Hotel industry poised for growth in 2012, half goes mobile

Global hotel accommodation owners and managers believe their business will be more profitable (13%) this year with direct bookings expected to grow at 15%, said TripAdvisor on its February 2012 survey. The US hoteliers are most optimistic (65%) believing that the economy will improve this year, far ahead to counterparts, Germany and Italy.

Meanwhile, the TripAdvisor 2012 Industry Index revealed that 47% of global hotel accommodation and managers worldwide and 61% in the US plan to offer a program using mobile devices, such as mobile apps, special offers, and booking via mobile devices) this year.

Accommodation managers and owners will also be monitoring social media mentions this year: 65% said they will have their internal staff monitor travelers mentions, including 81% of US respondents.

One thought on “Hotel industry poised for growth in 2012, half goes mobile

  1. Great Post. After reading this article, i do agree with you that mobiles industry is doing great job for hotel industry. Specially advance mobile application are so easy to help hotels for increasing hotel bookings. Thanks for sharing this.

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