Mobile penetration in the Canadian region is seen to rise steadily over the next several years, according to eMarketer’s estimates. The region’s number of mobile subscribers, as eMarketer forecasts, will increase from this year’s 24.5 million to nearly 30 million by 2014 – an increase of about 20%.
Marketers in the country are gearing up for increased usage. About one-half of those surveyed, according to Ipsos Reid, would be increasing their mobile spend this year, while another preferred to hold the spending the same as of last year.
Canada is reported as the fifth-largest source of mobile advertising requests in March 2010, with more than 554 million ads served by the network. That was up from 332.5 million mobile ads served to Canada in December 2009, a nearly 67% increase.
