Tag Archives: business

TMS Express to speed up your mobile campaign creation

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You want to speed up the creation of your mobile campaigns? The latest of TMSfactory offers all mobile marketers the ability to develop mobile contents fast and easy.

The new TMS Express provides the shortened and faster way to create mobile campaigns without undergoing the standard campaign procedure. Using this tool, you can also promote your mobile contents via web, mobile phone, social network, and email.

No additional cost from standard campaign rates!

Current TMSfactory users can also enjoy this TMS Express opportunity. If you don’t have a TMSfactory account, you may avail our free sign up to entitle from using this new tool.


Mobile Technology: Shaping the Future of Advertising

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Nowadays, the advertising sector has more than a few options to market products and services, where and which medium to use. The world’s arising technologies have come up several propositions of communication tools and services helpful for marketers to administer a first-rate interaction with their consumers. One technology, which is moving forward not only in Asia but also in Europe and America, is the mobile as an alternative advertising medium capable of reaching massive audiences.

The mobile portrays strength in terms of heightening one’s business or services, whether for a small or large company. Indeed, the mobile as a personalized medium provides an interactive technology to consumers while away from their computer or television screens. Videos, movie trailers, audios, blogs and RSS feeds, business services, websites, and advertising campaigns can go mobile.

So it is there, and let it be. No one can ever stop the world’s innovative minds from coming up with several technology advancements. Perhaps, one has to realize that the world’s mobile technology now takes each of us to the SMS 3.0 generation. Some of the mobile tools and applications development companies have produced an enticing advertising platform for marketers, aspiring or established ones, to release their campaigns to the worldwide market. And some things are simplified to the leeway of developing a mobile version of business sites and services. The mobile application development companies offer first-class services to marketers where they can optimize the looks of their mobile websites according to what they prefer, or they may create of their own mobile campaigns directly on the platform.

However, this enticing advertising break could be, if not, a challenge to conservative and skeptical marketers today. Are they ready to indulge to this advertising trend? This has become a never-ending topic in few of the IT and business conventions across the globe. The bottom line here is the mobile advertising stands an alternative medium that offers a cost-effective and timely manner of disseminating direct messages to the worldwide consumers. Yet, there is no specific advertising medium that assures success. Every advertising campaign remains experimental, and these advertising media are helpful means to companies in maximizing their marketing campaigns.

Amidst these arising technologies today, the marketer’s ability to read the consumers’ minds combined with extensive research on consumer-behaviors stay a key to effectively deliver messages to prospected audiences. Running ads to various forms of media will make companies hit their target audience in different locations. However, even if it ends up in front of potential customers, tendency is they are not paying attention into it, unless the ads appear worth enough attention-grabbing.

And mobile advertising is a marketing option that has a long way ahead.

A new Media to Mobile Platform to connect all mobile users

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How far would you like your branding to reach? Today, technology advancement has several suggestive means to reach a target audience; and, mobile marketing is the newest on list to surprise conventional marketers.

Mobile advertising is viewed an effective solution of getting in touch directly to the target audiences. Previously, maximizing the use of mobiles to connect with worldwide consumers implied courage for mobile tool and application companies from attempts; not in current time, though.

A mobile tool and application development company today pioneers the proposition of globalizing mobile advertising campaigns and websites using the world’s newest ‘media to mobile’ platform called TMS Factory. This platform takes mobiles and SMS to the next level with the SMS 3.0 generation.

TheTMSway, an IT company who developed the TMS Factory platform, displayed optimism about mobile advertising to capture huge responses in Asia due to wide usage of mobiles in the region. The company expects the Asia Pacific to pull in mobile advertising first hand, especially in India and China where middle classes are largely dominating the countries with mobiles as their new interactive screen.

Simple and cost-effective, the TMS Factory is the first Telco-Neutral platform in Asia to bring the millions of brands in the world at center stage. TheTMSway developed the platform allowing boundless connection optimized for all mobile operating system (OS) anywhere in the world including iPhones and Blackberry.

The presence of this new platform somehow brings in serious implication to local, small and medium marketers to review their advertising tactics to engage in conversation directly with their consumers.

Mobile advertising is relatively the current advertising medium today that can never be taken for granted; instead it proposes wise considerations in term of worldwide marketing scope.

If marketers strongly value the importance of cost-effectiveness, timeliness, simplicity and measurement for advertising campaigns; surely, the TMS Factory has more than enough to say.

The New Face of Global Advertising

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By Luida Cabataña

For several past years, some of the world’s giant brands embraced much of their advertising campaigns on traditional media such as television, radio, and print in order to achieve their branding and publicity goals within targeted marketplaces. Such advertising practice demanded high budgets out of company’s funding – all very well, it seemed of no concern for the world’s top 100 brands. They could have invested to the highest advertising budget on earth for the sake of global branding competition.

Question has been asked; what about the millions of small and medium enterprises left in the backseat wandering for global ambitions? Obviously, it became indistinguishable from ordinary marketers whose marketing potential revolved solely to the local audience due to cost issues hindering them. Not until the Internet breakthrough in the 1990’s surprised the marketing hopefuls who immediately embarked on online advertising to globalize business penetration at minimal expenditure. The era of online advertising has become an initial statement of how brands and consumers get connected around the digital society.

However, the human’s creative and innovative thinking never stops. The mobile technology came in with massive impact from simple wireless service offers (SMS) to the arising complex propositions of mobile uses with the advance tools and applications currently available. Research firms, on other hand, felt this empowering trend and conducted extensive research into mobile technology, its current behavior, and its future global position. Mobile technology, gradually, has become a global buzz which awakened the advertising world, to realize just how far a business could creep into vast audiences using a personalized medium.

Mobile entrepreneurs and application development companies continuously push with what lies ahead of this technology. Several mobile-related application advancements come onto the scene to include the possibilities of bringing RSS feeds and blogs to mobile, videos and movie trailers to mobile, creation of mobile microsites, web banners to mobile, customization of cross media tools (widgets), web widget mobile campaigns, and bridging mobile to social media.

The advertising world is shaping an enticing pattern on how it evolves and where it will go by engaging in mobile campaign tactics. If mobile campaigns are workable with simple phone clicks, therefore, businesses and the general public will soon be addicted to this new mobile tools and applications craze.

Mobile Technology to Empower the Advertising World

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Today, our world is in the fast-paced reality of digital mobile evolution. And while this amazing technology continues reaching even far greater heights, various businesses started realizing of how the mobile could boost one’s business.

Recently, the Gartner research firm has forecasted the future of the global mobile advertising market to rise at over $12 billion by 2011.

Mobile Tech at its rapid growth

Very far from how mobile technology started, the latest mobile phones today are capable of storing heavy files; toward the possibilities of bringing RSS feeds, videos/movie trailers, web blogs, microformats, and more to mobile phones. Mobile tools and services-related companies play fearless roles of mobilizing print and online media, web-related companies, social networks, advertisers, and mobile users through TMS Mobile Synchronization Platform. This digital mobile tools and services breakthrough unveils the innovation of international standard 2D barcode and Tag Mobile Service (TMS) codes solution to making things possible by connecting to the world through simple phone clicks.

Now, mobile advertising equates advances and soon to headway. In Asia, ad agency on clients like NIKE and MTV Asia teamed up with MobiTMS for their advertising campaigns in the region. Similarly, the Cristina Aguilera 2007 concert in Manila, Philippines also partnered up with MobiTMS in promoting the event.

The advertising sector is facing an immense challenge – and that Gartner Research firm’s forecast seems even closer to an exciting exploration of how these hi-tech gizmos could offer a huge change to the world. Thus, it isn’t surprising to seeing mobile advertising at the global hot seat with entertainment and movie marketers joining the lists of mobile advertisers.

Seems the world should prepare for this.