Monthly Archives: December 2008

What Happens to Online Advertising during a Recession?

Posted on by

Amid global recession today, business sector is at the peak of its struggle against this economic situation. Some are finding ways to survive from financial mayhem; and one strategy they highly consider is to cut their ad spending.

Sharing this article by Jay Yarow. Read on…

What Happens to Online Advertising during a Recession?

By Jay Yarow (jayyarow.wordpress.com)

When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?

I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.

Watch a video interview…

TheTMSway Ltd works with Star TV, Heroes 3 ready for capture to Asia’s mobile phones

Posted on by

This is good news to all Heroes fanatics from all over Asia. The world’s one of largely viewed seasonal TV series now extends to mobile screens for a more personalized access.

TheTMSway Ltd has worked with Star TV to mobilize the trailers of Heroes season 3 to Asia’s mobile audience.

‘Heroes’ fanatics from anywhere in Asia can enjoy this great chance of taking their favorite episode trailers to their mobile phones, or even share the trailers to friends using a worldwide SMS service powered by TMS.

A TV series that portrays the mankind’s future where almost every character holds extraordinary ability, this third season of Heroes entertains the Asian region’s widespread mobile audiences, giving out the most generous trailers and profiles of the season’s characters.

On top of this exciting mobile campaign, TheTMSway Ltd has enabled polls and recommendations which allow the mobile users to interact and recommend the trailers to friends.

Few of the ‘Heroes’ episodes which are ready for capture to mobile screens include episode 1 (The Second Coming), episode 2 (The Butterfly Effect), episode 3 (One of Us, One of Them), episode 4 (I am Become Death), episode 5 (Angels and Monsters), episode 6 (Dying of the Light), episode 7 (Eris Quod Sum), episode 8 (Villains), and more.

‘Heroes’ is screened on Star TV every Thursday at 10 pm in HK and Singapore, and at 9 pm WIB and Thailand.

Don’t be left behind!

TMS self-service mobile platform soon to go Live and Operational!

Posted on by

A couple of months ago, we successfully introduced our online self-service mobile platform (TMS Factory) in San Francisco, California.

Once again, our platform gears up for a significant move of going live and operational at world’s mobile advertising scene. Featuring a major set of mobile campaign solutions, our platform’s do-it-yourself functionality is expected to kick off for global enterprise use in mid December.

Quite soon, you can liberate your mobile campaign to global frontier using our classic, banner, and widget campaign solutions fully equipped with TMS templates acquirable upon creating your mobile contents.

Don’t miss the huge change in advertising and media consumption in which mobile contents can easily be created without the administration of IT wizards, can be accessed on cross media (desktop, web, and mobile phones), and can be shared to friends using our free worldwide SMS service.

Simple as ‘drag and drop’ navigation, we dare you to experience the TMS difference!

Movie Trailers on Mobile phones

Posted on by

Movie trailers used to be viewed on television and computer screens, theater houses, or heard over radio airings. In other way, we can read selected movie excerpts and story characters featured over newspapers and magazines.

But now, movie and entertainment industries can better enhance the nitty-gritty of movie promotions and expand its campaign coverage to the mobile audience at local and international perspectives.

The latest of our TMS technology introduces the revolution of taking movie trailers and TV series to all mobile phones in the world. The TMS mobile functionality is compatible to all Telco’s system; hence it is capable of connecting to millions of internet-enable mobile phones.

TMS works for the mobilization of movie trailers from the creation of webpage to its conversion into mobile format (mobile version), and subsequently, to final stage of releasing the campaign to targeted marketplaces.

So, movie fanatics of today, you can personalize your viewing experiences and even share your favorite movie trailers to friends using our free worldwide SMS service. From the widgets and banners we created for the movie campaign, you can enter your cell number to get the trailers or your friend’s number if you wish of sharing them to your friends.