Integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty but message needs to be relevant to the consumer.
This became one of the hot topics during the Mobile Marketing for Agencies and Media Buyers, an event sponsored by Mobile Marketer and the Direct Marketing Association.
Speakers said that the mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media.
Consequently, all agreed that maintaining tolerance with the campaign’s target audience is important. READ MORE
I find this mobile advertising limited to specific users only. Mobile internet users are still few.
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