Tag Archives: Asia Pacific mobile market

TheTMSway partners with Fox channel to make Kdabra marathon TVC interactive in real time

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The KDABRA marathon weekend TV promo embraced into an exciting interactive campaign that lets Asian fanatics win special prizes. To participate, viewers can use the code presented in the promo “FC 1010” by visiting TMSsearch.com on their mobile/Smartphone devices.

TheTMSway is partnering with Fox Channel in bringing Kdabra, the top-rated show in Latin America, closer to the Asian audiences. Powered with the TMS technologies (TMS shortcodes and TMS search), Fox Channel is able to run a promo competition where Asian viewers can participate by answering a trivia question available at the show’s interactive (mobile) site.

The interactive site can be accessed by visiting at TMSsearch.com on mobile or Smartphone devices, and enter the TMS code: FC 1010. Viewers can also share/recommend the TV promo to friends via emails, Facebook, and Twitter. Along with this, the interactive promo is connected to TMS metrics where client Fox Channel can get a picture of the campaign’s performance in terms of usage and viewership.

KDABRA tells the tale of Luca, a 17-year-old boy who is already a masterful magician. Restricted by the confines of the small community he is part of, he escapes and joins a group of urban magicians who use their skills to commit small crimes. He also forms a bond with Rene, an experienced magician; together, they explore the reality of what happens when magic meets mystery.

The contest will be aired 20 times per day, from June 13 to 19, over six Fox Channels such as Fox Crime, FX, Star World, Star Movie, and National Geographic.

The Kdabra TV marathon weekend will be aired every Saturday and Sunday at 5:00pm in the following countries: India, Indonesia, Hong Kong, Philippines, Taiwan, Malaysia, Vietnam, Thailand, Cambodia, Japan, Korea and Singapore.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Global mobile market grew almost 20pc from last year – research

The global mobile phone market grew by 19.8pc year over year in the first quarter of 2011, according to research from IDC. The research revealed that mobile vendors shipped 371.8m units in the first quarter of 2011, compared to 310.5m units in the first quarter of 2010. This growth was helped by the smartphone market, particularly in the Middle East, Africa, Latin America and Asia/Pacific, excluding Japan.

Mobile Marketing Association Extends Reach into China

The Mobile Marketing Association (MMA) is extending its “footprint” into the largest, fastest growing mobile population in the world. On Monday, The Mobile Marketing Association announced the launch of its China Local Council to “serve the growing needs of mobile marketing in the country.”

Mobile advt industry to grow 300% in 3 yrs

With over 700-million people using mobile phones in India, the mobile advertising industry is expected to grow by around 300 per cent to reach a turnover of Rs 200 crore over the next 2-3 years, industry experts said. Mobile advertising is a form of advertising where marketers target mobile-users for marketing of their products and services.

Asia-Pacific mobile broadband market continues to grow

THE ASIA-PACIFIC (AP) mobile broadband market will hit revenues of $108 billion in 2015, driven by continued strong demand for Internet access on small-screen devices such as smartphones, a forecast report released by Ovum showed. The independent telecoms analyst found that revenue growth is not keeping pace with connections, highlighting the need for service providers to develop improved monetization strategies.

Offline businesses see faster Internet growth than online businesses

The British Retail Consortium has published its first Online Retail Monitor report today, showing a dramatic increase in mobile retail searches. Mobile search grew 181% in the first three months of the year and now accounts for 11% of all retail searches. This tallies with eBay’s commitment to mobile technology and the importance the place on mobile for the future.

Hungary mobile internet subscriptions grow to 1.39 mln in March

The number of mobile internet subscriptions in Hungary rose to 1.394 million in March from 1.350 million a month earlier, the National Media and Infocommunications Authority (NMHH) said on Tuesday. The number of active mobile internet subscriptions – those who used the service at some time during the previous three months – climbed to 1.073 million from 1.036 in March, NMHH said. Mobile internet subscribers transferred 1,383,000 gigabytes of data in March, down from 1,283,000 in February.

Digital media agencies should target young people, research shows

Digital media, social media and mobile marketing should be used to target the younger generation in developed countries outside the western world, experts in Kuala Lumpur have said.  Search marketing and online direct marketing campaigns must be designed with younger people in mind, as they are by far the main users of the internet in both static and mobile form, said Andreas Vogiatakis, managing director of the Omnicom Media Group.

TheTMSway Weekly Radar on Mobile Marketing and Business

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PLDT to buy 51.55% of Digitel

MANILA, Philippines (2nd UPDATE) – Philippine Long Distance Telephone Co. (PLDT) said on Tuesday it will take control of a rival firm as it seeks to solidify its leading position in a mature industry where a price war had eroded margins. PLDT, the country’s top telecommunications firm, said it forged a deal valued at P69.2 billion ($1.6 billion) to acquire 51.55% of third-ranked Digital Telecommunications Philippines Inc. (Digitel).

Mobile tech brings big retail brands to rural India

WATCH: Sales representatives go from shop to shop in villages, taking orders and wiring them back to base via a mobile phone application Lawan is a long way from nowhere. The remote village is dry, hot and dusty. It is still morning, but the sun is already burning.

Declaration vs constitution in Turkey’s mobile market

Turkcell and Vodafone, the top two rivals in Turkey’s mobile phone operating market, blame each other for imitating the other party in recently launched ad campaigns inspired by the country’s upcoming general elections. Avea, the third player in the market, meanwhile, says the rivals are just promoting what they should already be doing

AT&T deal raises competition concerns

WASHINGTON (MarketWatch) — AT&T Inc.’s bid to acquire T-Mobile USA is sure to draw a stern look from federal regulators, but whether they try to block the $80 billion deal is far from clear. If the merger is allowed without any changes, AT&T would easily leapfrog Verizon Wireless to become the nation’s largest mobile phone company with 130 million customers. Those two companies combined would control 75% of the U.S. mobile market.

Kenya: mobile market looks to new profit channels

According to a new report published on Thursday, the volatile mobile market in Kenya and the continued price wars and changes by the country’s regulator has seen many operators look to value-generating channels in order to earn a profit. The report, published by Pyramid Research, says that private investment is expected to head in this direction in the near future. Kenya has been in the midst of a price battle between operators that has seen mobile phone costs dramatically reduced as individual companies attempt to outdo one another.

Lawmakers probe wireless carriers on location data

Two powerful lawmakers have asked the nation’s Tier 1 wireless carriers to explain how they collect, store and use the location data generated by subscribers’ mobile phones, putting a spotlight on a common wireless industry practice.

How mobile ties in with shopper behavior

This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to an astounding 50 percent by year’s end. It is no surprise then that more people are shifting their daily activities, such as maintaining a calendar, making payments and entertainment purposes, to their mobile devices.

Nearly 90% of Chinese are phone subscribers

Of China’s 1.34 billion people, 1.17 billion (87%) now use a fixed line phone, or a mobile phone. However, the figures also show more Chinese are ditching fixed line phones in favor of mobile devices.  The number of mobile users rose nearly 20 million in the first two months of this year, while fixed line telecommunication companies lost 918,000.

New version of US consumer best practices for cross-carrier mobile content services

ORLANDO, US: Version 6.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest US carriers; the US Mobile Marketing Association (MMA) has released the latest version of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services.

China’s Mobile TV Market Share Showing Incredible Growth

China’s mobile TV market is projected to grow at a CAGR of over 51% during 2009-2013, says RNCOS in its research report. The global mobile TV market has been witnessing a significant growth for the past few years, on the back of its ability to stream the content from the television on the move. Presently, mobile TV services are available only in a limited number of countries, catering to the needs of the premium segment. However, the future will witness an increase in the number of mobile TV rollouts across the globe.

Mobile Analytics Poised for Strong Market Growth

AMBRIDGE, Mass., March 29, 2011 /PRNewswire/ — While more than 90 percent of companies that provide mobile services say they want to incorporate mobile analytics into their business analysis, less than 20 percent currently do so, suggesting a potentially huge uptick in business for companies that offer mobile analytics tools, according to the latest report from Heavy Reading Mobile Networks Insider. Mobile Analytics: Strong Growth Potential Ahead evaluates the mobile analytics sector, focusing on market drivers, user demographics, and financial analysis, as well as market benefits and challenges.

Telecom Market: PLDT to acquire 51.55% of rival Digitel

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PLDT forged a deal valued at P69.2 billion ($1.6 billion) to acquire 51.55% of third-ranked Digital Telecommunications Philippines Inc. (Digitel). But strong rival, Globe Telecom, said “it was not totally unexpected”.

Under the deal, PLDT is said to acquire debts of Digitel, including zero-coupon bonds issued to Digitel’s parent JG Summit Holdings Inc convertible into 18.6 billion Digitel shares by June 30. It will also absorb P34.1 billion in advances made by JG Summit and other parties.

In a reported PLDT statement, it said that the company would take control of a rival firm to solidify its leading position in a mature industry where a price war had eroded margins. For the record, Digitel (through its Sun Cellular brand) had shaken the country’s mobile phone market with cheap call and text packages, prompting PLDT and second-ranked Globe Telecoms to follow suit.

“Though this initiative alters the country’s telecom landscape, we expect competition within the industry to remain very robust given that other operators, including new entrants, are formidable and well-funded,” said Chairman Manny Pangilinan.

Analyst Jose Mari Lacson said that after the deal, PLDT’s market share is expected to increase at 70%.

Meanwhile, the President and CEO of Globe Telecom, Ernest Cu, told Business Nightly (ANC) that the deal between competitors, PLDT & Digitel, was not totally unexpected saying “players in a matured market, like that of the US, usually needs to consolidate to remain competitive”. Cu, however, said Globe would stick to their customer-centric strategies already in place.

PLDT, partly owned by Hong Kong’s First Pacific Co. Ltd. and Japan’s NTT Communications and NTT DoCoMo, has a market value of $8.9 billion against Digitel’s $269 million. The Globe Telecom, on other hand, is owned by Ayala Corporation and Singapore Telecommunications (SingTel) and is valued at $2.1 billion.

TheTMSway takes TV promotions interactive in real time

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TheTMSway has opened a technology that is capable of making TV promotions interactive in real time. Starting a partnership with an Asia-based TV client, ITV Granada, the service of activating TV promos via short codes will continue throughout the world.

The ITV Granada’s competition promo gives an opportunity for the lucky winner to enjoy two (2) return air tickets to London – the home of some ITV Granada’s most exciting programs.

Aimed of getting an understanding of where their viewers are, what they are watching, when they are watching, and what their profile is (gender and age), ITV Granada runs a special competition promo across SEA markets showcasing its programs, with London as an exciting destination that awaits the lucky winner.

ITV Granada has embraced into mobile strategy and hired TheTMSway to implement the mobile elements of the TV promo. TMS’ unique interactive technology was able to provide a real time, simple and free competition entry mechanism for viewers and a deep data analytics for ITV Granada. TMS also developed an interactive site for ITV Granada, formatted and optimized for all internet-connected devices such as mobile and tablet.

The interactive site can be viewed here: http://www.tmssearch.com/en/result.php?code=ITV2011&id=5228

ITV Granada’s competition promo is scheduled for airing throughout the month of February. It can be watched here: http://tms.fm/itv2011/contest/

Using an internet-enabled mobile phone, consumers can type the TMS code search engine, www.tmssearch.com and enter the code, ITV 2011.

ITV Granada’s competition promo is plugged with TMS metrics tool for data monitoring and measurement of the campaign’s results. The competition runs across all markets of Southeast Asia (SEA) where ITV Granada is available – including Hong Kong, Singapore, Thailand, and Malaysia.

With TMS technology, TV and satellite cables from all over the world can now take advancement toward an interactive TV promo in real time. This client project is another step of the company in providing groundbreaking solutions to brands and traditional media after it activated the billboard campaign of Red Packet in Hong Kong.

TheTMSway Weekly Radar on Mobile Marketing and Business

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What’s in store for the mobile market in 2011?

Bangalore: The mobile market is spiralling toward growth with each year. So with the new year approaching fast, here are the top 10 mobile market trend predictions by the Mobile Marketing Association for the year 2011 in the Asia Pacific region.

Nielsen: Who’s consuming media and how

When it comes to content, advertisers need to know who is watching, reading or listening and how those viewers and readers are engaging. The Nielsen Company has released a new report showing how consumers engaged with media in 2010, which points to new trends for 2011.

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they’ve turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship.

Data will be the biggest driver in the UK mobile market

I think data will be the biggest driver in the UK mobile market during 2011 – building on the huge growth we saw over the past 12 months. We’re anticipating the sale of smartphones to continue to skyrocket as more and more people realise the potential of these handsets and what they can do on them. They will become mainstream.

Mobile Financial Services (MFS): The unrealized potential

Along with the increasing usage of mobile phone handsets globally, the handset is becoming an excellent primary digital channel for the banking and financial players in the markets – mostly being emerging markets. These include m-banking, money transfers, m-wallets, and remittances.

The top 10 mobile marketing trends for 2011

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year.

Marketers wake up to new privacy challenges

On Dec. 1, 2010 the Federal Trade Commission released a preliminary staff report setting forth a framework on how commercial entities should protect consumer information.  The purpose of the framework is to assist policymakers, including Congress, in their development of potential laws governing privacy and to guide and motivate industry to develop best practice and self-regulatory guidelines.

Mobile Marketing Association launches new mobile initiatives

In anticipation of its annual Consumer Best Practices meeting beginning Jan. 25 in Boca Raton, FL, the nonprofit industry trade organization Mobile Marketing Association (MMA) has issued mobile privacy guidelines and best practices for mobile coupons and rebates. MMA Privacy Committee co-chairman Alan Chapell, president of strategic consulting firm Chapell & Associates, will lead the privacy discussions at the upcoming meeting.

Mobile marketing: More than 7 trillion texts to be sent in 2011

More than seven trillion Short Message Service (SMS) texts will be sent in 2011, spelling out the potential of mobile marketing. The startling figure comes from ABI Research, which noted the “enormous success” of SMS since its introduction in the early 90s. According to the firm, the huge volume of messages will be generated by approximately 4.2 billion mobile subscriptions worldwide.

Hotelier’s 2011 top ten internet marketing resolutions

While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social media and the mobile Web, mobile-obsessed consumers and customer review enthusiasts, and significant revenue leakage from hotels to OTAs in the form of abnormally high merchant commissions

Juniper Forecasts $900 Million Mobile Game AdSpend by 2015

If the latest projections from Juniper Research published Wednesday prove accurate, the adspend on mobile games is about to explode. According to the report, Juniper predicts a tenfold increase over the next five years in adspend on mobile games. By 2015, adspend on this platform will approach $900 million.

Asia’s Mobile Innovation: Total Telecom looks at mega-key markets across ASPAC region

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The Asia-Pacific region is seen as home to almost half of the world’s mobile subscribers including some of its fastest-growing and highly-penetrated markets. In fact, according to recent report of Total Telecom, 48% of the world’s over 5 billion mobile subscribers were from Asia-Pacific region as of mid-2010. Report said a large proportion of those mobile subscribers came from the mega-markets of China and India, with claimed 813.38 million and 692.83 million respectively.

While India tops the research firm’s year-on-year growth rate table at a sizeable 47%, China’s 17% growth rate (which remains high in comparison to other markets; highly developed Japan recorded 5% growth over the same period, for example) leaves it languishing at number 10. Cambodia, Indonesia and Sri Lanka all saw growth of 30% or more.

At the other end of the scale – and Asia-Pac covers the whole gamut – sit the advanced markets in which penetration is creeping up towards 100%. Singapore tops the chart with 192% penetration, closely followed by Macau at 190%. And next on the list, with penetration of 143% and a well-advanced mobile market, comes Hong Kong, where the global mobile communications industry is set to convene on Wednesday at Mobile Asia Congress 2010.

More of Total Telecom findings as it looked into an in-depth analysis of the mobile potential across the Asia-Pacific region.

TheTMSway Weekly Radar on Mobile Marketing and Business

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Three steps for publishers to monetize mobile traffic

One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic? Clearly the answer is very different for each publisher, but my goal is to lay out a rough guide to get you thinking about what might work for you. For the sake of discussion, let us say you are a U.S.-based publisher with a sales team that calls directly on advertisers and agencies. Also, let us assume most of your traffic is from the United States, and your international traffic is small, so you are not yet monetizing it.

28% of US Mobile Web Users Go Online Daily

Twenty-eight percent of US mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research. Overall Mobile Web Access Rises. Overall mobile internet access rose between December 2008, when the previous ABI Research mobile internet study was conducted, and February 2010, when the most recent study was conducted. The percentage of mobile phone users who have mobile internet access but don’t use it fell from about 30% to about 20%. In addition, the percentage who don’t have mobile internet access on their phone fell from about 28% to about 22%.

Why Retailers Need an In-Store Mobile Strategy

We tell retailers they don’t want to become Amazon’s off-balance-sheet showroom. Mobile can, to some extent, be the revenge of the physical retailers, because they have the investments in these stores, they have people coming into the stores and knowledge of those customers. They have some tremendous new ways of creating affinity with these folks. A lot of the retailers we’re talking with view in-store mobile as a significant differentiation opportunity.

AT&T decision to end unlimited data plans threatens mobile content consumption

If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected. AT&T spun its new wireless data plans as geared toward making it “more affordable for more people to enjoy the benefits of the mobile Internet,” but the move is clearly about reigning in the heaviest data users, and all-you-can-eat data plans are vital to spur the high levels of mobile content consumption on which publishers, marketers and advertisers thrive.

Mobile Social Networking Grows Dramatically

The number of US mobile phone users performing social networking grew dramatically between April 2009 and April 2010, according to comScore MobiLens data. Social Networking Fastest Growing Mobile App. While the total number of mobile phone users who accessed an application increased 28%, from 54.4 million to 69.6 million, between April 2009 and April 2010, the number of mobile phone users who accessed a social networking application more than tripled.

Mobile Shopping Doubles in 2010

Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the US this year, to $2.4 billion.

How to increase mobile paid search campaign performance

By creating mobile-only search campaigns, advertisers benefit in several areas such as control, messaging, targeting and reporting. Advertisers have more control over their mobile budgets and CPCs by splitting their campaigns. They can adjust bids independently from desktop and better target their creative messaging by including a mobile specific call to action such as “call now” in their ad text.  “The same best practices that have been applied to desktop campaigns are also relevant for mobile: separate your campaigns to better manage mobile, theme your ad groups tightly, make creatives and keywords relevant to the landing page…

Carriers’ brand and position in value chain at risk

The mobile Internet is expanding exponentially with the rapid adoption of Internet-centric devices used to consume multimedia content and services.  According to a Forrester Research report released earlier this year, more than one- third of consumers in Western Europe will access the Internet from their mobile phones by 2014.

Twenty-two percent of consumers plan to make mobile purchase: PriceGrabber survey

The latest consumer behavior report from Experian’s PriceGrabber.com on smartphone shopping behavior reveals an increase in consumer mobile shopping activity and a trend toward buying digital content and consumer electronics from a mobile phone. The survey data reveals that 57 percent of consumers who make a purchase with their Web-enabled phones bought consumer electronics. Twenty-two percent of consumers plan to purchase from their mobile device in the next 12 months.

Canadian Mobile Advertising Revenue Continues Rising

The Interactive Advertising Bureau of Canada today announced that Mobile Advertising Revenues in Canada exceeded budgeted expectations of $5.2 million, and grew by 347% over 2007 numbers, to just over $11.9 million for 2008. For 2009, Canadian Mobile Advertising Revenue is forecast to increase by more than 50% again, rising to an estimated $18.0 million. The top 10 Mobile Advertising earners in IAB Canada’s annual Survey accounted for 79% of Total Net Mobile Advertising revenues in 2008.

TheTMSway Weekly Radar on Mobile Marketing and Business

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The mobile commerce prerogative for retailers in 2010

As retailers settle into their routine this year, one thing must change from 2009: mobile must no longer suffer benign neglect. At risk are dashed consumer expectations for consistent experience across store, catalog, online and mobile. While retailers and marketers have suffered through a 2009 holiday of endless checklists, sage advice and told-you-so’s, now is the time to examine how the American consumer is changing in her shopping and buying habits, as well as in her receptivity and response to targeted marketing messages.

How the Mobile Decade will change marketing, media and commerce

The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us. Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.

Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments

10. Hypochondriac? We’ve got an app for that!
Ongoing global pandemics and concerns about socialized healthcare warrant a prescription for mobile content geared toward the sick and the paranoid. Symptoms to watch for include apps that diagnose, doctors that text and medical reminders at hand. Mobile health is just what the doctor ordered! 9. Back to Reality…Oh, those boring old coupons – they get lost, forgotten, left behind or expired. Look for augmented reality to start playing a larger role in location-based advertising. Now, when you’re walking into your favorite coffee shop, the real-time mobile coupon you receive gives you instant gratification with your discounted daily grind.

Mobile Internet Report Everywhere (Get Used To It)

Morgan Stanley’s Mobile Internet Report, released only a few weeks ago, is already taking on the air of a self-fulfilling prophecy as it finds its way into mobile industry announcements and business plans. Predicting more people will connect to the Internet via mobile devices than PCs in five years, the report is helping to spark a new wave of mobile hype at the start of 2010 that will likely carry over throughout the year.

Nokia projects 500 million handset sales in 2010

Nokia expects to ship over 500 million units in 2010, predicted Rick Simonson, the head of Nokia’s mobile phones unit, who also defended the company’s platform strategy. Simonson, in a wide-ranging interview about Nokia’s corporate strategy and vision, said in an interview with the Economic Times of India that the company’s reliance on three platforms–Mameo, Symbian and its proprietary platform–would pay off.

2010 Signals End of Recession for American Mobile Market

A new study by TNS shows strong promise for the mobile phone market in 2010 with 53% of Americans (55% Canada) planning to buy a mobile phone in the next six months, up from just 24% (19% Canada) this time last year. Touchscreen phones are set to be the big winners, with 29% of consumers (28% Canada) looking to buy one as their next phone. Mobiles with Qwerty keyboards are also rising in popularity, with 23% (19% Canada) planning to purchase one as their next device.

China’s Wireless Data Service Market to Nearly Double by 2013

The release of 3G licenses in China is spurring a wireless data boom, with national revenue from such services rising by 18.9 percent in 2009 and nearly doubling from 2008 to 2013, according to iSuppli Corp. As the one-year anniversary of the issuance of 3G licenses in China approaches, wireless data revenue, including both messaging and non-messaging service, is set to rise to $19.3 billion in 2009, up from $16.3 billion in 2008. By 2013, data revenue will surge to $31.5 billion, increasing at a Compound Annual Growth Rate (CAGR) of 14.1 percent from $16.3 billion in 2008.

Google vs Apple: the gadget showdown

Google’s Nexus One smartphone is its first foray into hardware. Can the internet search giant challenge Apple’s iPhone or the BlackBerry? Nick Clark reports. or the world’s gadget lovers, it looks like being a very happy new year, with the two most innovative technology companies of the past decade set to launch eagerly awaited devices within weeks of each other. oday marks the unveiling of the first of the pair, with Google due to reveal its first high-end mobile phone, dubbed the Nexus One, …

Smartphone surge continues

The smartphone handset market in Thailand has bucked the downward trend that has beset the rest of the handset market over the past year, with solid growth. he momentum is expected to continue in 2010 at the expense of traditional mobile phones, say global handset manufacturers. oth European and Korean handset makers have stimulated a renewed focus on smartphones, with the collapse of the market for mid-tier handsets. he popularity of the BlackBerry and iPhone have spurred demand, thanks to the surge in social networking.

2010 Top 5 Korea Telecom Market News Spotlights

In conjunction with the global economic environment, the telecommunications market in Korea is also expected to become more brisk in comparison to the previous year. Along with a deregulatory governmental mood, the competition between telecom players will be even fiercer. The first commercial LTE (Long Term Evolution) commercial service began in Sweden last year and is expected to increase LTE service all around the world. Korean telecom operators have also shown more detailed blueprints for 4G technologies with LTE and WiBro(Wireless Broadband).

Mobile Messages across Asia/Pacific to Surpass 2.1 Trillion in 2010

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3SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion message in 2009, which is a 15.5% increase from 2008, according to Gartner report.

In 2010, Gartner forecasts that SMS volumes will surpass 2.1 trillion, which is a 12.7% increase from 2009. Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.
“Strong organic growth continues in Asia’s developing markets, with marginal subscribers turning to low-cost messaging as an entry-level service,” said Madhusudan Gupta, senior research analyst at Gartner. “In the mature markets of the Asia/Pacific region, SMS has seen sustained healthy growth as a result of steady price declines and increasingly generous SMS and data bundles.” Read more