The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported. 
A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only.
A clear preference to mobile coupons related to retail goods and services went at 53% compared to dining at 16%. The mobile coupons relating to concerts and events became the second option at 21% – pronounced to be the most interesting area.
Meanwhile, Facebook and Yahoo Groups grabbed the top pick in the online community category with an approximate of 52% while 41% went to MySpace, and 23% to others.
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