marketing industry. The focus is squarely on brands and agencies, and the event is open to members and non-members alike.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

67% Of The World’s Population Are Mobile Subscribers

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth.  In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce.

Embedded Mobile Traffic Rapidly Grows

Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research. ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014. This traffic originates from laptops, netbooks and Mobile Internet Devices (MIDs) that are equipped “out of the box” with cellular or mobile broadband modems. Laptops and netbooks will account for about 90% of the traffic, with the contribution from MIDs and media tablets remaining fairly small.

Apple stings HTC with patent lawsuit

Apple said it sued rival smartphone maker HTC for infringing on 20 of its patents related to the iPhone’s user interface, underlying architecture and hardware. The company said it filed the action concurrently with the U.S. International Trade Commission and U.S. District Court in Delaware.

Asians becoming more adept in using mobile and online technologies

ASIAN consumers are becoming more open to digital and mobile advertising and online commerce, says Universal McCann (Malaysia) chief executive officer Prashant Kumar. “Countries like South Korea and Japan have mobile technologies that’s a generation ahead of western markets. In fact, youth in Japan are called ‘Oyayubizoku’,” he tells StarBizWeek.

Asia leads travel industry recovery; emerging markets look positive

In 2010 nascent trends such as the use of online marketing, the adoption of digital applications and mobile technology are expected to take root as travel players discover the benefits that these can bring to their businesses. “Asia’s huge potential for growth and its relatively younger travel industry mean that travel players in this region are strategically well placed to capitalise on the new realm of opportunities as the economy steps into a recovery phase,” Bailey concluded.

Bernhard Glock, the former global media chief of Procter & Gamble, goes mobile for the next decade with TheTMSway

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TheTMSway, a Hong Kong based company, is launching a new version of its platform for marketers, www.tmsshortcodes.com. The platform provides services to create, manage and distribute  mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers with Telco’s neutral solutions. Today the company has also announced that Bernhard Glock has accepted a non executive director position in order to help the company  expand business reach and drive forward to global expansion.                                      Bernhard-Glock

TheTMSway welcomes the former Media Chief at Procter & Gamble and current President of the World Federation of Advertisers (WFA), Bernhard Glock, as Non-Executive Director for the company. Bernhard Glock will help TheTMSway in customizing its “Media to Mobile” platform of services and in expending its business reach toward globally-driven growth.  His acceptance at TheTMSway is anticipated to help the company in boosting its client’s base on a global scale.

“We are a young company and it was a real “test” for us when we met Bernhard for the first time and presented him our vision of the evolution of marketing in the next decade with the explosion of the mobile internet and our Telco’s free platform of services allowing marketers to connect with consumers from any media using mobile as bridge. Following on from his enthusiastic reaction we rapidly decided to team up in order to leverage our business proposition for global expansion” said Frederick Saurat co founder and CEO of TheTMSway.

“I am thrilled to join TheTMSway and help them shape the future of international mobile communication between brands and consumers. Mobile has been an afterthought for too long for too many agencies and advertisers. It is time that mobile gets a front seat in business and equity building communication. TheTMSway is the right partner to help achieve that.”

TheTMSway will also launch this quarter a customization of its platform of services, dedicated to Social networks market, offering brands a mother board to manage their social engagements on the different SNS.  The platform will provide the tools to deliver mobile coupons, invitations and rewards directly from social posts driving the audience to points of sales or events. Bernhard Glock will provide his expertise and vast knowledge of the industry and its major players to help guide the Company grow globally.

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About Bernhard Glock

During his time at Procter & Gamble, Bernhard Glock oversaw the company’s estimated $8.5 billion global media business. Bernhard Glock pioneered media purchasing negotiations and enhanced Procter & Gamble’s consumer marketing return of investment (ROI). His latest pioneering responsibility was to reorganize Media at Procter & Gamble and established the organization of dedicated Media Purchases, Media Planning and Operations.
Bernhard Glock also held the position as Chairman to the Media Committee of the World Federation of Advertisers (WFA) for 6 years, became Deputy President, and currently holding the role as President of same organization.

About TheTMSway Ltd

TheTMSway (www.tmsshortcodes.com) is a Hong Kong based company which provides a platform to develop, monetize, and promote mobile business. Based on a new technology (a new search engine of shortcodes), Telco’s neutral for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as “1 click” bridge to engage in conversation and deliver personal content (marketing or transaction). In complement to its self-service platform www.tmsshortcodes.com, “TheTMSway” provides premium services for media and global brands.

Corporate Headquarters:

TheTMSway Ltd
5/f On Lan Centre, 11-15 On Lan Street
Central Hong Kong
Phone: +852 3102 8077
Contact: Frederick Saurat

Also read relevant articles:

http://www.media.asia/searcharticle/2010_02/Former-PG-media-head-Bernhard-Glock-takes-position-at-TheTMSway/38935?src=mostpop

http://www.mandmglobal.com/archive/2010/february?1=1&BlockID=198782764&cms_search_keywords=Glock

TheTMSway Weekly Radar on Mobile Marketing and Business

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Motorola Maintains Mobile Subscriber Market Share Lead

Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%.

15B Mobile Tickets Forecasted to be Sold by 2014

Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new study by Juniper Research. The transport sector is leading the way, according to Mobile Ticketing Applications and Markets, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Juniper predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.

Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn

Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn. The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

Mobile Marketers Demand ROI

Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for mobile campaigns, followed by inability to measure ROI and a lack of a mobile component to the strategic marketing road map.

Mobile will be trillion-dollar industry by 2013

Our latest mobile forecasts predict that global connections will reach 6.49 billion in 2014, with revenues of $1,036 billion. However, “emerging maturity” in emerging markets and continued competition in developed markets will hit operators hard. Operators must seize the initiative to benefit from the huge scale of the mobile industry. Our estimate for global connections in 2009 (4.56 billion) is 1.2% lower than previously forecast. However, by 2014 our forecast of 6.49 billion connections is 1.1% higher than our previous estimate.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Google CEO Eric Schmidt gives mobile a ringing endorsement at Mobile World Congress, Microsoft is talk of the town, carriers seeking to win back control of the app world worry some and the Jordanian queen has one goal. However, there was also a sense that Mobile World Congress was like rest of the major shows: carrier-centric. Indeed, one of our correspondents – an executive from one of the leading mobile ad networks – felt that mobile advertising got the short shrift at the world’s largest mobile gathering.

From TheTMSway: TMSfactory now with new improved mobile marketing services and more user-friendly interface

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We are happy to announce the latest from tmsshortcodes.com, your self-service mobile marketing platform for “media to mobile” interaction. This month, we kicked off in the next phase of our mobile marketing services development with a totally new version of TMSfactory equipped with more services and a simpler and friendlier interface.

SMS campaign builder. You can use our SMS TXT campaign builder when you aim to create a simple SMS text ad. Our SMS campaign builder can localize campaigns in up to 160 targeted countries in real time.

We have added 2 optional services to our SMS campaign builder. First is the possibility to add a URL in the SMS which can be linked to mobile web content for consumers who have Internet-enabled mobile phones. Second is the possibility to use a TMS online widget to reach more consumers and collect new mobile consumer’s contacts.

To access the service: Go to tmsshortcodes.com > My Campaign > New Campaign > from TMS Express at the right side bar, choose SMS TXT campaign.

Mobile Coupon Service. This service gives you the opportunity to build your own mobile coupons using TMSfactory – 3 different coupons are now available:  Discount or Gift Coupons / Classic Coupon / My own coupon, with ready-to-use templates where you can simply create your desired contents fast and easy. The mobile coupons service also offers optional templates such as Terms & Conditions and Feedback.

Measure the coupon’s performance. You can access to the TMS metrics tool which gives data and statistics to help you determine how far your mobile coupons have gone in terms of clicks, downloads, visits etc.

The service is for global use. You can assign your campaign to specific locations and participating stores for the validity of your mobile coupons. For more details, you may visit at www.tmsshortcodes.com or e-mail us at news@tmsshortcodes.com

To access the service: Go to tmsshortcodes.com > My campaign  > New campaign > from TMS Express in the right sidebar, choose “Mobile coupons”.

Tiny URL and Widget Service. This service is customized for online marketer who runs a campaign on web, email, and social media. If you wish to drive the audience directly to your store, restaurant, or the like, our platform works best for your strategic marketing approach.  This service allows you to create a tiny URL linked to a TMS widget form (that you can customize) where “opt in” consumer can enter their cell numbers to receive in real time your mobile coupon or invitation via a simple SMS message alert (with a link).The service is available in 160 countries. You can include the Tiny URL in your social posts, email copies, and behind a button or banner in a specific website.

To access the service: Go to tmsshortcodes.com > My Campaign > New Campaign > from TMS Express in the right side bar, choose Tiny URL + Widget.

Freemium Service. This is the newest free service that allows the bridging of mobile campaigns from all forms of media using our TMS shortcode technology, built for real time interaction (Telco free) between media and the mobile internet.

When you avail to our new Freemium service, you can use our TMSfactory site builder to develop your mobile offer: like creating a mobile site (rewards, newsletter, coupons, or invitations); or you may connect your existing mobile site to a TMS shortcode.

Our Freemium service helps you generate a unique shortcode and associate it to your mobile campaign (i.e.: 323 071 356).  You can display your shortcode to different media like billboards, restaurant flyers, print ads, and TV or radio air spots. You can just invite your customers to use their mobile phones and enter the given shortcodes at the code search engine powered by TMSsearch.com.

Sample: Use your mobile phone to get our mobile coupon. TMSsearch.com > code: 320 28 90

Why using a shortcode is better than URL? First, it is easier to use by consumers. Second, it is integrated with data collection and management. Lastly, you can benefit from earlier campaigns that already used shortcodes as their consumers have bookmarked the TMSsearch.com on their mobile phones and it is a reflex for them to use the service.

To access the service: Go to tmsshortcodes.com > My campaign  > New campaign > from TMS Express in the right sidebar, choose “Freemium service”.

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